{"id":18204,"date":"2025-03-21T11:32:14","date_gmt":"2025-03-21T10:32:14","guid":{"rendered":"https:\/\/gotoclient.com\/?page_id=18204"},"modified":"2025-03-21T11:32:16","modified_gmt":"2025-03-21T10:32:16","slug":"intent-data-platforms","status":"publish","type":"page","link":"https:\/\/gotoclient.com\/en\/glossary\/intent-data-platforms\/","title":{"rendered":"Intent Data Platforms"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-left has-black-color has-text-color has-medium-font-size\" id=\"h-glossary-b2b\"><strong>Glossary<\/strong> <strong>B2B<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\t\t<style>\n\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/style>\n\t\t\t\t<form id=\"searchwp-form-1\" role=\"search\" method=\"get\" class=\"searchwp-form\" action=\"https:\/\/gotoclient.com\/en\/\">\n\t\t\t<input type=\"hidden\" name=\"swp_form[form_id]\" value=\"1\">\n\t\t\t<div class=\"swp-flex--col swp-flex--wrap swp-flex--gap-md\">\n\t\t\t\t<div class=\"swp-flex--row swp-items-stretch swp-flex--gap-md\">\n\t\t\t\t\t<div class=\"searchwp-form-input-container swp-items-stretch\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input type=\"search\"\n                            class=\"swp-input--search swp-input\"\n\t\t\t\t\t\t    placeholder=\"\"\n\t\t\t\t\t\t    value=\"\"\n                            name=\"s\"\n\t\t\t\t\t\t    title=\"\"\n\t\t\t\t\t\t\t data-swplive=\"true\"                        \/>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<input type=\"submit\" class=\"search-submit swp-button\" value=\"Search\"\/>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-large-font-size\" id=\"h-intent-data-platforms\"><strong>Intent Data Platforms<\/strong><\/h1>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Intent data platforms are tools that collect, analyse, and interpret behavioural signals from potential buyers to determine their purchase intent. These platforms help businesses identify which prospects are actively researching products or solutions, allowing for more targeted, timely, and effective outreach.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\">Welcome to the <strong>most comprehensive and detailed B2B glossary<\/strong> on the internet, created by <strong>Gotoclient<\/strong>, a leading <strong>B2B marketing agency<\/strong> with over <strong>15 years of experience<\/strong> working with top <strong>technology vendors<\/strong> across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the <strong>most accurate and insightful definitions<\/strong> of key industry terms.<\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\"><strong>Need a B2B professional?<\/strong> Let Gotoclient help you drive real business growth!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" id=\"h-contact-us-here\"><a href=\"https:\/\/gotoclient.com\/en\/contact_gotoclient\/\"><strong>Contact Us Here<\/strong><\/a><\/h4>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-700x142.png\" alt=\"\" class=\"wp-image-17874\" width=\"236\" height=\"47\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-700x142.png 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-250x51.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-768x156.png 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1536x312.png 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-320x65.png 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1680x342.png 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1020x207.png 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-730x148.png 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1280x260.png 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-120x24.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-372x76.png 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3.png 1864w\" sizes=\"auto, (max-width: 236px) 100vw, 236px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-social-links is-style-logos-only is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/company\/gotoclient\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/@gotoclient\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li>\n\n<\/ul>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Glossary B2B Intent Data Platforms Intent data platforms are tools that collect, analyse, and interpret behavioural signals from potential buyers to determine their purchase intent. These platforms help businesses identify which prospects are actively researching products or solutions, allowing for more targeted, timely, and effective outreach. Welcome to the most comprehensive and detailed B2B glossary [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":17420,"parent":17974,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-18204","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Intent Data Platforms - Gotoclient<\/title>\n<meta name=\"description\" content=\"Platforms that analyse behavioural signals to identify purchase intent, helping businesses target prospects actively researching solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intent Data Platforms - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"Platforms that analyse behavioural signals to identify purchase intent, helping businesses target prospects actively researching solutions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/\" \/>\n<meta property=\"og:site_name\" content=\"Gotoclient\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-21T10:32:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/compass-edited.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"731\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"TechArticle\",\"@id\":\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/\"},\"author\":{\"name\":\"Arnau Mir\u00f3\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/person\/cb6167a5a199fa877231a24848e3ba86\"},\"headline\":\"Intent Data Platforms\",\"datePublished\":\"2025-03-21T10:32:14+00:00\",\"dateModified\":\"2025-03-21T10:32:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/\"},\"wordCount\":126,\"publisher\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/compass-edited.jpeg?wsr\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/\",\"url\":\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/\",\"name\":\"Intent Data Platforms - Gotoclient\",\"isPartOf\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/compass-edited.jpeg?wsr\",\"datePublished\":\"2025-03-21T10:32:14+00:00\",\"dateModified\":\"2025-03-21T10:32:16+00:00\",\"description\":\"Platforms that analyse behavioural signals to identify purchase intent, helping businesses target prospects actively researching solutions.