{"id":4644,"date":"2021-05-12T08:15:00","date_gmt":"2021-05-12T07:15:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=4644"},"modified":"2021-08-24T05:39:58","modified_gmt":"2021-08-24T04:39:58","slug":"latest-covid19-market-stats-marketers-sales-leaders","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/en\/blog\/latest-covid19-market-stats-marketers-sales-leaders\/","title":{"rendered":"[Data] Latest marketing and sales stats on COVID-19"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\"><\/div><\/div>\n\n\n\n<p style=\"font-size:35px\"><strong>[Data]<\/strong> <strong>Latest marketing and sales stats on COVID-19<\/strong><\/p>\n\n\n\n<p>Need the key B2B and consumer COVID-19 Data? In order to give the best COVID-19 response, we&#8217;re constantly updating stats for marketing and sales on COVID-19.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Visit the <strong>Spanish version<\/strong> here:<\/p>\n\n\n<a href=\"https:\/\/gotoclient.com\/blog\/ultimas-estadisticas-mercado-covid19-lideres-marketing-ventas\/\" class=\"block-button\" target=\"_blank\">\n    Spanish version stats<\/a>\n<style type=\"text\/css\">\n    #button-block_5ed7a66634d85 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<p class=\"has-blue-color has-text-color\" style=\"font-size:35px\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/gotoclient.com\/en\/blog\/latest-covid19-market-stats-marketers-sales-leaders\/#consumertrends\">Consumer trends<\/a><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/gotoclient.com\/en\/blog\/latest-covid19-market-stats-marketers-sales-leaders\/#retail\">Retail<\/a><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/gotoclient.com\/en\/blog\/latest-covid19-market-stats-marketers-sales-leaders\/#economy\">Economy<\/a><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/gotoclient.com\/en\/blog\/latest-covid19-market-stats-marketers-sales-leaders\/#employment\">Employment<\/a><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/gotoclient.com\/en\/blog\/latest-covid19-market-stats-marketers-sales-leaders\/#markets\">Markets<\/a><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/gotoclient.com\/en\/blog\/latest-covid19-market-stats-marketers-sales-leaders\/#leaders\">Leaders<\/a><\/h2>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"consumertrends\">&nbsp;<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-black-color has-text-color wp-block-heading\" id=\"consumertrends\">Consumer trends<\/h2>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>In China<\/strong>, <strong>consumer online time raised by 21% <\/strong>in February from January<\/p><p><\/p><cite>Source: Gartner [<a rel=\"noreferrer noopener\" href=\"https:\/\/emtemp.gcom.cloud\/ngw\/globalassets\/en\/marketing\/documents\/insight-report-covid-19-coronavirus-excerpt.pdf\" target=\"_blank\">How the COVID-19 Coronavirus Has Changed the B2C Marketing Approach in China and What Western Brands Can Learn<\/a>]. May 13, 2020<br><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p> <\/p><p><strong>56% consumers think brands should take the lead<\/strong> in solving key issues.<\/p><cite>Source: Gartner [<a rel=\"noreferrer noopener\" href=\"https:\/\/emtemp.gcom.cloud\/ngw\/globalassets\/en\/marketing\/documents\/marketing-consumer-sentiment-about-covid-19.pdf\" target=\"_blank\">Consumer Sentiment About Coronavirus (COVID-19) Crisis<\/a>]. April 7, 2020<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>Consumers are experiencing income decreases globally. In a McKinsey survey conducted between March and May 3, 2020<strong>, 51% of respondents in Spain have experienced an income decrease<\/strong> in the past 2 weeks<strong>. 53% in Italy, 38% in France and the UK, 30% in Germany, 41% in the US, 57% in China and 65% India. <\/strong><\/p><p><\/p><cite>Source: McKinsey [<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19\" target=\"_blank\"> (COVID-19) consumer pulse surveys<\/a>]. May, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>The number of consumers to experience an income decline is steady across the crisis<\/strong>, when the April 16-19 and the April 30 &#8211; May 3 periods are compared. In Spain 51%\/51%, in Italy 42%\/53% <\/p><p><\/p><cite>Source: McKinsey [<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19\" target=\"_blank\"> (COVID-19) consumer pulse surveys<\/a>]. May, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>29% Germans are spending more time outdoors than before the crisis,<\/strong> and 8% are doing more online fitness. <\/p><p><\/p><cite>Source: McKinsey [<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19\" target=\"_blank\"> (COVID-19) consumer pulse surveys<\/a>]. May, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Pessimism is slightly decreasing in Spain in late May,<\/strong> compared to late April (39% vs 42%), with <strong>fewer people feeling their job is at risk<\/strong> (33% vs 40%)<\/p><cite>Source: McKinsey [<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19\" target=\"_blank\"> (COVID-19) consumer pulse surveys<\/a>]. May, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Late May: Italians remain roughly as pessimistic as in late April<\/strong> (37% \/35%), but <strong>purchase delay intent has slightly dropped<\/strong> from 44% to 40%.<\/p><cite>Source: McKinsey [<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19\" target=\"_blank\"> (COVID-19) consumer pulse surveys<\/a>]. May, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>+40% of Italian consumers are becoming price sensitive<\/strong>. <strong>31% of French<\/strong> consumers <strong>intent to spend less money on &#8216;superficial or irresponsible&#8217; purchases<\/strong><\/p><cite>Source: McKinsey [<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19\" target=\"_blank\"> (COVID-19) consumer pulse surveys<\/a>]. May, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>By May 16th, <strong>27% of US consumers <\/strong>were c<strong>oncerned about making upcoming payments<\/strong>, and <strong>43% <\/strong>were<strong> delaying large purchases<\/strong>. <strong>Spain: 45% \/ 42%. Italy: 38%\/50%. France: 23%\/49%. UK: 21%\/39%. Germany: 22%\/33%<\/strong>.<\/p><cite>Source: Deloitte [<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/retail-distribution\/consumer-behavior-trends.html\" target=\"_blank\">Deloitte State of the Consumer Tracker<\/a>]. <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Europeans are relaxing again.<\/strong> <strong>On June 13th<\/strong>, 43% of Germans feel less anxious than the week before, 29% of Dutch people, 18% of French people, 6% of Britons, and 2% of Spaniards. 1% of Italians feel more anxious than the week before. <\/p><cite>Source: Deloitte [<a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/retail-distribution\/consumer-behavior-trends.html\" target=\"_blank\">Deloitte State of the Consumer Tracker<\/a>]. <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>French consumers don&#8217;t fear back-to-normal activities<\/strong> such as domestic travel, getting together with family or going to hair saloons, <strong>all with more than 50% consumers no worried. <\/strong><\/p><cite>Source: McKinsey[<a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19\" target=\"_blank\">Consumer sentiment during coronavirus<\/a>], June 2020 <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>85% say brands have to solve their problems, and 80% say brands have to solve society&#8217;s problems.<\/strong><\/p><cite>Source: Edelman[<a rel=\"noreferrer noopener\" aria-label=\"Coronavirus Tracking Pulse Espa\u00f1a (opens in a new tab)\" href=\"http:\/\/Coronavirus Tracking Pulse Espa\u00f1a\" target=\"_blank\">Barometer Special Brand Trust Report<\/a>], 25 June 2020 <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>WorldWide, 85% say brands have to solve their problems, and 80% say brands have to solve society&#8217;s problems.<\/strong><\/p><cite>Source: Edelman[<a rel=\"noreferrer noopener\" aria-label=\"Coronavirus Tracking Pulse Espa\u00f1a (opens in a new tab)\" href=\"http:\/\/Coronavirus Tracking Pulse Espa\u00f1a\" target=\"_blank\">Barometer Special Brand Trust Report<\/a>], 25 June 2020 <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>In <strong>September 2020<\/strong>,<strong> Holiday shopping intent is at -22 in Germany, -34 in the UK, -38 in France, -48 in Spain and -49 in Italy<\/strong>.<\/p><cite>Source: McKinsey <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19\">[Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis].<\/a><em> October 26, 2020<\/em> <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Millennials<\/strong> are <strong>four times more likely to avoid buying products from big-name food brands<\/strong> <strong>than their parents are.&nbsp;<\/strong> <\/p><cite>Source: McKinsey <em>[<a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/a-new-model-for-the-consumer-goods-industry\">A new model for the consumer-goods industry<\/a>] December 15, 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>COVID-19 has triggered significant shifts in <strong>physical-activity levels<\/strong>. Around <strong>40 percent of people are less active<\/strong>, while around <strong>30 percent are more active.<\/strong> <\/p><cite>Source: McKinsey <em>[<a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/sporting-goods-2021-the-next-normal-for-an-industry-in-flux\">Sporting goods 2021: The next normal for an industry in flux<\/a>] January 25, 2021<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Consumer indexes keep increasing<\/strong> but intended spending on <strong>non-essential goods stay low.<\/strong> <\/p><cite>Source: Deloitte <em>[<a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/dk\/Documents\/audit\/Corona%20impact%20monitor_26%20February%202021.pdf\">Deloitte Economics: Coronavirus Impact Monitor<\/a>] February 26, 2021<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong><span style=\"text-decoration: underline;\"><em>NEW:<\/em><\/span><em> <\/em>67% of European consumers <\/strong>have<strong> changed stores, brands, or the way they shop.&nbsp;<\/strong><\/p><cite>Source: McKinsey <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\">[<\/a><a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/survey-european-consumer-sentiment-during-the-coronavirus-crisis\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer sentiment in Europe during the coronavirus crisis | McKinsey<\/a>].<em> March 2021<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Key ascending consumer values are:  <\/strong>relaxation, safety, serenity, security and simplicity.<\/p><cite>Source: Gartner [<a rel=\"noreferrer noopener\" href=\"https:\/\/emtemp.gcom.cloud\/ngw\/globalassets\/en\/marketing\/documents\/marketing-consumer-sentiment-about-covid-19.pdf\" target=\"_blank\">Consumer Sentiment About Coronavirus (COVID-19) Crisis<\/a>]. April 7, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>69% consumers expect the same from brands as they do themselves.