{"id":961,"date":"2017-02-06T10:00:44","date_gmt":"2017-02-06T09:00:44","guid":{"rendered":"http:\/\/3.121.245.112\/?post_type=blog&#038;p=961"},"modified":"2020-01-02T10:26:41","modified_gmt":"2020-01-02T09:26:41","slug":"boost-your-channel-brand-consistency","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/en\/blog\/boost-your-channel-brand-consistency\/","title":{"rendered":"How well you do with channel brand consistency"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n<div class=\"blog-post-date\">\n    Feb 06 \u00b7 Blog<div class=\"blog-post-date__social\">\n    <a href=\"#\" class=\"social social--f\" rel=\"nofollow\" aria-label=\"Share on facebook\">\n        <svg class=\"facebook\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M19,4V7H17A1,1 0 0,0 16,8V10H19V13H16V20H13V13H11V10H13V7.5C13,5.56 14.57,4 16.5,4M20,2H4A2,2 0 0,0 2,4V20A2,2 0 0,0 4,22H20A2,2 0 0,0 22,20V4C22,2.89 21.1,2 20,2Z\"><\/path><\/svg>\n        Share\n    <\/a>\n    <a href=\"#\" class=\"social social--li\" rel=\"nofollow\" aria-label=\"Share on linkedin\">\n        <svg class=\"linkedin\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M19,19H16V13.7A1.5,1.5 0 0,0 14.5,12.2A1.5,1.5 0 0,0 13,13.7V19H10V10H13V11.2C13.5,10.36 14.59,9.8 15.5,9.8A3.5,3.5 0 0,1 19,13.3M6.5,8.31C5.5,8.31 4.69,7.5 4.69,6.5A1.81,1.81 0 0,1 6.5,4.69C7.5,4.69 8.31,5.5 8.31,6.5A1.81,1.81 0 0,1 6.5,8.31M8,19H5V10H8M20,2H4C2.89,2 2,2.89 2,4V20A2,2 0 0,0 4,22H20A2,2 0 0,0 22,20V4C22,2.89 21.1,2 20,2Z\"><\/path><\/svg>\n        Share\n    <\/a>\n    <a href=\"#\" class=\"social social--tw\" rel=\"nofollow\" aria-label=\"Share on twitter\">\n        <svg class=\"twitter\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M22.46,6C21.69,6.35 20.86,6.58 20,6.69C20.88,6.16 21.56,5.32 21.88,4.31C21.05,4.81 20.13,5.16 19.16,5.36C18.37,4.5 17.26,4 16,4C13.65,4 11.73,5.92 11.73,8.29C11.73,8.63 11.77,8.96 11.84,9.27C8.28,9.09 5.11,7.38 3,4.79C2.63,5.42 2.42,6.16 2.42,6.94C2.42,8.43 3.17,9.75 4.33,10.5C3.62,10.5 2.96,10.3 2.38,10C2.38,10 2.38,10 2.38,10.03C2.38,12.11 3.86,13.85 5.82,14.24C5.46,14.34 5.08,14.39 4.69,14.39C4.42,14.39 4.15,14.36 3.89,14.31C4.43,16 6,17.26 7.89,17.29C6.43,18.45 4.58,19.13 2.56,19.13C2.22,19.13 1.88,19.11 1.54,19.07C3.44,20.29 5.7,21 8.12,21C16,21 20.33,14.46 20.33,8.79C20.33,8.6 20.33,8.42 20.32,8.23C21.16,7.63 21.88,6.87 22.46,6Z\"><\/path><\/svg>\n        Tweet\n    <\/a>\n<\/div>\n<\/div>\n<style type=\"text\/css\">\n    #blog-post-date-block_5d855b919be75 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<h2 class=\"wp-block-heading\">How well you do with channel\u00a0brand consistency<\/h2>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.gotoclient.com\/en\/blog\/why-tech-brand-marketing-consistency-is-key-and-why-you-should-care\">Tech brands<\/a>&nbsp;have always suffered from the fact that distributors marketing their products have also been in charge of creating and publishing pieces on their brands.<\/p>\n\n\n\n<p>When done by third parties that are sales oriented, things tend to be bad, in the sense that the execution is poor and your brand is negatively affected. This is critical when your country business is managed by local distributors, and you don\u2019t always necessary have full visibility on the brand work they are doing.<\/p>\n\n\n\n<p>So, here are our 10 tricks to boost the consistency of your channel execution:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">    <div class=\"vertical-divider\" style=\"height: 96%;\"><\/div>\n\n<style type=\"text\/css\">\n    #vertical-divider-block_5d855cd397cbc {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"736\" src=\"http:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-well-you-do-with-channel-brand-consistency-700x736.jpg\" alt=\"\" class=\"wp-image-962\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-well-you-do-with-channel-brand-consistency-700x736.jpg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-well-you-do-with-channel-brand-consistency-250x263.jpg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-well-you-do-with-channel-brand-consistency-768x807.jpg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-well-you-do-with-channel-brand-consistency-970x1020.jpg 