{"id":10786,"date":"2021-06-07T15:36:46","date_gmt":"2021-06-07T14:36:46","guid":{"rendered":"https:\/\/gotoclient.com\/?page_id=10786"},"modified":"2026-02-19T18:03:43","modified_gmt":"2026-02-19T17:03:43","slug":"b2b-stats","status":"publish","type":"page","link":"https:\/\/gotoclient.com\/en\/b2b-tools\/b2b-stats\/","title":{"rendered":"Crucial B2B stats"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-crucial-b2b-stats\"><strong>Crucial B2B stats<\/strong><\/h2>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The world is continuously changing and increasingly faster. That\u2019s why it\u2019s essential to keep informed about new trends related to the current market. Adapting the business to new tendencies is key to avoid being outdone and standing out from the competition. Learn about new crucial B2B stats, trends, and how the current market is acting to determine new strategies.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p id=\"h-social-and-paid-media\" style=\"font-size:30px\"><a href=\"#social\">Social and paid media<\/a><\/p>\n\n\n\n<p id=\"h-economy\" style=\"font-size:30px\"><a href=\"#tech\">Technology<\/a><\/p>\n\n\n\n<p id=\"h-employment\" style=\"font-size:30px\"><a href=\"#employment\">Employment<\/a><\/p>\n\n\n\n<p id=\"h-markets\" style=\"font-size:30px\"><a href=\"#economy\">Economy<\/a><\/p>\n\n\n\n<p id=\"h-leaders\" style=\"font-size:30px\"><a href=\"#leaders\">Leaders<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p id=\"h-social-and-paid-media-1\" style=\"font-size:30px\"><strong>Social and paid media<\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Sending two or three messages at the same time on different channels can increase the probability of response rates by as much as 14%. <\/h2>\n            <h3> <\/h3>\n            <p>Source: Gartner [Adapt Your Sales Force to Meet Current B2B Buyer Trends] August 2021 <\/p>\n            <a href=\"https:\/\/www.gartner.com\/en\/digital-markets\/insights\/hybrid-sales-model\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_6c17ece21b890a17158741a53213fea1 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Ad spending in 2021 is gathering 75% of total ad spend in the UK, or around \u00a314.45 billion of a total of \u00a319.23 billion.<\/h2>\n            <h3> <\/h3>\n            <p>Source: eMarketer [Here\u2019s how likely US adults are to take a vacation this summer]. May 2021<\/p>\n            <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_04fa9c873516fb38fb501215d4af700e {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>LinkedIn generates 80% of B2B social media leads (vs. all other social platforms combined).<\/h2>\n            <h3> <\/h3>\n            <p>Source: LinkedIn (B2B social lead gen benchmark).<\/p>\n            <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/b2b-marketing\/lead-generation\" class=\"more-button\">See source<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_8fd5ee8d8719f96196edc556aaac616b {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>77% of marketers use AI tools like ChatGPT to create or improve marketing content.<\/h2>\n            <h3> <\/h3>\n            <p>Source: HubSpot [The State of Marketing Report 2025].<\/p>\n            <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\" class=\"more-button\">See report<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_62dc5e4c30197ca433f8da62e02e8c57 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Ad spend increased by 24% WorlWide in March 2021 vs January 2020, according to HubSpot. <\/h2>\n            <h3>  <\/h3>\n            <p> Source: HubSpot [Industry Benchmarks from 103,000 Companies]. April 2021<\/p>\n            <a href=\"https:\/\/www.hubspot.com\/industry-data?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&#038;utm_medium=email&#038;utm_content=90937973&#038;utm_source=hs_email&#038;hubs_signup-url=blog.hubspot.com%2Fmarketing%2Fcovid-19-benchmark-data-edition9&#038;hubs_signup-cta=null&#038;category=total&#038;topic=ad-spend&#038;subTopic=&#038;drilldown=null\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_6c720f2e95bf84e5ab74c84a59bfc535 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>21% of marketers say they use AI tools daily in their marketing workflows.<\/h2>\n            <h3>  <\/h3>\n            <p>Source: HubSpot [The State of Marketing Report 2025].<\/p>\n            <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\" class=\"more-button\">See report<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_d04126791e776b5826dd304c776ff52d {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>23% of users follow companies\u2019 social networks they purchased from. On the other hand, 21.6% of users follow companies and brands they\u2019re considering purchasing from.<\/h2>\n            <h3> <\/h3>\n            <p>Source: Data Reportal [Digital 2021 April Global Statshot report]. April 2021<\/p>\n            <a href=\"https:\/\/datareportal.com\/reports\/digital-2021-april-global-statshot\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_6427a1152bf6b149aa485979f06a123b {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>B2B video performance is accelerating: total watch time grew 44% year-over-year, and plays increased 15% (2024 vs. 2023).<\/h2>\n            <h3> <\/h3>\n            <p>Source: Wistia [State of Video 2024].<\/p>\n            <a href=\"https:\/\/wistia.com\/resources\/report\/state-of-video\" class=\"more-button\">See report<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_d950c17e79780e2e23a7ba7a1b644dbf {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>One-fifth of all internet users aged 16 to 64 say that they follow companies that are relevant to their work.