{"id":20446,"date":"2026-03-26T16:09:32","date_gmt":"2026-03-26T15:09:32","guid":{"rendered":"https:\/\/gotoclient.com\/?page_id=20446"},"modified":"2026-03-26T16:13:01","modified_gmt":"2026-03-26T15:13:01","slug":"microsoft-ads","status":"publish","type":"page","link":"https:\/\/gotoclient.com\/en\/services\/microsoft-ads\/","title":{"rendered":"Microsoft Ads"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center has-x-large-font-size\" id=\"h-microsoft-ads-service\"><strong>Microsoft Ads<\/strong><\/h1>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-fb591f9615dd8c91b5e9567578792cce\">Microsoft Ads helps you reach business audiences with strong intent across Bing, the Microsoft ecosystem, and partner networks. Our Microsoft Ads service helps you build a more efficient paid search and audience strategy through campaign structure, keyword targeting, audience layering, LinkedIn profile targeting when applicable, ad copy, landing page alignment, and ongoing optimization. We do not treat Microsoft Ads as a secondary copy of Google Ads, but as a distinct B2B growth channel that can improve visibility, lead quality, efficiency, and incremental demand.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-how-microsoft-ads-helps\"><strong>How does Microsoft Ads help me?<\/strong><\/h2>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-86f4ccf621de269605abb4e21cdf0f1e\">Microsoft Ads can help you capture demand from audiences that are often highly relevant for B2B. It gives you access to a different search environment, useful audience filters, and in some cases lower competition than other paid search platforms. When structured properly, it becomes a practical channel for qualified traffic, leads, and pipeline.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-incremental-demand\"><strong>You unlock incremental demand beyond Google.<\/strong><\/h3>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-665bc9ce4800b54591b698c5736bd631\">Many advertisers focus almost entirely on Google. Microsoft Ads helps you capture additional demand and useful search behaviour. With the right setup, you get:<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-250674a2be3f25ed38d596284558d832\">Additional qualified traffic from relevant search audiences.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-b3f742464e86253588aecd2702348c3c\">Better visibility across a broader paid search ecosystem.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-7761bca955709045658144e2f83c5d2e\">A more diversified demand generation mix.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:67px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-b2b-targeting\"><strong>You can improve B2B targeting quality.<\/strong><\/h3>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-3515877eb4287e79f000019454166336\">Microsoft Ads can be especially useful when your campaigns need a more professional or business-oriented audience layer. It helps you:<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-c34851c9f42c5d37689aba367d5d12dc\">Refine campaigns with business-oriented audience filters.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-fc00b90b84f5503835b24126a2879d90\">Use LinkedIn profile targeting when applicable.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-6a60ffcb1da9320c998a84643e86e8ca\">Increase relevance for B2B offers, roles, and companies.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-more-efficient-media\"><strong>You can make paid search more efficient.<\/strong><\/h3>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-af67154c71e9a6a792d5cfcbb4667d8d\">When well managed, Microsoft Ads can become a useful efficiency lever. It helps you:<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-84e52c540b8b2e8f3a13316dad1db4b6\">Test lower-cost opportunities in paid search.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-f63d830728fe52925d48985355f6ec77\">Reduce dependence on a single platform.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-749b77d63fb00ca2af0ba4fc25d853fb\">Compare performance and reallocate budget more intelligently.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-stronger-search-coverage\"><strong>You strengthen your search coverage across the buyer journey.<\/strong><\/h3>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-26307439f56c9f364da0c1bf2dbc5211\">Microsoft Ads can support different stages of intent, from early research to more active commercial evaluation. It helps you:<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-89d5f495a0567e698faa76538b149638\">Cover branded, non-branded, competitor, and solution searches.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-a5627207bd5356f01c632b7572e94bef\">Support both lead generation and demand capture strategies.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-855c0751116b982b15e1c152a2acfe0c\">Improve consistency across your search presence.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-measurement-clarity\"><strong>You measure performance with more clarity.<\/strong><\/h3>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-dd548b852482aa3ff1747f472538cc88\">We do not manage campaigns only at surface level. We build a measurement logic to understand what is working and what should change.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-81c18aa4b944e067838112aad6e2da15\">KPIs by objective: traffic, leads, CPL, SQLs, pipeline, revenue.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-6d815a4fd6e6f89c2d425045dc6a507a\">Tracking through forms, CRM, landing pages, and attribution where possible.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-d726fd12693788aa91a9e8a0421f0ed5\">Actionable learnings to improve media efficiency and lead quality.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:129px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-risk-control-microsoft\"><strong>You reduce risk: wasted spend, generic setup, and weak targeting.