{"id":18059,"date":"2025-03-20T13:31:12","date_gmt":"2025-03-20T12:31:12","guid":{"rendered":"https:\/\/gotoclient.com\/?page_id=18059"},"modified":"2025-03-20T13:31:19","modified_gmt":"2025-03-20T12:31:19","slug":"decision-maker","status":"publish","type":"page","link":"https:\/\/gotoclient.com\/en\/glossary\/decision-maker\/","title":{"rendered":"Decision Maker"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-left has-black-color has-text-color has-medium-font-size\" id=\"h-glossary-b2b\"><strong>Glossary<\/strong> <strong>B2B<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\t\t<style>\n\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/style>\n\t\t\t\t<form id=\"searchwp-form-1\" role=\"search\" method=\"get\" class=\"searchwp-form\" action=\"https:\/\/gotoclient.com\/en\/\">\n\t\t\t<input type=\"hidden\" name=\"swp_form[form_id]\" value=\"1\">\n\t\t\t<div class=\"swp-flex--col swp-flex--wrap swp-flex--gap-md\">\n\t\t\t\t<div class=\"swp-flex--row swp-items-stretch swp-flex--gap-md\">\n\t\t\t\t\t<div class=\"searchwp-form-input-container swp-items-stretch\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input type=\"search\"\n                            class=\"swp-input--search swp-input\"\n\t\t\t\t\t\t    placeholder=\"\"\n\t\t\t\t\t\t    value=\"\"\n                            name=\"s\"\n\t\t\t\t\t\t    title=\"\"\n\t\t\t\t\t\t\t data-swplive=\"true\"                        \/>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<input type=\"submit\" class=\"search-submit swp-button\" value=\"Search\"\/>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-large-font-size\" id=\"h-decision-maker\"><strong>Decision Maker<\/strong><\/h1>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">A decision maker is a key individual within a company or organization who has the authority to approve purchases, sign contracts, and choose solutions offered by vendors or service providers. In B2B sales and marketing, identifying and engaging with decision makers is crucial for successful deal closures.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Decision makers vary by industry and company size. In small businesses, they might be the owner or CEO, while in larger enterprises, they could be department heads, procurement managers, or executives such as a CIO, CFO, or CMO, depending on the type of purchase.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\">Welcome to the <strong>most comprehensive and detailed B2B glossary<\/strong> on the internet, created by <strong>Gotoclient<\/strong>, a leading <strong>B2B marketing agency<\/strong> with over <strong>15 years of experience<\/strong> working with top <strong>technology vendors<\/strong> across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the <strong>most accurate and insightful definitions<\/strong> of key industry terms.<\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\"><strong>Need a B2B professional?<\/strong> Let Gotoclient help you drive real business growth!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" id=\"h-contact-us-here\"><a href=\"https:\/\/gotoclient.com\/en\/contact_gotoclient\/\"><strong>Contact Us Here<\/strong><\/a><\/h4>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-700x142.png\" alt=\"\" class=\"wp-image-17874\" width=\"236\" height=\"47\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-700x142.png 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-250x51.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-768x156.png 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1536x312.png 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-320x65.png 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1680x342.png 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1020x207.png 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-730x148.png 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1280x260.png 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-120x24.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-372x76.png 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3.png 1864w\" sizes=\"auto, (max-width: 236px) 100vw, 236px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-social-links is-style-logos-only is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/company\/gotoclient\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/@gotoclient\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li>\n\n<\/ul>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Glossary B2B Decision Maker A decision maker is a key individual within a company or organization who has the authority to approve purchases, sign contracts, and choose solutions offered by vendors or service providers. In B2B sales and marketing, identifying and engaging with decision makers is crucial for successful deal closures. Decision makers vary by [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":17420,"parent":17974,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-18059","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Decision Maker - Gotoclient<\/title>\n<meta name=\"description\" content=\"A key professional with authority to approve purchases and select solutions in B2B sales and procurement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decision Maker - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"A key professional with authority to approve purchases and select solutions in B2B sales and procurement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/\" \/>\n<meta property=\"og:site_name\" content=\"Gotoclient\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-20T12:31:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/compass-edited.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"731\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"TechArticle\",\"@id\":\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/\"},\"author\":{\"name\":\"Arnau Mir\u00f3\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/person\/cb6167a5a199fa877231a24848e3ba86\"},\"headline\":\"Decision Maker\",\"datePublished\":\"2025-03-20T12:31:12+00:00\",\"dateModified\":\"2025-03-20T12:31:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/\"},\"wordCount\":175,\"publisher\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/compass-edited.jpeg?wsr\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/\",\"url\":\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/\",\"name\":\"Decision Maker - Gotoclient\",\"isPartOf\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/compass-edited.jpeg?wsr\",\"datePublished\":\"2025-03-20T12:31:12+00:00\",\"dateModified\":\"2025-03-20T12:31:19+00:00\",\"description\":\"A key professional with authority to approve purchases and select solutions in B2B sales and procurement.