{"id":986,"date":"2016-10-03T10:00:36","date_gmt":"2016-10-03T09:00:36","guid":{"rendered":"http:\/\/3.121.245.112\/?post_type=blog&p=986"},"modified":"2021-08-24T05:39:59","modified_gmt":"2021-08-24T04:39:59","slug":"6-marketing-metrics-for-tech-brands-what-your-boss-really-cares-about","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/en\/blog\/6-marketing-metrics-for-tech-brands-what-your-boss-really-cares-about\/","title":{"rendered":"6 Marketing Metrics For Tech Brands: What Your Boss Really Cares About"},"content":{"rendered":"\n
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6 Marketing Metrics For Tech Brands: What Your Boss Really Cares About<\/h2>\n\n\n\n
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Whereas you are a Marketing Director, Manager, Coordinator,  Specialist, Consultant or any other type of marketing folk in a Tech brand, metrics are a key part of your job.  The times when the marketing team used to be called by the sales one as ‘the ones with the fluffy presentations’ are over. This we know since the Web, Email and after the Social Media irruption times. During the past 20 years, we got used to talk about post shares, click-through rates, lead generation by channel, engagement, visits and conversion rates. <\/p>\n\n\n\n

But today that is simply not enough. Today’s Tech Brands need marketing metrics that are in their core business indicators.  So, here are 6 metrics that will help you do a good job: <\/p>\n\n\n\n

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