<\/strong><\/p><p><\/p><cite>Source: Gartner [<a rel=\"noreferrer noopener\" href=\"https:\/\/emtemp.gcom.cloud\/ngw\/globalassets\/en\/marketing\/documents\/marketing-consumer-sentiment-about-covid-19.pdf\" target=\"_blank\">Consumer Sentiment About Coronavirus (COVID-19) Crisis<\/a>]. April 7, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>The crisis is driving strong professional videoconferencing adoption and personal video chatting. New consumers: <\/strong>Spain<strong>: 10% professional videoconferencing \/ 18% personal video chatting. <\/strong>In<strong> Italy 11%\/8%.<\/strong> <strong>Using more than before<\/strong> (on top of new consumers): <strong>Spain 14% \/ 43%  <\/strong>\/ <strong>Italy: 10%\/15%<\/strong>.<\/p><p><\/p><cite>Source: McKinsey [<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19\" target=\"_blank\"> (COVID-19) consumer pulse surveys<\/a>]. May, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>The crisis is driving strong professional videoconferencing adoption and personal video chatting. New consumers: <\/strong>Spain<strong>: 10% professional videoconferencing \/ 18% personal video chatting. <\/strong>In<strong> Italy 11%\/8%.<\/strong> <strong>Using more than before<\/strong> (on top of new consumers): <strong>Spain 14% \/ 43%  <\/strong>\/ <strong>Italy: 10%\/15%<\/strong><\/p><p><\/p><cite>Source: McKinsey [<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19\" target=\"_blank\"> (COVID-19) consumer pulse surveys<\/a>]. May, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>17% Germans have switched to discount retailers during the crisis, and 15% shopped in non-basics new websites<\/strong>.<strong> More Germans intent not to work from home after the crisis than work from home (33%\/26%)<\/strong><\/p><p><\/p><cite>Source: McKinsey [<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19\" target=\"_blank\"> (COVID-19) consumer pulse surveys<\/a>]. May, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>In late May, <strong>79% of Spanish consumers believe their finances will be impacted at least for +2 months<\/strong>. In <strong>Italy<\/strong>, the figure is a <strong>76%<\/strong>. In <strong>France<\/strong>, it&#8217;s<strong> 67%<\/strong><\/p><cite>Source: McKinsey [<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19\" target=\"_blank\"> (COVID-19) consumer pulse surveys<\/a>]. May, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Late May: French people are more pessimistic than one month ago (40%\/37%)<\/strong> (37% \/35%), but <strong>purchase delay intent has dropped<\/strong> from 32% to 28%.<\/p><cite>Source: McKinsey [<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19\" target=\"_blank\"> (COVID-19) consumer pulse surveys<\/a>]. May, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Spain ranks as number 1 country in Europe the Deloitte Global Anxiety Index<\/strong>, with 14% of people agreeing  with the statement &#8216;I am more anxious than I was last week&#8217;, by May 16th. Number 2 is France with 12%, followed by the UK (9%), Italy (8%), Netherlands (-13%) and Germany (-33%)<\/p><cite>Source: Deloitte [<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/retail-distribution\/consumer-behavior-trends.html\" target=\"_blank\">Deloitte State of the Consumer Tracker<\/a>]. <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>By mid-may 38% of Spaniards still did not intend to go to malls, and 37% to restaurants. <\/strong><\/p><cite>Source: GfK Coronavirus Tracking Pulse Espa\u00f1a [<a rel=\"noreferrer noopener\" aria-label=\"Coronavirus Tracking Pulse Espa\u00f1a (opens in a new tab)\" href=\"http:\/\/Coronavirus Tracking Pulse Espa\u00f1a\" target=\"_blank\">Coronavirus Tracking Pulse Espa\u00f1a<\/a>]., May 14. <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Only a  total of 35% of Spaniards have planned holidays<\/strong>, with 12% that has booked them and  23% that have planned them but not booked. Before the crisis, <strong>84% of Spaniards were planning going on holidays.<\/strong> 42% are decreasing their holiday budget. <\/p><cite>Source: YouGov [<a rel=\"noreferrer noopener\" aria-label=\"Coronavirus Tracking Pulse Espa\u00f1a (opens in a new tab)\" href=\"http:\/\/Coronavirus Tracking Pulse Espa\u00f1a\" target=\"_blank\">Vacaciones 2020<\/a>]., May 12. <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>French consumers<\/strong> intent to <strong>increase domestic travel, work from home and shopping online. <\/strong><\/p><cite>Source: McKinsey[<a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19\" target=\"_blank\">Consumer sentiment during coronavirus<\/a>], June 2020 <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Household income is still decreasing in the Netherlands<\/strong>, with Dutch consumers becoming more mindful on spend. <\/p><cite>Source: McKinsey[<a aria-label=\"Coronavirus Tracking Pulse Espa\u00f1a (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"http:\/\/Coronavirus Tracking Pulse Espa\u00f1a\" target=\"_blank\">Consumer sentiment during coronavirus<\/a>], June 2020 <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>France<\/strong> is the only big European country where <strong>consumers intend to reduce spend across the board<\/strong>, in all spending categories, <strong>as of September 2020.<\/strong><\/p><cite>Source: McKinsey <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19\">[Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis].<\/a><em> October 26, 2020<\/em> <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>Whereas in <strong>China 81% of consumers are already returning to \u2018normal\u2019 activities<\/strong>, only <strong>28% are doing so in Spain, 38% in Germany, 42% in Italy and 49% in France.<\/strong> &nbsp;&nbsp;<strong>62% of Spanish consumers, 47% of German consumers, 46% of Italian consumer and 38% of French consumers will not go back to \u2018normal\u2019 <\/strong>till there is a vaccine, and government lifts restrictions, accompanied by other own criteria.<\/p><cite>Source: McKinsey <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19\">[Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis].<\/a><em> October 26, 2020<\/em> <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>50% of UK consumers <\/strong>are<strong> conscious of the food <\/strong>(eating less meat, helping the environment and establishing a diet).<strong>&nbsp;<\/strong><\/p><cite>Source: McKinsey <em>[<a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/a-new-model-for-the-consumer-goods-industry\">A new model for the consumer-goods industry<\/a>] December 15, 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong><em><span style=\"text-decoration: underline;\">NEW:<\/span><\/em><\/strong> <strong>21% of consumers are optimistic in Europe in March 2021, vs 16% on November 20, boosted by UK boost.&nbsp;<\/strong><\/p><cite>Source: McKinsey <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\">[<\/a><a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/survey-european-consumer-sentiment-during-the-coronavirus-crisis\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer sentiment in Europe during the coronavirus crisis | McKinsey<\/a>].<em> March 2021<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><span style=\"text-decoration: underline;\"><em><strong>NEW:<\/strong><\/em><\/span><strong> <\/strong>By the beginning of <strong>May 2021, 50% of US adults are likely <\/strong>or very likely to<strong> take a vacation next summer.&nbsp;<\/strong><\/p><cite>Source: eMarketer <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\">[<\/a><a href=\"https:\/\/www.emarketer.com\/content\/here-s-how-likely-us-adults-take-vacation-this-summer\" target=\"_blank\" rel=\"noreferrer noopener\">Here&#8217;s how likely US adults are to take a vacation this summer<\/a>].<em> May 2021<\/em><\/cite><\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>First two consumer worries are the economy and people acting against the community.<\/strong><\/p><cite>Source: Gartner [<a rel=\"noreferrer noopener\" href=\"https:\/\/emtemp.gcom.cloud\/ngw\/globalassets\/en\/marketing\/documents\/marketing-consumer-sentiment-about-covid-19.pdf\" target=\"_blank\">Consumer Sentiment About Coronavirus (COVID-19) Crisis<\/a>]. April 7, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>56% consumers prefer to buy from companies with personal connections.<\/strong><\/p><p><\/p><cite>Source: Gartner [<a rel=\"noreferrer noopener\" href=\"https:\/\/emtemp.gcom.cloud\/ngw\/globalassets\/en\/marketing\/documents\/marketing-consumer-sentiment-about-covid-19.pdf\" target=\"_blank\">Consumer Sentiment About Coronavirus (COVID-19) Crisis<\/a>]. April 7, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>After COVID-10, consumers expect to <strong>come back to the mall significantly less than to the physical store: US -17% less to the mall \/ 0% less to the mall, Germany -5%\/+1%, France -26%\/-15%, UK -21%\/-12%, Spain -25%\/-8%, Italy &#8211; 20%\/-7%.<\/strong><\/p><p><\/p><cite>Source: McKinsey [<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19\" target=\"_blank\"> (COVID-19) consumer pulse surveys<\/a>]. May, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>At home entertainment is the only category with positive online spend intent across Spain, Italy, France, the UK and Germany<\/strong>. In Italy household supplies and personal care are too. In the UK, France and Germany, groceries are too.<\/p><p><\/p><cite>Source: McKinsey [<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19\" target=\"_blank\"> (COVID-19) consumer pulse surveys<\/a>]. May, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>McKinsey: <strong>Belgians find more flexible work options to be the most attractive contactless service option <\/strong>(15%)<\/p><cite>Source: McKinsey [<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19\" target=\"_blank\"> (COVID-19) consumer pulse surveys<\/a>]. May, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Closer<\/strong> (41%),<strong> less crowded <\/strong>(27%) <strong>and cheape<\/strong>r (23%) <strong>is what Spaniards are looking for in grocery<\/strong> retailers. <strong>For Italians,<\/strong> that&#8217;s <strong>closer<\/strong> (46%), <strong>less crowed <\/strong>(28%) and <strong>with less queues <\/strong>(23%). For <strong>French consumers<\/strong>, it is <strong>closer<\/strong> (39%),<strong> less crowded <\/strong>(29%) and <strong>cheaper<\/strong> (14%)<\/p><cite>Source: McKinsey [<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19\" target=\"_blank\"> (COVID-19) consumer pulse surveys<\/a>]. May, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>in April, in the US, personal income increased 10.5%<\/strong> (monthly rate), <strong>disposable personal income increased 12.9%<\/strong> but <strong>consumer spending decreased 13.6%<\/strong>.