{"id":4246,"date":"2018-04-17T10:00:00","date_gmt":"2018-04-17T09:00:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&p=4246"},"modified":"2021-08-24T05:40:14","modified_gmt":"2021-08-24T04:40:14","slug":"4-key-how-to-advertise-on-linkedin","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/en\/blog\/4-key-how-to-advertise-on-linkedin\/","title":{"rendered":"How to advertise on Linkedin for B2B?"},"content":{"rendered":"\n
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How to advertise on Linkedin for B2B?<\/strong><\/strong><\/h2>\n\n\n\n
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\n Apr 17 \u00b7 Blog
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LinkedIn is a best social network for services or product companies B2B to be present in the digital world. In this article, we teach do advertise on LinkedIn<\/strong><\/h3>\n\n\n\n
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Why do advertisements on LinkedIn for B2B?<\/strong><\/h3>\n<\/div>\n\n\n\n
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Because, It is not enough to create a company page on LinkedIn. Is very important, know 4 key points to implement in your page and start to advertise on LinkedIn. Also, you can use any tools to increase your conversion rate. <\/p>\n\n\n\n

We start to explain a LinkedIn potential audience volume of high level: currently, there are more 675 millions of potential customers than they wait for your company page access on LinkedIn. So, the present in LinkedIn is a first step, but it is one of 4 key points to understand how to advertise on LinkedIn. <\/p>\n\n\n\n

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How to advertise on LinkedIn for B2B.\u00a0<\/strong><\/h3>\n\n\n\n
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1. Optimizar tu p\u00e1gina de empresa o company page LinkedIn:<\/strong><\/h4>\n\n\n\n
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It is first step for do advertise in LinkedIn. But, it is very important that you understand that \u201cYour Company\u201d is not a simple extension of \u201cAbout Us\u201d. Should be considered an active marketing strategist. We offer a differents suggestions for optimize your company page on LinkedIn Using a images.\u00a0<\/strong><\/p>\n\n\n\n

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First, you introduce a company logo with recommended size (300\u00d7300 p\u00edxeles). After, another suggestion is using a cover image with recommended size (1536\u00d7768 pixeles).\u00a0<\/p>\n\n\n\n

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Both suggestions are very important to introduce in your company page  because it is one of the steps for design optimice in your page. The logo is a more important element when creating branding, as this appears in start search and employees profile. Besides, we suggest not using complex design in your cover image, but this element must communicate a branding essencial. <\/p>\n\n\n\n

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