970w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-well-you-do-with-channel-brand-consistency-695x730.jpg 695w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-well-you-do-with-channel-brand-consistency-1218x1280.jpg 1218w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-well-you-do-with-channel-brand-consistency-120x126.jpg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-well-you-do-with-channel-brand-consistency-372x391.jpg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-well-you-do-with-channel-brand-consistency.jpg 1546w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>1.- Pay them for working with your brand<\/strong><\/p>\n\n\n\n<p>Distributors make Money on selling your product, but do not necessarily make Money on treating your brand. Your brand is a key asset that has to be respectfully worked. So, if possible, I would really recommend that you allocate some marketing funds for them to treat your brand, or, in case you do not have those, shift some of the channel points you allocate for them to your brand treatment.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>2.- Limit their creativity<\/strong><\/p>\n\n\n\n<p>Creating is not their job, it is yours. Their job is selling your products and making their sales target So , limit their creativity.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>3.- Limit your sales people creativity<\/strong><\/p>\n\n\n\n<p>This one is a tricky one. Your sales people can sometimes get \u2018very creative\u2019 in front of their clients (your distributors). I really recommend you do not allow that. Creativity, art-works and brand treatment, in general, should be part of the marketing team and not the sales team.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>4.- Use your bosses<\/strong><\/p>\n\n\n\n<p>Your distributors can often see all those aspects related to marketing and your brand as secondary.  They often won\u2019t pay attention to your messages. When this happens I would really recommend that you use your company top execs in order to get your message across.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>5.- Make them plan ahead<\/strong><\/p>\n\n\n\n<p>In order to get enough time to review and amend what they are producing, your should plan ahead every single element giving you enough time to review and allowing them to correct along the way.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>6.- Fund their marketing people<\/strong><\/p>\n\n\n\n<p>If you have resources allocated to their teams, I suggest you not only fund their sales people but also fund part of their marketing team. This will allow them to get allocated resources to treat your brand accordingly to your needs.<\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"hero\">\n    <img decoding=\"async\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-well-you-do-with-channel-brand-consistency2.jpeg?wsr\" alt=\"\">\n<\/div>\n<style type=\"text\/css\">\n    #hero-block_5d856140f224b {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>7.- Educate them<\/strong><\/p>\n\n\n\n<p>Plan training sessions with them. Not just a one-off session they will forget quickly, but an on-going training plan so that sees enhancing their consistency as an ongoing journey.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>8.- Tell them the truth<\/strong><\/p>\n\n\n\n<p>Be honest with your feedback. Try to be always positive, but honest, facing the raw facts. Face them and try to invest resources and means in order to facilitate them treat your brand as it deserves to be treated.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>9.