<\/strong><\/h3>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-6e1d2f3142e36b8a23ec9999216b263c\">We avoid treating Microsoft Ads as a duplicated setup with little thought behind it. We structure the account around audience fit, search intent, and commercial outcomes.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-b26e03a115e35f10769489439791d93f\">Better campaign structure and segmentation.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-b14f0c8dd104dbe93defeffa40121d51\">More relevant keyword, audience, and ad logic.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-2b24878fa29927725bcbf8891177314c\">A process to improve performance over time, not just launch campaigns.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-microsoft-framework\"><strong>Our Microsoft Ads approach (6 steps)<\/strong><\/h2>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-e187598b8d185f5611c257dfb1bd36d2\">We use a structured framework to turn Microsoft Ads into a useful B2B growth channel instead of a secondary platform with generic settings:<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-step-1\"><strong>Step 1 \u2014 Understand the objective and account context<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-322067b5c8e5e78719e017c18055fd3f\">We start by understanding your business model, offer, audience, current paid media setup, tracking, and commercial goals.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-step-2\"><strong>Step 2 \u2014 Build the keyword and audience logic<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-c3e2f21a39c68ab9e617f0c074f0728b\">We define the right search themes, match types, negatives, audience layers, and targeting logic to improve relevance and reduce waste.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-step-3\"><strong>Step 3 \u2014 Structure campaigns and align landing pages<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-4aaf78d13782c31ac01e82a02baa62c9\">We structure campaigns around business priorities and make sure ad groups, copy, and landing pages are aligned with actual search intent.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-step-4\"><strong>Step 4 \u2014 Launch with strong tracking foundations<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-7f37f18d6ae43dac8f65e6a7b24d22ac\">We make sure the account is launched with clear conversion actions, tracking logic, and the ability to measure useful commercial outcomes.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-step-5\"><strong>Step 5 \u2014 Optimize performance and lead quality<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-42152289b34b1d41fab7dc663ee39772\">We monitor search terms, costs, audience behaviour, lead quality, and conversion trends to improve both efficiency and commercial relevance.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-step-6\"><strong>Step 6 \u2014 Scale what works and refine the system<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-9d5cbfec449e8c37161fa1cce53c55de\">Once useful patterns appear, we scale the best-performing areas, refine the weaker ones, and improve the account as an ongoing demand generation system.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-why-now-ms\"><strong>Why is Microsoft Ads important now?<\/strong><\/h2>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-5612163e5cf3c5addbb1eabbd03d2826\">Paid search is more competitive, acquisition costs are rising, and many brands still over-concentrate on one platform. Microsoft Ads gives you an additional route to reach relevant search audiences, often with useful B2B targeting capabilities and a different competitive dynamic. For many companies, it is not just an extra channel. It is a practical way to improve paid search coverage, efficiency, and diversification.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-a72a480e190dfb07c622a43b82a74f01\">We help you:<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-afc82059bdc0f4a05c20f9f7fcedcc75\">Expand search coverage beyond one dominant platform.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-95724e81dfccc5ba23d50e7ff4d081b4\">Improve paid search relevance for B2B audiences.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-a72ccdb437b0eccf83f5cf3811e0f6a0\">Test a channel that can add both efficiency and lead quality.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-ecab285c37bd1a0ae6616720f98f2242\">Build a more balanced and resilient search strategy.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:93px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-service-elements-ms\"><strong>What are the elements of Gotoclient\u2019s Microsoft Ads service?<\/strong><\/h2>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-strategy\"><strong>Microsoft Ads strategy and account design.<\/strong><\/h3>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-92be6a17375b90d6cf9c7201c9efdf3d\">We define objectives, campaign logic, keyword structure, audience layers, account architecture, and commercial priorities before launch.<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-11bfc2925f0737a247516907a2b459f3\"><br>Value: clearer structure, better relevance, and stronger foundations from the start.<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-keywords\"><strong>Keyword research and search intent mapping.<\/strong><\/h3>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-50c86934fad89578e213cfff143aef52\">We define search themes, match logic, negative keywords, and priority queries to connect campaigns with real user intent.<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-b4d2a0ca90675d11295f8393af893d93\"><br>Value: better traffic quality, less waste, and stronger campaign focus.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-audiences\"><strong>Audience targeting and LinkedIn integration.