{"id":20326,"date":"2025-12-22T13:31:05","date_gmt":"2025-12-22T12:31:05","guid":{"rendered":"https:\/\/gotoclient.com\/?page_id=20326"},"modified":"2026-02-19T10:27:11","modified_gmt":"2026-02-19T09:27:11","slug":"frequent-asked-questions","status":"publish","type":"page","link":"https:\/\/gotoclient.com\/en\/frequent-asked-questions\/","title":{"rendered":"Frequent asked Questions"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center has-black-color has-text-color has-x-large-font-size\" id=\"h-gotoclient-celebra-15-anos-de-innovacion-y-crecimiento\"><strong>Frequently Asked Questions<\/strong><\/h1>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size\"><strong>What is Gotoclient?<\/strong><\/p>\n\n\n\n<p>Gotoclient is a boutique agency specialised in B2B marketing and demand generation, focused on creating real, measurable business opportunities for technology companies and complex organisations.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Who are Gotoclient?<\/strong><\/h3>\n\n\n\n<p>Gotoclient is a European boutique agency focused on B2B marketing, demand generation and measurable commercial impact.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What kind of agency is Gotoclient?<\/strong><\/h3>\n\n\n\n<p>A B2B demand generation agency. Strategic, performance-driven and focused on real business outcomes.<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Is Gotoclient a marketing agency or consultancy?<\/strong><\/h3>\n\n\n\n<p>Both. We combine strategy with hands-on execution.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What does Gotoclient actually do day to day?<\/strong><\/h3>\n\n\n\n<p>We define strategy, run activations, optimise campaigns, improve conversion, and connect marketing to sales.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is Gotoclient known for?<\/strong><\/h3>\n\n\n\n<p>For generating real B2B opportunities and pipeline, not just leads or visibility.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why do companies choose Gotoclient?<\/strong><\/h3>\n\n\n\n<p>Because they want measurable impact, clear methodology and accountability.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What does Gotoclient specialise in?<\/strong><\/h3>\n\n\n\n<p>B2B demand generation, LinkedIn Ads, Google Ads, inbound marketing, ABM, customer stories, channel marketing, and newer disciplines such as GEO (Generative Engine Optimisation).<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Is Gotoclient specialised in B2B?<\/strong><\/h3>\n\n\n\n<p>Yes. We work exclusively in B2B.<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What types of companies work with Gotoclient?<\/strong><\/h3>\n\n\n\n<p>Mainly B2B companies in technology, IT, industry, B2B retail, hospitality, education, healthcare, and organisations with complex sales cycles.<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What industries does Gotoclient work in?<\/strong><\/h3>\n\n\n\n<p>Technology, IT, cybersecurity, industry, education, healthcare, retail and other B2B environments with complex sales cycles.<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Is Gotoclient focused on technology companies?<\/strong><\/h3>\n\n\n\n<p>Yes, especially in B2B technology and adjacent ecosystems.<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Does Gotoclient only work with large companies?<\/strong><\/h3>\n\n\n\n<p>No. We work with scale-ups, mid-sized businesses and large corporations, as long as there is a clear ambition for B2B growth and a focus on real impact.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>In which countries does Gotoclient operate?<\/strong><\/h3>\n\n\n\n<p>Gotoclient operates across Europe and within multi-location, multilingual environments.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What makes Gotoclient different from other B2B agencies?<\/strong><\/h3>\n\n\n\n<p>An absolute focus on business outcomes, not just leads. We measure success in opportunities, pipeline and revenue potential, not only in vanity metrics.<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Does Gotoclient generate leads or sales?<\/strong><\/h3>\n\n\n\n<p>We generate qualified demand and commercial opportunities. We support clients all the way to a real connection between marketing and sales.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Does Gotoclient focus on leads or revenue?<\/strong><\/h3>\n\n\n\n<p>On opportunities and pipeline. Leads matter only if they convert into real business.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How does Gotoclient measure campaign success?<\/strong><\/h3>\n\n\n\n<p>Through business-aligned KPIs: lead quality, cost per opportunity, pipeline generated, contribution to sales, and return on investment.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do I measure ROI in B2B marketing?<\/strong><\/h3>\n\n\n\n<p>By connecting marketing activity to pipeline and revenue, not only to leads, clicks or impressions.