{"id":9633,"date":"2021-03-11T08:15:00","date_gmt":"2021-03-11T07:15:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=9633"},"modified":"2021-08-24T05:40:00","modified_gmt":"2021-08-24T04:40:00","slug":"best-lead-generation-tools-for-b2b","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/en\/blog\/best-lead-generation-tools-for-b2b\/","title":{"rendered":"Best lead generation tools for B2B"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-best-lead-generation-tools-for-b2b\"><strong><strong>Best lead generation tools for B2B<\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Generating B2B leads is key for all B2B business. That\u2019s why it\u2019s important to develop optimal strategies with useful tools. In this post, we\u2019re going to mention the best lead generation tools for B2B.&nbsp;<\/p>\n\n\n\n<p>Nowadays, you can choose between a large number of tools. So, you need to select the one that most cover your company\u2019s needs. If you want to get more information about B2B lead generation campaigns, you can visit our&nbsp;<a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>definitive guide<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/03\/B2B-lead-generation-tools-700x467.jpeg\" alt=\"B2B lead generation tools\" data-id=\"9628\" data-full-url=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/03\/B2B-lead-generation-tools.jpeg\" data-link=\"https:\/\/gotoclient.com\/?attachment_id=9628\" class=\"wp-image-9628\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/03\/B2B-lead-generation-tools-700x467.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/03\/B2B-lead-generation-tools-250x167.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/03\/B2B-lead-generation-tools-768x512.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/03\/B2B-lead-generation-tools-1020x680.jpeg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/03\/B2B-lead-generation-tools-730x487.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/03\/B2B-lead-generation-tools-120x80.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/03\/B2B-lead-generation-tools-372x248.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/03\/B2B-lead-generation-tools.jpeg 1050w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-basics-of-b2b-lead-generation-tools\" style=\"font-size:30px\"><strong><strong><strong><strong><strong><strong>The basics of B2B lead generation tools<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When we talk about lead generation software, we refer to all the tools that help the lead generation strategy. Therefore, we find the following typologies:<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-landing-page-builders\" style=\"font-size:25px\"><strong>Landing page builders<\/strong><\/h3>\n\n\n\n<p>This type of tools doesn\u2019t generate leads directly, but it helps in the lead generation strategy. Users can access a landing page with an offer and sign up to obtain it.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-forms\" style=\"font-size:25px\"><strong>Forms<\/strong><\/h3>\n\n\n\n<p>Forms complement site pages such as landing pages. Through these, members can provide their data and click on submit and receive it and save it in the CRM.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-paid-ads\" style=\"font-size:25px\"><strong>Paid Ads<\/strong><\/h3>\n\n\n\n<p>In this case, you can obtain leads directly.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-marketing-automation\" style=\"font-size:25px\"><a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#6\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Marketing automation<\/strong><\/a><\/h3>\n\n\n\n<p>This helps to target the leads and provide them with automated marketing messages. It allows for managing repetitive tasks.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-prospecting\" style=\"font-size:25px\"><strong>Prospecting<\/strong><\/h3>\n\n\n\n<p>This type of tool helps to analyse if it is worth investing time in the generated leads and offer a more customised experience.<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-which-are-the-best-b2b-lead-generation-tools\" style=\"font-size:30px\"><strong><strong><strong><strong><strong><strong><strong>Which are the best B2B lead generation tools?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When we talk about lead generation software, we refer to all the tools that help the lead generation strategy. Therefore, we find the following typologies:<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-landing-page-builders-1\" style=\"font-size:25px\"><strong>Landing page builders<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-ads\" style=\"font-size:25px\"><strong><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/cx\/17\/06\/advertise-on-linkedin?trk=sem_lms_gaw&amp;src=go-pa&amp;veh=LMS_EMEA_Deprioritized_ROE_Search_Google-Brand_DR-PRS_Broad_HeadTerms-Alpha_All_English_Core_415758546705__linkedin%20ads_c__kwd-12132901520_9216596360&amp;mcid=6612464045041733646&amp;cname=LMS_EMEA_Deprioritized_ROE_Search_Google-Brand_DR-PRS_Broad_HeadTerms-Alpha_All_English_Core&amp;camid=9216596360&amp;asid=94475515638&amp;targetid=kwd-12132901520&amp;crid=415758546705&amp;placement=&amp;dev=c&amp;ends=1&amp;gclid=Cj0KCQiAv6yCBhCLARIsABqJTjY8y8_50l1CIStNj11jopAjOXxJNgBd8SZKOo7af43VFTOAjlZ5F4YaAkNaEALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn Ads<\/strong><\/a><\/strong><\/h3>\n\n\n\n<p>LinkedIn Ads is one of the most important paid ads tools. There\u2019re more than 675 million professionals registered on LinkedIn. So, it\u2019s optimal to invest in this tool and generate B2B qualified leads. It has a&nbsp;<a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#third-first\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>comprehensive segmentation tool<\/strong><\/a>&nbsp;that allows reaching the target audience efficiently. Also, you can choose between several&nbsp;<a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#fourth\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn Ads formats<\/strong><\/a>&nbsp;according to your goals.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-sales-navigator\" style=\"font-size:25px\"><strong><a href=\"https:\/\/business.linkedin.com\/sales-solutions\/cx\/19\/11\/acquire-new-business?cid=7010d000001KpZEAA0&amp;src=go-pa&amp;trk=sem_lss_gaw&amp;veh=LSS_EMEA_T3_ROE_Search_Google-Brand_DR-PRS_Contextual_SalesNavigator-Alpha_All_English_Core_306609966470__linkedin%20sales%20navigator_e_c__&amp;mcid=6625793832262914055&amp;cname=LSS_EMEA_T3_ROE_Search_Google-Brand_DR-PRS_Contextual_SalesNavigator-Alpha_All_English_Core&amp;camid=1378376762&amp;asid=53294929365&amp;targetid=kwd-310899651265&amp;crid=306609966470&amp;placement=&amp;dev=c&amp;ends=1&amp;gclid=Cj0KCQiAv6yCBhCLARIsABqJTjYQi0ki-TlOYLqj6EBZiVtri9wvmRX-dtW8rNktlXKqgessR4LixRwaArtqEALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn Sales Navigator<\/strong><\/a><\/strong><\/h3>\n\n\n\n<p>This LinkedIn tool lets you&nbsp;<strong>search the users and companies that closely match your target audience.<\/strong>&nbsp;Through a&nbsp;<strong>number of suggestions and tactics<\/strong>, you can obtain the&nbsp;<strong>B2B qualified leads<\/strong>&nbsp;that are most prepared to be converted into potential clients.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pipedrive\" style=\"font-size:25px\"><a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#6\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><a href=\"https:\/\/www.pipedrive.com\/en\/gettingstarted?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=ES_EN_Brd_Pure_Brand_Exact&amp;utm_content=Core&amp;utm_term=pipedrive&amp;cid=343703833&amp;aid=22448563993&amp;tid=kwd-35635346868&amp;gclid=Cj0KCQiAv6yCBhCLARIsABqJTjZbloEHxYsEtzgMDPp90yco2K8IoG3CFcTib7DxFhLRwVlQQAx3ZJUaAkuBEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pipedrive<\/strong><\/a><\/strong><\/a><\/h3>\n\n\n\n<p>Pipedrive helps to&nbsp;<strong>track your interactions<\/strong>&nbsp;with your&nbsp;<strong>target audience<\/strong>. It enables you to provide&nbsp;<strong>customised experiences and develop a follow-up plan<\/strong>&nbsp;to convert members into qualified leads. Pipedrive shows you all the information to after&nbsp;<strong>easily carry out strategies<\/strong>, and also it&nbsp;<strong>provides results based on statistics.&nbsp;<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-hubspot\" style=\"font-size:25px\"><strong><a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>HubSpot<\/strong><\/a><\/strong><\/h3>\n\n\n\n<p>It is also one of the&nbsp;<strong>most used B2B lead generation tools<\/strong>. HubSpot has a&nbsp;<strong>wide range of features<\/strong>&nbsp;to&nbsp;<strong>generate leads and transform them into customers<\/strong>. You can create&nbsp;<strong>landing pages, content marketing, track the SEO and social media posts and analytics<\/strong>. So, it\u2019s an effective way to publish the&nbsp;<strong>right content and offers<\/strong>&nbsp;and&nbsp;<strong>deal with those users<\/strong>&nbsp;who are&nbsp;<strong>likely to be converted into leads.<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-leadpages\" style=\"font-size:25px\"><strong><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/cx\/17\/06\/advertise-on-linkedin?trk=sem_lms_gaw&amp;src=go-pa&amp;veh=LMS_EMEA_Deprioritized_ROE_Search_Google-Brand_DR-PRS_Broad_HeadTerms-Alpha_All_English_Core_415758546705__linkedin%20ads_c__kwd-12132901520_9216596360&amp;mcid=6612464045041733646&amp;cname=LMS_EMEA_Deprioritized_ROE_Search_Google-Brand_DR-PRS_Broad_HeadTerms-Alpha_All_English_Core&amp;camid=9216596360&amp;asid=94475515638&amp;targetid=kwd-12132901520&amp;crid=415758546705&amp;placement=&amp;dev=c&amp;ends=1&amp;gclid=Cj0KCQiAv6yCBhCLARIsABqJTjY8y8_50l1CIStNj11jopAjOXxJNgBd8SZKOo7af43VFTOAjlZ5F4YaAkNaEALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><a href=\"https:\/\/www.leadpages.