<\/h2>\n            <h3>  <\/h3>\n            <p>Source: Data Reportal [Digital 2021 April Global Statshot report]. April 2021<\/p>\n            <a href=\"https:\/\/datareportal.com\/reports\/digital-2021-april-global-statshot\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_314c2db5138648366dc2faea522fa1be {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>72% of marketers agree AI and automation tools will help them better personalize the experience for customers.<\/h2>\n            <h3>  <\/h3>\n            <p>Source: HubSpot [The State of Marketing Report 2025].<\/p>\n            <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\" class=\"more-button\">See report<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_b23dda1ab25137b9411ec48d331435db {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p id=\"tech\" style=\"font-size:30px\"><strong>Technology<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Industrial robots have increased about 450,000 since 2015, will grow to about 600,000 by 2022, even as 70% of manufacturers will be regularly using digital twins by 2022.<\/h2>\n            <h3> <\/h3>\n            <p>Source: McKinsey [COVID-19: Implications for business] September 2021<\/p>\n            <a href=\"https:\/\/www.mckinsey.com\/business-functions\/risk-and-resilience\/our-insights\/covid-19-implications-for-business\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_1cacb62be953d2bd2778c65582a2142f {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>80% of B2B sales interactions between a supplier and customer will occur in digital channels by 2025.<\/h2>\n            <h3> <\/h3>\n            <p>Source: Gartner [Adapt Your Sales Force to Meet Current B2B Buyer Trends] August 2021<\/p>\n            <a href=\"https:\/\/www.gartner.com\/en\/digital-markets\/insights\/hybrid-sales-model\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_5626786aedac30fc7acdeb6fa6d92c36 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>65% of organizations report regularly using generative AI in at least one business function (rapid adoption).<\/h2>\n            <h3> <\/h3>\n            <p>Source: McKinsey (State of AI \/ global survey coverage).<\/p>\n            <a href=\"https:\/\/www.reuters.com\/technology\/artificial-intelligence\/mckinsey-survey-found-65-organizations-are-regularly-using-generative-ai-2024-05-30\/\" class=\"more-button\">See coverage<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_e21ec17c5254743ce8de997c71cb8964 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>The automotive future is electric. New regulatory targets in the European Union and the United States now aim for an electric-vehicle (EV) share of at least 50% by 2030, and several countries have announced accelerated timelines for sales bans on internal-combustion-engine vehicles in 2030 or 2035.<\/h2>\n            <h3>  <\/h3>\n            <p>Source: McKinsey [COVID-19: Implications for business] September 2021<\/p>\n            <a href=\"https:\/\/www.mckinsey.com\/business-functions\/risk-and-resilience\/our-insights\/covid-19-implications-for-business\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_22e40c05c8cdc61b8d963dbb90bc59ee {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Content is shifting toward video-first: 91% of businesses use video as a marketing tool (B2B included).<\/h2>\n            <h3>  <\/h3>\n            <p>Source: HubSpot (citing Wyzowl) [Video marketing statistics].<\/p>\n            <a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing-statistics\" class=\"more-button\">See source<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_21b1d4479b47f6aa1b0807eaba3623ae {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>More than half a billion new users joined social media platforms over the past 12 months, taking the global total to 4.33 billion by April 2021.<\/h2>\n            <h3> <\/h3>\n            <p>Source: Data Reportal [Digital 2021 April Global Statshot report]. April 2021<\/p>\n            <a href=\"https:\/\/datareportal.com\/reports\/digital-2021-april-global-statshot\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_2e12a5d61fe2c8abb1106566dcf7a2bd {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>50 percent of internet users below the age 35 saying that they\u2019ve used voice interfaces in the past 30 days.<\/h2>\n            <h3> <\/h3>\n            <p>Source: Data Reportal [Digital 2021 April Global Statshot report]. April 2021<\/p>\n            <a href=\"https:\/\/datareportal.com\/reports\/digital-2021-april-global-statshot\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_a5834e01baecdf2597a1b4cfb4eb3ce4 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Short-form video continues to be the highest-ROI content format for marketers (useful for B2B top-of-funnel + retargeting).<\/h2>\n            <h3> <\/h3>\n            <p>Source: HubSpot [Marketing statistics &#038; trends] (State of Marketing coverage).<\/p>\n            <a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing-statistics\" class=\"more-button\">See source<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_25253552dd56f3be479f58aa8af2a792 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Web traffic in EMEA by 80% in March 2021 vs January 2020, according to HubSpot. <\/h2>\n            <h3>  <\/h3>\n            <p>Source: HubSpot [Industry Benchmarks from 103,000 Companies]. April 2021<\/p>\n            <a href=\"https:\/\/www.hubspot.com\/industry-data?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&#038;utm_medium=email&#038;utm_content=90937973&#038;utm_source=hs_email&#038;hubs_signup-url=blog.hubspot.com%2Fmarketing%2Fcovid-19-benchmark-data-edition9&#038;hubs_signup-cta=null&#038;category=total&#038;topic=ad-spend&#038;subTopic=&#038;drilldown=null\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_615685547cc94be520f6f2922435e6dc {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Web traffic in EMEA by 80% in March 2021 vs January 2020, according to HubSpot. <\/h2>\n            <h3>  <\/h3>\n            <p>Source: HubSpot [Industry Benchmarks from 103,000 Companies]. April 2021<\/p>\n            <a href=\"https:\/\/www.hubspot.com\/industry-data?