<\/p><cite>Source: United States Bureau of Economic Analysis. [<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19\" target=\"_blank\">US Economy at a Glance<\/a>]. May, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>Here&#8217;s how consumer fall in each <strong>emerging personas defined by Deloitte<\/strong> (not mutually exclusive). <strong>Stockpilers:<\/strong> UK 41% \/ FR 24% \/ GE 31% \/ IT 42% \/ ES 29% &#8211; <strong>Social conscious shoppers:<\/strong> UK 41% \/ FR 38% GE 27% \/ IT 34% \/ ES 48% &#8211; <strong>Bargain hunters<\/strong>: UK  46% \/ FR 35% \/ GE 47% \/  IT 38% \/ ES 36% &#8211; <strong>Convenience seekers<\/strong>: UK 46% \/ FR 34% \/ GE 35% \/ IT 32% \/ ES 41%<\/p><cite>Source: Deloitte [<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/retail-distribution\/consumer-behavior-trends.html\" target=\"_blank\">Deloitte State of the Consumer Tracker<\/a>]. <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>9.6% of Europeans <\/strong>spend more than 40% of their income on housing. <\/p><cite>Source: GfK Coronavirus Tracking Pulse Espa\u00f1a [<a rel=\"noreferrer noopener\" aria-label=\"Coronavirus Tracking Pulse Espa\u00f1a (opens in a new tab)\" href=\"http:\/\/Coronavirus Tracking Pulse Espa\u00f1a\" target=\"_blank\">Coronavirus Tracking Pulse Espa\u00f1a<\/a>]. May 14. <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>McKinsey has classified post-COVID usage intent in <strong>3 buckets: Works for now<\/strong> (Activities that probably will no longer continue), <strong>Accelerated Shifts<\/strong> (satisfactory digital replacements with growing adoption), <strong>Potentially Here To Stay <\/strong>(Activities that might continue significantly). <\/p><p>Here&#8217;s how the key trends related to each bucket, in Spain: <\/p><p><strong>Works for now:<\/strong> children remote learning, professional videoconferencing, video personal chat, telemedicine, online games. <\/p><p><strong>Accelerated shifts:<\/strong> wellness apps, online purchase with instore pick up, adult remote learning. <\/p><p><strong>Potentially here to stay: <\/strong>grocery delivery, store curbside pickup,  in-store self check out, watching e-sports, online streaming. <\/p><cite>Source: McKinsey[<a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19\" target=\"_blank\">Consumer sentiment during coronavirus<\/a>], June 2020 <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Pessimism is ramping up again in Europe<\/strong>, as a consequence of the virus infection increases, with all countries\u2019 <strong>consumers now more pessimistic than optimistic<\/strong>, <strong>except Germany<\/strong>, where the numbers of pessimistic and optimistic consumers are close to even. In <strong>Spain<\/strong>, <strong>89% of consumers are pessimistic <\/strong>or unsure when asked about their confidence on their country recovery after COVID-19, 88% in <strong>France, 86% in Italy, 84% in the UK and 83% in Germany. <\/strong><\/p><cite>Source: McKinsey <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19\">[Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis].<\/a><em> October 26, 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>As of September 2020, <strong>most European consumers have tried new purchasing behaviours<\/strong>, with <strong>69% in Italy, 66% in Spain, 63% in the UK, 56% in France and 50% in Germany. &nbsp;<\/strong><\/p><cite>Source: McKinsey <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19\">[Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis].<\/a><em> October 26, 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>65% of European consumers<\/strong> say they are <strong>concerned about the economy.&nbsp;<\/strong><\/p><cite>Source: McKinsey <em>[<a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/a-new-model-for-the-consumer-goods-industry\">A new model for the consumer-goods industry<\/a>] December 15, 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Sustainability<\/strong> has become an <strong>increasingly urgent consumer priority<\/strong>, and <strong>companies <\/strong>have responded by introducing <strong>more sustainable products<\/strong>\u2014a trend accelerated by the pandemic. The onus is now on companies to <strong>secure sustainable supply chains.&nbsp;<\/strong><\/p><cite>Source: McKinsey <em>[<a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/sporting-goods-2021-the-next-normal-for-an-industry-in-flux\">Sporting goods 2021: The next normal for an industry in flux<\/a>] January 25, 2021<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong><em><span style=\"text-decoration: underline;\">NEW:<\/span><\/em><\/strong> <strong>42% of European consumers <\/strong>willing to<strong> spend extra to reward themselves in 2021.&nbsp;&nbsp;<\/strong><\/p><cite>Source: McKinsey <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\">[<\/a><a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/survey-european-consumer-sentiment-during-the-coronavirus-crisis\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer sentiment in Europe during the coronavirus crisis | McKinsey<\/a>].<em> March 2021<\/em><\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"economy\">Economy<\/h2>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>One month of lock down equals to around 2.5% to 3% GNP yearly loss.<\/strong><\/p><p><\/p><cite>Source: IESE,  Professor Nuno Fernandes [<a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/video\/live\/urn:li:ugcPost:6650755525720047616\/\" target=\"_blank\">The Global Economic Impact of COVID-19: Perspectives on What Lies Ahead<\/a>]. April, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>80% of family business in Spain have seen a decrease in their activity<\/strong>, with 42% with drops of more than 60% revenue or unemployment.<\/p><cite>Source: IESE [<a rel=\"noreferrer noopener\" aria-label=\"El impulso del empleo y el\n relanzamiento de la empresa:\n Algunas reflexiones para la acci\u00f3n (opens in a new tab)\" href=\"https:\/\/mediaroom.iese.edu\/wp-content\/uploads\/2020\/05\/Doc.-IEF_IESE-El-impulso-del-empleo-28.5.2020.pdf?_ga=2.62314028.1858082585.1590389163-842956497.1584019941\" target=\"_blank\">El impulso del empleo y el<br> relanzamiento de la empresa:<br> Algunas reflexiones para la acci\u00f3n<\/a>]. May 28, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>In Spain,<\/strong> 20% of the <strong>HORECA<\/strong> (Hostels, restaurants and caterers) sector will close, with a <strong>net loss of the number of business of 10%,<\/strong> as there will also be a 10% of new businesses in the next few years.  <\/p><cite>Source: IESE [<a rel=\"noreferrer noopener\" href=\"https:\/\/mediaroom.iese.edu\/wp-content\/uploads\/2020\/05\/Doc.-IEF_IESE-El-impulso-del-empleo-28.5.2020.pdf?_ga=2.62314028.1858082585.1590389163-842956497.1584019941\" target=\"_blank\">El impulso del empleo y el<br> relanzamiento de la empresa:<br> Algunas reflexiones para la acci\u00f3n<\/a>]. May 28, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>In Spain, car production will loose 660.000 vehicles<\/strong> in 2020, in a market where more than 80% is exported.<\/p><cite>Source: IESE [<a rel=\"noreferrer noopener\" href=\"https:\/\/mediaroom.iese.edu\/wp-content\/uploads\/2020\/05\/Doc.-IEF_IESE-El-impulso-del-empleo-28.5.2020.pdf?_ga=2.62314028.1858082585.1590389163-842956497.1584019941\" target=\"_blank\">El impulso del empleo y el<br> relanzamiento de la empresa:<br> Algunas reflexiones para la acci\u00f3n<\/a>]. May 28, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>From December 2020 to February 2021, the <strong>retail index has moved index from 113.0 to 117.3<\/strong>, the <strong>hospitality from 87.5 to 97.1<\/strong>, and <strong>consumer from 91.2 to 90.2.<\/strong><\/p><cite>Source: Deloitte <em>[<a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/dk\/Documents\/audit\/Corona%20impact%20monitor_26%20February%202021.pdf\">Deloitte Economics: Coronavirus Impact Monitor<\/a>] February 26, 2021<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>Gartner expects the <strong>global IT spending in 2020 to decline with 3%<\/strong> but rebound with a <strong>grow rate of 6% in 2021.<\/strong><\/p><cite>Source: Deloitte <em>[<a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/dk\/Documents\/audit\/Corona%20impact%20monitor_26%20February%202021.pdf\">Deloitte Economics: Coronavirus Impact Monitor<\/a>] February 26, 2021<\/em><\/cite><\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Whilst short, African countries have allocated <\/strong>a bigger proportion of GDP stimulus than most developed countries.<\/p><p><\/p><cite>Source: McKinsey [<a href=\"https:\/\/www.mckinsey.com\/featured-insights\/coronavirus-leading-through-the-crisis\/charting-the-path-to-the-next-normal\/africas-early-fiscal-stimulus-appeared-to-fall-short\">Africa\u2019s early fiscal stimulus appeared to fall short<\/a>]. May 13, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Half of family business in Spain can afford going on for 6 months<\/strong>, in a survey from IESE published end of May 2020..  <\/p><cite>Source: IESE [<a rel=\"noreferrer noopener\" href=\"https:\/\/mediaroom.iese.edu\/wp-content\/uploads\/2020\/05\/Doc.-IEF_IESE-El-impulso-del-empleo-28.5.2020.pdf?_ga=2.62314028.1858082585.1590389163-842956497.1584019941\" target=\"_blank\">El impulso del empleo y el<br> relanzamiento de la empresa:<br> Algunas reflexiones para la acci\u00f3n<\/a>]. May 28, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>90% of fashion Spanish companies will be in a very delicate financial position<\/strong> in 2020.<\/p><cite>Source: IESE [<a rel=\"noreferrer noopener\" href=\"https:\/\/mediaroom.iese.edu\/wp-content\/uploads\/2020\/05\/Doc.-IEF_IESE-El-impulso-del-empleo-28.5.2020.pdf?_ga=2.62314028.1858082585.1590389163-842956497.1584019941\" target=\"_blank\">El impulso del empleo y el<br> relanzamiento de la empresa:<br> Algunas reflexiones para la acci\u00f3n<\/a>]. May 28, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Significant improvements<\/strong> were shown <strong>in the PMI<\/strong> (manufacturing purchasing managers\u2019) <strong>index in June<\/strong>, hitting 47.4% in Europe and 49.8% in the US (&gt;50 indicates expansion, less indicates contraction).<\/p><cite>Source: <em>McKinsey [<\/em><a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/global-economics-intelligence-executive-summary-july-2020\"><em>Global Economics Intelligence executive summary, July 2020<\/em><\/a><em>]. August, 2020<\/em><br> <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Optimism in 2021. More than 20% annual digital growth in 2021<\/strong> (with 30% in Europe and the United States) <strong>compared with 2020.<\/strong><\/p><cite>Source: McKinsey <em>[<a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/state-of-fashion\">The State of Fashion 2021: In search of promise in perilous times<\/a>] December 1, 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>From November 2020 to February 2021, the <strong>PMI remain significantly higher<\/strong> <strong>compared to the initial months of the pandemic<\/strong> in spring 2020, suggesting that the <strong>economic impact of the second wave<\/strong> of virus infections has until now been <strong>less severe.