{"id":11552,"date":"2021-07-19T15:34:04","date_gmt":"2021-07-19T14:34:04","guid":{"rendered":"https:\/\/gotoclient.com\/?page_id=11552"},"modified":"2021-12-17T15:45:21","modified_gmt":"2021-12-17T14:45:21","slug":"podcast","status":"publish","type":"page","link":"https:\/\/gotoclient.com\/en\/podcast\/","title":{"rendered":"Podcast"},"content":{"rendered":"<div class=\"hero\">\n    <img decoding=\"async\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/podcast-title.png?wsr\" alt=\"\">\n<\/div>\n<style type=\"text\/css\">\n    #hero-block_61bc7a71a669a {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-b2b-lead-gen-trends-with-david-hall\">B2B lead gen trends with David Hall\u00a0<\/h4>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>B2B lead generation strategies<\/strong>\u00a0are continuously adapting to the current market. We have a great conversation with\u00a0<strong>David Hall<\/strong>. He\u2019s the\u202fCo-Founder of\u00a0GeniusVets, Founder of\u00a0theSEOeffect\u00a0and named as \u201cTop 100 Marketing &amp; Advertising Influencer\u201d for 2021 by\u00a0MARsumfrom. He shares\u202fuseful\u00a0<strong>B2B lead generation trends<\/strong>\u00a0that can help you\u00a0<strong>boosting your strategies for the next 5 years.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"buzzsprout-player-9084888\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/1821420\/9084888-b2b-lead-gen-trends-with-david-hall.js?container_id=buzzsprout-player-9084888&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n<\/div><\/div>\n\n\n\n<div style=\"height:94px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-b2b-paid-media-trends-with-gabriel-colombo\"><meta charset=\"utf-8\">B2B paid media trends with Gabriel Colombo<\/h4>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Paid media is a crucial strategy for B2B businesses. Gabriel Colombo, CEO of\u00a0Traktor\u00a0Digital Traction explains the definitive\u00a0<strong>B2B paid media trends for the next 5 years.<\/strong>\u00a0Keep updated about new trends and launch\u00a0<strong>outstanding B2B campaigns<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"buzzsprout-player-9121621\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/1821420\/9121621-b2b-paid-media-trends-with-gabriel-colombo.js?container_id=buzzsprout-player-9121621&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n<\/div><\/div>\n\n\n\n<div style=\"height:94px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-the-lead-generation-follow-up-plan-with-adrian-falk\"><meta charset=\"utf-8\">The lead generation follow-up plan with Adrian Falk<\/h4>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When\u00a0generating\u00a0<strong>B2B leads<\/strong>,\u00a0we\u00a0sometimes tend to\u00a0<strong>not\u00a0thinking\u00a0about what we will do once we\u00a0obtain them<\/strong>.\u00a0That\u2019s\u00a0why in this video pill,\u00a0we talk about the\u00a0<strong>lead generation follow-up plan<\/strong>.\u00a0Adrian\u00a0Falk, Director and Founder of Believe Advertising &amp; PR, an integrated agency that works with leading national and international brands, gives<strong>\u00a0helpful insights<\/strong>\u00a0to carry out\u00a0an effective\u00a0lead gen follow-up plan.\u00a0<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"buzzsprout-player-9225649\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/1821420\/9225649-the-lead-generation-follow-up-plan-with-adrian-falk.js?container_id=buzzsprout-player-9225649&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n<\/div><\/div>\n\n\n\n<div style=\"height:94px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-marketing-and-sales-alignment-with-dacia-coffey\"><meta charset=\"utf-8\">Marketing and sales alignment with Dacia Coffey<\/h4>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We have a great conversation with\u00a0<strong>Dacia\u00a0Coffey<\/strong>, the CEO of The Marketing Blender, about\u00a0<strong>marketing and sales alignment.<\/strong>\u00a0Both teams usually\u00a0<strong>work separately with different KPIs.<\/strong>\u00a0Consequently, we\u2019ll have a great conversation around\u00a0<strong>crucial recommendations\u00a0<\/strong>and the\u00a0<strong>critical mistakes that CMOs must avoid.<\/strong>\u00a0\u00a0<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div id=\"buzzsprout-player-9233421\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/1821420\/9233421-marketing-and-sales-alignment-with-dacia-coffey.js?container_id=buzzsprout-player-9233421&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n\n\n\n<div style=\"height:94px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-b2b-creative-trends-with-hunter-johnson\"><meta charset=\"utf-8\"><strong>B2B creative trends with\u00a0Hunter\u00a0Johnson\u00a0<\/strong><\/h4>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Emotions are commonly forgotten.<\/strong>\u00a0B2B also decides emotionally, but we\u2019re still rational when building campaigns.\u00a0\u00a0We\u00a0have\u00a0an\u00a0enriching conversation with\u202f<strong>Hunter\u00a0Johnson<\/strong>,\u202fthe CEO of\u202f Xpedition, a creative agency,\u00a0about the most relevant\u00a0<strong>creative trends<\/strong>\u00a0to implement in\u00a0<strong>B2B campaigns from the top to the bottom of the funnel.<\/strong>\u00a0<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div id=\"buzzsprout-player-9292167\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/1821420\/9292167-b2b-creative-trends-with-hunter-johnson.js?container_id=buzzsprout-player-9292167&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n\n\n\n<div style=\"height:94px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-the-leadership-in-marketing-agencies-with-jordan-ross\"><meta charset=\"utf-8\"><strong>The leadership in marketing agencies\u00a0with\u00a0Jordan\u00a0Ross\u00a0<\/strong><\/h4>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Managers and directors of marketing agencies\u00a0must focus efforts on\u00a0<strong>team management<\/strong>\u00a0by developing a\u00a0<strong>great culture<\/strong>\u00a0and\u00a0<strong>keeping the team motivated<\/strong>.\u00a0<strong>Jordan\u00a0Ross<\/strong>, Founder &amp; CEO of 8 Figure\u00a0Agency\u00a0provides\u00a0<strong>critical factors and tips\u00a0to build\u00a0an exceptional team.<\/strong>\u00a0<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div id=\"buzzsprout-player-9388815\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/1821420\/9388815-the-leadership-in-marketing-agencies-with-jordan-ross.js?container_id=buzzsprout-player-9388815&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>B2B lead gen trends with David Hall\u00a0 B2B lead generation strategies\u00a0are continuously adapting to the current market. We have a great conversation with\u00a0David Hall. He\u2019s the\u202fCo-Founder of\u00a0GeniusVets, Founder of\u00a0theSEOeffect\u00a0and named as \u201cTop 100 Marketing &amp; Advertising Influencer\u201d for 2021 by\u00a0MARsumfrom. He shares\u202fuseful\u00a0B2B lead generation trends\u00a0that can help you\u00a0boosting your strategies for the next 5 years. [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":7972,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-11552","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podcast - Gotoclient<\/title>\n<meta name=\"description\" content=\"Rewarded and nominated in a number of relevant awards. 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