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&#038;utm_medium=email&#038;utm_content=90937973&#038;utm_source=hs_email&#038;hubs_signup-url=blog.hubspot.com%2Fmarketing%2Fcovid-19-benchmark-data-edition9&#038;hubs_signup-cta=null&#038;category=total&#038;topic=ad-spend&#038;subTopic=&#038;drilldown=null\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_615685547cc94be520f6f2922435e6dc {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>95% of marketers say AI prompting makes their marketing more effective (speed + quality improvements).<\/h2>\n            <h3>  <\/h3>\n            <p>Source: HubSpot [The State of Marketing Report 2025].<\/p>\n            <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\" class=\"more-button\">See report<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_37073680ee11dbdee8b5ad923e26c160 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>All  IT spending segments are forecast to have positive growth through 2022. The highest growth will come from devices (14%) and enterprise software (10.8%)<\/h2>\n            <h3> <\/h3>\n            <p>Source: Gartner [Gartner Forecasts Worldwide IT Spending to Reach $4 Trillion in 2021]. April 2021<\/p>\n            <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/9-work-trends-that-hr-leaders-cant-ignore-in-2021\/\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_b5d08f089c8426c83ddfb4be69778468 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Gartner predicts that by 2025, graph technologies will be used in 80% of data and analytics innovations, up from 10% in 2021, facilitating rapid decision making across the organization.<\/h2>\n            <h3>  <\/h3>\n            <p>Source: Gartner [Gartner Identifies Top 10 Data and Analytics Technology Trends for 2021]. March 2021<\/p>\n            <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/9-work-trends-that-hr-leaders-cant-ignore-in-2021\/\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_1a49b83453a960a2a541d30e5045ef58 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>IT spending is projected to total $4.1 trillion in 2021, an increase of 8.4% from 2020<\/h2>\n            <h3> <\/h3>\n            <p>Source: Gartner [Gartner Forecasts Worldwide IT Spending to Reach $4 Trillion in 2021]. April 2021<\/p>\n            <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_cd354c5ef8974aba872ff4d1746474aa {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Data fabric utilizes continuous analytics of data assets to support the design, deployment and utilization of diverse data to reduce time for integration by 30%, deployment by 30% and maintenance by 70%.<\/h2>\n            <h3>  <\/h3>\n            <p>Source: Gartner [Gartner Identifies Top 10 Data and Analytics Technology Trends for 2021]. March 2021<\/p>\n            <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2021-03-16-gartner-identifies-top-10-data-and-analytics-technologies-trends-for-2021\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_5c1e236b3f28f4abf28dd044ea974834 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Strong demand for supporting remote working and online education resulted in a brighter outlook for segments such as PCs and tablets.<\/h2>\n            <h3> <\/h3>\n            <p>Source: Deloitte [Deloitte Economics: Coronavirus Impact Monitor] February 26, 2021<\/p>\n            <a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/dk\/Documents\/audit\/Corona%20impact%20monitor_26%20February%202021.pdf\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_aa75d4e7ebb3ee6735a37d29453323e1 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>56% to the Deloitte\u2019s surveybelieve that the pandemic exposed shortcomings in their organizations\u2019 digital capabilities, pointing out the importance of faster action.<\/h2>\n            <h3>  <\/h3>\n            <p>Source: Deloitte [2021 industry insights] February 11, 2021<\/p>\n            <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_863f5063a6131a115ab3164bbd18de19 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>The following channels are driving revenue in the post-pandemic environment in the UK: 25% ecommerce, 18% in person, 12% video call, 15% email, 16% phone, 19% online chat. <\/h2>\n            <h3> <\/h3>\n            <p>Source: McKinsey &#038; Company [A shift to digital: How COVID-19 has changed selling models | COVID Response Center | McKinsey &#038; Company]. January 2021<\/p>\n            <a href=\"https:\/\/gotoclient.com\" class=\"more-button\">Project website link<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_b9032aa7e0b3943c798f03dd5394b016 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>The following channels are driving revenue in the post-pandemic environment in France: 20% ecommerce, 23% in person, 14% video call, 15% email, 17% phone, 8% online chat. <\/h2>\n            <h3>  <\/h3>\n            <p>Source: McKinsey &#038; Company [A shift to digital: How COVID-19 has changed selling models | COVID Response Center | McKinsey &#038; Company]. January 2021<\/p>\n            <a href=\"https:\/\/gotoclient.com\" class=\"more-button\">Project website link<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_bb47659abe66e42d17076b04ed31c5e1 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-11 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>The following channels are driving revenue in the post-pandemic environment in Germany: 14% ecommerce, 19% in person, 14% video call, 22% email, 19% phone, 9% online chat.