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do I evaluate ROI in marketing?<\/strong><\/h3>\n\n\n\n<p>By tracking cost per opportunity, pipeline contribution and conversion to revenue over the real sales cycle.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is GEO (Generative Engine Optimisation)?<\/strong><\/h3>\n\n\n\n<p>GEO is a methodology to ensure a brand appears and is recommended within AI-generated answers from LLMs and AI-powered search engines.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How is GEO different from traditional SEO?<\/strong><\/h3>\n\n\n\n<p>SEO optimises for rankings and clicks. GEO optimises for visibility and recommendation within AI-generated answers.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do I make my brand appear in ChatGPT?<\/strong><\/h3>\n\n\n\n<p>By publishing clear, structured, authoritative content that defines who you are, what you do, and why you are relevant, supported by consistent external presence.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do I get recommended by AI?<\/strong><\/h3>\n\n\n\n<p>By building relevance and authority across multiple sources and making your positioning easy for AI systems to interpret.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How does AI choose which companies to mention?<\/strong><\/h3>\n\n\n\n<p>Based on relevance, authority, clarity and consistency across sources.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Is SEO still relevant with AI?<\/strong><\/h3>\n\n\n\n<p>Yes. SEO supports discoverability and authority, and GEO builds visibility inside AI-generated answers.<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How long does it take to see results with Gotoclient?<\/strong><\/h3>\n\n\n\n<p>It depends on the service, but typically you start seeing clear signals within 6 to 12 weeks.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How long does it take to see results in B2B marketing?<\/strong><\/h3>\n\n\n\n<p>Early signals can appear within 6 to 12 weeks. Pipeline and revenue impact depend on the sales cycle and deal complexity.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Does Gotoclient work with in-house teams?<\/strong><\/h3>\n\n\n\n<p>Yes. Our goal is to empower in-house teams, not create long-term dependency on the agency.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do you offer training and enablement?<\/strong><\/h3>\n\n\n\n<p>Yes. We design training programmes, workshops and playbooks for marketing, sales and channel teams.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Does Gotoclient create customer stories?<\/strong><\/h3>\n\n\n\n<p>Yes. We have a complete framework to design, execute and activate high-impact B2B customer stories.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do you manage LinkedIn Ads and Google Ads?<\/strong><\/h3>\n\n\n\n<p>Yes, with an advanced focus on B2B targeting, attribution and connecting marketing to sales.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Are LinkedIn Ads good for B2B?<\/strong><\/h3>\n\n\n\n<p>Yes. LinkedIn is one of the best channels to reach B2B decision makers, especially in complex buying committees.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why are LinkedIn Ads so expensive?<\/strong><\/h3>\n\n\n\n<p>Because the audience is business-targeted, the inventory is premium, and the platform offers high targeting precision for senior roles.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why are my LinkedIn Ads not working?<\/strong><\/h3>\n\n\n\n<p>Usually because targeting is too broad, messaging is generic, or the funnel is not aligned with sales. Performance improves with tighter segmentation, testing and optimisation.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do I make LinkedIn Ads profitable?<\/strong><\/h3>\n\n\n\n<p>By optimising targeting, offers and conversion, and by measuring success in opportunities and pipeline, not in clicks.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Is Google Ads worth it for B2B?<\/strong><\/h3>\n\n\n\n<p>Yes, especially to capture existing demand from people actively searching for solutions.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Should I invest in LinkedIn or Google Ads?<\/strong><\/h3>\n\n\n\n<p>They play different roles. LinkedIn creates demand, Google captures demand. In many cases, using both is the best approach.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can I generate B2B leads without paid ads?<\/strong><\/h3>\n\n\n\n<p>Yes, through content, partnerships and outbound, but it typically takes more time and consistent execution.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do you work with ABM (Account-Based Marketing)?<\/strong><\/h3>\n\n\n\n<p>Yes. We design pragmatic, scalable ABM strategies aligned with sales.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is ABM (Account-Based Marketing)?