{"id":9179,"date":"2021-02-04T08:15:58","date_gmt":"2021-02-04T07:15:58","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=9179"},"modified":"2021-08-24T05:21:05","modified_gmt":"2021-08-24T04:21:05","slug":"why-are-the-remarketing-and-retargeting-strategies-important","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/en\/blog\/why-are-the-remarketing-and-retargeting-strategies-important\/","title":{"rendered":"Why are the remarketing and retargeting strategies important?"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-why-are-the-remarketing-and-retargeting-strategies-important\"><strong><strong>Why are the remarketing and retargeting strategies important?<\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Remarketing and retargeting strategies are <strong>aimed to arrive those users that have interacted with your company<\/strong>. So, the answer to why are the remarketing and retargeting strategies important, is <strong>both strategies impact users who have shown interest in your business.<\/strong> These members are <strong>more likely to convert into potential customers.<\/strong><\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/02\/Remarketing-and-retargeting-strategies-700x467.jpeg\" alt=\"\" data-id=\"9180\" data-full-url=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/02\/Remarketing-and-retargeting-strategies.jpeg\" data-link=\"https:\/\/gotoclient.com\/en\/?attachment_id=9180\" class=\"wp-image-9180\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/02\/Remarketing-and-retargeting-strategies-700x467.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/02\/Remarketing-and-retargeting-strategies-250x167.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/02\/Remarketing-and-retargeting-strategies-768x513.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/02\/Remarketing-and-retargeting-strategies-1020x681.jpeg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/02\/Remarketing-and-retargeting-strategies-730x487.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/02\/Remarketing-and-retargeting-strategies-120x80.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/02\/Remarketing-and-retargeting-strategies-372x248.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/02\/Remarketing-and-retargeting-strategies.jpeg 1050w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong><a href=\"https:\/\/landingpages.gotoclient.com\/the-b2b-inbound-marketing-definitive-guide\" target=\"_blank\" rel=\"noreferrer noopener\">Download the B2B Inbound marketing definitive guide<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-difference-between-remarketing-and-retargeting-strategies\" style=\"font-size:30px\">Difference between remarketing and retargeting strategies<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Although they may appear to be the same strategy, they are not. The <strong>remarketing is based on email marketing<\/strong> to re-engage with those prospects who interacted with your website and previous emails. On the other hand, the&nbsp;<strong>retargeting is focused on paid ads<\/strong>&nbsp;to arrive users who clicked the ad but didn\u2019t fill the form.&nbsp;The retargeting can be done in platforms like Google Ads, Facebook Ads, and LinkedIn Ads.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-remarketing-strategy-reasons-why-you-should-consider-it\" style=\"font-size:25px\"><strong>Remarketing strategy: Reasons why you should consider it<\/strong><\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"has-medium-font-size wp-block-heading\" id=\"h-offer-a-customised-experience-with-qualified-prospects\"><strong>Offer a customised experience with qualified prospects<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Users who downloaded specific content or applied to a particular offer can bring them <strong>additional information<\/strong> <strong>about the topic they showed interest.<\/strong> For example, you can provide an eBook, a guide or a meeting to discuss the subject more. So, you\u2019re increasing chances to start a conversation with the qualified prospects.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"has-medium-font-size wp-block-heading\" id=\"h-expand-brand-awareness-and-consideration\"><strong><strong>Expand brand awareness and consideration<\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you <strong>keep talking and bringing relevant content<\/strong> to your prospects, it\u2019s probably <strong>they won\u2019t forget you.<\/strong> Quite the contrary. They will appreciate your time you invest in them by giving content selflessly.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"has-medium-font-size wp-block-heading\" id=\"h-increase-possibilities-to-convert-the-prospect-into-clients\"><strong>Increase possibilities to convert the prospect into clients<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As you\u2019re having a conversation with them, you will be <strong>more likely to convert them into customers<\/strong>. <strong>Clients don\u2019t come on their own.<\/strong> They commonly need to go through a process to gain trust with the company.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-remarketing-strategy-ways-to-implement-it\" style=\"font-size:25px\"><strong>Remarketing strategy: Ways to implement it<\/strong><\/h2>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"has-medium-font-size wp-block-heading\" id=\"h-add-pop-ups-to-invite-users-to-register-on-your-website\"><strong>Add pop-ups to invite users to register on your website<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You can introduce a pop-up to those&nbsp;<strong>visiting your website and spend more than X minutes.