<\/h2>\n            <h3> <\/h3>\n            <p>Source: McKinsey &#038; Company [A shift to digital: How COVID-19 has changed selling models | COVID Response Center | McKinsey &#038; Company]. January 2021<\/p>\n            <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_e4fa32f6e9dfc2e3bd3cebd704cf3d4c {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>The following channels are driving revenue in the post-pandemic environment in Italy: 24% ecommerce, 23% in person, 11% video call, 16% email, 13% phone, 8% online chat.<\/h2>\n            <h3>  <\/h3>\n            <p>Source: McKinsey &#038; Company [A shift to digital: How COVID-19 has changed selling models | COVID Response Center | McKinsey &#038; Company]. January 2021<\/p>\n            <a href=\"https:\/\/www.emarketer.com\/content\/here-s-how-likely-us-adults-take-vacation-this-summer\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_f23077c3cf24882b4d27a67e673d57ff {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-12 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>The following channels are driving revenue in the post-pandemic environment in Spain: 24% ecommerce, 23% in person, 19% video call, 13% email, 12% phone, 7% online chat.<\/h2>\n            <h3> <\/h3>\n            <p>Source: McKinsey &#038; Company [A shift to digital: How COVID-19 has changed selling models | COVID Response Center | McKinsey &#038; Company]. January 2021<\/p>\n            <a href=\"https:\/\/gotoclient.com\" class=\"more-button\">Project website link<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_39446411dca52921ca8753f6d2fe81d4 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>B2B buyers increasingly prefer digital-first: in multiple surveys, buyers report a strong preference for remote and self-serve interactions over fully in-person processes.<\/h2>\n            <h3> <\/h3>\n            <p>Source: McKinsey (B2B customer decision journey \/ buying interactions).<\/p>\n            <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\" class=\"more-button\">See insight hub<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_a3178ec2739c301becee3df861e4e62b {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-13 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:30px\"><strong><strong>Economy<\/strong><\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-14 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>The tariffs are projected to raise $1.5 trillion in revenue over the next decade but are also expected to shrink the U.S. GDP by 0.4%. This economic downturn may further constrain marketing budgets and spending.<\/h2>\n            <h3> <\/h3>\n            <p>Source:TaxFoundation [Trump Tariffs: The Economic Impact of the Trump Trade War] April 2025<\/p>\n            <a href=\"https:\/\/taxfoundation.org\/research\/all\/federal\/trump-tariffs-trade-war\/?utm_source=chatgpt.com\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_b369b115272ae211f2b138d47d8060aa {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>A survey by the Interactive Advertising Bureau (IAB) indicates that 94% of U.S. advertisers are concerned about the impact of tariffs on their budgets, with 45% planning to reduce their overall ad spend.<\/h2>\n            <h3> <\/h3>\n            <p>Source: Martech [94% of advertisers concerned tariffs will lead to cut in ad spending: IAB] March 2025<\/p>\n            <a href=\"https:\/\/martech.org\/94-of-advertisers-concerned-tariffs-will-lead-to-cut-in-ad-spending-iab\/?utm_source=chatgpt.com\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_8612ac004992862731172cb05484d243 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Average hourly wages were up 0.6% from the previous month and up 4.3% from a year earlier.<\/h2>\n            <h3> <\/h3>\n            <p>Source: Deloitte [Weekly global economic update] August 2021<\/p>\n            <a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/economy\/global-economic-outlook\/weekly-update.html\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_7d72d55bcfebfee4bdf2ad1620377903 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>In Europe, some countries experienced relatively high inflation. For example, from a year earlier, prices were up 4.7% in Belgium, up 3.4% in Germany, and up 3.3% in Spain. At the same time, prices were up a more modest 2.4% in France, up 2.6% in Italy, up 2.7% in the Netherlands, and up 1.2% in Greece.<\/h2>\n            <h3> <\/h3>\n            <p>Source: Deloitte [Weekly global economic update] August 2021<\/p>\n            <a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/economy\/global-economic-outlook\/weekly-update.html\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_6f0814c29109aa7c0048270a7d481892 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Global growth is projected to slow from 3.3% (2024) to 3.2% (2025) and 3.1% (2026), impacting demand, investment cycles, and marketing efficiency targets.<\/h2>\n            <h3> <\/h3>\n            <p>Source: IMF [World Economic Outlook, October 2025].<\/p>\n            <a href=\"https:\/\/www.imf.org\/en\/publications\/weo\/issues\/2025\/10\/14\/world-economic-outlook-october-2025\" class=\"more-button\">See outlook<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_78b9d767620c328531f9f5ca1f0f9a09 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Specifically, 41% of advertisers anticipating budget cuts due to tariffs plan to decrease spending on social media, while 24% intend to cut budgets for linear TV and gaming.lation since November 2011. This was far higher than the 2.2% clocked in the previous month.<\/h2>\n            <h3>  <\/h3>\n            <p>Source: EMarketer [How tariffs will impact different ad channels] April 2025<\/p>\n            <a href=\"https:\/\/www.emarketer.com\/content\/how-tariffs-will-impact-different-ad-channels?utm_source=chatgpt.com\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_1b6c8feed212e9103a699efdf8d766c5 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>In August, the consumer price index was up 3.0% from a year earlier, the highest rate of annual inflation since November 2011. This was far higher than the 2.2% clocked in the previous month.