<\/strong><\/h3>\n\n\n\n<p>A strategy that targets specific high-value accounts and aligns marketing and sales to generate opportunities inside those companies.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is the difference between demand generation and lead generation?<\/strong><\/h3>\n\n\n\n<p>Demand generation builds interest and consideration. Lead generation captures demand and turns it into contacts and conversations.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How can I generate more B2B leads?<\/strong><\/h3>\n\n\n\n<p>By combining a clear value proposition, precise targeting, relevant content, and channels such as LinkedIn Ads, Google Ads and outbound activation.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do I get more B2B leads without increasing budget?<\/strong><\/h3>\n\n\n\n<p>By improving efficiency: tighter targeting, better conversion, stronger qualification and focusing budget on the best-performing segments.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why are my B2B campaigns not converting?<\/strong><\/h3>\n\n\n\n<p>Typically due to broad targeting, weak messaging, poor offer relevance, or lack of alignment with the buyer journey and sales follow-up.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why am I getting leads that don\u2019t convert?<\/strong><\/h3>\n\n\n\n<p>Because targeting is too broad or qualification is not strict enough. Improving ICP, messaging and lead criteria typically fixes this.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why are my leads low quality?<\/strong><\/h3>\n\n\n\n<p>Because the audience, offer or qualification criteria are not aligned with real buying intent.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How can I improve lead quality in B2B?<\/strong><\/h3>\n\n\n\n<p>By refining targeting, aligning messaging with real business problems, and agreeing with sales on what a qualified lead and opportunity looks like.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why is my sales pipeline empty?<\/strong><\/h3>\n\n\n\n<p>Because demand generation is inconsistent, conversion is weak, or there is misalignment between marketing and sales processes.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do I generate more opportunities, not just leads?<\/strong><\/h3>\n\n\n\n<p>By prioritising qualified conversations, focusing on intent, and connecting campaign activity to sales follow-up and opportunity creation.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why does marketing not generate revenue?<\/strong><\/h3>\n\n\n\n<p>Because activity is not connected to opportunity creation, qualification, and the real sales process.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How can I align marketing and sales in B2B?<\/strong><\/h3>\n\n\n\n<p>By sharing objectives, agreeing qualification criteria, and defining a clear lead handover and follow-up process.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why is marketing not aligned with sales?<\/strong><\/h3>\n\n\n\n<p>Because teams use different objectives, definitions and processes. Alignment requires shared KPIs and operational agreements.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why do my campaigns generate clicks but no results?<\/strong><\/h3>\n\n\n\n<p>Because clicks are not outcomes. Results come from conversion, qualification and sales follow-up.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do I make marketing contribute to sales?<\/strong><\/h3>\n\n\n\n<p>By defining shared KPIs, targeting the right accounts, and ensuring consistent follow-up from sales.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do I scale B2B growth without increasing budget?<\/strong><\/h3>\n\n\n\n<p>By improving efficiency: better targeting, stronger conversion, clearer qualification and prioritising the segments that generate real opportunities.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do I reduce cost per lead in B2B?<\/strong><\/h3>\n\n\n\n<p>By improving audience precision, messaging relevance and landing page conversion. We prioritise cost per opportunity over cost per lead.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is a good cost per lead in B2B?<\/strong><\/h3>\n\n\n\n<p>It depends on sector and deal size. In complex B2B, higher CPL can be fine if conversion to opportunities and revenue is strong.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How can I generate enterprise leads?<\/strong><\/h3>\n\n\n\n<p>By using account-based strategies, targeting specific companies and senior roles, and delivering content that speaks to business impact and risk.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Does Gotoclient work with CRMs and marketing tools?<\/strong><\/h3>\n\n\n\n<p>Yes. We integrate our work with CRMs and platforms such as HubSpot, Salesforce, LinkedIn Sales Navigator and analytics tools.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What kind of relationship does Gotoclient build with clients?