<\/strong><\/p><cite>Source: Deloitte <em>[<a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/dk\/Documents\/audit\/Corona%20impact%20monitor_26%20February%202021.pdf\">Deloitte Economics: Coronavirus Impact Monitor<\/a>] February 26, 2021<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><span style=\"text-decoration: underline;\"><em><strong>NEW:<\/strong><\/em><\/span><strong> Ad spending in 2021<\/strong> is gathering <strong>75% of total ad spend in the UK, or around&nbsp;\u00a314.45 billion of a total of&nbsp;\u00a319.23 billion.<\/strong><\/p><cite>Source: eMarketer <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\">[<\/a><a href=\"https:\/\/www.emarketer.com\/content\/here-s-how-likely-us-adults-take-vacation-this-summer\" target=\"_blank\" rel=\"noreferrer noopener\">Here&#8217;s how likely US adults are to take a vacation this summer<\/a>].<em> May 2021<\/em><\/cite><\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>There are <strong>59 Mio jobs at risk in Europe<\/strong>, which equals a <strong>26% unemployment rate<\/strong>.  <\/p><cite>Source: McKinsey &amp; Company [<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/industries\/public-sector\/our-insights\/safeguarding-europes-livelihoods-mitigating-the-employment-impact-of-covid-19\" target=\"_blank\">Safeguarding Europe\u2019s livelihoods: Mitigating the employment impact of COVID-19<\/a>]. April 19, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Energy demand will drop in Europe by 11%, and 9% in the US<\/strong>. Renewable energy will go on increasing though.  <\/p><cite>Source: IESE [<a rel=\"noreferrer noopener\" href=\"https:\/\/mediaroom.iese.edu\/wp-content\/uploads\/2020\/05\/Doc.-IEF_IESE-El-impulso-del-empleo-28.5.2020.pdf?_ga=2.62314028.1858082585.1590389163-842956497.1584019941\" target=\"_blank\">El impulso del empleo y el<br> relanzamiento de la empresa:<br> Algunas reflexiones para la acci\u00f3n<\/a>]. May 28, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>In Europe, in June, most sector saw a decrease in employment, with the exception of <\/strong>pharmaceuticals &amp; biotechnology <\/p><cite>Source: IHS Markit [<a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/ab0f5b6c75c7424bbbd54d61fc793e38\">IHS Markit Europe Sector PMI\u00ae<\/a>]. 7 July 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Worldwide trade has decreased 17% in the first 5 months pf 2020 vs the same period in 2019<\/strong><\/p><cite><em>Source: McKinsey [<\/em><a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/global-economics-intelligence-executive-summary-july-2020\"><em>Global Economics Intelligence executive summary, July 2020<\/em><\/a><em>]. August, 2020<\/em> <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>Expected a<strong> similar trajectory in the United States<\/strong>, with <strong>sales down 7% to 12% next year compared with 2019<\/strong>, and only a modest <strong>recovery before the first quarter of 2023.<\/strong><\/p><cite>Source: McKinsey <em>[<a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/state-of-fashion\">The State of Fashion 2021: In search of promise in perilous times<\/a>] December 1, 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Strong demand for supporting remote working<\/strong> and <strong>online education<\/strong> resulted in a <strong>brighter outlook<\/strong> for segments such as <strong>PCs and tablets.<\/strong><\/p><cite>Source: Deloitte <em>[<a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/dk\/Documents\/audit\/Corona%20impact%20monitor_26%20February%202021.pdf\">Deloitte Economics: Coronavirus Impact Monitor<\/a>] February 26, 2021<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>The leading <strong>Real Estate Index<\/strong> has <strong>increased steadily since March<\/strong> and is now trading at a <strong>10%- 15% discount compared to January<\/strong><\/p><cite>Source: Deloitte <em>[<a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/dk\/Documents\/audit\/Corona%20impact%20monitor_26%20February%202021.pdf\">Deloitte Economics: Coronavirus Impact Monitor<\/a>] February 26, 2021<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"markets\">Markets<\/h2>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>WorldWide<strong> IT Spending will decline 8% in 2020<\/strong> due to the COVID-19 impact, to 3.456 Trillion from 3.756 Trillion in 2019. <strong>Cloud services will grow by 19%<\/strong>.<\/p><p><\/p><cite>Source: Gartner [<a href=\"https:\/\/www.mckinsey.com\/industries\/public-sector\/our-insights\/safeguarding-europes-livelihoods-mitigating-the-employment-impact-of-covid-19\">P<\/a><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2020-05-13-gartner-says-global-it-spending-to-decline-8-percent-in-2020-due-to-impact-of-covid19\">ress release<\/a>]. May 13, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>98% of Food &amp; accommodation services companies in Italy are perceiving a negative impact<\/strong>.<\/p><cite>Source: Statista [<a rel=\"noreferrer noopener\" aria-label=\"COVID-19 CFO pulse survey (opens in a new tab)\" href=\"https:\/\/www.pwc.com\/gx\/en\/issues\/crisis-solutions\/covid-19\/global-cfo-pulse.html\" target=\"_blank\">COVID-19 economic impact in Italy<\/a>]. May 11, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>International tourist spend will decrease by 20% in 2020 and 10% in 2021<\/strong><\/p><cite>Source: Statista [<a rel=\"noreferrer noopener\" aria-label=\"COVID-19 CFO pulse survey (opens in a new tab)\" href=\"https:\/\/www.pwc.com\/gx\/en\/issues\/crisis-solutions\/covid-19\/global-cfo-pulse.html\" target=\"_blank\">COVID-19 economic impact in Italy<\/a>]. May 11, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>The number of optimist companies is higher than the number of pessimist companies in June, for the fir<\/strong>st time since the crisis began. <\/p><cite>Source: IHS Markti [<a rel=\"noreferrer noopener\" aria-label=\"PIHS Markit Flash Eurozone PMI (opens in a new tab)\" href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/fe2b26799d8e4589811762831b509fbd\" target=\"_blank\">PIHS Markit Flash Eurozone PMI<\/a>]. June 23, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Sectors ahead in business continuity planning are financial services and technology<\/strong>. Laggards are retail and travel &amp; tourism. <strong>In July<\/strong> around <strong>38% of retailers and 45% of travel and tourism companies still did not have continuity plans<\/strong>.<\/p><cite>Source: <em>Euromonitor [<\/em><a href=\"https:\/\/go.euromonitor.com\/webinar-voi-200901-voi-survey-results.html?utm_campaign=SC_20_09_01_FDB_COVID_VOI_Survey_Results&amp;utm_medium=Email&amp;utm_source=1_Outbound#download-link\"><em>Voice of the Industry: Coronavirus Impact on Companies, Employees and Consumers<\/em><\/a><em>]. September, 2020<\/em> <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Europe<\/strong> will probably continue to <strong>feel the effects of subdued tourist arrivals<\/strong>, leading in <strong>2021 to a 2% to 7% sales decline from 2019. <\/strong><\/p><cite>Source: McKinsey <em>[<a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/state-of-fashion\">The State of Fashion 2021: In search of promise in perilous times<\/a>] December 1, 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Online penetration in sporting goods<\/strong> expected to stabilize at around <strong>25 percent in 2021<\/strong>, <strong>six times higher than before the pandemic<\/strong>, brands and retailers need to adjust their business models fast.<\/p><cite>Source: McKinsey <em>[<a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/sporting-goods-2021-the-next-normal-for-an-industry-in-flux\">Sporting goods 2021: The next normal for an industry in flux<\/a>] January 25, 2021<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Social distancing measures and fears<\/strong> of contracting the virus have dealt a harsh <strong>blow to sectors such as travel, recreation, and food services<\/strong>. <strong>Real consumer spending on recreation services <\/strong>contracted by <strong>30% in 2020<\/strong>, <strong>transportation services by 24%<\/strong>, and <strong>food services and accommodation by 20%.&nbsp;<\/strong><\/p><cite>Source: Deloitte <em>[<a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/economy\/consumer-pulse\/state-of-the-us-consumer.html\">State of the US consumer: February 2021<\/a>] February 24, 2021<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>The following <strong>channels<\/strong> are <strong>driving revenue in the post-pandemic environment in Germany: 14% ecommerce, 19% in person, 14% video call, 22% email, 19% phone, 9% online chat<\/strong>.<\/p><cite>Source: McKinsey &amp; Company <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\">[<\/a><a href=\"https:\/\/covid.mckinsey.com\/b2b-sales\">A shift to digital: How COVID-19 has changed selling models | COVID Response Center | McKinsey &amp; Company<\/a>].<em> January 2021<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong><em><span style=\"text-decoration: underline;\">NEW:<\/span><\/em><\/strong> <strong>Data fabric<\/strong> utilizes continuous analytics of data assets to <strong>support the design, deployment and utilization of diverse data to reduce time for integration by 30%, deployment by 30% and maintenance by 70%.<\/strong><\/p><cite>Source: Gartner <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\">[<\/a><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2021-03-16-gartner-identifies-top-10-data-and-analytics-technologies-trends-for-2021\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner Identifies Top 10 Data and Analytics Technology Trends for 2021<\/a>].<em> March 2021<\/em><\/cite><\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>IDC is forecasting more IT spend for 2021 than it did before COVID-19<\/strong> (5% vs 4.7%). <\/p><cite>Source: IDC [<a href=\"https:\/\/www.mckinsey.com\/industries\/public-sector\/our-insights\/safeguarding-europes-livelihoods-mitigating-the-employment-impact-of-covid-19\">P<\/a><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2020-05-13-gartner-says-global-it-spending-to-decline-8-percent-in-2020-due-to-impact-of-covid19\">ress release<\/a>]. May 13, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Industrial production is expected to decrease by 4.5% in 2020 and to increase by 4.1% in 2021<\/strong><\/p><cite>Source: Statista [<a rel=\"noreferrer noopener\" aria-label=\"COVID-19 CFO pulse survey (opens in a new tab)\" href=\"https:\/\/www.pwc.com\/gx\/en\/issues\/crisis-solutions\/covid-19\/global-cfo-pulse.html\" target=\"_blank\">COVID-19 economic impact in Italy<\/a>]. May 11, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Construction production has gone down by a 14.1% in the Euro area, in March 2020. <\/strong><\/p><cite>Source: Eurostat [<a rel=\"noreferrer noopener\" aria-label=\"COVID-19 CFO pulse survey (opens in a new tab)\" href=\"https:\/\/www.pwc.com\/gx\/en\/issues\/crisis-solutions\/covid-19\/global-cfo-pulse.html\" target=\"_blank\">Press release<\/a>]. May 15, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>COVID-19 is widening the profitability gap<\/strong> between leading and lagging industries. <strong>Semiconductors, Software, Technology hardware<\/strong> amongst the <strong>winners\u2019 group<\/strong>, that <strong>adds an overall profit of $275 billion<\/strong> per year. &nbsp;<strong>Banks, energy and utilities<\/strong> in the <strong>losers\u2019 group<\/strong>, that <strong>leaves $373 billion<\/strong> per year behind.