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LeadPages<\/strong><\/a><\/strong><\/a><\/strong><\/h3>\n\n\n\n<p>LeadPages is a&nbsp;<strong>landing page builder<\/strong>&nbsp;where you can&nbsp;<strong>choose from hundreds of templates<\/strong>. It allows you to&nbsp;<strong>integrate it with your other tools<\/strong>&nbsp;and&nbsp;<strong>develop personalised experiences<\/strong>. Therefore, it will allow you to&nbsp;<strong>increase your conversion rate.<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-zapier\" style=\"font-size:25px\"><strong><a href=\"https:\/\/business.linkedin.com\/sales-solutions\/cx\/19\/11\/acquire-new-business?cid=7010d000001KpZEAA0&amp;src=go-pa&amp;trk=sem_lss_gaw&amp;veh=LSS_EMEA_T3_ROE_Search_Google-Brand_DR-PRS_Contextual_SalesNavigator-Alpha_All_English_Core_306609966470__linkedin%20sales%20navigator_e_c__&amp;mcid=6625793832262914055&amp;cname=LSS_EMEA_T3_ROE_Search_Google-Brand_DR-PRS_Contextual_SalesNavigator-Alpha_All_English_Core&amp;camid=1378376762&amp;asid=53294929365&amp;targetid=kwd-310899651265&amp;crid=306609966470&amp;placement=&amp;dev=c&amp;ends=1&amp;gclid=Cj0KCQiAv6yCBhCLARIsABqJTjYQi0ki-TlOYLqj6EBZiVtri9wvmRX-dtW8rNktlXKqgessR4LixRwaArtqEALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><a href=\"https:\/\/zapier.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Zapier<\/strong><\/a><\/strong><\/a><\/strong><\/h3>\n\n\n\n<p>If you need a tool to&nbsp;<strong>automate your strategies<\/strong>, Zapier can be a good option. It helps to&nbsp;<strong>connect with a large number of apps<\/strong>. You can develop&nbsp;<strong>workflows for your emails, social media posts and calls<\/strong>. As a result, you will&nbsp;<strong>save time<\/strong>&nbsp;from doing&nbsp;<strong>repetitive tasks<\/strong>&nbsp;and&nbsp;<strong>close deals faster<\/strong>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-clickfunnels\" style=\"font-size:25px\"><strong><a href=\"https:\/\/business.linkedin.com\/sales-solutions\/cx\/19\/11\/acquire-new-business?cid=7010d000001KpZEAA0&amp;src=go-pa&amp;trk=sem_lss_gaw&amp;veh=LSS_EMEA_T3_ROE_Search_Google-Brand_DR-PRS_Contextual_SalesNavigator-Alpha_All_English_Core_306609966470__linkedin%20sales%20navigator_e_c__&amp;mcid=6625793832262914055&amp;cname=LSS_EMEA_T3_ROE_Search_Google-Brand_DR-PRS_Contextual_SalesNavigator-Alpha_All_English_Core&amp;camid=1378376762&amp;asid=53294929365&amp;targetid=kwd-310899651265&amp;crid=306609966470&amp;placement=&amp;dev=c&amp;ends=1&amp;gclid=Cj0KCQiAv6yCBhCLARIsABqJTjYQi0ki-TlOYLqj6EBZiVtri9wvmRX-dtW8rNktlXKqgessR4LixRwaArtqEALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><a href=\"https:\/\/gotoclient-my.sharepoint.com\/personal\/jordi_marca_gotoclient_com\/Documents\/Sales2021\/_Sales%20campaigns\/2021%20Blog%20posts\/Blog%20posts\/ClickFunnels\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ClickFunnels<\/strong><\/a><\/strong><\/a><\/strong><\/h3>\n\n\n\n<p>This platform allows building&nbsp;<strong>sales funnels tools to obtain new leads easily<\/strong>. You can create new&nbsp;<strong>landing pages, email lists and marketing campaigns<\/strong>&nbsp;by developing funnels. Thus, users will receive a&nbsp;<strong>customised experience<\/strong>&nbsp;according to their needs, and they will be more likely to convert.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-unbounce\" style=\"font-size:25px\"><strong><a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><a href=\"https:\/\/unbounce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Unbounce<\/strong><\/a><\/strong><\/a><\/strong><\/h3>\n\n\n\n<p><strong>Unbounce&nbsp;<\/strong>is a&nbsp;<strong>landing page platform<\/strong>. It allows creating&nbsp;<strong>personalised landing pages, pop-ups and sticky bars<\/strong>. You can&nbsp;<strong>integrate the platform with other tools<\/strong>&nbsp;in order to save time and avoiding monotonous activities.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To develop effective lead generation campaigns, you can download our free&nbsp;<strong>B2B lead generation definitive guide with free helpful resources.<\/strong><\/p>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a href=\"https:\/\/landingpages.gotoclient.com\/the-b2b-lead-generation-definitive-guide\" class=\"block-button\" target=\"_blank\">\n    Download the guide<\/a>\n<style type=\"text\/css\">\n    #button-block_603cdf6fb3c49 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Best lead generation tools for B2B Generating B2B leads is key for all B2B business. That\u2019s why it\u2019s important to develop optimal strategies with useful tools. In this post, we\u2019re going to mention the best lead generation tools for B2B.&nbsp; Nowadays, you can choose between a large number of tools. So, you need to select [&hellip;]<\/p>\n","protected":false},"featured_media":9629,"parent":0,"template":"","tags":[1189],"blog_cat":[],"blog_language":[],"class_list":["post-9633","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-b2b-lead-generation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best lead generation tools for B2B - Gotoclient<\/title>\n<meta name=\"description\" content=\"Check in this post which top 8 B2B lead generation tools you need to consider in your strategies. 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