{"id":4493,"date":"2020-05-11T08:15:00","date_gmt":"2020-05-11T07:15:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&p=4493"},"modified":"2021-08-24T05:40:13","modified_gmt":"2021-08-24T04:40:13","slug":"covid19-importance-good-alignment-marketing-sales","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/en\/blog\/covid19-importance-good-alignment-marketing-sales\/","title":{"rendered":"COVID19 – The importance of making a good alignment between Marketing and Sales"},"content":{"rendered":"\n
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COVID19 – The importance of making a good alignment between Marketing and Sales<\/strong> <\/h2>\n\n\n\n
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Maintaining a good alignment between sales and marketing department or proposing a good strategy of SMarketing is key to address the current crisis of COVID-19 and avoid losing any business opportunity. <\/p>\n<\/div>\n\n\n\n

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\"Importancia<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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What\u2019s the meaning of SMarketing?<\/strong> <\/p>\n\n\n\n

SMarketing is a process<\/strong> which consists in the integration of sales and marketing team in the strategy of lead or potential customer generation for the company. <\/strong>Both departments have to work together under a common goal. To do this, it’s important to have defined objectives, and they must be visible for both.  <\/p>\n\n\n\n

Typically, Marketing is focused on attracting visitors to the web, convert these visits into leads and feed them through the Customer Journey until they become a MQL (Marketing Qualified Lead). <\/p>\n\n\n\n

However, in sales department these leads are worked individually to turn them into customers. <\/p>\n\n\n\n

According to HubSpot, within the framework of the pre-COVID-19, “companies that keep their marketing and sales teams perfectly aligned tend to have an average growth of 20% approximately”.<\/em> <\/p>\n\n\n\n

Therefore, in this current situation of the COVID-19, it is advisable to focus efforts to achieve a good harmony between sales and marketing, because in this new situation caused by the COVID-19 it is important to not lose new business opportunities. If both departments are correctly aligned, the response time will decrease and these opportunities won\u2019t be lost.  <\/p>\n\n\n\n

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4 ways to minimize the risk of losing opportunities during the COVID-19 crisis<\/strong> <\/p>\n\n\n\n

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1.- Implement a clear lead management process.<\/strong><\/p>\n\n\n\n

2.- React faster than ever.<\/strong><\/p>\n\n\n\n

3.- Get sales do the marketing work<\/strong><\/p>\n\n\n\n

4.- Get sales with marketing.<\/strong><\/p>\n\n\n\n

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In the report<\/a> we propose your performance in the COVID-19 environment. You can obtain more details about these recommendations. <\/p>\n\n\n\n

The crisis has undoubtedly caused that both departments must adapt their plans to this new situation. <\/p>\n\n\n\n

From Gotoclient we offer a free 90-minute session to help brands on how they have to align and redirect their marketing and sales teams during the crisis<\/strong>. Through this workshop you will be able to:  <\/p>\n\n\n\n

-Redirecting Quickly your marketing and sales teams.  <\/strong><\/p>\n\n\n\n

-Minimizing the risk of losing business opportunities during the COVID-19 crisis.  <\/strong><\/p>\n\n\n\n

-Taking relevant measures to organize your post-COVID-19 smarketing. <\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n Book a free session<\/a>\n