<\/p><cite>Source: McKinsey [<a href=\"https:\/\/www.mckinsey.com\/featured-insights\/coronavirus-leading-through-the-crisis\/charting-the-path-to-the-next-normal\/the-covid-19-pandemic-is-widening-the-gap-between-leading-and-lagging-industries?cid=other-eml-alt-mip-mck&amp;hlkid=9c859c8aa00143968fe2361a0a996668&amp;hctky=11973810&amp;hdpid=b696a79e-4437-4f40-a6cd-c7e9ec91c8fc\">The COVID-19 pandemic is widening the gap between leading and lagging industries<\/a>]. July 22, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Fear<\/strong> of disrupting normal business <strong>is preventing +30% of companies to go further<\/strong> <strong>implementing remote work.<\/strong><\/p><cite><em>Source: Euromonitor [<\/em><a href=\"https:\/\/go.euromonitor.com\/webinar-voi-200901-voi-survey-results.html?utm_campaign=SC_20_09_01_FDB_COVID_VOI_Survey_Results&amp;utm_medium=Email&amp;utm_source=1_Outbound#download-link\"><em>Voice of the Industry: Coronavirus Impact on Companies, Employees and Consumers<\/em><\/a><em>]. September, 2020<\/em> <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>European automobiles production<\/strong> continued <strong>expanding heavily on month-over-month growth in August,<\/strong> at a<strong> rate of +60%<\/strong>.<\/p><cite>Source: IHS Markit [<a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/0d294f0cab174067b6c91e0b4d38fac0\">IHS Markit Europe Sector PMI\u00ae<\/a>].<em> September, 2020<\/em> <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>McKinsey\u2019s travel practice<\/strong> estimates that about <strong>20 percent of business travel<\/strong>, the most lucrative segment for airlines, <strong>may not return.<\/strong>&nbsp; <\/p><cite><em>Source: McKinsey <em>[<a href=\"https:\/\/www.mckinsey.com\/featured-insights\/future-of-work\/the-future-of-work-after-covid-19\">The future of work after COVID-19<\/a>] February 18, 2021<\/em><\/em> <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>The following <strong>channels<\/strong> are <strong>driving revenue in the post-pandemic environment in Spain<\/strong>: <strong>24% ecommerce, 23% in person, 19% video call, 13% email, 12% phone, 7% online chat.<\/strong><\/p><cite>Source: McKinsey &amp; Company <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\">[<\/a><a href=\"https:\/\/covid.mckinsey.com\/b2b-sales\">A shift to digital: How COVID-19 has changed selling models | COVID Response Center | McKinsey &amp; Company<\/a>].<em> January 2021<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>The following <strong>channels<\/strong> are <strong>driving revenue in the post-pandemic environment in France: 20% ecommerce, 23% in person, 14% video call, 15% email, 17% phone, 8% online chat<\/strong>.&nbsp;<\/p><cite>Source: McKinsey &amp; Company <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\">[<\/a><a href=\"https:\/\/covid.mckinsey.com\/b2b-sales\">A shift to digital: How COVID-19 has changed selling models | COVID Response Center | McKinsey &amp; Company<\/a>].<em> January 2021<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong><em><span style=\"text-decoration: underline;\">NEW:<\/span><\/em><\/strong> <strong>IT spending<\/strong> is projected to total <strong>$4.1 trillion in 2021<\/strong>, an <strong>increase of 8.4% from 2020<\/strong><\/p><cite>Source: Gartner <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\">[<\/a><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2021-04-07-gartner-forecasts-worldwide-it-spending-to-reach-4-trillion-in-2021\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner Forecasts Worldwide IT Spending to Reach $4 Trillion in 2021<\/a>].<em> April 2021<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong><em><span style=\"text-decoration: underline;\">NEW:<\/span><\/em><\/strong> <strong>Gartner predicts that by 2025, graph technologies <\/strong>will be used in<strong> 80% of data and analytics innovations, up from 10% in 2021, <\/strong>facilitating<strong> rapid decision making across the organization.<\/strong><\/p><cite>Source: Gartner <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\">[<\/a><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2021-03-16-gartner-identifies-top-10-data-and-analytics-technologies-trends-for-2021\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner Identifies Top 10 Data and Analytics Technology Trends for 2021<\/a>].<em> March 2021<\/em><\/cite><\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>81% of CFOs&nbsp;are considering cost reductions in response to the crisis<\/strong>, and 60% say they are planning to defer or cancel investments, particularly in areas such as facilities and capex, operations, and workforce. <\/p><cite>Source: PwC [<a rel=\"noreferrer noopener\" aria-label=\"COVID-19 CFO pulse survey (opens in a new tab)\" href=\"https:\/\/www.pwc.com\/gx\/en\/issues\/crisis-solutions\/covid-19\/global-cfo-pulse.html\" target=\"_blank\">COVID-19 CFO pulse survey<\/a>]. May 11, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Italian exports will decrease by 11.3% in 2020 and then increase by 9.6% in 2021<\/strong><\/p><cite>Source: Statista [<a rel=\"noreferrer noopener\" aria-label=\"COVID-19 CFO pulse survey (opens in a new tab)\" href=\"https:\/\/www.pwc.com\/gx\/en\/issues\/crisis-solutions\/covid-19\/global-cfo-pulse.html\" target=\"_blank\">COVID-19 economic impact in Italy<\/a>]. May 11, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>26% of Italian freelancers are seeing an income decrease of more than 60%<\/strong>, and an additional 34% of more than 30%<\/p><cite>Source: Statista [<a rel=\"noreferrer noopener\" aria-label=\"COVID-19 CFO pulse survey (opens in a new tab)\" href=\"https:\/\/www.pwc.com\/gx\/en\/issues\/crisis-solutions\/covid-19\/global-cfo-pulse.html\" target=\"_blank\">COVID-19 economic impact in Italy<\/a>]. May 11, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>Only 22% of companies had a business continuity plan in place prior to the COVID-19 pandemic. &nbsp;Half of them created one in the period going from April to July, but <strong>around 20% of companies still do not have a business continuity plan<\/strong>.<\/p><cite><em>Source: Euromonitor [<\/em><a href=\"https:\/\/go.euromonitor.com\/webinar-voi-200901-voi-survey-results.html?utm_campaign=SC_20_09_01_FDB_COVID_VOI_Survey_Results&amp;utm_medium=Email&amp;utm_source=1_Outbound#download-link\"><em>Voice of the Industry: Coronavirus Impact on Companies, Employees and Consumers<\/em><\/a><em>]. September, 2020<\/em> <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>Eurozone productivity has rised at fastest pace for a decade during August<\/p><cite>Source: IHS Markit [<a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/ab0f5b6c75c7424bbbd54d61fc793e38\">IHS Markit Europe Sector PMI\u00ae<\/a>].<em> September, 2020<\/em> <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>The revenues for the <strong>global fashion industry<\/strong> (apparel and footwear sectors) will contract by <strong>\u201327% to \u201330% in 2020 year-on-year<\/strong>, although the industry <strong>could regain positive growth of 2% to 4% in 2021<\/strong> (compared with 2019).<\/p><cite>Source: McKinsey <em>[<a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/state-of-fashion\">The State of Fashion 2021: In search of promise in perilous times<\/a>] December 1, 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>56% <\/strong>to the Deloitte\u2019s surveybelieve that the<strong> pandemic exposed shortcomings in their organizations\u2019 digital capabilities, <\/strong>pointing out the<strong> importance of faster action.<\/strong> <\/p><cite> Source: Deloitte <em>[<a href=\"https:\/\/www2.deloitte.com\/xe\/en\/insights\/economy\/industry-trends\/2021-industry-outlooks.html\">2021 industry insights<\/a>] February 11, 2021<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>The following <strong>channels<\/strong> are <strong>driving revenue in the post-pandemic environment in Italy: 24% ecommerce, 23% in person, 11% video call, 16% email, 13% phone, 8% online chat.<\/strong><\/p><cite>Source: McKinsey &amp; Company <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\">[<\/a><a href=\"https:\/\/covid.mckinsey.com\/b2b-sales\">A shift to digital: How COVID-19 has changed selling models | COVID Response Center | McKinsey &amp; Company<\/a>].<em> January 2021<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>The following <strong>channels<\/strong> are <strong>driving revenue in the post-pandemic environment in the UK: 25% ecommerce, 18% in person, 12% video call, 15% email, 16% phone, 19% online chat.<\/strong>&nbsp;<\/p><cite>Source: McKinsey &amp; Company <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\">[<\/a><a href=\"https:\/\/covid.mckinsey.com\/b2b-sales\">A shift to digital: How COVID-19 has changed selling models | COVID Response Center | McKinsey &amp; Company<\/a>].<em> January 2021<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong><em><span style=\"text-decoration: underline;\">NEW:<\/span><\/em><\/strong> All<strong> IT spending segments <\/strong>are forecast to have<strong> positive growth through 2022.&nbsp;<\/strong>The<strong> highest growth <\/strong>will come from<strong>&nbsp;devices&nbsp;(14%) and enterprise software (10.8%)<\/strong><\/p><cite>Source: Gartner <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\">[<\/a><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2021-04-07-gartner-forecasts-worldwide-it-spending-to-reach-4-trillion-in-2021\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner Forecasts Worldwide IT Spending to Reach $4 Trillion in 2021<\/a>].<em> April 2021<\/em><\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"retail\">Retail<\/h2>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>US retail sales fell 16.4% in April<\/strong>. <\/p><p><\/p><cite>Source: The New York Times [<a rel=\"noreferrer noopener\" href=\"https:\/\/www.nytimes.com\/2020\/05\/15\/us\/coronavirus-updates.html\" target=\"_blank\">Article<\/a>]. May 13, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>US 118-year-old retailer<strong> J.C. Penney filled for bankruptcy<\/strong>.