{"id":563,"date":"2019-04-30T09:15:00","date_gmt":"2019-04-30T08:15:00","guid":{"rendered":"http:\/\/3.121.245.112\/?post_type=blog&#038;p=563"},"modified":"2021-08-24T05:20:27","modified_gmt":"2021-08-24T04:20:27","slug":"why-digital-promotions-mandatory-in-consumer-marketing-strategies","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/en\/blog\/why-digital-promotions-mandatory-in-consumer-marketing-strategies\/","title":{"rendered":"Why digital promotions are mandatory in consumer marketing strategies"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-why-digital-promotions-are-mandatory-in-consumer-marketing-strategies\"><strong>Why digital promotions are mandatory in consumer marketing strategies<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"blog-post-date\">\n    Apr 30 \u00b7 Blog<div class=\"blog-post-date__social\">\n    <a href=\"#\" class=\"social social--f\" rel=\"nofollow\" aria-label=\"Share on facebook\">\n        <svg class=\"facebook\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M19,4V7H17A1,1 0 0,0 16,8V10H19V13H16V20H13V13H11V10H13V7.5C13,5.56 14.57,4 16.5,4M20,2H4A2,2 0 0,0 2,4V20A2,2 0 0,0 4,22H20A2,2 0 0,0 22,20V4C22,2.89 21.1,2 20,2Z\"><\/path><\/svg>\n        Share\n    <\/a>\n    <a href=\"#\" class=\"social social--li\" rel=\"nofollow\" aria-label=\"Share on linkedin\">\n        <svg class=\"linkedin\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M19,19H16V13.7A1.5,1.5 0 0,0 14.5,12.2A1.5,1.5 0 0,0 13,13.7V19H10V10H13V11.2C13.5,10.36 14.59,9.8 15.5,9.8A3.5,3.5 0 0,1 19,13.3M6.5,8.31C5.5,8.31 4.69,7.5 4.69,6.5A1.81,1.81 0 0,1 6.5,4.69C7.5,4.69 8.31,5.5 8.31,6.5A1.81,1.81 0 0,1 6.5,8.31M8,19H5V10H8M20,2H4C2.89,2 2,2.89 2,4V20A2,2 0 0,0 4,22H20A2,2 0 0,0 22,20V4C22,2.89 21.1,2 20,2Z\"><\/path><\/svg>\n        Share\n    <\/a>\n    <a href=\"#\" class=\"social social--tw\" rel=\"nofollow\" aria-label=\"Share on twitter\">\n        <svg class=\"twitter\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M22.46,6C21.69,6.35 20.86,6.58 20,6.69C20.88,6.16 21.56,5.32 21.88,4.31C21.05,4.81 20.13,5.16 19.16,5.36C18.37,4.5 17.26,4 16,4C13.65,4 11.73,5.92 11.73,8.29C11.73,8.63 11.77,8.96 11.84,9.27C8.28,9.09 5.11,7.38 3,4.79C2.63,5.42 2.42,6.16 2.42,6.94C2.42,8.43 3.17,9.75 4.33,10.5C3.62,10.5 2.96,10.3 2.38,10C2.38,10 2.38,10 2.38,10.03C2.38,12.11 3.86,13.85 5.82,14.24C5.46,14.34 5.08,14.39 4.69,14.39C4.42,14.39 4.15,14.36 3.89,14.31C4.43,16 6,17.26 7.89,17.29C6.43,18.45 4.58,19.13 2.56,19.13C2.22,19.13 1.88,19.11 1.54,19.07C3.44,20.29 5.7,21 8.12,21C16,21 20.33,14.46 20.33,8.79C20.33,8.6 20.33,8.42 20.32,8.23C21.16,7.63 21.88,6.87 22.46,6Z\"><\/path><\/svg>\n        Tweet\n    <\/a>\n<\/div>\n<\/div>\n<style type=\"text\/css\">\n    #blog-post-date-block_5d855b919be75 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Regardless of their size, all businesses need to realize and accept the importance of digital promotions in consumer marketing strategies.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Here is why closely scrutinising your digital promotions are mandatory in consumer marketing strategies.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">    <div class=\"vertical-divider\" style=\"height: 96%;\"><\/div>\n\n<style type=\"text\/css\">\n    #vertical-divider-block_5d855cd397cbc {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/09\/digital-promos.jpg\" alt=\"\" class=\"wp-image-3304\" width=\"393\" height=\"462\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/09\/digital-promos.jpg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/09\/digital-promos-250x294.jpg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/09\/digital-promos-120x141.jpg 120w\" sizes=\"auto, (max-width: 393px) 100vw, 393px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-different-types-of-digital-promotions-in-consumer-marketing-strategies\" style=\"font-size:30px\"><strong><strong>Different types of digital promotions in consumer marketing<\/strong> strategies<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The most used digital promotions in consumer marketing strategies are <strong>discounts, cashbacks, deferred bundles and free shipping.<\/strong><\/p>\n\n\n\n<p>Promotions and consumer marketing strategies go <strong>hand in hand<\/strong>. With promotions, you put across the<strong> benefits<\/strong> of your product or service to the customers. A well-designed promotional campaign needs to be <strong>aligned with your other consumer marketing activities<\/strong>. Consequently, it will <strong>increase your profitability, ensuring your business\u2019 long-term success.