{"id":18212,"date":"2025-03-21T11:44:56","date_gmt":"2025-03-21T10:44:56","guid":{"rendered":"https:\/\/gotoclient.com\/?page_id=18212"},"modified":"2025-03-21T11:45:17","modified_gmt":"2025-03-21T10:45:17","slug":"ppc-pay-per-click","status":"publish","type":"page","link":"https:\/\/gotoclient.com\/en\/glossary\/ppc-pay-per-click\/","title":{"rendered":"PPC (Pay Per Click)"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-left has-black-color has-text-color has-medium-font-size\" id=\"h-glossary-b2b\"><strong>Glossary<\/strong> <strong>B2B<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\t\t<style>\n\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/style>\n\t\t\t\t<form id=\"searchwp-form-1\" role=\"search\" method=\"get\" class=\"searchwp-form\" action=\"https:\/\/gotoclient.com\/en\/\">\n\t\t\t<input type=\"hidden\" name=\"swp_form[form_id]\" value=\"1\">\n\t\t\t<div class=\"swp-flex--col swp-flex--wrap swp-flex--gap-md\">\n\t\t\t\t<div class=\"swp-flex--row swp-items-stretch swp-flex--gap-md\">\n\t\t\t\t\t<div class=\"searchwp-form-input-container swp-items-stretch\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input type=\"search\"\n                            class=\"swp-input--search swp-input\"\n\t\t\t\t\t\t    placeholder=\"\"\n\t\t\t\t\t\t    value=\"\"\n                            name=\"s\"\n\t\t\t\t\t\t    title=\"\"\n\t\t\t\t\t\t\t data-swplive=\"true\"                        \/>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<input type=\"submit\" class=\"search-submit swp-button\" value=\"Search\"\/>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-large-font-size\" id=\"h-ppc-pay-per-click\"><strong>PPC (Pay Per Click)<\/strong><\/h1>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">A digital advertising model in which advertisers are charged each time a user clicks on one of their ads. Commonly used across platforms like Google Ads, Bing Ads, and social media networks, PPC is a form of performance-based marketing designed to drive traffic, leads, or conversions.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\">Welcome to the <strong>most comprehensive and detailed B2B glossary<\/strong> on the internet, created by <strong>Gotoclient<\/strong>, a leading <strong>B2B marketing agency<\/strong> with over <strong>15 years of experience<\/strong> working with top <strong>technology vendors<\/strong> across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the <strong>most accurate and insightful definitions<\/strong> of key industry terms.<\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\"><strong>Need a B2B professional?<\/strong> Let Gotoclient help you drive real business growth!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" id=\"h-contact-us-here\"><a 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v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/@gotoclient\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li>\n\n<\/ul>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Glossary B2B PPC (Pay Per Click) A digital advertising model in which advertisers are charged each time a user clicks on one of their ads. Commonly used across platforms like Google Ads, Bing Ads, and social media networks, PPC is a form of performance-based marketing designed to drive traffic, leads, or conversions. Welcome to the [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":17420,"parent":17974,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-18212","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PPC (Pay Per Click) - Gotoclient<\/title>\n<meta name=\"description\" content=\"A cost-per-click advertising model where advertisers pay only when users click on their ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/en\/b2b-tools\/glossary\/ppc-pay-per-click\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PPC (Pay Per Click) - 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