<\/strong>&nbsp;Or, if you prefer, <strong>you can add it immediately<\/strong>. However, we wouldn\u2019t recommend showing the pop-up directly. If you <strong>set a margin of 10 minutes<\/strong>, the users that register to your website <strong>will be probably more qualified.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"has-medium-font-size wp-block-heading\" id=\"h-target-your-audience\"><strong>Target your audience<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It would help if you thought your audience, as <strong>you can have more than one target audience<\/strong>. For example, you shouldn\u2019t send the same content to users who visited your page and others who downloaded a guide.<\/p>\n\n\n\n<p>That\u2019s why you need to <strong>separate them into different groups<\/strong> and develop a <strong>content strategy for each one.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"has-medium-font-size wp-block-heading\" id=\"h-implement-email-marketing-with-automated-answers\"><strong>Implement email marketing with automated answers<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When developing your newsletters, it\u2019s advisable to <strong>build automated answers<\/strong>. For example, for those leads who download an eBook, you can send them a thank you email with additional relevant information. On the other hand, for those who didn\u2019t download it, consider sending a reminder.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"has-medium-font-size wp-block-heading\" id=\"h-think-about-your-current-clients\"><strong>Think about your current clients<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>One of the essential things to <strong>take into account is your clients<\/strong>. You have to <strong>take care of them<\/strong> so that they <strong>keep carrying out projects with your company<\/strong>. To do this, we recommend <strong>providing cross-selling<\/strong> (provide related services or products to the clients\u2019 purchase). On the other hand, to get the <strong>contract renewed<\/strong>, you can add a <strong>special discount<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:69px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-retargeting-strategy-reasons-why-you-should-consider-it\" style=\"font-size:25px\"><strong>Retargeting strategy: Reasons why you should consider it<\/strong><\/h2>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"has-medium-font-size wp-block-heading\" id=\"h-accelerate-the-funnel-process\"><strong><strong>Accelerate the funnel process<\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>According to a <strong><a href=\"https:\/\/www.leadpages.com\/blog\/data-retargeting-ads-creepy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leadpage&#8217;s survey<\/a><\/strong>, 3 out of 4 customers runs retargeting campaigns. It helps to&nbsp;<strong>rapidly move users through the funnel<\/strong>, as you can&nbsp;<strong>impact those who have already engaged with you<\/strong>.&nbsp;You can create ads with a message focused on these interested users to increase the conversion rate.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"has-medium-font-size wp-block-heading\" id=\"h-expand-qualified-lead-generation\"><strong><strong>Expand qualified lead generation<\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you finally <strong>convert users who clicked your ad more than one time<\/strong>, for example, they <strong>will be more qualified<\/strong> rather <strong>than the members who only clicked once<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"has-medium-font-size wp-block-heading\" id=\"h-focus-marketing-efforts\"><strong>Focus marketing efforts<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>On the other hand, it\u2019s an optimal way to <strong>focus efforts with members who showed interest<\/strong> instead of <strong>impacting users who may not be concerned<\/strong> about your company\u2019s services or products.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"has-medium-font-size wp-block-heading\" id=\"h-increase-brand-awareness\"><strong>Increase brand awareness<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In addition, here happens the same as with remarketing campaigns, interested users who are impacted by different customised ads will remember you and perceive a good experience.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-retargeting-strategy-ways-to-implement-it\" style=\"font-size:25px\"><strong>Retargeting strategy: Ways to implement it<\/strong><\/h2>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"has-medium-font-size wp-block-heading\" id=\"h-target-your-audience-by-behaviour-and-time-spend\"><strong><strong><strong>Target your audience by behaviour and time spend<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Here, you also should <strong>classify the members by their behaviour<\/strong> and <strong>time spend<\/strong>. It doesn\u2019t have the same value a user who has visited several pages for 15 minutes as another one who has only been there for 5 seconds. You should <strong>provide different messages and offers.