{"id":4497,"date":"2020-05-11T08:15:24","date_gmt":"2020-05-11T07:15:24","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&p=4497"},"modified":"2021-06-11T13:42:03","modified_gmt":"2021-06-11T12:42:03","slug":"key-recommendations-d-day-planning","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/en\/blog\/key-recommendations-d-day-planning\/","title":{"rendered":"Key recommendations for working on the D-Day planning"},"content":{"rendered":"\n
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Key recommendations for working on the D-Day planning <\/strong><\/h2>\n\n\n\n
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Many service companies and brand activity has been affected by the current COVID-19 crisis<\/strong>. We have already repeated in other articles that the new normality won’t be the normality we know <\/strong>because consumers purchasing habits and day-to-day routines have changed<\/strong>. As a result, companies needs have changed too. The central core of many brands is made up of citizens who in the long term will demand new needs of their services and products.<\/p>\n\n\n\n

Since the beginning of the crisis, we see that some retail chains stopped their business. <\/strong>However, we recommend that before making such a drastic decision, is better to consider planning for D-Day and know how to adapt the business to this new normality. <\/strong>That’s why companies have to focus their efforts on getting sales back by working on the weakest areas of the business.<\/p>\n<\/div>\n\n\n\n

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Here are a few key recommendations to know how to deal with this new situation and plan for D-Day. <\/p>\n\n\n\n

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Key recommendations<\/strong><\/p>\n\n\n\n

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1.- Sales increase<\/strong><\/p>\n\n\n\n

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At this point, we suggest establishing a plan to increase sales again. It is recommendable to set realistic goals, create a pipeline and analyze how to achieve them. <\/p>\n\n\n\n

Also, we advise you to consider the resources to be invested as well as changes in customer relationships and communications. <\/p>\n<\/div>\n\n\n\n

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2.- Being on the starting line<\/strong><\/p>\n\n\n\n

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We recommend you to be prepared for the return by setting yourself apart from the competition and investing in resources with common sense, thinking in the long term. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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3.- Team management and motivation<\/strong><\/p>\n\n\n\n

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Part of your team may be suffering worry, fear or anxiety. At this point, we suggest you work on the following questions: How will you help them? How will you motivate them again? What actions are you currently taking to minimize the psychological effects of COVID-19?<\/p>\n\n\n\n

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4.- Communication<\/strong><\/p>\n\n\n\n

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It’s important to be honest and transparent when you’re talking with your clients<\/a>. We live in a market economy and it is positive to sell and link your value proposition to the current environment, as long as it’s respectful and sensible.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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As we have seen, it’s essential for any company and brand that sell products and services to plan for the D-Day.<\/p>\n\n\n\n

We invite you to download a free infographic with the 4 steps you must do to make a correct planning.<\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n Download Infographic<\/a>\n