<\/strong><\/h3>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-1b69ae7f4112009238e267d9e6b130e9\">Where relevant, we use audience signals and LinkedIn profile targeting options to strengthen campaign relevance for B2B segments and professional roles.<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-b327eb33925199dec4e81a5d0a3c9f3a\"><br>Value: more relevant reach and stronger B2B alignment.<\/p>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-copy\"><strong>Ad copy and landing page alignment.<\/strong><\/h3>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-b0dfbebbc8311565a7ec0a700da114a7\">We align messaging between the ad and the landing experience so the user sees a clearer promise, a more relevant offer, and a more coherent conversion path.<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-76e6f429f67cd7f3cad7069eb8e1f37b\"><br>Value: better conversion potential and stronger user relevance.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-700x467.webp\" alt=\"\" class=\"wp-image-19693\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-700x467.webp 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-250x167.webp 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-768x512.webp 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-1536x1024.webp 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-2048x1365.webp 2048w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-320x213.webp 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-1680x1120.webp 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-1020x680.webp 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-730x487.webp 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-1280x853.webp 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-120x80.webp 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-372x248.webp 372w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-launch\"><strong>Campaign launch and tracking setup.<\/strong><\/h3>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-852abb21a5e855b013b8922952d0799c\">We prepare the account for launch with cleaner conversion logic, campaign settings, and reporting foundations to measure useful outcomes.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-1cc01b4eb452c33ede5c39c26023afd3\">Value: better control, cleaner data, and a stronger start.<br><br><\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-optimization\"><strong>Optimization and performance management.<\/strong><\/h3>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-ec09378129b64e8d2360438367c5298c\">We review search terms, bids, audience performance, ad variations, device behaviour, and conversion patterns to improve results over time.<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-380fd40bfec8dc345220571318986eeb\"><br>Value: continuous improvement, more efficient spend, and better lead quality.<\/p>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-reporting\"><strong>Reporting, insights, and budget decisions.<\/strong><\/h3>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-3f0ac1d6bd29a333ff1c734e015590cb\">We define reporting that helps you understand not only the platform metrics, but also which themes, audiences, and investments are worth scaling.<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-74ce47cb5c1103121e7d157b89a3ec52\"><br>Value: clearer decisions and stronger budget allocation logic.<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-always-on\"><strong>Always-on Microsoft Ads management.<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-2ed3e1134d8b5706edfc73980a6711c0\">We can manage Microsoft Ads as an ongoing channel, improving consistency, performance, and integration with your wider paid media and B2B demand strategy.<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-4fafb91211224e22c3b090cecc3d1485\"><br>Value: continuity, learning accumulation, and more reliable long-term performance.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-ms-assessment\"><strong>Want to assess whether Microsoft Ads could work for you?<\/strong><\/h2>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-9eb2092484c5a28423935e764760ad1f\">We help B2B brands understand whether Microsoft Ads deserves a stronger role in their media mix. Whether you need a new setup, a cleaner account structure, a B2B-focused targeting strategy, or better performance management, we can help you define a smarter route forward.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-d7040451a7bf49e3061a429b31438a40\">Review your current paid search setup and gaps.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-49a60c5ec9473d2480962d456324139e\">Identify Microsoft-specific B2B opportunities.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-06597c5a92b551c58bed3f9eb60499fe\">Define clearer next steps for performance and scale.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center has-medium-font-size\" id=\"h-ms-contact-link\"><a href=\"https:\/\/gotoclient.com\/en\/contact_gotoclient\/\"><strong>Request a Microsoft Ads conversation<\/strong><\/a><\/h5>\n\n\n\n<div style=\"height:106px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-ms-services\"><strong>What types of Microsoft Ads services does Gotoclient offer?<\/strong><\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-f15c776dea1e592d06ba21c08c2732fd\">All the elements above can be grouped into <strong>4 service types<\/strong>, depending on your objective, internal resources, and how much support you need.