<\/strong><\/p>\n\n\n\n<p>Obviously, there are some usual&nbsp;<strong><a href=\"https:\/\/www.gotoclient.com\/en\/blog\/how-to-avoid-mistakes-when-creating-online-promotions-for-consumer-marketing\" rel=\"noreferrer noopener\" target=\"_blank\">mistakes to avoid when designing online promotions for consumer brands<\/a>,<\/strong> but there&#8217;s no doubt they can bring business growth.<\/p>\n\n\n\n<p>You may or may not know this, but consumers actually look for sites with promotional offers. This is the reason so many businesses today employ promotional offers to motivate consumers to buy.<\/p>\n\n\n\n<p>Digital promotions help eliminate any resistance to purchasing your product or service and they encourage consumers to buy more of a given product.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Also, there are other digital promotions types that your company could benefit from:<\/p>\n\n\n\n<p><strong>&#8211; Raffles<\/strong><\/p>\n\n\n\n<p><strong>&#8211; <a aria-label=\"Buy &amp; Try promotions (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.gotoclient.com\/en\/blog\/try-before-you-buy-online-promotion-type-for-fmcg-marketing\" target=\"_blank\">Buy &amp; Try promotions<\/a><\/strong><\/p>\n\n\n\n<p><strong>&#8211; Trade-in promotions<\/strong><\/p>\n\n\n\n<p><strong>&#8211; Contests<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><a href=\"https:\/\/www.gotoclient.com\/ebook-3-types-of-promotions-for-direct-results?hsCtaTracking=68154b75-9da0-4097-bd3f-e30eb4d752f7%7C96c7844b-3869-4b55-83ee-5d9f9c0f5ea4\" class=\"block-button\" target=\"_blank\">\n    Free Download: eBook &#8216;3 types of online promotions for direct sales&#8217;<\/a>\n<style type=\"text\/css\">\n    #button-block_5d92305132f5d {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>To see more detailed information about digital promotions types, see our <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-and-consumer-promotions-definitive-guide\/#2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>B2B and B2C promotions guide<\/strong><\/a>!<\/p>\n\n\n\n<p>Today, the above promotions are increasingly helping businesses to sell more of a product online, which is the reason digital promotions are considered as an important piece in the consumer marketing jigsaw. Following is detailed look at the role of digital promotions in consumer marketing strategies to understand their importance in consumer marketing.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"hero\">\n    <img decoding=\"async\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/09\/promo_5.jpeg?wsr\" alt=\"\">\n<\/div>\n<style type=\"text\/css\">\n    #hero-block_5d856140f224b {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-the-role-of-digital-promotions-in-consumer-marketing-strategies\" style=\"font-size:30px\"><strong><strong>The role of digital promotions in consumer marketing strategies<\/strong><\/strong><\/h2>\n\n\n\n<p>To be successful, consumer marketing requires activities that create a massive impact within a short period of time. And digital marketing activities are required to prove its ROI, understanding that the results that we should expect will always depend on the stage of the marketing funnel that we are aiming at.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a href=\"https:\/\/landingpages.gotoclient.com\/ebook-3-types-of-promotions-for-direct-results\" class=\"block-button\" target=\"_blank\">\n    Download here this Digital Marketing ROI Calculator template<\/a>\n<style type=\"text\/css\">\n    #button-block_5d93202addfce {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Digital promotions are an example of such consumer marketing activities.<\/p>\n\n\n\n<p>The voice of your business, consumer marketing sends out your brand\u2019s message to the intended audience loud and clear. Once the message has reached your audience, the next step is to get them to make a purchase with you.<\/p>\n\n\n\n<p>How do you do that?<\/p>\n\n\n\n<p>With promotions! As we pointed out, there are many ways to promote your brand and increase sales online.<\/p>\n\n\n\n<p>Depending on the goals, objectives and priorities of your business, you can use various promotional strategies to market your business and drive sales online.<\/p>\n\n\n\n<p>So, how can digital promotions elevate your consumer marketing efforts?&nbsp; By doing the following:<\/p>\n\n\n\n<p>&#8211; Increasing brand awareness<\/p>\n\n\n\n<p>&#8211; Providing appropriate information<\/p>\n\n\n\n<p>&#8211; Growing customer traffic<\/p>\n\n\n\n<p>&#8211; Building sales and profits<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Let\u2019s discuss the above benefits of using digital promotions in consumer marketing strategies in a bit more detail.