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"has-medium-font-size wp-block-heading\" id=\"h-introduce-a-pixel\"><strong><strong><strong>Introduce a pixel<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In order to develop a retargeting campaign, you can consider adding a pixel to register the users\u2019 visits. As a result, you will be able to re-impact them with a retargeting strategy.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"has-medium-font-size wp-block-heading\" id=\"h-create-retargeting-lists\"><strong><strong>Create retargeting lists<\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You can also create a&nbsp;<strong>retargeting list through platforms like Google Ads, LinkedIn Ads, and Facebook Ads<\/strong>, among others. Each platform can <strong>build instant lists<\/strong> by different criteria like <strong>users who clicked the ad but didn\u2019t fill the form<\/strong>, <strong>members who visited your company page<\/strong>, etc.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"has-medium-font-size wp-block-heading\" id=\"h-consider-developing-retargeting-with-your-customers\"><strong><strong>Consider developing retargeting with your customers<\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You can also include retargeting strategies with your current clients by adding lists with their companies\u2019 names. However, this specific campaign will be <strong>more considered as awareness and consideration<\/strong>. But it is an <strong>optimal way to retain them<\/strong> and <strong>building loyalty<\/strong> <strong>with valuable content.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If need to know more about Inbound marketing strategies, you can download our <strong>checklist template.<\/strong> You&#8217;ll be able to create complete inbound marketing campaigns<\/p>\n\n\n<a href=\"https:\/\/landingpages.gotoclient.com\/free-checklist-template-to-create-b2b-inbound-marketing-campaigns\" class=\"block-button\" target=\"_blank\">\n    Download the checklist template<\/a>\n<style type=\"text\/css\">\n    #button-block_603e0ce45ad29 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why are the remarketing and retargeting strategies important? Remarketing and retargeting strategies are aimed to arrive those users that have interacted with your company. So, the answer to why are the remarketing and retargeting strategies important, is both strategies impact users who have shown interest in your business. These members are more likely to convert [&hellip;]<\/p>\n","protected":false},"featured_media":9180,"parent":0,"template":"","tags":[1189,1187],"blog_cat":[],"blog_language":[],"class_list":["post-9179","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-b2b-lead-generation","tag-inbound-marketing-b2b-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why are the remarketing and retargeting strategies important? - Gotoclient<\/title>\n<meta name=\"description\" content=\"Are you including remarketing and retargeting strategies in your inbound marketing campaign? Read this post to know why they&#039;re important.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/en\/blog\/why-are-the-remarketing-and-retargeting-strategies-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why are the remarketing and retargeting strategies important? - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"Are you including remarketing and retargeting strategies in your inbound marketing campaign? Read this post to know why they&#039;re important.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gotoclient.com\/en\/blog\/why-are-the-remarketing-and-retargeting-strategies-important\/\" \/>\n<meta property=\"og:site_name\" content=\"Gotoclient\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-24T04:21:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/02\/Remarketing-and-retargeting-strategies.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"701\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/why-are-the-remarketing-and-retargeting-strategies-important\/\",\"url\":\"https:\/\/gotoclient.com\/en\/blog\/why-are-the-remarketing-and-retargeting-strategies-important\/\",\"name\":\"Why are the remarketing and retargeting strategies important? - Gotoclient\",\"isPartOf\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/why-are-the-remarketing-and-retargeting-strategies-important\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/why-are-the-remarketing-and-retargeting-strategies-important\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/02\/Remarketing-and-retargeting-strategies.jpeg?wsr\",\"datePublished\":\"2021-02-04T07:15:58+00:00\",\"dateModified\":\"2021-08-24T04:21:05+00:00\",\"description\":\"Are you including remarketing and retargeting strategies in your inbound marketing campaign? Read this post to know why they're important.\",\"breadcrumb\":{\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/why-are-the-remarketing-and-retargeting-strategies-important\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gotoclient.com\/en\/blog\/why-are-the-remarketing-and-retargeting-strategies-important\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/why-are-the-remarketing-and-retargeting-strategies-important\/#primaryimage\",\"url\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/02\/Remarketing-and-retargeting-strategies.jpeg?wsr\",\"contentUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/02\/Remarketing-and-retargeting-strategies.jpeg?wsr\",\"width\":1050,\"height\":701,\"caption\":\"Remarketing and retargeting strategies\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/why-are-the-remarketing-and-retargeting-strategies-important\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gotoclient.