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-700x394.webp?wsr\" alt=\"\" class=\"wp-image-20155\" style=\"aspect-ratio:1.7777777777777777;object-fit:cover;width:1076px;height:auto\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-700x394.webp 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-250x141.webp 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-768x432.webp 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-1536x864.webp 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-320x180.webp 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-1680x945.webp 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-1020x574.webp 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-730x411.webp 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-1280x720.webp 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-120x68.webp 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-372x209.webp 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-480x270.webp 480w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-png.webp 1920w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-service-scheme-ms\">What is Gotoclient\u2019s Microsoft Ads service scheme?<\/h2>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Category<\/strong><\/td><td><strong>Service elements<\/strong><\/td><td><strong>Value<\/strong><\/td><td><strong>Strategy<\/strong><\/td><td><strong>Support<\/strong><\/td><td><strong>Training<\/strong><\/td><td><strong>Execution<\/strong><\/td><\/tr><tr><td><strong>Planning<\/strong><\/td><td>Microsoft Ads strategy and account design<\/td><td>Clearer structure and stronger foundations<\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><\/tr><tr><td><strong>Search<\/strong><\/td><td>Keyword research and search intent mapping<\/td><td>Better traffic quality and stronger campaign focus<\/td><td><strong>\u2713<\/strong><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><\/tr><tr><td><strong>Audience<\/strong><\/td><td>Audience targeting and LinkedIn integration<\/td><td>More relevant B2B reach and stronger targeting quality<\/td><td><strong>\u2713<\/strong><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><\/tr><tr><td><strong>Creative<\/strong><\/td><td>Ad copy and landing page alignment<\/td><td>Stronger relevance and better conversion potential<\/td><td><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><\/tr><tr><td><strong>Operations<\/strong><\/td><td>Campaign launch and tracking setup<\/td><td>Cleaner data and better control<\/td><td><\/td><td><strong>\u2713<\/strong><\/td><td><strong>\u2713<\/strong><\/td><td><strong>\u2713<\/strong><\/td><\/tr><tr><td><strong>Performance<\/strong><\/td><td>Optimization and performance management<\/td><td>Continuous improvement and more efficient spend<\/td><td><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><\/tr><tr><td><strong>Analytics<\/strong><\/td><td>Reporting, insights, and budget decisions<\/td><td>Clearer decisions and better budget allocation<\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><td><strong>\u2713<\/strong><\/td><\/tr><tr><td><strong>Growth<\/strong><\/td><td>Always-on Microsoft Ads management<\/td><td>Consistency, learning accumulation, and scalable performance<\/td><td><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-is-ms-for\"><strong>Who is Microsoft Ads for?<\/strong><\/h2>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-7dfcfd4025a7e2cfb7c4640937207f88\">B2B companies that want to diversify paid search beyond Google.<\/li>\n\n\n\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-1c85e8ef29179ca798d09512a41d08be\">Marketing teams that want stronger search coverage and better audience relevance.<\/li>\n\n\n\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-3ecbcd368328cb64e5a892d1aa1ab56e\">Organizations that want to test or scale Microsoft Ads as part of a broader B2B acquisition strategy.<\/li>\n\n\n\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-99b74210d23cf1a25a84f23ba54f41bb\">Brands looking for better lead quality, more efficient paid search, or stronger B2B targeting options.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:105px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-gotoclient-ms\"><strong>Why choose Gotoclient for Microsoft Ads?<\/strong><\/h2>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-e7431005b63ba6022b5ceb20c3ea6de4\">We treat Microsoft Ads as a real B2B channel, not just a duplicate of another platform.<\/li>\n\n\n\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-15f09994738175aad72446c5abad1607\">We combine search intent, audience logic, targeting quality, and performance management in one system.<\/li>\n\n\n\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-559381f4f978bccea912f1d588513768\">We work with a B2B mindset focused on qualified demand, lead quality, and commercial relevance.<\/li>\n\n\n\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-ec3bb7b5659b40bf762321e83421e9c4\">We help you connect Microsoft Ads to broader demand generation, media, and growth decisions.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Want to know whether Microsoft Ads could improve your paid search mix?<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><em>Request a proposal for Microsoft Ads strategy, setup, or management.<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:86px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"h-faq-ms\" style=\"font-size:22px\"><strong>Frequently asked questions about Microsoft Ads:<\/strong><\/h2>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-ms-1\"><strong class=\"schema-faq-question\">What is Microsoft Ads?<\/strong> <p class=\"schema-faq-answer\">Microsoft Ads is a paid advertising platform that allows brands to appear across Bing, Microsoft properties, and partner networks, often with useful audience targeting options for B2B.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ms-2\"><strong class=\"schema-faq-question\">Is Microsoft Ads useful for B2B companies?<\/strong> <p class=\"schema-faq-answer\">Yes. For many B2B companies, Microsoft Ads can be a valuable channel because it offers additional search demand, useful audience layers, and in some cases a different competitive dynamic from other paid search platforms.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ms-3\"><strong class=\"schema-faq-question\">Can Microsoft Ads use LinkedIn targeting?