<\/p>\n\n\n\n<p style=\"font-size:25px\"><strong>4 benefits of using digital promotions<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For any business, being aware of consumer marketing trends is crucial. A consumer marketing trend, that\u2019s making the headlines today, is digital promotions.<\/p>\n\n\n\n<p>Digital promotions effectively introduce your products and business online and provide you with the following benefits:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-increases-brand-awareness\" style=\"font-size:25px\"><strong><strong>Increases Brand Awareness<\/strong><\/strong><\/h3>\n\n\n\n<p>Digital promotions are a great way to increase brand awareness. Promotional products generally garner considerable attention as they provide consumers with an incentive to buy. When you offer these products on your site or an affiliated page, customers will not only notice this, but they will also inform others about promotion.&nbsp;<\/p>\n\n\n\n<p>This helps you to spread across information about your products and brand, which helps people to know you, look into your products and make purchases.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-provides-more-consumer-information\" style=\"font-size:25px\"><strong><strong>Provides more consumer information<\/strong><\/strong><\/h3>\n\n\n\n<p>A well-thought out digital promotion can help you to identify different segments of consumers in the market and what motivates them to buy. This in turn, can help you offer personalised&nbsp;solutions to meet the specific needs of every client.<\/p>\n\n\n\n<p>Also, with&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.gotoclient.com\/en\/blog\/try-before-you-buy-online-promotion-type-for-fmcg-marketing\" target=\"_blank\">try before you buy promotions<\/a>&nbsp;you can analyse the response of a specific market -group of consumers- to a new product that you are willing to launch or that you are just testing.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-grows-customer-traffic\" style=\"font-size:25px\"><strong><strong>Grows customer traffic<\/strong><\/strong><\/h3>\n\n\n\n<p>One of the most effective consumer marketing activities, digital promotions can help you to increase customer traffic. <\/p>\n\n\n\n<p>They will not only find out more about your promotional product but they will also perform extensive research on your business. Ultimately, this will help you increase the traffic on your website and other online pages such as your social media accounts. And, this can work wonders for you in the long term.<\/p>\n\n\n\n<p>So, do not think of promotions only in terms of direct results (such as sales), but also in a solid tactic for brand build.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-boosts-sales-and-profits\" style=\"font-size:25px\"><strong><strong>Boosts sales and profits<\/strong><\/strong><\/h3>\n\n\n\n<p>If any business claims that the objective of their promotional activities is anything other than increasing sales and profits, then they are either lying to you, or themselves.<\/p>\n\n\n\n<p>No one runs a business just to win appreciation or positive reviews\/word-of-mouth from customers. Yes, these things are important, but just because they contribute to drive sales and increase profitability in the middle and long terms too.<\/p>\n\n\n\n<p>Proven consumer marketing strategies to drive sales, digital promotions lure consumers into buying your product. And, they don\u2019t stop at the first purchase.<\/p>\n\n\n\n<p>The incentive is alluring enough for them to buy more of the promotional item. And this isn\u2019t the story of just one consumer, this practice is seen across the entire customer base. All this adds up to increase in sales and profitability.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In short, using digital promotions in consumer marketing strategies can help you to entice customers to take specific actions that drive your sales and other measurable KPIs that are important to your company.<\/p>\n\n\n\n<p>To know more about digital promotions, what makes them important in consumer marketing and what they could mean for your marketing efforts, <strong><a href=\"http:\/\/gotoclient.com\/en\/contact\/\">get in touch with us<\/a><\/strong> today!