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/gotoclient.com\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Why are the remarketing and retargeting strategies important?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gotoclient.com\/en\/#website\",\"url\":\"https:\/\/gotoclient.com\/en\/\",\"name\":\"Gotoclient\",\"description\":\"Marketing Agency\",\"publisher\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\"},\"alternateName\":\"GTC\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gotoclient.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\",\"name\":\"Gotoclient\",\"alternateName\":\"GTC\",\"url\":\"https:\/\/gotoclient.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png\",\"contentUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png\",\"width\":240,\"height\":266,\"caption\":\"Gotoclient\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/gotoclient\/\",\"https:\/\/www.linkedin.com\/company\/gotoclient\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why are the remarketing and retargeting strategies important? - Gotoclient","description":"Are you including remarketing and retargeting strategies in your inbound marketing campaign? Read this post to know why they're important.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gotoclient.com\/en\/blog\/why-are-the-remarketing-and-retargeting-strategies-important\/","og_locale":"en_US","og_type":"article","og_title":"Why are the remarketing and retargeting strategies important? - Gotoclient","og_description":"Are you including remarketing and retargeting strategies in your inbound marketing campaign? Read this post to know why they're important.","og_url":"https:\/\/gotoclient.com\/en\/blog\/why-are-the-remarketing-and-retargeting-strategies-important\/","og_site_name":"Gotoclient","article_modified_time":"2021-08-24T04:21:05+00:00","og_image":[{"width":1050,"height":701,"url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/02\/Remarketing-and-retargeting-strategies.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/gotoclient.com\/en\/blog\/why-are-the-remarketing-and-retargeting-strategies-important\/","url":"https:\/\/gotoclient.com\/en\/blog\/why-are-the-remarketing-and-retargeting-strategies-important\/","name":"Why are the remarketing and retargeting strategies important? - Gotoclient","isPartOf":{"@id":"https:\/\/gotoclient.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gotoclient.com\/en\/blog\/why-are-the-remarketing-and-retargeting-strategies-important\/#primaryimage"},"image":{"@id":"https:\/\/gotoclient.com\/en\/blog\/why-are-the-remarketing-and-retargeting-strategies-important\/#primaryimage"},"thumbnailUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/02\/Remarketing-and-retargeting-strategies.jpeg?wsr","datePublished":"2021-02-04T07:15:58+00:00","dateModified":"2021-08-24T04:21:05+00:00","description":"Are you including remarketing and retargeting strategies in your inbound marketing campaign? Read this post to know why they're important.","breadcrumb":{"@id":"https:\/\/gotoclient.com\/en\/blog\/why-are-the-remarketing-and-retargeting-strategies-important\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gotoclient.com\/en\/blog\/why-are-the-remarketing-and-retargeting-strategies-important\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gotoclient.com\/en\/blog\/why-are-the-remarketing-and-retargeting-strategies-important\/#primaryimage","url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/02\/Remarketing-and-retargeting-strategies.jpeg?wsr","contentUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/02\/Remarketing-and-retargeting-strategies.jpeg?wsr","width":1050,"height":701,"caption":"Remarketing and retargeting strategies"},{"@type":"BreadcrumbList","@id":"https:\/\/gotoclient.com\/en\/blog\/why-are-the-remarketing-and-retargeting-strategies-important\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gotoclient.com\/en\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/gotoclient.com\/en\/blog\/"},{"@type":"ListItem","position":3,"name":"Why are the remarketing and retargeting strategies important?"}]},{"@type":"WebSite","@id":"https:\/\/gotoclient.com\/en\/#website","url":"https:\/\/gotoclient.com\/en\/","name":"Gotoclient","description":"Marketing Agency","publisher":{"@id":"https:\/\/gotoclient.com\/en\/#organization"},"alternateName":"GTC","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gotoclient.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gotoclient.com\/en\/#organization","name":"Gotoclient","alternateName":"GTC","url":"https:\/\/gotoclient.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png","contentUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png","width":240,"height":266,"caption":"Gotoclient"},"image":{"@id":"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/gotoclient\/","https:\/\/www.linkedin.com\/company\/gotoclient"]}]}},"_links":{"self":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/blog\/9179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/media\/9180"}],"wp:attachment":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/media?parent=9179"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/tags?post=9179"},{"taxonomy":"blog_cat","embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/blog_cat?post=9179"},{"taxonomy":"blog_language","embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/blog_language?post=9179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}