\",\"breadcrumb\":{\"@id\":\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/#primaryimage\",\"url\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/compass-edited.jpeg?wsr\",\"contentUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/compass-edited.jpeg?wsr\",\"width\":1300,\"height\":731,\"caption\":\"Gotoclient B2B Glossary\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gotoclient.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tools\",\"item\":\"https:\/\/gotoclient.com\/en\/b2b-tools\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Glossary\",\"item\":\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Decision Maker\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gotoclient.com\/en\/#website\",\"url\":\"https:\/\/gotoclient.com\/en\/\",\"name\":\"Gotoclient\",\"description\":\"Marketing Agency\",\"publisher\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\"},\"alternateName\":\"GTC\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gotoclient.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\",\"name\":\"Gotoclient\",\"alternateName\":\"GTC\",\"url\":\"https:\/\/gotoclient.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png\",\"contentUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png\",\"width\":240,\"height\":266,\"caption\":\"Gotoclient\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/gotoclient\/\",\"https:\/\/www.linkedin.com\/company\/gotoclient\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/person\/cb6167a5a199fa877231a24848e3ba86\",\"name\":\"Arnau Mir\u00f3\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ddec8eb55a068c27f5e8d9d83fb1abe1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ddec8eb55a068c27f5e8d9d83fb1abe1?s=96&d=mm&r=g\",\"caption\":\"Arnau Mir\u00f3\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Decision Maker - Gotoclient","description":"A key professional with authority to approve purchases and select solutions in B2B sales and procurement.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/","og_locale":"en_US","og_type":"article","og_title":"Decision Maker - Gotoclient","og_description":"A key professional with authority to approve purchases and select solutions in B2B sales and procurement.","og_url":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/","og_site_name":"Gotoclient","article_modified_time":"2025-03-20T12:31:19+00:00","og_image":[{"width":1300,"height":731,"url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/compass-edited.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"TechArticle","@id":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/#article","isPartOf":{"@id":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/"},"author":{"name":"Arnau Mir\u00f3","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/person\/cb6167a5a199fa877231a24848e3ba86"},"headline":"Decision Maker","datePublished":"2025-03-20T12:31:12+00:00","dateModified":"2025-03-20T12:31:19+00:00","mainEntityOfPage":{"@id":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/"},"wordCount":175,"publisher":{"@id":"https:\/\/gotoclient.com\/en\/#organization"},"image":{"@id":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/#primaryimage"},"thumbnailUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/compass-edited.jpeg?wsr","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/","url":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/","name":"Decision Maker - Gotoclient","isPartOf":{"@id":"https:\/\/gotoclient.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/#primaryimage"},"image":{"@id":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/#primaryimage"},"thumbnailUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/compass-edited.jpeg?wsr","datePublished":"2025-03-20T12:31:12+00:00","dateModified":"2025-03-20T12:31:19+00:00","description":"A key professional with authority to approve purchases and select solutions in B2B sales and procurement.","breadcrumb":{"@id":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/#primaryimage","url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/compass-edited.jpeg?wsr","contentUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/compass-edited.jpeg?wsr","width":1300,"height":731,"caption":"Gotoclient B2B Glossary"},{"@type":"BreadcrumbList","@id":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/decision-maker\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gotoclient.com\/en\/"},{"@type":"ListItem","position":2,"name":"Tools","item":"https:\/\/gotoclient.com\/en\/b2b-tools\/"},{"@type":"ListItem","position":3,"name":"Glossary","item":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/"},{"@type":"ListItem","position":4,"name":"Decision Maker"}]},{"@type":"WebSite","@id":"https:\/\/gotoclient.com\/en\/#website","url":"https:\/\/gotoclient.com\/en\/","name":"Gotoclient","description":"Marketing Agency","publisher":{"@id":"https:\/\/gotoclient.com\/en\/#organization"},"alternateName":"GTC","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gotoclient.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gotoclient.com\/en\/#organization","name":"Gotoclient","alternateName":"GTC","url":"https:\/\/gotoclient.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png","contentUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png","width":240,"height":266,"caption":"Gotoclient"},"image":{"@id":"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/gotoclient\/","https:\/\/www.linkedin.com\/company\/gotoclient"]},{"@type":"Person","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/person\/cb6167a5a199fa877231a24848e3ba86","name":"Arnau Mir\u00f3","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ddec8eb55a068c27f5e8d9d83fb1abe1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ddec8eb55a068c27f5e8d9d83fb1abe1?s=96&d=mm&r=g","caption":"Arnau Mir\u00f3"}}]}},"_links":{"self":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/pages\/18059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/comments?post=18059"}],"version-history":[{"count":1,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/pages\/18059\/revisions"}],"predecessor-version":[{"id":18060,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/pages\/18059\/revisions\/18060"}],"up":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/pages\/17974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/media\/17420"}],"wp:attachment":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/media?parent=18059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}