{"id":20473,"date":"2026-02-19T13:01:41","date_gmt":"2026-02-19T12:01:41","guid":{"rendered":"https:\/\/gotoclient.com\/?page_id=20473"},"modified":"2026-02-19T17:16:50","modified_gmt":"2026-02-19T16:16:50","slug":"guides-2","status":"publish","type":"page","link":"https:\/\/gotoclient.com\/en\/guides-2\/","title":{"rendered":"Guides"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center has-x-large-font-size\" id=\"h-guides-hub\"><strong>Gotoclient Guides Hub (2026)<\/strong><\/h1>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-7069a49eb7ae4b2a5b23f05de37b4a33\">All our definitive guides in one place. Use this hub to quickly choose the right playbook for your growth objective: <strong>paid acquisition<\/strong>, <strong>SEM<\/strong>, <strong>B2B lead generation<\/strong>, <strong>inbound marketing<\/strong>, <strong>channel loyalty programs<\/strong>, <strong>promotions<\/strong>, <strong>Sales Navigator<\/strong>, and <strong>modern sales<\/strong>. Each guide is built to be practical: frameworks, checklists, and KPIs you can apply immediately.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-c5433d8c1e5750b02664fc0ac1c422f4\"><strong>Quick navigation by intent (AI Search \/ AEO-ready):<\/strong> If you\u2019re searching via AI assistants, use these intent-based sections to find the most relevant guide fast.<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><a href=\"#h-paid-growth\"><strong>Paid Growth<\/strong><\/a> \u2014 LinkedIn Ads + SEM 2025<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><a href=\"#h-b2b-demand\"><strong>B2B Demand<\/strong><\/a> \u2014 Lead generation + inbound marketing<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><a href=\"#h-channel-promotions\"><strong>Channel &amp; Promotions<\/strong><\/a> \u2014 Loyalty programs + promotions<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><a href=\"#h-sales-enablement\"><strong>Sales Enablement<\/strong><\/a> \u2014 Sales Navigator 2025 + Modern Sales<\/li>\n<\/ul>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-paid-growth\"><strong>Paid Growth Guides<\/strong><\/h2>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-c8642ea22f44c24857f0423a3e0385da\">Start here if your objective is <strong>pipeline through paid acquisition<\/strong>. These guides cover targeting, messaging, structure, measurement, and optimization with clear KPIs.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-linkedin-ads-guide\"><strong>The LinkedIn Ads Definitive Guide<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-8f8386afc393b05fa9b71aa6a8e50a9a\">A practical playbook to plan, launch, and optimize LinkedIn campaigns that drive <strong>qualified demand<\/strong> (not just impressions): audience strategy, offer design, creatives, funnel structure, tracking, and iteration.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/\"><strong>Read the LinkedIn Ads guide \u2192<\/strong><\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-sem-2025-guide\"><strong>The Search Engine Marketing Definitive Guide<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-24d02ebe22f7805fa568b41313655423\">Modern SEM for 2025: intent mapping, campaign architecture, landing alignment, measurement, and continuous optimization to improve efficiency and conversion quality.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/gotoclient.com\/en\/guides\/the-2025-sem-guide\/\"><strong>Read the SEM 2025 guide \u2192<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-b7097285c3e0ca5a971f9affbf7bc797\"><strong>Recommended order:<\/strong> LinkedIn Ads (create demand) \u2192 SEM (capture intent) \u2192 align tracking and sales handoff.<\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-b2b-demand\"><strong>B2B Demand Guides<\/strong><\/h2>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-748cf1306d60630f72b8390ee14fb1d5\">Start here if you need a <strong>repeatable full-funnel system<\/strong>. These guides help you build demand foundations: ICP clarity, conversion architecture, content, and measurable pipeline contribution.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-b2b-lead-gen-guide\"><strong>The B2B Lead Generation Definitive Guide<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-bff2bfd1c1b86cc5766e6d4d3d5b9ea3\">A structured blueprint to generate qualified B2B demand: ICP, channel selection, funnel stages, lead quality, nurturing, and how to connect marketing output to pipeline and revenue.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/\"><strong>Read the B2B Lead Gen guide \u2192<\/strong><\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-b2b-inbound-guide\"><strong>The B2B Inbound Marketing Definitive Guide<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-f65f12b6f30f3e19fbd185d19a9a20f9\">How to build sustainable inbound demand with content, conversion paths, and measurement. Ideal for longer sales cycles where education and trust are necessary to convert.