<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-request-a-freedigital-promotionstrategy-consultation\"><strong>Request a Free<br>Digital Promotion<br>Strategy Consultation<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-cd61a358-e447-4e1d-87b6-c6b963ea64d5\"><span class=\"hs-cta-node hs-cta-cd61a358-e447-4e1d-87b6-c6b963ea64d5\" id=\"hs-cta-cd61a358-e447-4e1d-87b6-c6b963ea64d5\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2351816\/cd61a358-e447-4e1d-87b6-c6b963ea64d5\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-cd61a358-e447-4e1d-87b6-c6b963ea64d5\" style=\"border-width:0px;\" height=\"375\" width=\"500\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2351816\/cd61a358-e447-4e1d-87b6-c6b963ea64d5.png\" alt=\"Request a digital promotion strategy consultation\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(2351816, 'cd61a358-e447-4e1d-87b6-c6b963ea64d5', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Why digital promotions are mandatory in consumer marketing strategies Regardless of their size, all businesses need to realize and accept the importance of digital promotions in consumer marketing strategies. Here is why closely scrutinising your digital promotions are mandatory in consumer marketing strategies. Different types of digital promotions in consumer marketing strategies The most used [&hellip;]<\/p>\n","protected":false},"featured_media":564,"parent":0,"template":"","tags":[1188],"blog_cat":[],"blog_language":[122],"class_list":["post-563","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-b2b-promotions","blog_language-english"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why digital promotions are mandatory in consumer marketing strategies - Gotoclient<\/title>\n<meta name=\"description\" content=\"Need to boost your sales? Launch effective campaigns! In this post, we explain why digital promotions in consumer marketing strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/en\/blog\/why-digital-promotions-mandatory-in-consumer-marketing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why digital promotions are mandatory in consumer marketing strategies - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"Need to boost your sales? Launch effective campaigns! In this post, we explain why digital promotions in consumer marketing strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gotoclient.com\/en\/blog\/why-digital-promotions-mandatory-in-consumer-marketing-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"Gotoclient\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-24T04:20:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/09\/promo_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1134\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/why-digital-promotions-mandatory-in-consumer-marketing-strategies\/\",\"url\":\"https:\/\/gotoclient.com\/en\/blog\/why-digital-promotions-mandatory-in-consumer-marketing-strategies\/\",\"name\":\"Why digital promotions are mandatory in consumer marketing strategies - Gotoclient\",\"isPartOf\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/why-digital-promotions-mandatory-in-consumer-marketing-strategies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/why-digital-promotions-mandatory-in-consumer-marketing-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/09\/promo_1.jpg?wsr\",\"datePublished\":\"2019-04-30T08:15:00+00:00\",\"dateModified\":\"2021-08-24T04:20:27+00:00\",\"description\":\"Need to boost your sales? Launch effective campaigns! In this post, we explain why digital promotions in consumer marketing strategies.\",\"breadcrumb\":{\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/why-digital-promotions-mandatory-in-consumer-marketing-strategies\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gotoclient.com\/en\/blog\/why-digital-promotions-mandatory-in-consumer-marketing-strategies\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/why-digital-promotions-mandatory-in-consumer-marketing-strategies\/#primaryimage\",\"url\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/09\/promo_1.jpg?wsr\",\"contentUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/09\/promo_1.jpg?wsr\",\"width\":1134,\"height\":1333},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/why-digital-promotions-mandatory-in-consumer-marketing-strategies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gotoclient.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/gotoclient.com\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Why digital promotions are mandatory in consumer marketing strategies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gotoclient.com\/en\/#website\",\"url\":\"https:\/\/gotoclient.com\/en\/\",\"name\":\"Gotoclient\",\"description\":\"Marketing Agency\",\"publisher\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\"},\"alternateName\":\"GTC\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gotoclient.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\",\"name\":\"Gotoclient\",\"alternateName\":\"GTC\",\"url\":\"https:\/\/gotoclient.