<\/h2>\n            <h3>  <\/h3>\n            <p>Source: Deloitte [Weekly global economic update] August 2021<\/p>\n            <a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/economy\/global-economic-outlook\/weekly-update.html\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_33d86f04b17ca1c1f884228f8765ac67 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Tighter efficiency focus: many orgs are shifting budget allocation toward measurable outcomes (pipeline, CAC, payback) as macro uncertainty persists.<\/h2>\n            <h3>  <\/h3>\n            <p>Source: OECD (macro outlook context).<\/p>\n            <a href=\"https:\/\/www.oecd.org\/economic-outlook\/\" class=\"more-button\">See outlook<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_d86c73f5eafa4e9bbe1d9c0e8290340a {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-15 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>The Spring 2021 Economic Forecast projects that the EU economy will expand by 4.2% in 2021 and by 4.4% in 2022. The euro area economy is forecast to grow by 4.3% this year and 4.4% next year.<\/h2>\n            <h3> <\/h3>\n            <p>Source: EC Europa [Spring 2021 Economic Forecast: Rolling up sleeves] May 2021<\/p>\n            <a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_21_2351\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_9f0cc178cdaa6bf62ee32492cb955dba {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Inflation in the EU is now forecast at 1.9% in 2021 and 1.5% in 2022. For the euro area, inflation is forecast at 1.7% in 2021 and 1.3% in 2022.<\/h2>\n            <h3>  <\/h3>\n            <p>Source: EC Europa [Spring 2021 Economic Forecast: Rolling up sleeves] May 2021<\/p>\n            <a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_21_2351\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_922fd8eb36f4b61f7fc95f22b44a6140 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-16 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>The aggregate general government deficit is set to rise by about half a percentage point to 7.5% of GDP in the EU this year and by about three quarters of a percentage point to 8% of GDP in the euro area. All Member States, except for Denmark and Luxembourg, are forecast to run a deficit of more than 3% of GDP in 2021.<\/h2>\n            <h3> <\/h3>\n            <p>Source: EC Europa [Spring 2021 Economic Forecast: Rolling up sleeves] May 2021<\/p>\n            <a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_21_2351\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_864dc227fbfeafb1ca2f93d235793610 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>By 2022, the aggregate budget deficit is forecast to halve to just below 4% in both the EU and the euro area. The number of Member States running a deficit of more than 3% of GDP is forecast to fall significantly.<\/h2>\n            <h3>  <\/h3>\n            <p>Source: EC Europa [Spring 2021 Economic Forecast: Rolling up sleeves] May 2021<\/p>\n            <a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_21_2351\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_75c200c074b1ac6b982f7d0e4ecaa0e5 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-17 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>In the EU, the ratio of public debt to GDP is forecast to peak at 94% this year before decreasing slightly to 93% in 2022. The euro area debt-to-GDP ratio is forecast to follow the same trend, rising to 102% this year and then falling slightly to 101% in 2022.<\/h2>\n            <h3> <\/h3>\n            <p>Source: EC Europa [Spring 2021 Economic Forecast: Rolling up sleeves] May 2021<\/p>\n            <a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_21_2351\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_a4af2f1da4cf415d84000ed21e2f22e3 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>The leading Real Estate Index has increased steadily since March and is now trading at a 10%- 15% discount compared to January<\/h2>\n            <h3>  <\/h3>\n            <p>Source: Deloitte [Deloitte Economics: Coronavirus Impact Monitor] February 26, 2021<\/p>\n            <a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/dk\/Documents\/audit\/Corona%20impact%20monitor_26%20February%202021.pdf\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_50da93d6e035ae398b893b99782db6a0 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-18 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>From November 2020 to February 2021, the PMI remain significantly higher compared to the initial months of the pandemic in spring 2020, suggesting that the economic impact of the second wave of virus infections has until now been less severe.<\/h2>\n            <h3> <\/h3>\n            <p>Source: Deloitte [Deloitte Economics: Coronavirus Impact Monitor] February 26, 2021<\/p>\n            <a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/dk\/Documents\/audit\/Corona%20impact%20monitor_26%20February%202021.pdf\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_215ace7c991253b3b015c16dcedf5e95 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Gartner expects the global IT spending in 2020 to decline with 3% but rebound with a grow rate of 6% in 2021.<\/h2>\n            <h3>  <\/h3>\n            <p>Source: Deloitte [Deloitte Economics: Coronavirus Impact Monitor] February 26, 2021<\/p>\n            <a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/dk\/Documents\/audit\/Corona%20impact%20monitor_26%20February%202021.pdf\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_a6b1e03610b24b213bd5596cda713774 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-19 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>From December 2020 to February 2021, the retail index has moved index from 113.0 to 117.3, the hospitality from 87.5 to 97.1, and consumer from 91.2 to 90.2.