<\/p><cite>Source: The New York Times [<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.nytimes.com\/2020\/05\/15\/business\/jc-penney-bankruptcy-coronavirus.html?smid=tw-nytimes&amp;smtyp=cur\" target=\"_blank\">Article<\/a>]. May 16, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>In Spain, there&#8217;s been a strong increase in online purchases 1.5 months after the lockdown start<\/strong>, in the following markets: Household and decoration: +77% vs lockdown start (and similar proportion vs 1st quarter), electonics: +63%, fashion + 73%. <\/p><cite>Source: GfK <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/2405078\/Email_Files\/SEU_email_files\/ES_files\/GfK_PILDORA_8.pdf\">[Coronavirus Tracking Pulse Espa\u00f1a<\/a>]. May 14, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Loss of 510m EUR for El Corte Ingl\u00e9s (Q1 2020)<\/strong>, with a <strong>40% sales revenue drop<\/strong>. The loss is <strong>composed by an actual negative result of 172 m EUR and a COVID-19 recovery fund of 338m EUR.<\/strong> The retailer will <strong>issue bonds for a 600m EUR value.<\/strong><\/p><cite>Source: Expansion [<strong><a href=\"https:\/\/www.expansion.com\/empresas\/distribucion\/2020\/09\/18\/5f648e4f468aeb1d368b4672.html\">El Corte Ingl\u00e9s emitir\u00e1 600 millones en bonos tras perder 510 millones en el primer trimestre<\/a><\/strong>].<em> September 18, 2020 <\/em><\/cite><\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Household part of <strong>income spent in retail will decrease by 10% in 2021 vs 2019<\/strong>.<\/p><cite>Source: Deloiite [<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www2.deloitte.com\/es\/es\/pages\/consumer-business\/articles\/camino-recuperacion-consumo-covid-19.html\" target=\"_blank\">Report<\/a>]. March 17, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>Spanish retailer<strong>  El Corte Ingl\u00e9s has been loaned  <\/strong>1.311 Mio Euros by 14 banks.<\/p><cite>Source: El Pais [<a href=\"https:\/\/elpais.com\/economia\/2020-04-01\/el-corte-ingles-obtiene-un-credito-de-1311-millones-para-hacer-frente-al-impacto-del-coronavirus.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Article<\/a>]. April 1, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>US retailers are defocusing from spend in security \/ privacy<\/strong> compliance technologies <strong>(only 32% were planning to increase investments in June 2020<\/strong>, <strong>vs 50% in January 2020<\/strong>) and <strong>programmatic TV <\/strong>(<strong>21% vs 31%<\/strong>). Instead, they are <strong>focusing on AR\/VR \u2013 digital stores (21% vs 8%) and messaging \/ SMS platforms (56% vs 51%)<\/strong><\/p><cite><em>Source: <\/em>eMarketer [<strong><a href=\"https:\/\/www.emarketer.com\/content\/pandemic-accelerating-ar-adoption-retailers-entertainers\">The Pandemic Is Accelerating AR Adoption for Retailers and Entertainers<\/a><\/strong>].<em> September 9, 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>John Lewis<\/strong> at break even, profits <strong>sinking from 635m GBP to 1.2m GBP in the first half of 2020.<\/strong> Its <strong>ecommerce sales increased by 73%.<\/strong><\/p><cite><em>Source: <\/em>FT [<strong><a href=\"https:\/\/www.ft.com\/content\/5106488e-0618-47de-9307-642501beab7f\">John Lewis axes staff bonus for first time in more than 70 years<\/a><\/strong>].<em>September 17, 2020 <\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>+95% <\/strong>expected<strong> share of European retail value from multinational consumer-goods companies bought through alliances in 2025.&nbsp;<\/strong><\/p><cite>Source: McKinsey <em>[<a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/a-new-model-for-the-consumer-goods-industry\">A new model for the consumer-goods industry<\/a>] December 15, 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>On May 19th, there was still <strong>between a 6% and a 20% of health retail SKUs<\/strong> in shortage.<\/p><cite>Source: Euromonitor [<a rel=\"noreferrer noopener\" href=\"https:\/\/www.euromonitor.com\/coronavirus\" target=\"_blank\">Web page<\/a>]. May 17, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Retail business loss is highly variable in Italy by macro-region<\/strong>. Whilst in the North-West is about 3.5%, in the South it is about 8.5% in 2020.<\/p><cite>Source: Statista [<a rel=\"noreferrer noopener\" href=\"https:\/\/www.pwc.com\/gx\/en\/issues\/crisis-solutions\/covid-19\/global-cfo-pulse.html\" target=\"_blank\">COVID-19 economic impact in Italy<\/a>]. May 11, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>US retailers<\/strong> are <strong>increasing digital ad spend by 3.1% in 202<\/strong>0 to a <strong>total value of $28.23 billion<\/strong>, remaining the largest vertical spender, with a 21% of total ad spend. Nearly half will be <strong>display ads (47.9%<\/strong>), and half <strong>search (47.5%)<\/strong>. <strong>Within display, nearly half will be video (48.4%).<\/strong><\/p><cite>Source: eMarketer [<strong><a href=\"https:\/\/www.emarketer.com\/content\/us-retail-digital-ad-spending-2020\">US Retail Digital Ad Spending 2020<\/a><\/strong>].<em>August 20, 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>e-marketplace giants<\/strong> are generating <strong>65% of growth by the top 150 retailers.<\/strong> <\/p><cite>Source: McKinsey <em>[<a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/a-new-model-for-the-consumer-goods-industry\">A new model for the consumer-goods industry<\/a>] December 15, 2020<\/em><\/cite><\/blockquote>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"employment\">Employment<\/h2>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-11 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>55 Mio Europeans hold high risk <\/strong>&#8211; proximity &#8211; <strong>jobs<\/strong>: retail employees, cooks and actors.<\/p><p><\/p><cite>Source: McKinsey &amp; Company [<a href=\"https:\/\/www.mckinsey.com\/industries\/public-sector\/our-insights\/safeguarding-europes-livelihoods-mitigating-the-employment-impact-of-covid-19\">Safeguarding Europe\u2019s livelihoods: Mitigating the employment impact of COVID-19<\/a>]. April 19, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>15 Mio jobs are at risk in Wholesale &amp; retail in Europe<\/strong>, which means 43% unemployment in the market. 8 Mio in Accommodation &amp; Food (73% unemployment) and 8 Mio in Manufacturing (21% unemployment) <\/p><p><\/p><cite> [<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/industries\/public-sector\/our-insights\/safeguarding-europes-livelihoods-mitigating-the-employment-impact-of-covid-19\" target=\"_blank\">Safeguarding Europe\u2019s livelihoods: Mitigating the employment impact of COVID-19<\/a>]. April 19, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Customer service and customer sales<\/strong> account for a <strong>25% of the total <\/strong>number of<strong> jobs at risk <\/strong>in Europe <\/p><p><\/p><cite>[<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/industries\/public-sector\/our-insights\/safeguarding-europes-livelihoods-mitigating-the-employment-impact-of-covid-19\" target=\"_blank\">Safeguarding Europe\u2019s livelihoods: Mitigating the employment impact of COVID-19<\/a>]. April 19, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>74% of employees<\/strong> expect their <strong>employer to become more actively involved<\/strong> in the <strong>cultural debates<\/strong> of the day.<\/p><p><\/p><cite>Source: Gartner <em>[<a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/9-work-trends-that-hr-leaders-cant-ignore-in-2021\/\">9 Work Trends That HR Leaders Can\u2019t Ignore in 2021<\/a>] January 21, 2021<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>More than<strong> 100 million workers <\/strong>will need to<strong> find a different occupation by 2030 in our post-COVID-19 scenario. <\/strong>This is<strong> 12 percent more than <\/strong>we<strong> estimated before the pandemic, <\/strong>and<strong> up to 25 percent more in advanced economies.<\/strong><span style=\"font-size: inherit;\"><\/span><\/p><cite>Source: McKinsey <em>[<a href=\"https:\/\/www.mckinsey.com\/featured-insights\/future-of-work\/the-future-of-work-after-covid-19\">The future of work after COVID-19<\/a>] February 18, 2021<\/em><br><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>15 Mio Europeans hold medium risk<\/strong> &#8211; proximity with no interaction &#8211; <strong>jobs<\/strong>: machine operators, construction workers, psychologists. <\/p><p><\/p><cite>Source: McKinsey &amp; Company [<a href=\"https:\/\/www.mckinsey.com\/industries\/public-sector\/our-insights\/safeguarding-europes-livelihoods-mitigating-the-employment-impact-of-covid-19\">Safeguarding Europe\u2019s livelihoods: Mitigating the employment impact of COVID-19<\/a>]. April 19, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>15-24 aged people account for 41% of total jobs at risk  in Europe<\/strong><\/p><p><\/p><cite>[<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/industries\/public-sector\/our-insights\/safeguarding-europes-livelihoods-mitigating-the-employment-impact-of-covid-19\" target=\"_blank\">Safeguarding Europe\u2019s livelihoods: Mitigating the employment impact of COVID-19<\/a>]. April 19, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Employers that support employees<\/strong> with their life experience see <strong>20% increase<\/strong> in the <strong>number of employees<\/strong> reporting <strong>better mental and physical health.<\/strong> <\/p><p><\/p><cite>Source: Gartner <em>[<a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/9-work-trends-that-hr-leaders-cant-ignore-in-2021\/\">9 Work Trends That HR Leaders Can\u2019t Ignore in 2021<\/a>] January 21, 2021<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>64% of managers<\/strong> believe that <strong>office workers are higher performers than remote workers <\/strong>and are likely to give in-office workers a higher raise than those who work from home.&nbsp;<\/p><p><\/p><cite>Source: Gartner <em>[<a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/9-work-trends-that-hr-leaders-cant-ignore-in-2021\/\">9 Work Trends That HR Leaders Can\u2019t Ignore in 2021<\/a>] January 21, 2021<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>25 percent more workers<\/strong> may need to <strong>switch occupations than before the pandemic.<\/strong><span style=\"font-size: inherit;\"><\/span><\/p><cite>Source: McKinsey <em>[<a href=\"https:\/\/www.mckinsey.com\/featured-insights\/future-of-work\/the-future-of-work-after-covid-19\">The future of work after COVID-19<\/a>] February 18, 2021<\/em><br><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>160 Mio Europeans hold low risk<\/strong> &#8211; low proximity or essential services &#8211; <strong>jobs<\/strong>: accountants, architects, journalists, ambulance drivers, physicians, policepeople. <\/p><p><\/p><cite>Source: McKinsey &amp; Company [<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/industries\/public-sector\/our-insights\/safeguarding-europes-livelihoods-mitigating-the-employment-impact-of-covid-19\" target=\"_blank\">Safeguarding Europe\u2019s livelihoods: Mitigating the employment impact of COVID-19<\/a>]. April 19, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>Nearly <strong>27 Mio Americans cannot go back to workplaces unless they find childcare<\/strong>. Proportion is about 12-20%, varying by state. <\/p><cite>Source: McKinsey &amp; Company [<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/featured-insights\/coronavirus-leading-through-the-crisis\/charting-the-path-to-the-next-normal\" target=\"_blank\">charting the path to the next normal<\/a>]. May 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>Employers can also see a <strong>21% increase in the number of high performers<\/strong> compared to organizations that don\u2019t provide support to their employees.