{"id":8977,"date":"2021-01-14T08:15:00","date_gmt":"2021-01-14T07:15:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=8977"},"modified":"2021-12-20T09:40:47","modified_gmt":"2021-12-20T08:40:47","slug":"how-to-calculate-the-total-active-audience-on-linkedin-ads-campaigns-2","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/en\/blog\/how-to-calculate-the-total-active-audience-on-linkedin-ads-campaigns-2\/","title":{"rendered":"How to calculate the total active audience on LinkedIn Ads campaigns?"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-how-to-calculate-the-total-active-audience-on-linkedin-ads-campaigns\"><strong>How to calculate the total active audience on LinkedIn Ads campaigns?<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When creating new LinkedIn campaigns, the <strong><a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/56969\/get-started-with-campaign-manager?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">campaign manager<\/a><\/strong> shows the total audience size you will arrive. However, you have to consider that you are not probably going to impact all users from the specified audience. So, the question is; how can I calculate the total active audience on LinkedIn Ads? Let\u2019s see it step-by-step.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<iframe class=\"lazy-loaded\" loading=\"lazy\" width=\"560\" height=\"315\" data-lazy-type=\"iframe\" data-src=\"https:\/\/www.youtube.com\/embed\/tgOWJtGe3no\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" src=\"https:\/\/www.youtube.com\/embed\/tgOWJtGe3no\" style=\"\n    height: 319px;\n\"><\/iframe>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-calculate-step-by-step-the-linkedin-ads-total-active-audience\" style=\"font-size:30px\"><strong>How to calculate step-by-step the LinkedIn Ads total active audience<\/strong><\/h2>\n\n\n\n<p>As a brief introduction, we first recommend running the campaign for more than one month. As a result, you will be able to calculate more precisely the total active audience on your LinkedIn Ads campaign. After saying this, here are the steps to consider:<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-1-take-your-audience-size\" style=\"font-size:25px\"><strong>Step 1: Take your audience size<\/strong><\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To calculate your total active audience on LinkedIn Ads, first, you have to take your audience size. You can see this information on the right of the campaign manager. For example, let\u2019s say you launched a LinkedIn Ads campaign two months ago. Your audience is composed by users with senior positions in the health care industry from Spain, France and Italy. Also, they work in the purchasing and operations department. So, your audience size is of 47k users, as shown below.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/01\/Imagen-1.png\" alt=\"Step 1: Take your audience size\" class=\"wp-image-8964\" width=\"622\" height=\"476\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/01\/Imagen-1.png 660w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/01\/Imagen-1-250x191.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/01\/Imagen-1-120x92.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/01\/Imagen-1-372x284.png 372w\" sizes=\"auto, (max-width: 622px) 100vw, 622px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:81px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2-identify-the-average-frequency\" style=\"font-size:25px\"><strong><strong>Step 2: Identify the average frequency<\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The average frequency means the <strong>average number of times users see your ad<\/strong>. To know this, you have to go to your <strong>campaign manager<\/strong>, <strong>pick the campaign<\/strong> and <strong>click on \u201cDemographics\u201d.<\/strong> There, you have to choose <strong>\u201cPerformance\u201d<\/strong> and then <strong>\u201cAverage frequency\u201d<\/strong>. The machine will give you the average and so the frequency per day.<\/p>\n\n\n\n<p>On the below, we can see how LinkedIn campaign manager shows the average frequency.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/01\/Imagen-2-700x164.png\" alt=\"\" class=\"wp-image-8968\" width=\"1089\" height=\"256\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/01\/Imagen-2-700x164.png 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/01\/Imagen-2-250x58.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/01\/Imagen-2-768x180.png 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/01\/Imagen-2-730x171.png 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/01\/Imagen-2-120x28.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/01\/Imagen-2-372x87.png 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/01\/Imagen-2.png 941w\" sizes=\"auto, (max-width: 1089px) 100vw, 1089px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Following the example, imagine the average frequency is 5.97. It means that your audience saw your ads 6 times approximately.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-3-know-the-total-number-of-impressions\" style=\"font-size:25px\"><strong><strong>Step 3: Know the total number of impressions<\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The third information you need to take into account to calculate the total active audience on LinkedIn Ads campaigns is the total <strong>number of impressions.<\/strong> This data is provided by the campaign manager (also in the performance section). In this case, let\u2019s say you obtained 199,831 impressions.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-4-determine-your-active-audience\" style=\"font-size:25px\"><strong><strong>Step 4: Determine your active audience (%)<\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>After having this information, it\u2019s time to calculate your active audience in %. To do this, you have to<strong> take the total audience size and multiply it by the frequency<\/strong>. Then, <strong>take the total number of impressions and divide it by the previous result<\/strong>. The formula is as below:<\/p>\n\n\n\n<p><em><strong>Active audience (%) = Impressions \/ (Audience size * Average frequency)<\/strong><\/em><\/p>\n\n\n\n<p>So, following our example the active audience would be:<\/p>\n\n\n\n<p><em><strong>Active audience (%) = 199,831 \/ (47,000*5.97) = 71.2%<\/strong><\/em><\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-5-calculate-the-total-active-audience-on-linkedin-ads-number-of-users\" style=\"font-size:25px\"><strong><strong><strong>Step 5: Calculate the total active audience on LinkedIn Ads (number of users)<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This is the final step to calculate the total active audience on LinkedIn Ads. Here, you need to take the active audience in percentage and multiply it by the audience size, like the following:<\/p>\n\n\n\n<p><em><strong>Total active audience (number of users) = Active audience * audience size<\/strong><\/em><\/p>\n\n\n\n<p>In our example, the total active audience would be:<\/p>\n\n\n\n<p><em><strong>Total active audience (number of users) = 71.2% * 47,000 = 33,464<\/strong><\/em><\/p>\n\n\n\n<div style=\"height:81px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As a result, you will know exactly how many users of your audience are active on LinkedIn. If the number is too low, maybe you should amplify your targeting.<\/p>\n\n\n\n<p>To know more about LinkedIn Ads, you can check our <a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>definitive LinkedIn Ads guide<\/strong><\/a>!<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to calculate the total active audience on LinkedIn Ads campaigns? When creating new LinkedIn campaigns, the campaign manager shows the total audience size you will arrive. However, you have to consider that you are not probably going to impact all users from the specified audience. So, the question is; how can I calculate the [&hellip;]<\/p>\n","protected":false},"featured_media":8973,"parent":0,"template":"","tags":[],"blog_cat":[],"blog_language":[],"class_list":["post-8977","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to calculate the total active audience on LinkedIn Ads campaigns? - Gotoclient<\/title>\n<meta name=\"description\" content=\"Need to check how many users of your target audience are active? 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