<\/h2>\n            <h3> <\/h3>\n            <p>Source: Deloitte [Deloitte Economics: Coronavirus Impact Monitor] February 26, 2021<\/p>\n            <a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/dk\/Documents\/audit\/Corona%20impact%20monitor_26%20February%202021.pdf\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_c7a34abfaaa4ba0a740ad39c086a95cb {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Optimism in 2021. More than 20% annual digital growth in 2021 (with 30% in Europe and the United States) compared with 2020.<\/h2>\n            <h3>  <\/h3>\n            <p>Source: McKinsey [The State of Fashion 2021: In search of promise in perilous times] December 1, 2020<\/p>\n            <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/state-of-fashion\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_12f9794341cb76f3d33ab4f2f6be1a5a {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-20 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:30px\"><strong><strong>Employment<\/strong><\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-21 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>40 percent of workers globally are considering leaving their current employers by the end of the year.<\/h2>\n            <h3> <\/h3>\n            <p>Source: Deloitte [COVID-19: Implications for business] September 2021<\/p>\n            <a href=\"https:\/\/www.mckinsey.com\/business-functions\/risk-and-resilience\/our-insights\/covid-19-implications-for-business\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_b5b863c299f2193c9a3653e66556f849 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Employment grew much faster than the labor force, thereby leading to a decline in the unemployment rate from 5.4% in July to 5.2% in August.<\/h2>\n            <h3> <\/h3>\n            <p>Source: Deloitte [Weekly global economic update] August 2021<\/p>\n            <a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/economy\/global-economic-outlook\/weekly-update.html\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_42317b6e6a95aaf85198fa07332ebd47 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>44% of workers\u2019 core skills are expected to change by 2027 as companies accelerate tech adoption and new operating models.<\/h2>\n            <h3> <\/h3>\n            <p>Source: World Economic Forum (reported via Investopedia).<\/p>\n            <a href=\"https:\/\/www.investopedia.com\/60-percent-of-workers-will-need-training-by-2027-world-economic-forum-says-7096287\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_79a0df56b87abfd88a22cb5737844dd5 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Employment in August remained 3.5%, or roughly 5 million, below the prepandemic level of February 2020. <\/h2>\n            <h3>  <\/h3>\n            <p>Source: Deloitte [Weekly global economic update] August 2021<\/p>\n            <a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/economy\/global-economic-outlook\/weekly-update.html\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_5acb7cd1da8f2ee57ee053ce01e74f51 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Germany has one of the lowest unemployment rates. 4.4% of the labour force (15- to 74-year-olds) were unemployed in April 2021. The lowest unemployment rates were recorded in Poland (3.1%), Czechia and the Netherlands (each 3.4%), Malta (3.8%) and Hungary (4.3%).<\/h2>\n            <h3>  <\/h3>\n            <p>Source: Destatis [April 2021: EU unemployment rate at 7.3%] April 2021<\/p>\n            <a href=\"https:\/\/www.destatis.de\/Europa\/EN\/Topic\/Population-Labour-Social-Issues\/Labour-market\/EULabourMarketCrisis.html\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_9a5c48a5d9730fda7fc9c64134eb9e97 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>The World Economic Forum estimates 23% of jobs will change by 2027 due to industry transformation (a major driver of reskilling and role redesign).<\/h2>\n            <h3>  <\/h3>\n            <p>Source: World Economic Forum (reported via Investopedia).<\/p>\n            <a href=\"https:\/\/www.investopedia.com\/60-percent-of-workers-will-need-training-by-2027-world-economic-forum-says-7096287\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_eadccfe6770793d8f8526a8163bf37f0 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-22 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>The unemployment rate in the EU is forecast at 7.6% in 2021 and 7% in 2022. In the euro area, the unemployment rate is forecast at 8.4% in 2021 and 7.8% in 2022. These rates remain higher than pre-crisis levels.   <\/h2>\n            <h3> <\/h3>\n            <p>Source: EC Europa [Spring 2021 Economic Forecast: Rolling up sleeves] May 2021<\/p>\n            <a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_21_2351\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_3f26429e7dff942df67f9e2e4965aae3 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>The share of time German workers spend using basic cognitive skills, for example, may shrink by 3.4 percentage points, while time spend using social and emotional skills will increase by 3.2 percentage points. <\/h2>\n            <h3>  <\/h3>\n            <p>Source: McKinsey [The future of work after COVID-19] February 18, 2021<\/p>\n            <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/future-of-work\/the-future-of-work-after-covid-19\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_ce3127b4c78e76640abac74312cd9bb6 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-23 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>In Europe, a total of 15.4 million citizens were without employment in April 2021. This represents an unemployment rate of 7.3%. The highest unemployment rate was recorded in Greece (15.8% in December 2020) and Spain (15.4%).