- Bring good news<\/strong><\/p>\n\n\n\n<p>You will be the brand journey companion for them, so bring good news regularly and make them have the sense of progress with your brand, so they can keep motivated and feel the sense of progress.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>10.- Make them part of your team<\/strong><\/p>\n\n\n\n<p>Invite them to internal brand meetings so they can participate in your brand discussions and feel their work is crucial to the country and channel business.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>You might be interested in downloading below our channel brand consistency checklist<\/p>\n\n\n<a href=\"https:\/\/www.gotoclient.com\/cs\/c\/?cta_guid=1ab6ed52-77a9-4e00-8f3f-4bcd4e12b8cb&amp;placement_guid=700ba510-d7ae-4385-828d-0df22a24c182&amp;portal_id=2351816&amp;canon=https%3A%2F%2Fwww.gotoclient.com%2Fen%2Fblog%2Fboost-your-channel-brand-consistency&amp;redirect_url=APefjpFEIO5AlYGNDglFlhEVePLSsdTgjdYrall88T9ECsUexxiPABb3GVKFucSOrRPoINon19LwB7vtslHMkgdysftNOyXi85tgUn0RdSiw7RBsvOrnQWQZTycUMt-HLTs03VkQsTSu4p3N1-eHQc6ZTA3HQ7G-CQu7uTpWXLWWHHBqrvhR8dvSZgW8yab1CIx89Lckufqj9eXTIn_VY9b7fqsRQ0ChBoYOAN8QXEG9GM6pWKAkGu6VR1CtHXkYIY92FlpriW5S3slJTxcKbULGccIm-DEo_LwIgbnQdLoRC3BgbUY9LOwDLctkvxCU3AzDGuHirv8F&amp;click=4a725f40-64a8-441a-899d-e398d1156c36&amp;hsutk=f5c3b35709ae848b7e63dea7c546be2f&amp;signature=AAH58kFshKOIyPdgLIZ_sv4rK56j0pniDA&amp;utm_referrer=https%3A%2F%2Fwww.gotoclient.com%2Fen%2Fblog%2Fpage%2F2&amp;pageId=4664857881&amp;__hstc=192414325.f5c3b35709ae848b7e63dea7c546be2f.1569838163287.1570094793112.1570098980816.8&amp;__hssc=192414325.2.1570098980816&amp;__hsfp=4010490715&amp;contentType=blog-post\" class=\"block-button\" target=\"_blank\">\n    How well does my channel with my brand?<\/a>\n<style type=\"text\/css\">\n    #button-block_5d95d1a993449 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Request a Free <\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Digital Promotion<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Strategy Consultation <\/h2>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-cd61a358-e447-4e1d-87b6-c6b963ea64d5\"><span class=\"hs-cta-node hs-cta-cd61a358-e447-4e1d-87b6-c6b963ea64d5\" id=\"hs-cta-cd61a358-e447-4e1d-87b6-c6b963ea64d5\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2351816\/cd61a358-e447-4e1d-87b6-c6b963ea64d5\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-cd61a358-e447-4e1d-87b6-c6b963ea64d5\" style=\"border-width:0px;\" height=\"375\" width=\"500\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2351816\/cd61a358-e447-4e1d-87b6-c6b963ea64d5.png\" alt=\"Request a digital promotion strategy consultation\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(2351816, 'cd61a358-e447-4e1d-87b6-c6b963ea64d5', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>How well you do with channel\u00a0brand consistency Tech brands&nbsp;have always suffered from the fact that distributors marketing their products have also been in charge of creating and publishing pieces on their brands. When done by third parties that are sales oriented, things tend to be bad, in the sense that the execution is poor and [&hellip;]<\/p>\n","protected":false},"featured_media":962,"parent":0,"template":"","tags":[],"blog_cat":[],"blog_language":[122],"class_list":["post-961","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_language-english"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How well you do with channel brand consistency - Gotoclient<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/en\/blog\/boost-your-channel-brand-consistency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How well you do with channel brand consistency - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"How well you do with channel\u00a0brand consistency Tech brands&nbsp;have always suffered from the fact that distributors marketing their products have also been in charge of creating and publishing pieces on their brands. 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