<\/strong> <p class=\"schema-faq-answer\">Microsoft Ads can offer LinkedIn profile targeting options in some campaign contexts, which can be useful for refining B2B audience relevance by company, industry, or job function.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ms-4\"><strong class=\"schema-faq-question\">Should Microsoft Ads replace Google Ads?<\/strong> <p class=\"schema-faq-answer\">Not usually. In most cases, Microsoft Ads works better as a complementary channel that improves diversification, search coverage, and efficiency rather than as a full replacement.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ms-5\"><strong class=\"schema-faq-question\">What does Gotoclient include in its Microsoft Ads service?<\/strong> <p class=\"schema-faq-answer\">Depending on the project, we can work on account strategy, campaign setup, keyword research, audience targeting, LinkedIn integration where relevant, ad copy, landing page alignment, optimization, reporting, and ongoing management.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ms-6\"><strong class=\"schema-faq-question\">How long does it take to see results?<\/strong> <p class=\"schema-faq-answer\">It depends on the market, budget, account quality, and tracking setup. You can usually begin to see early performance patterns in the first weeks, while stronger optimization decisions require more data over time.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ms-7\"><strong class=\"schema-faq-question\">Can Microsoft Ads generate leads and pipeline?<\/strong> <p class=\"schema-faq-answer\">Yes. When aligned with the right targeting, offer, landing pages, and measurement system, Microsoft Ads can contribute to lead generation, SQL creation, and pipeline growth.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ms-8\"><strong class=\"schema-faq-question\">Does Gotoclient work with internal teams?<\/strong> <p class=\"schema-faq-answer\">Yes. We can lead the strategy and execution, or work as an extension of your internal team through support, training, and ongoing optimization collaboration.<\/p> <\/div> <\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\"><strong>Need a B2B professional?<\/strong> Let Gotoclient help you drive real business growth!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center has-medium-font-size\" id=\"h-contact-us-here\"><a href=\"https:\/\/gotoclient.com\/en\/contact_gotoclient\/\"><strong>Contact Us Here<\/strong><\/a><\/h5>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"142\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-700x142.png\" alt=\"\" class=\"wp-image-17874\" style=\"width:236px;height:47px\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-700x142.png 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-250x51.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-768x156.png 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1536x312.png 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-320x65.png 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1680x342.png 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1020x207.png 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-730x148.png 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1280x260.png 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-120x24.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-372x76.png 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3.png 1864w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft Ads Microsoft Ads helps you reach business audiences with strong intent across Bing, the Microsoft ecosystem, and partner networks. Our Microsoft Ads service helps you build a more efficient paid search and audience strategy through campaign structure, keyword targeting, audience layering, LinkedIn profile targeting when applicable, ad copy, landing page alignment, and ongoing optimization. [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":19730,"parent":5460,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-20446","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Microsoft Ads - Gotoclient<\/title>\n<meta name=\"description\" content=\"Microsoft Ads can help you be discovered in the Microsoft enviroment. 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You can usually begin to see early performance patterns in the first weeks, while stronger optimization decisions require more data over time.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/gotoclient.com\/en\/services\/microsoft-ads\/#faq-question-ms-7","position":7,"url":"https:\/\/gotoclient.com\/en\/services\/microsoft-ads\/#faq-question-ms-7","name":"Can Microsoft Ads generate leads and pipeline?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. When aligned with the right targeting, offer, landing pages, and measurement system, Microsoft Ads can contribute to lead generation, SQL creation, and pipeline growth.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/gotoclient.com\/en\/services\/microsoft-ads\/#faq-question-ms-8","position":8,"url":"https:\/\/gotoclient.com\/en\/services\/microsoft-ads\/#faq-question-ms-8","name":"Does Gotoclient work with internal teams?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. We can lead the strategy and execution, or work as an extension of your internal team through support, training, and ongoing optimization collaboration.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/pages\/20446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/comments?post=20446"}],"version-history":[{"count":2,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/pages\/20446\/revisions"}],"predecessor-version":[{"id":20751,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/pages\/20446\/revisions\/20751"}],"up":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/pages\/5460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/media\/19730"}],"wp:attachment":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/media?parent=20446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}