<\/h2>\n            <h3> <\/h3>\n            <p>Source: Destatis [April 2021: EU unemployment rate at 7.3%] April 2021<\/p>\n            <a href=\"https:\/\/www.destatis.de\/Europa\/EN\/Topic\/Population-Labour-Social-Issues\/Labour-market\/EULabourMarketCrisis.html\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_5f51dd1cee045e8f4d721a61c57289a5 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>More than 100 million workers will need to find a different occupation by 2030 in our post-COVID-19 scenario. This is 12 percent more than we estimated before the pandemic, and up to 25 percent more in advanced economies.<\/h2>\n            <h3>  <\/h3>\n            <p>Source: McKinsey [The future of work after COVID-19] February 18, 2021<\/p>\n            <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/future-of-work\/the-future-of-work-after-covid-19\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_6b3cc417bec3ee594d21e3752e706f93 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-24 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>25 percent more workers may need to switch occupations than before the pandemic.<\/h2>\n            <h3> <\/h3>\n            <p>Source: McKinsey [The future of work after COVID-19] February 18, 2021<\/p>\n            <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/future-of-work\/the-future-of-work-after-covid-19\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_3e2a5ed643354e9cd770e65bc7cb74c6 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>64% of managers believe that office workers are higher performers than remote workers and are likely to give in-office workers a higher raise than those who work from home. <\/h2>\n            <h3>  <\/h3>\n            <p>Source: Gartner [9 Work Trends That HR Leaders Can\u2019t Ignore in 2021] January 21, 2021<\/p>\n            <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_2bf589bed71bc48f115ae7f603f5bbc4 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-25 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>20 to 25 percent of the workforces in advanced economies could work from home between three and five days a week. This represents four to five times more remote work than before the pandemic.<\/h2>\n            <h3> <\/h3>\n            <p>Source: McKinsey [The future of work after COVID-19] February 18, 2021<\/p>\n            <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/future-of-work\/the-future-of-work-after-covid-19\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_7192ac89e099de61a72214d345830252 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Employers can also see a 21% increase in the number of high performers compared to organizations that don\u2019t provide support to their employees.<\/h2>\n            <h3>  <\/h3>\n            <p>Source: Gartner [9 Work Trends That HR Leaders Can\u2019t Ignore in 2021] January 21, 2021<\/p>\n            <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_9cb4aca9177c15afcaeafeea9fb45cc3 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-26 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>74% of employees expect their employer to become more actively involved in the cultural debates of the day.<\/h2>\n            <h3> <\/h3>\n            <p>Source: Gartner [9 Work Trends That HR Leaders Can\u2019t Ignore in 2021] January 21, 2021<\/p>\n            <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/9-work-trends-that-hr-leaders-cant-ignore-in-2021\/\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_4850563803480244283e853cdb31bbbe {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Employers that support employees with their life experience see 20% increase in the number of employees reporting better mental and physical health.<\/h2>\n            <h3> <\/h3>\n            <p>Source: Gartner [9 Work Trends That HR Leaders Can\u2019t Ignore in 2021] January 21, 2021<\/p>\n            <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_b18789e397cf81735fcc739b498b52ab {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-27 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:30px\"><strong><strong>Leaders<\/strong><\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-29 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>69% of companies have focused on building employee skills during the pandemic, strongly prioritizing leadership &#038; people management, critical thinking and decision making and project management. <\/h2>\n            <h3> <\/h3>\n            <p>Source: McKinsey [Building workforce skills at scale to thrive during\u2014and after\u2014the COVID-19 crisis]. April 2021<\/p>\n            <a href=\"https:\/\/www.markiteconomics.com\/Public\/Home\/PressRelease\/52fdb4a53db44dd98609f69ccf8c0a7e\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_5401b09d12f450cb8578e728ee92c201 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Trust is a growth lever: 62% of U.S. adults say they trust businesses (more than government, media, or NGOs).<\/h2>\n            <h3> <\/h3>\n            <p>Source: Edelman Trust Barometer 2025 coverage (AP News).<\/p>\n            <a href=\"https:\/\/apnews.com\/article\/edelman-trust-barometer-government-business-media-51d0e9c45c2fe7e3a4a258f58f5d48a7\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_dd72ee48ae3f80b6e92bffa067c60fe3 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Deal pipelines in HubSpot increased by 49% in March 2021 vs January 2020.<\/h2>\n            <h3>  <\/h3>\n            <p>Source: HubSpot [Industry Benchmarks from 103,000 Companies]. April 2021<\/p>\n            <a href=\"https:\/\/www.hubspot.com\/industry-data?