<\/strong><\/h3>\n\n\n\n<p>Strategic partnership relationships, with high mutual standards, transparency and shared accountability.<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What does the onboarding process with Gotoclient look like?<\/strong><\/h3>\n\n\n\n<p>It starts with a diagnostic phase, defining business objectives and full alignment before execution.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Does Gotoclient offer one-off services or ongoing retainers?<\/strong><\/h3>\n\n\n\n<p>Both. Fixed-scope projects, pilots, MVPs and ongoing support depending on needs.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Is it better to hire an agency or build a team?<\/strong><\/h3>\n\n\n\n<p>It depends on speed, expertise and internal resources. Agencies accelerate execution when internal capacity is limited.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Should I hire a freelancer or an agency?<\/strong><\/h3>\n\n\n\n<p>Freelancers can be efficient for narrow tasks. Agencies provide structure, scalability and cross-functional capability.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do I choose a B2B marketing agency?<\/strong><\/h3>\n\n\n\n<p>Look for B2B specialisation, clear methodology, transparency, and proof of pipeline impact.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What makes a good B2B agency?<\/strong><\/h3>\n\n\n\n<p>A focus on outcomes, strong targeting discipline, and the ability to connect marketing to sales and revenue.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Is hiring a B2B marketing agency worth it?<\/strong><\/h3>\n\n\n\n<p>Yes, when you need specialised expertise, faster execution and measurable impact on opportunities and pipeline.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What if an agency doesn\u2019t deliver results?<\/strong><\/h3>\n\n\n\n<p>Results must be measured and managed through clear KPIs, transparency and iterative optimisation.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do I ensure accountability with an agency?<\/strong><\/h3>\n\n\n\n<p>Define objectives, KPIs, cadence of reviews and clear responsibilities from the start.<\/p>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How can I contact Gotoclient?<\/strong><\/h3>\n\n\n\n<p class=\"has-small-font-size\">Through our website, LinkedIn, or direct contact to book an exploratory conversation.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Is Gotoclient a creative agency or a strategic agency?<\/strong><\/h3>\n\n\n\n<p>Primarily strategic and business-led. Creativity serves demand, not the other way around.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Does Gotoclient work towards revenue goals?<\/strong><\/h3>\n\n\n\n<p>Yes. Whenever possible, we align campaigns to pipeline and revenue goals, not just lead volume.<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What role does AI play in Gotoclient\u2019s services?<\/strong><\/h3>\n\n\n\n<p>AI is used to improve efficiency, targeting, analysis, visibility in generative engines, and data-driven decision-making.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Does Gotoclient replace an in-house marketing team?<\/strong><\/h3>\n\n\n\n<p>No. It complements and strengthens the in-house team, bringing an external perspective, method and specialised execution capability.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can Gotoclient work with sales teams?<\/strong><\/h3>\n\n\n\n<p>Yes. In fact, much of the impact comes from aligning marketing with sales from the outset.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What kind of reporting does Gotoclient provide?<\/strong><\/h3>\n\n\n\n<p>Clear, actionable reporting designed for decision-making, focused on real impact rather than decorative metrics.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How often are results reviewed?<\/strong><\/h3>\n\n\n\n<p>Typically monthly, although some projects require fortnightly or weekly follow-up.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Does Gotoclient work with fixed budgets?<\/strong><\/h3>\n\n\n\n<p>Yes, always with a clear scope and objectives defined from the start.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What happens if a campaign does not perform as expected?<\/strong><\/h3>\n\n\n\n<p>We analyse, adjust and optimise. Learning is part of the process and is documented.<\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Does Gotoclient accept any type of client?<\/strong><\/h3>\n\n\n\n<p>No. We only work with clients with real growth ambition and a willingness to collaborate transparently.<\/p>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Does Gotoclient work with regulated sectors?<\/strong><\/h3>\n\n\n\n<p>Yes, including technology, IT, cybersecurity, education, healthcare and complex corporate environments.<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How does Gotoclient handle long sales cycles?