{"id":6527,"date":"2021-04-20T07:15:00","date_gmt":"2021-04-20T06:15:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=6527"},"modified":"2021-08-24T05:19:58","modified_gmt":"2021-08-24T04:19:58","slug":"lead-gen-forms-advantages-best-practices","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/en\/blog\/lead-gen-forms-advantages-best-practices\/","title":{"rendered":"Lead gen forms advantages and best practices"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-lead-gen-forms-advantages-and-best-practices\"><strong>Lead gen forms advantages and best practices<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In the <strong>B2B lead generation campaigns creations, LinkedIn Ads is one of the best platforms to achieve optimal results.<\/strong> According to an <strong><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/cx\/18\/01\/lead-gen-sem-desktop?trk=sem_lms_gaw&amp;src=go-pa&amp;veh=LMS_EMEA_Deprioritized_ROE_Search_Google-Brand_DR-PRS_Broad_Features-Beta_All_English_Core_431774396761__%2Blinkedin%20%2Blead%20%2Bads_c__kwd-313563914399_9216596384&amp;mcid=6612464045041733646&amp;cname=LMS_EMEA_Deprioritized_ROE_Search_Google-Brand_DR-PRS_Broad_Features-Beta_All_English_Core&amp;camid=9216596384&amp;asid=94475545198&amp;targetid=kwd-313563914399&amp;crid=431774396761&amp;placement=&amp;dev=c&amp;ends=1&amp;gclid=EAIaIQobChMIqqKWhOPZ6wIV1ed3Ch3U2gYhEAAYASAAEgLWx_D_BwE&amp;gclsrc=aw.ds\">analysis by Hubspot\u2019s<\/a><\/strong>, <strong>LinkedIn lead conversion rates are 3 times higher than other relevant platforms<\/strong>. In this kind of campaigns, <strong>it\u2019s advisable to <strong>use the form offered by LinkedIn<\/strong>, <\/strong>known as <strong><strong>Lead Gen Forms<\/strong>. In this post, we will explain the Lead Gen Forms advantages and best practices.<\/strong> <\/p>\n\n\n\n<p>On the other hand, in order to obtain leads, it\u2019s a <strong>good practice to <strong>select the best types of LinkedIn Ads: Sponsored Content<\/strong> and <strong>Sponsored InMail.<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/09\/Lead-gen-form-700x467.jpeg\" alt=\"Lead gen form advantages and best practices\" class=\"wp-image-6523\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/09\/Lead-gen-form-700x467.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/09\/Lead-gen-form-250x167.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/09\/Lead-gen-form-768x512.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/09\/Lead-gen-form-1020x680.jpeg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/09\/Lead-gen-form-730x487.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/09\/Lead-gen-form-120x80.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/09\/Lead-gen-form-372x248.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/09\/Lead-gen-form.jpeg 1050w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Also, if you are interested, we have posts related to <strong><a href=\"https:\/\/gotoclient.com\/en\/blog\/key-recommendations-to-make-a-good-use-of-the-different-linkedin-tools\/\">ads types best practices<\/a><\/strong>, <strong><a href=\"https:\/\/gotoclient.com\/en\/blog\/list-b2b-headline-copies-best-work-linkedin\/\">copies<\/a><\/strong> and <strong><a href=\"https:\/\/gotoclient.com\/en\/blog\/best-images-practices-work-linkedin\/\">images best practices<\/a><\/strong>. Finally <strong><a href=\"https:\/\/gotoclient.com\/en\/blog\/how-to-build-optimal-linkedin-ads-targeting-strategy\/\">how to make a good segmentation on LinkedIn Ads.<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lead-gen-forms-advantages\" style=\"font-size:30px\"><strong>Lead gen forms advantages<\/strong><\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-there-s-no-need-to-redirect-users-to-a-landing-page\" style=\"font-size:25px\"><strong>There\u2019s no need to redirect users to a landing page: <\/strong><\/h4>\n\n\n\n<p>Through the lead gen form, users don\u2019t need to leave the LinkedIn platform and redirect to a typical landing page. As a result, the user&#8217;s journey is shorter, and it increases the chances of generating a larger number of leads.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-forms-are-pre-filled-automatically\" style=\"font-size:25px\"><strong>Forms are pre-filled automatically: <\/strong><\/h4>\n\n\n\n<p>Except for the contact fields (phone number and contact email), all form fields are prefilled by using the user&#8217;s profile information. This factor causes a process accelerating, thus reducing the possible loss of opportunities.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-proportion-of-metrics-to-demonstrate-roi\" style=\"font-size:25px\"><strong>The proportion of metrics to demonstrate ROI: <\/strong><\/h4>\n\n\n\n<p>In order to control if the campaign is working correctly and demonstrate the ROI. LinkedIn offers some metrics such as CPL, lead conversion rate, among others. Also, LinkedIn performs an analysis of the obtained leads, classifying them according to industry, job title, seniority, geolocation, etc.<\/p>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-best-practices\" style=\"font-size:30px\"><strong>Best practices:<\/strong><\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-introduce-a-maximum-of-3-4-fields\" style=\"font-size:25px\"><strong>Introduce a maximum of 3-4 fields<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It\u2019s essential to keep in mind that as less as fields you introduce, you\u2019ll increase chances of generating more leads. However, if you generate many leads but they\u2019re not qualified, it means that it hasn\u2019t been introduced the necessary fields.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-avoid-fields-that-require-manual-entry\" style=\"font-size:25px\"><strong>Avoid fields that require manual entry<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As mentioned above, most fields are pre-filled. However, there are some, such as the telephone number, email or gender, which require manual input. <\/p>\n\n\n\n<p>Therefore, it\u2019s a good practice to enter the minimum of manual fields as possible, in order to speed up the user&#8217;s process.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-build-a-consistent-message\" style=\"font-size:25px\"><strong>Build a consistent message<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The lead gen form message must be consistent and coherent with the ad. To do this, we recommend trying out different forms and testing them in order to analyze which generates the most qualified leads.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-be-direct\" style=\"font-size:25px\"><strong>Be direct<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In the form, users must know clearly what the offer is about, or the information that you are going to provide them. Consequently, the message must be direct and honest.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As a specialized agency on LinkedIn and B2B lead generation, we can conclude that the lead gen form tool is more efficient and provides better results compared to a landing page.<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lead gen forms advantages and best practices In the B2B lead generation campaigns creations, LinkedIn Ads is one of the best platforms to achieve optimal results. According to an analysis by Hubspot\u2019s, LinkedIn lead conversion rates are 3 times higher than other relevant platforms. In this kind of campaigns, it\u2019s advisable to use the form [&hellip;]<\/p>\n","protected":false},"featured_media":6525,"parent":0,"template":"","tags":[1189],"blog_cat":[],"blog_language":[],"class_list":["post-6527","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-b2b-lead-generation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lead gen forms advantages and best practices - Gotoclient<\/title>\n<meta name=\"description\" content=\"Discover the lead gen forms advantages and best practices to launch an optimal lead generation campaign on LinkedIn.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/en\/blog\/lead-gen-forms-advantages-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead gen forms advantages and best practices - 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