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&#038;utm_medium=email&#038;utm_content=90937973&#038;utm_source=hs_email&#038;hubs_signup-url=blog.hubspot.com%2Fmarketing%2Fcovid-19-benchmark-data-edition9&#038;hubs_signup-cta=null&#038;category=total&#038;topic=ad-spend&#038;subTopic=&#038;drilldown=null\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_4a71137d992d8abf207d520d7fe2f43a {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>AI is moving from experimentation to operations: 95% of marketers say AI prompting makes their marketing more effective (use it to scale thought leadership + demand).<\/h2>\n            <h3>  <\/h3>\n            <p>Source: HubSpot [The State of Marketing Report 2025].<\/p>\n            <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\" class=\"more-button\">See report<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_23cbab4a46f25e783cb8e3d4c94ff35f {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-30 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Across US, UK, France, Germany, Italy, Spain, China &#038; India, 58% of B2B decision makers believe new remote sales &#038; digital sales are more efficient than the pre-pandemic model. Split by industry as follows: 62% for tech, media and telecom, 59% consumer &#038; 51% in retail and travel &#038; transportation.<\/h2>\n            <h3> <\/h3>\n            <p>Source: McKinsey &#038; Company [A shift to digital: How COVID-19 has changed selling models | COVID Response Center | McKinsey &#038; Company]. January 2021<\/p>\n            <a href=\"https:\/\/gotoclient.com\" class=\"more-button\">Project website link<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_1ea0b3cb8543884f92b2c60bf8a6078c {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Marketing teams are consolidating around AI-enabled workflows: 77% already use AI to create or improve content, and 72% expect better personalization with AI\/automation.<\/h2>\n            <h3> <\/h3>\n            <p>Source: HubSpot [The State of Marketing Report 2025].<\/p>\n            <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\" class=\"more-button\">See report<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_12f8c82422c1e605459a856149e21b8e {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>On Feb 1st 2021, in Germany 46% of  B2B decision makers think remote sales &#038; digital channels are more effective than the pre-pandemic model. In Spain, that\u2019s 54%. In Italy, 52% and 39% in France.<\/h2>\n            <h3>  <\/h3>\n            <p>Source: McKinsey &#038; Company [A shift to digital: How COVID-19 has changed selling models | COVID Response Center | McKinsey &#038; Company]. January 2021<\/p>\n            <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/9-work-trends-that-hr-leaders-cant-ignore-in-2021\/\" class=\"more-button\">See article<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_d5fd30cc398dc02794ead62aea2ecd62 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"project-text\">\n    <div class=\"container\">\n        <div class=\"project-text__content\">\n            <h2>Video and expert-led content are compounding assets: watch time rose 44% YoY and plays rose 15% (useful for B2B explainers, demos, and thought leadership clips).<\/h2>\n            <h3>  <\/h3>\n            <p>Source: Wistia [State of Video 2024].<\/p>\n            <a href=\"https:\/\/wistia.com\/resources\/report\/state-of-video\" class=\"more-button\">See report<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<style type=\"text\/css\">\n    #project-text-block_69f26e67265feeef142d037b10714d83 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-31 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\"><strong>Need a B2B professional?<\/strong> Let Gotoclient help you drive real business growth!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center has-medium-font-size\" id=\"h-contact-us-here\"><a href=\"https:\/\/gotoclient.com\/en\/contact_gotoclient\/\"><strong>Contact Us Here<\/strong><\/a><\/h5>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"142\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-700x142.png\" alt=\"\" class=\"wp-image-17874\" style=\"width:236px;height:47px\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-700x142.png 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-250x51.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-768x156.png 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1536x312.png 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-320x65.png 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1680x342.png 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1020x207.png 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-730x148.png 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1280x260.png 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-120x24.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-372x76.png 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3.png 1864w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crucial B2B stats The world is continuously changing and increasingly faster. That\u2019s why it\u2019s essential to keep informed about new trends related to the current market. Adapting the business to new tendencies is key to avoid being outdone and standing out from the competition. Learn about new crucial B2B stats, trends, and how the current [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":11509,"parent":20472,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10786","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crucial B2B stats - Gotoclient<\/title>\n<meta name=\"description\" content=\"Learn about new trends, crucial B2B stats and how the current market is determining new strategies. 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