<\/p><p><\/p><cite>Source: Gartner <em>[<a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/9-work-trends-that-hr-leaders-cant-ignore-in-2021\/\">9 Work Trends That HR Leaders Can\u2019t Ignore in 2021<\/a>] January 21, 2021<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>20 to 25 percent of the workforces <\/strong>in advanced economies could<strong> work from home <\/strong>between<strong> three and five days a week. <\/strong>This represents<strong> four to five times more remote work than before the pandemic.<\/strong> <span style=\"font-size: inherit;\"><\/span><\/p><cite>Source: McKinsey <em>[<a href=\"https:\/\/www.mckinsey.com\/featured-insights\/future-of-work\/the-future-of-work-after-covid-19\">The future of work after COVID-19<\/a>] February 18, 2021<\/em><br><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>The<strong> share of time German workers spend using basic cognitive skills<\/strong>, for example, may shrink by<strong> 3.4 percentage points, while time spend using social and emotional skills will increase by 3.2 percentage points.&nbsp;<\/strong><span style=\"font-size: inherit;\"><\/span><\/p><cite>Source: McKinsey <em>[<a href=\"https:\/\/www.mckinsey.com\/featured-insights\/future-of-work\/the-future-of-work-after-covid-19\">The future of work after COVID-19<\/a>] February 18, 2021<\/em><br><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-12 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"leaders\">Leaders<\/h2>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-13 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>30% of marketing leaders believe lack of agility and flexibility negatively impacts marketing execution <\/strong>during the pandemic. <\/p><cite>Source: Gartner <a rel=\"noreferrer noopener\" href=\"https:\/\/www.gartner.com\/en\/marketing\/research\/practical-first-steps-for-marketing-cost-optimization\" target=\"_blank\">[Press release<\/a>]. April 7, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong> <\/strong><\/p><p><strong>In Europe<\/strong>, <strong>the outlook for executives&#8217; home countries has improved over June<\/strong>, from 34% to 45%.<\/p><cite> Source: McKinsey [<a aria-label=\"Economic Conditions Snapshot, June 2020: McKinsey Global Survey results (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/economic-conditions-snapshot-june-2020-mckinsey-global-survey-results#\" target=\"_blank\">Economic Conditions Snapshot, June 2020: McKinsey Global Survey results<\/a>]. June, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>73% of CMOs expect COVID-19\u2019s impacts to be short in time<\/strong>.<\/p><cite><em>Source: Gartner [<a href=\"https:\/\/www.gartner.com\/en\/marketing\/research\/the-annual-cmo-spend-survey-2020-part1?utm_campaign=GML_GB_2020_GMLSPSV_C_BB1_RE-CMOSPSV-PART1_NonOpener&amp;utm_medium=email&amp;utm_source=Eloqua&amp;cm_mmc=Eloqua-_-Email-_-LM_GML_GB_2020_GMLSPSV_C_BB1_RE-CMOSPSV-PART1_NonOpener-_-0000\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">The Annual CMO Spend Survey Research 2020<\/a>]. July 6, 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>ROI, Marketing Qualified Leads and Sales Qualified Leads rank Top the List of CMOs\u2019 Most Valuable Metrics<\/strong>.<\/p><cite><em>Source: Gartner [<a href=\"https:\/\/www.gartner.com\/en\/marketing\/research\/the-annual-cmo-spend-survey-2020-part1?utm_campaign=GML_GB_2020_GMLSPSV_C_BB1_RE-CMOSPSV-PART1_NonOpener&amp;utm_medium=email&amp;utm_source=Eloqua&amp;cm_mmc=Eloqua-_-Email-_-LM_GML_GB_2020_GMLSPSV_C_BB1_RE-CMOSPSV-PART1_NonOpener-_-0000\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">The Annual CMO Spend Survey Research 2020<\/a>]. July 6, 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>More than half <\/strong>professionals still<strong> expect revenue decreases within the next 6 months.<\/strong><\/p><cite><em>Source: Euromonitor [<\/em><a href=\"https:\/\/go.euromonitor.com\/webinar-voi-200901-voi-survey-results.html?utm_campaign=SC_20_09_01_FDB_COVID_VOI_Survey_Results&amp;utm_medium=Email&amp;utm_source=1_Outbound#download-link\"><em>Voice of the Industry: Coronavirus Impact on Companies, Employees and Consumers<\/em><\/a><em>]. September, 2020<\/em> <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Knowledge workers<\/strong> that have gone <strong>remote spend 12% less time on large meetings<\/strong> and &nbsp;<strong>9% more time interacting with clients<\/strong> and external partners.<\/p><cite><em>Source: <\/em> Harvard Business Review [<a href=\"https:\/\/hbr.org\/2020\/08\/research-knowledge-workers-are-more-productive-from-home\">Research: Knowledge Workers Are More Productive from Home<\/a>]<br>.<em>August 31st, 2020<\/em> <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Consumer Packaged Goods (CPG)<\/strong> will become the <strong>third biggest ad spender in the US, with a 14.4% share<\/strong>, <strong>after retail and financial services, with a value of $19.40 billion<\/strong>, with a heavy increase in digital video, <strong>accounting now for 17.1% of total ad spend and 28.6% of digital ad spend.<\/strong><\/p><cite>Source: eMarketer [<strong><a href=\"https:\/\/gotoclient.com\/wp-admin\/US%20CPG%20Digital%20Ad%20Spending%202020\">US CPG Digital Ad Spending 2020<\/a><\/strong>].<em> September 3, 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>On September 20,<strong> 57% of global executives\u2019 <\/strong>believe that <strong>global economic conditions will improve in the next two months.<\/strong><\/p><cite>Source: McKinsey <a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/the-coronavirus-effect-on-global-economic-sentiment\">[The coronavirus effect on global economic sentiment<\/a>].<em>September 30, 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>By <strong>mid-October 2020<\/strong>, <strong>HubSpot Ad spend still at +13% vs January 2020<\/strong>.<\/p><cite>Source: HubSpot <a href=\"https:\/\/www.hubspot.com\/covid-data?utm_campaign=Marketing+Blog+Weekly+Email+Sends&amp;utm_medium=email&amp;utm_content=90937973&amp;utm_source=hs_email&amp;hubs_signup-url=blog.hubspot.com%2Fmarketing%2Fcovid-19-benchmark-data-edition9&amp;hubs_signup-cta=null&amp;category=total&amp;topic=ad-spend&amp;subTopic=&amp;drilldown=null\">[C<strong>OVID-19 Marketing and Sales Benchmark Data<\/strong>].<\/a><em> October 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Services PMI index is in October 2020 at its lowest point since five months ago<\/strong>, or its 8-year lower point if the COVID-19 confinement is taken out. That\u2019s 46.2.<\/p><cite>Source: IHS Markit Flash Eurozone PMI <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\">[IHS Markit Flash Eurozone PMI].<\/a><em>October 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>Across <strong>US, UK, France, Germany, Italy, Spain, China &amp; India, 58% of B2B decision makers believe new remote sales &amp; digital sales are more efficient than the pre-pandemic model<\/strong>. Split by industry as follows: <strong>62% for tech, media and telecom, 59% consumer &amp; 51% in retail and travel &amp; transportation.<\/strong><\/p><cite>Source: McKinsey &amp; Company <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\">[<\/a><a href=\"https:\/\/covid.mckinsey.com\/b2b-sales\">A shift to digital: How COVID-19 has changed selling models | COVID Response Center | McKinsey &amp; Company<\/a>].<em> January 2021<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><em><strong><span style=\"text-decoration: underline;\">NEW:<\/span><\/strong><\/em> <strong>Web traffic <\/strong>in<strong> EMEA by 80% in March 2021 vs January 2020<\/strong>, according to HubSpot.&nbsp;<\/p><cite>Source: HubSpot <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\">[<\/a><a href=\"https:\/\/www.hubspot.com\/industry-data?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&amp;utm_medium=email&amp;utm_content=90937973&amp;utm_source=hs_email&amp;hubs_signup-url=blog.hubspot.com%2Fmarketing%2Fcovid-19-benchmark-data-edition9&amp;hubs_signup-cta=null&amp;category=total&amp;topic=ad-spend&amp;subTopic=&amp;drilldown=null\">Industry Benchmarks from 103,000 Companies<\/a>].<em> April 2021<\/em><\/cite><\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>By March 28, only 38% of marketing leaders had deployed contingency plans<\/strong>.<\/p><p><\/p><cite> Source: Gartner [<a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/video\/live\/urn:li:ugcPost:6650755525720047616\/\" target=\"_blank\">Press release<\/a>]. May, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Only 1% of marketing people think they need a traditional office<\/strong>, 69% say they must have the ability to work remotely, and 56% say they must have non traditional or flexible working hours.<\/p><cite><em>Source: We Are Rosie [<a rel=\"noreferrer noopener\" aria-label=\"Economic Conditions Snapshot, June 2020: McKinsey Global Survey results (opens in a new tab)\" href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/economic-conditions-snapshot-june-2020-mckinsey-global-survey-results#\" target=\"_blank\">The Rosie Report<\/a>]. 28 May, 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>More Than Half of CMOs Expect a Return to Business-as-Usual Performance in the Next 18 to 24 Months<\/strong>.<\/p><cite><em>Source: Gartner [<a href=\"https:\/\/www.gartner.com\/en\/marketing\/research\/the-annual-cmo-spend-survey-2020-part1?utm_campaign=GML_GB_2020_GMLSPSV_C_BB1_RE-CMOSPSV-PART1_NonOpener&amp;utm_medium=email&amp;utm_source=Eloqua&amp;cm_mmc=Eloqua-_-Email-_-LM_GML_GB_2020_GMLSPSV_C_BB1_RE-CMOSPSV-PART1_NonOpener-_-0000\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">The Annual CMO Spend Survey Research 2020<\/a>]. July 6, 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>47% of marketers<\/strong> say that <strong>during the pandemic they have been pulled in less meetings than before.<\/strong><\/p><cite><em>Source: We Are Rosie [<a href=\"https:\/\/therosiereport.com\/\">The Rosie Report<\/a>]. July 6, 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>Born between 1981 and 2012: <strong>Close to half of Gen Z <\/strong>(48%) and <strong>Millennials<\/strong> (44%) <strong>say they\u2019re stressed all the time<\/strong>. Key <strong>stress sources are job prospects<\/strong>, <strong>mid and long term financial stability and family welfare.<\/strong><\/p><cite><em>Source: McKinsey [<\/em><a href=\"https:\/\/www2.deloitte.com\/global\/en\/pages\/about-deloitte\/articles\/millennialsurvey.html\"><em>The Deloitte Global Millennial Survey 2020<\/em><\/a><em>]. June, 2020<\/em> <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Knowledge workers<\/strong> that have gone <strong>remote spend 9% of their time in training and development<\/strong> (<strong>vs 1.5% in 2013<\/strong>).