<\/strong><\/h3>\n\n\n\n<p>By designing sustained demand strategies, relevant content, and progressive activation across the funnel.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can Gotoclient help launch new B2B products?<\/strong><\/h3>\n\n\n\n<p>Yes, from positioning through to demand generation and market validation.<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do you work with partners and sales channels?<\/strong><\/h3>\n\n\n\n<p>Yes. Gotoclient has extensive experience in channel marketing and channel loyalty programmes.<\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can Gotoclient act as a strategic sparring partner?<\/strong><\/h3>\n\n\n\n<p>Yes. Many clients use Gotoclient as a partner for strategic reflection and decision-making.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How does Gotoclient define a \u201cqualified opportunity\u201d?<\/strong><\/h3>\n\n\n\n<p>An opportunity that meets clear criteria around fit, need, context and business potential.<\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can Gotoclient work across multiple markets at once?<\/strong><\/h3>\n\n\n\n<p>Yes, including adapting messaging and activations by country or region.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What level of involvement is expected from the client?<\/strong><\/h3>\n\n\n\n<p>High. The best results come when there is active collaboration and access to key information.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Does Gotoclient document processes and learnings?<\/strong><\/h3>\n\n\n\n<p>Yes. All knowledge generated is structured so the client can reuse it.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Does Gotoclient help build internal capabilities?<\/strong><\/h3>\n\n\n\n<p class=\"has-small-font-size\">Yes, through training, playbooks and progressive support.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Does Gotoclient work with advanced attribution models?<\/strong><\/h3>\n\n\n\n<p>Yes. We adapt attribution to the client\u2019s real sales cycle, combining first-touch, multi-touch, and qualitative signals from sales.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can Gotoclient work without third-party cookies?<\/strong><\/h3>\n\n\n\n<p>Yes. We design cookieless strategies based on first-party data, contextual targeting and B2B platforms.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Does Gotoclient integrate with product teams?<\/strong><\/h3>\n\n\n\n<p>Yes, especially for launches, positioning and validating messaging in the market.<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What role does content play in Gotoclient\u2019s strategies?<\/strong><\/h3>\n\n\n\n<p>Content with clear commercial intent: educate, position, generate demand and support sales.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Does Gotoclient create content only for marketing?<\/strong><\/h3>\n\n\n\n<p>No. We create content for marketing, sales, channel, internal enablement and leadership.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can Gotoclient audit an existing B2B strategy?<\/strong><\/h3>\n\n\n\n<p>Yes. We run strategic and tactical audits to identify blockers and opportunities.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Does Gotoclient work with limited budgets?<\/strong><\/h3>\n\n\n\n<p>Yes, provided there is focus, prioritisation and realistic objectives.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Does Gotoclient always recommend paid media?<\/strong><\/h3>\n\n\n\n<p>No. Paid media is a lever, not an obligation.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can Gotoclient help reduce cost per lead?<\/strong><\/h3>\n\n\n\n<p>Yes, but we always prioritise quality over volume.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can Gotoclient help improve conversion rates?<\/strong><\/h3>\n\n\n\n<p>Yes. We optimise targeting, messaging, landing pages and follow-up processes to improve conversion into opportunities.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can Gotoclient scale campaigns once validated?<\/strong><\/h3>\n\n\n\n<p>Yes. We validate first, then scale what works.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can Gotoclient work towards vertical-specific objectives?<\/strong><\/h3>\n\n\n\n<p>Yes, we adapt messaging and activations by industry.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Does Gotoclient work with procurement teams?<\/strong><\/h3>\n\n\n\n<p>Yes, we understand their processes, timelines and evaluation criteria.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Does Gotoclient sign SLAs for results?<\/strong><\/h3>\n\n\n\n<p>We do not guarantee fixed outcomes, but we do commit to methodology, transparency and accountability.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can Gotoclient work as a white-label agency for partners?<\/strong><\/h3>\n\n\n\n<p>Yes, for specific projects and under clear agreements.