\",\"breadcrumb\":{\"@id\":\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/#primaryimage\",\"url\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/compass-edited.jpeg?wsr\",\"contentUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/compass-edited.jpeg?wsr\",\"width\":1300,\"height\":731,\"caption\":\"Gotoclient B2B Glossary\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gotoclient.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tools\",\"item\":\"https:\/\/gotoclient.com\/en\/b2b-tools\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Glossary\",\"item\":\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Intent Data Platforms\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gotoclient.com\/en\/#website\",\"url\":\"https:\/\/gotoclient.com\/en\/\",\"name\":\"Gotoclient\",\"description\":\"Marketing Agency\",\"publisher\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\"},\"alternateName\":\"GTC\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gotoclient.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\",\"name\":\"Gotoclient\",\"alternateName\":\"GTC\",\"url\":\"https:\/\/gotoclient.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png\",\"contentUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png\",\"width\":240,\"height\":266,\"caption\":\"Gotoclient\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/gotoclient\/\",\"https:\/\/www.linkedin.com\/company\/gotoclient\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/person\/cb6167a5a199fa877231a24848e3ba86\",\"name\":\"Arnau Mir\u00f3\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ddec8eb55a068c27f5e8d9d83fb1abe1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ddec8eb55a068c27f5e8d9d83fb1abe1?s=96&d=mm&r=g\",\"caption\":\"Arnau Mir\u00f3\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Intent Data Platforms - Gotoclient","description":"Platforms that analyse behavioural signals to identify purchase intent, helping businesses target prospects actively researching solutions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/","og_locale":"en_US","og_type":"article","og_title":"Intent Data Platforms - Gotoclient","og_description":"Platforms that analyse behavioural signals to identify purchase intent, helping businesses target prospects actively researching solutions.","og_url":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/","og_site_name":"Gotoclient","article_modified_time":"2025-03-21T10:32:16+00:00","og_image":[{"width":1300,"height":731,"url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/compass-edited.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"TechArticle","@id":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/#article","isPartOf":{"@id":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/"},"author":{"name":"Arnau Mir\u00f3","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/person\/cb6167a5a199fa877231a24848e3ba86"},"headline":"Intent Data Platforms","datePublished":"2025-03-21T10:32:14+00:00","dateModified":"2025-03-21T10:32:16+00:00","mainEntityOfPage":{"@id":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/"},"wordCount":126,"publisher":{"@id":"https:\/\/gotoclient.com\/en\/#organization"},"image":{"@id":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/#primaryimage"},"thumbnailUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/compass-edited.jpeg?wsr","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/","url":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/","name":"Intent Data Platforms - Gotoclient","isPartOf":{"@id":"https:\/\/gotoclient.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/#primaryimage"},"image":{"@id":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/#primaryimage"},"thumbnailUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/compass-edited.jpeg?wsr","datePublished":"2025-03-21T10:32:14+00:00","dateModified":"2025-03-21T10:32:16+00:00","description":"Platforms that analyse behavioural signals to identify purchase intent, helping businesses target prospects actively researching solutions.","breadcrumb":{"@id":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/#primaryimage","url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/compass-edited.jpeg?wsr","contentUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/compass-edited.jpeg?wsr","width":1300,"height":731,"caption":"Gotoclient B2B Glossary"},{"@type":"BreadcrumbList","@id":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/intent-data-platforms\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gotoclient.com\/en\/"},{"@type":"ListItem","position":2,"name":"Tools","item":"https:\/\/gotoclient.com\/en\/b2b-tools\/"},{"@type":"ListItem","position":3,"name":"Glossary","item":"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/"},{"@type":"ListItem","position":4,"name":"Intent Data Platforms"}]},{"@type":"WebSite","@id":"https:\/\/gotoclient.com\/en\/#website","url":"https:\/\/gotoclient.com\/en\/","name":"Gotoclient","description":"Marketing Agency","publisher":{"@id":"https:\/\/gotoclient.com\/en\/#organization"},"alternateName":"GTC","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gotoclient.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gotoclient.com\/en\/#organization","name":"Gotoclient","alternateName":"GTC","url":"https:\/\/gotoclient.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png","contentUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png","width":240,"height":266,"caption":"Gotoclient"},"image":{"@id":"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/gotoclient\/","https:\/\/www.linkedin.com\/company\/gotoclient"]},{"@type":"Person","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/person\/cb6167a5a199fa877231a24848e3ba86","name":"Arnau Mir\u00f3","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ddec8eb55a068c27f5e8d9d83fb1abe1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ddec8eb55a068c27f5e8d9d83fb1abe1?s=96&d=mm&r=g","caption":"Arnau Mir\u00f3"}}]}},"_links":{"self":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/pages\/18204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/comments?post=18204"}],"version-history":[{"count":1,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/pages\/18204\/revisions"}],"predecessor-version":[{"id":18205,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/pages\/18204\/revisions\/18205"}],"up":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/pages\/17974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/media\/17420"}],"wp:attachment":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/media?parent=18204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}