<\/p><cite><em>Source: <\/em> Harvard Business Review [<a href=\"https:\/\/hbr.org\/2020\/08\/research-knowledge-workers-are-more-productive-from-home\">Research: Knowledge Workers Are More Productive from Home<\/a>]<br>.<em>August 31st, 2020<\/em> <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>Almost <strong>half (49%) of US business leaders expect a recovery between 2021 and 2022.<\/strong><\/p><cite>Source: eMarketer [<strong><a href=\"https:\/\/www.emarketer.com\/content\/nearly-half-of-us-business-leaders-think-economy-wont-recover-until-2021-2022\">Nearly Half of US Business Leaders Expect an Economic Recovery Between 2021-2022<\/a><\/strong>].<em> September 3, 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Executives increasingly upbeat<\/strong> their own <strong>expectations<\/strong> in terms of <strong>profitability and demand<\/strong>. <strong>53% increase their expectations, both for profitability and for demand.<\/strong><\/p><cite>Source: McKinsey <a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/the-coronavirus-effect-on-global-economic-sentiment\">[The coronavirus effect on global economic sentiment<\/a>].<em>September 30, 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>COVID-19 is creating sales email saturation<\/strong>. By <strong>mid-October 2020, HubSpot sent sales emails increase by +100% vs January,<\/strong> but <strong>responses decreased by 30%<\/strong>. On the contrary, <strong>marketing emails increased by +50%, and open rate only did by 13%. <\/strong><\/p><cite>Source: HubSpot <a href=\"https:\/\/www.hubspot.com\/covid-data?utm_campaign=Marketing+Blog+Weekly+Email+Sends&amp;utm_medium=email&amp;utm_content=90937973&amp;utm_source=hs_email&amp;hubs_signup-url=blog.hubspot.com%2Fmarketing%2Fcovid-19-benchmark-data-edition9&amp;hubs_signup-cta=null&amp;category=total&amp;topic=ad-spend&amp;subTopic=&amp;drilldown=null\">[C<strong>OVID-19 Marketing and Sales Benchmark Data<\/strong>].<\/a><em> October 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Germany <\/strong>is in<strong> October 2020 <\/strong>the<strong> strongest growing manufacturing country in Europe, with the PMI flash composite index at 54.5<\/strong>.<\/p><cite>Source: IHS Markit Flash Eurozone PMI <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\">[IHS Markit Flash Eurozone PMI].<\/a><em>October 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Ad spend increased by 24%<\/strong> WorlWide in <strong>March 2021 vs January 2020<\/strong>, according to HubSpot.&nbsp;<\/p><cite>Source: HubSpot <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\">[<\/a><a href=\"https:\/\/www.hubspot.com\/industry-data?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&amp;utm_medium=email&amp;utm_content=90937973&amp;utm_source=hs_email&amp;hubs_signup-url=blog.hubspot.com%2Fmarketing%2Fcovid-19-benchmark-data-edition9&amp;hubs_signup-cta=null&amp;category=total&amp;topic=ad-spend&amp;subTopic=&amp;drilldown=null\">Industry Benchmarks from 103,000 Companies<\/a>].<em> April 2021<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><span style=\"text-decoration: underline;\"><em><strong>NEW:<\/strong><\/em><\/span><strong> 69% of companies <\/strong>have<strong> focused on building employee skills during the pandemic, <\/strong>strongly prioritizing<strong> leadership &amp; people management, critical thinking and decision making and project management.&nbsp;<\/strong><\/p><cite>Source: McKinsey <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\">[<\/a><a href=\"https:\/\/www.mckinsey.com\/business-functions\/organization\/our-insights\/building-workforce-skills-at-scale-to-thrive-during-and-after-the-covid-19-crisis\" target=\"_blank\" rel=\"noreferrer noopener\">Building workforce skills at scale to thrive during\u2014and after\u2014the COVID-19 crisis<\/a>].<em> April 2021<\/em><\/cite><\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Seat has seen a positive buzz increase of 5% after producing ventilators.<\/strong><\/p><p><\/p><cite> Source: YouGov [<a href=\"https:\/\/es.yougov.com\/news\/2020\/04\/20\/efecto-positivo-fabricacion-respiradores-por-seat\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Efecto positivo fabricaci\u00f3n respiradores por SEAT (opens in a new tab)\">Efecto positivo fabricaci\u00f3n respiradores por SEAT<\/a>]. May, 2020<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Thirty-three percent of CMOs<\/strong> cite <strong>brand strategy as their most vital strategic capability, surpassing analytics in importance<\/strong>.<\/p><cite><em>Source: Gartner [<a href=\"https:\/\/www.gartner.com\/en\/marketing\/research\/the-annual-cmo-spend-survey-2020-part1?utm_campaign=GML_GB_2020_GMLSPSV_C_BB1_RE-CMOSPSV-PART1_NonOpener&amp;utm_medium=email&amp;utm_source=Eloqua&amp;cm_mmc=Eloqua-_-Email-_-LM_GML_GB_2020_GMLSPSV_C_BB1_RE-CMOSPSV-PART1_NonOpener-_-0000\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">The Annual CMO Spend Survey Research 2020<\/a>]. July 6, 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>35% of marketers<\/strong> say that <strong>during the pandemic they have been putting out less fires than before.<\/strong><\/p><cite><em>Source: We Are Rosie [<a href=\"https:\/\/therosiereport.com\/\">The Rosie Report<\/a>]. July 6, 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>18% of marketing people would not be able to commute to an office.<\/strong><\/p><cite><em>Source: We Are Rosie [<a href=\"https:\/\/therosiereport.com\/\">The Rosie Report<\/a>]. July 6, 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Crisis has increased Millennials\u2019 loyalty to employers<\/strong>. 31% intent leaving their company in the next two years, vs 49% in 2019. 67% are pleased with the support actions taken by employers.<\/p><cite><em>Source: Deloitte [<\/em><a href=\"https:\/\/www2.deloitte.com\/global\/en\/pages\/about-deloitte\/articles\/millennialsurvey.html\"><em>The Deloitte Global Millennial Survey 2020<\/em><\/a><em>]. June, 2020<\/em><br> <em>&nbsp;<\/em> <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Knowledge workers<\/strong> that have gone <strong>remote get to choose a 50% of their activities (vs 21% in 2013)<\/strong>.<\/p><cite><em>Source: <\/em> Harvard Business Review [<a href=\"https:\/\/hbr.org\/2020\/08\/research-knowledge-workers-are-more-productive-from-home\">Research: Knowledge Workers Are More Productive from Home<\/a>]<br>.<em>August 31st, 2020<\/em> <\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><strong>Global executives\u2019 economic sentiment is on September 20 more positive than negative. In Europe, 45% are optimistic vs 36% pessimistic. North America 49%\/31%, APAC 49%\/38% Latam 45%\/40%.<\/strong><\/p><cite>Source: McKinsey <a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/the-coronavirus-effect-on-global-economic-sentiment\">[The coronavirus effect on global economic sentiment<\/a>].<em>September 30, 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>On 21st Sept 2020, <strong>global weekly ad spend is a +15% vs the beginning of the year<\/strong>, boosted by <strong>0 to 200 employees companies<\/strong>. Key markets with ad spend increase are computer software, HR, consumer goods and entertainment.<\/p><cite>Source: McKinsey <a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/the-coronavirus-effect-on-global-economic-sentiment\">[The coronavirus effect on global economic sentiment<\/a>].<em>September 30, 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>For the third month in a row in October HS <strong>Markit Eurozone Composite PMI fell, now to 49.4, registering the first business activity contraction since June 2020.<\/strong><\/p><cite>Source: IHS Markit Flash Eurozone PMI <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\">[IHS Markit Flash Eurozone PMI].<\/a><em>October 2020<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p>On Feb 1<sup>st<\/sup>&nbsp;2021, &nbsp;in <strong>Germany 46% of &nbsp;B2B decision makers think remote sales &amp; digital channels<\/strong> are <strong>more effective than the pre-pandemic model<\/strong>. In <strong>Spain, that\u2019s 54%. In Italy, 52% and 39% in France.<\/strong><\/p><cite>Source: McKinsey &amp; Company <a href=\"https:\/\/covid.mckinsey.com\/b2b-sales\">[<\/a><a href=\"https:\/\/covid.mckinsey.com\/b2b-sales\">A shift to digital: How COVID-19 has changed selling models | COVID Response Center | McKinsey &amp; Company<\/a>].<em> January 2021<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><p><em><strong><span style=\"text-decoration: underline;\">NEW:<\/span><\/strong><\/em> <strong>Deal pipelines in HubSpot increased by 49% in March 2021 vs January 2020.<\/strong><\/p><cite>Source: HubSpot <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\">[<\/a><a href=\"https:\/\/www.hubspot.com\/industry-data?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&amp;utm_medium=email&amp;utm_content=90937973&amp;utm_source=hs_email&amp;hubs_signup-url=blog.hubspot.com%2Fmarketing%2Fcovid-19-benchmark-data-edition9&amp;hubs_signup-cta=null&amp;category=total&amp;topic=ad-spend&amp;subTopic=&amp;drilldown=null\">Industry Benchmarks from 103,000 Companies<\/a>].<em> April 2021<\/em><\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In addition, we have created a list of<strong> free resources for our clients and prospects in the post COVID-19 and 2021 planning<\/strong>.<strong> Book a free brainstorming or workshop now<\/strong>, and download our customised reports and infographics. <\/p>\n\n\n<a href=\"https:\/\/gotoclient.com\/covid\/\" class=\"block-button\" target=\"_blank\">\n    Find out more<\/a>\n<style type=\"text\/css\">\n    #button-block_5ec53c525b282 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[Data] Latest marketing and sales stats on COVID-19 Need the key B2B and consumer COVID-19 Data? In order to give the best COVID-19 response, we&#8217;re constantly updating stats for marketing and sales on COVID-19. Visit the Spanish version here: Consumer trends Retail Economy Employment Markets Leaders &nbsp; Consumer trends In China, consumer online time raised [&hellip;]<\/p>\n","protected":false},"featured_media":4576,"parent":0,"template":"","tags":[1189,1190],"blog_cat":[],"blog_language":[122],"class_list":["post-4644","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-b2b-lead-generation","tag-channel-loyalty","blog_language-english"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Data] COVID-19 Sales and marketing stats - Gotoclient<\/title>\n<meta name=\"description\" content=\"More than 100 essential COVID-19 sales and marketing stats updated on a weekly basis to help sales and marketing leaders navigate the crisis\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/en\/blog\/marketing-and-sales-stats-on-covid19\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Data] COVID-19 Sales and marketing stats - 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