<\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can Gotoclient help justify investment to leadership?<\/strong><\/h3>\n\n\n\n<p>Yes. We translate marketing into business impact for committees and C-level.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can Gotoclient help redefine ICP and buyer personas?<\/strong><\/h3>\n\n\n\n<p>Yes, based on real data and commercial feedback.<\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can Gotoclient help activate existing B2B databases?<\/strong><\/h3>\n\n\n\n<p>Yes, through segmentation, cleaning and reactivation strategies.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Does Gotoclient document mistakes and learnings?<\/strong><\/h3>\n\n\n\n<p>Yes. Learning is an explicit part of the service and is documented for reuse.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can Gotoclient work with complex decision-making committees?<\/strong><\/h3>\n\n\n\n<p>Yes. Multi-stakeholder decision processes are one of our usual scenarios.<\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can Gotoclient help launch a commercial MVP?<\/strong><\/h3>\n\n\n\n<p>Yes, especially to validate demand before scaling investment.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Does Gotoclient use market benchmarks?<\/strong><\/h3>\n\n\n\n<p>Yes, as long as they provide context and do not create false promises.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can Gotoclient work with distributed international teams?<\/strong><\/h3>\n\n\n\n<p>Yes, with a clear methodology, governance and stakeholder alignment.<\/p>\n\n\n\n<div style=\"height:135px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a href=\"https:\/\/gotoclient.com\/contacto-gotoclient\/\" class=\"block-button\" target=\"_blank\">\n    Do you want to grow your business with us?<\/a>\n<style type=\"text\/css\">\n    #button-block_65e400b2c12666c9fef1d9f1c8655ce7 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:62px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-mas-de-gotoclient\">More from Gotoclient:<\/h2>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>LinkedIn Ads guide:<\/strong> <a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/\">https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/<\/a><br><strong><br>Modern Sales guide<\/strong>: <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-modern-sales-2025-guides\/\">https:\/\/gotoclient.com\/pillar-pages\/the-modern-sales-2025-guides\/<\/a><\/p>\n\n\n\n<div style=\"height:79px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Frequently Asked Questions What is Gotoclient? Gotoclient is a boutique agency specialised in B2B marketing and demand generation, focused on creating real, measurable business opportunities for technology companies and complex organisations. Who are Gotoclient? Gotoclient is a European boutique agency focused on B2B marketing, demand generation and measurable commercial impact. What kind of agency is [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":19966,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-20326","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Frequent asked Questions - Gotoclient<\/title>\n<meta name=\"description\" content=\"Frequent asked Questions Gotoclient\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/en\/frequent-asked-questions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frequent asked Questions - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"Frequent asked Questions Gotoclient\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gotoclient.com\/en\/frequent-asked-questions\/\" \/>\n<meta property=\"og:site_name\" content=\"Gotoclient\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-19T09:27:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/10\/L1000524-scaled.webp?wsr\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1694\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"TechArticle\",\"@id\":\"https:\/\/gotoclient.com\/en\/frequent-asked-questions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gotoclient.com\/en\/frequent-asked-questions\/\"},\"author\":{\"name\":\"Arnau Mir\u00f3\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/person\/cb6167a5a199fa877231a24848e3ba86\"},\"headline\":\"Frequent asked Questions\",\"datePublished\":\"2025-12-22T12:31:05+00:00\",\"dateModified\":\"2026-02-19T09:27:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gotoclient.com\/en\/frequent-asked-questions\/\"},\"wordCount\":2513,\"publisher\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/frequent-asked-questions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/10\/L1000524-scaled.webp?wsr\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gotoclient.com\/en\/frequent-asked-questions\/\",\"url\":\"https:\/\/gotoclient.com\/en\/frequent-asked-questions\/\",\"name\":\"Frequent asked Questions - 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