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png\",\"contentUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png\",\"width\":240,\"height\":266,\"caption\":\"Gotoclient\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/gotoclient\/\",\"https:\/\/www.linkedin.com\/company\/gotoclient\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why digital promotions are mandatory in consumer marketing strategies - Gotoclient","description":"Need to boost your sales? Launch effective campaigns! In this post, we explain why digital promotions in consumer marketing strategies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gotoclient.com\/en\/blog\/why-digital-promotions-mandatory-in-consumer-marketing-strategies\/","og_locale":"en_US","og_type":"article","og_title":"Why digital promotions are mandatory in consumer marketing strategies - Gotoclient","og_description":"Need to boost your sales? Launch effective campaigns! In this post, we explain why digital promotions in consumer marketing strategies.","og_url":"https:\/\/gotoclient.com\/en\/blog\/why-digital-promotions-mandatory-in-consumer-marketing-strategies\/","og_site_name":"Gotoclient","article_modified_time":"2021-08-24T04:20:27+00:00","og_image":[{"width":1134,"height":1333,"url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/09\/promo_1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/gotoclient.com\/en\/blog\/why-digital-promotions-mandatory-in-consumer-marketing-strategies\/","url":"https:\/\/gotoclient.com\/en\/blog\/why-digital-promotions-mandatory-in-consumer-marketing-strategies\/","name":"Why digital promotions are mandatory in consumer marketing strategies - Gotoclient","isPartOf":{"@id":"https:\/\/gotoclient.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gotoclient.com\/en\/blog\/why-digital-promotions-mandatory-in-consumer-marketing-strategies\/#primaryimage"},"image":{"@id":"https:\/\/gotoclient.com\/en\/blog\/why-digital-promotions-mandatory-in-consumer-marketing-strategies\/#primaryimage"},"thumbnailUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/09\/promo_1.jpg?wsr","datePublished":"2019-04-30T08:15:00+00:00","dateModified":"2021-08-24T04:20:27+00:00","description":"Need to boost your sales? Launch effective campaigns! In this post, we explain why digital promotions in consumer marketing strategies.","breadcrumb":{"@id":"https:\/\/gotoclient.com\/en\/blog\/why-digital-promotions-mandatory-in-consumer-marketing-strategies\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gotoclient.com\/en\/blog\/why-digital-promotions-mandatory-in-consumer-marketing-strategies\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gotoclient.com\/en\/blog\/why-digital-promotions-mandatory-in-consumer-marketing-strategies\/#primaryimage","url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/09\/promo_1.jpg?wsr","contentUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/09\/promo_1.jpg?wsr","width":1134,"height":1333},{"@type":"BreadcrumbList","@id":"https:\/\/gotoclient.com\/en\/blog\/why-digital-promotions-mandatory-in-consumer-marketing-strategies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gotoclient.com\/en\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/gotoclient.com\/en\/blog\/"},{"@type":"ListItem","position":3,"name":"Why digital promotions are mandatory in consumer marketing strategies"}]},{"@type":"WebSite","@id":"https:\/\/gotoclient.com\/en\/#website","url":"https:\/\/gotoclient.com\/en\/","name":"Gotoclient","description":"Marketing Agency","publisher":{"@id":"https:\/\/gotoclient.com\/en\/#organization"},"alternateName":"GTC","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gotoclient.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gotoclient.com\/en\/#organization","name":"Gotoclient","alternateName":"GTC","url":"https:\/\/gotoclient.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png","contentUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png","width":240,"height":266,"caption":"Gotoclient"},"image":{"@id":"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/gotoclient\/","https:\/\/www.linkedin.com\/company\/gotoclient"]}]}},"_links":{"self":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/blog\/563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/media\/564"}],"wp:attachment":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/media?parent=563"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/tags?post=563"},{"taxonomy":"blog_cat","embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/blog_cat?post=563"},{"taxonomy":"blog_language","embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/blog_language?post=563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}