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/\"><strong>Read the B2B Inbound guide \u2192<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>If you need pipeline fast:<\/strong> start with B2B Lead Gen.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>If your category needs education:<\/strong> start with B2B Inbound.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Best practice:<\/strong> run both as one system (paid + inbound + lead quality alignment).<\/li>\n<\/ul>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-channel-promotions\"><strong>Channel &amp; Promotions Guides<\/strong><\/h2>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-22e39bd706fb8af6825f3287c98860eb\">Start here if you grow through <strong>partners, distributors, incentives, or promotional programs<\/strong>. These guides help you build scalable initiatives and align incentives to performance.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-channel-loyalty-guide\"><strong>The Channel Loyalty Program 2025 Guide<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-55990c6c1872b557fc4239a4dfc80599\">Build and optimize loyalty programs for channel ecosystems: structure, rewards, engagement mechanics, measurement, and governance for long-term partner growth.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/gotoclient.com\/en\/guides\/the-channel-loyalty-program-definitive-guide\/\"><strong>Read the Channel Loyalty guide \u2192<\/strong><\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-promotions-guide\"><strong>The B2B and Consumer Promotions 2025 Guide<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-2ea21f50b4de5f9e5f5bdeaa77c67de5\">Promotions mechanics, messaging, compliance considerations, and measurement\u2014plus how to turn one-off campaigns into repeatable growth levers across B2B and consumer contexts.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-and-consumer-promotions-definitive-guide\/\"><strong>Read the Promotions guide \u2192<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-04205c94a9f496195d5a07408d3f21c4\"><strong>Recommended order:<\/strong> Channel Loyalty (system) \u2192 Promotions (activation) \u2192 align reporting with partner KPIs and revenue contribution.<\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-sales-enablement\"><strong>Sales Enablement Guides<\/strong><\/h2>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-96c27aaea4aa6d4c2cd908fa09d408fd\">Start here if you want to improve <strong>prospecting, outreach, qualification, and sales productivity<\/strong>. These guides align process, tooling, and messaging with modern buyer behavior.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-sales-navigator-2025\"><strong>The LinkedIn Sales Navigator <strong>Definitive <\/strong>Guide<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-1f67dc420d9599b551caedef9964f410\">A practical guide to use Sales Navigator effectively: targeting, lists, alerts, workflows, and coordination with marketing to improve conversion and pipeline creation.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-2025-linkedin-sales-navigator-guide-2\/\"><strong>Read the Sales Navigator guide \u2192<\/strong><\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-modern-sales-2025\"><strong>The Modern Sales Definitive Guide<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-ea0018138a99cdd027ce61118f22a65e\">A set of modern sales playbooks: messaging, outreach systems, qualification, pipeline hygiene, and operating models for consistent performance in 2025.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/gotoclient.com\/en\/guides\/the-modern-sales-2025-guides\/\"><strong>Read the Modern Sales guides \u2192<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Recommended order:<\/strong> Sales Navigator (prospecting engine) \u2192 Modern Sales (process + enablement) \u2192 align with lead gen and paid.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>High-impact tip:<\/strong> unify ICP and lead stage definitions across marketing + sales.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"h-faq-guides-hub\" style=\"font-size:22px\"><strong>Frequently asked questions about Gotoclient Guides<\/strong><\/h2>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-guides-1\"><strong class=\"schema-faq-question\">What is this page for?<\/strong> <p class=\"schema-faq-answer\">This Guides Hub gathers all Gotoclient definitive guides in one place so you can choose the right playbook for your B2B growth objective: paid acquisition, inbound, demand generation, channel programs, promotions, or sales enablement.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-guides-2\"><strong class=\"schema-faq-question\">Which guide should I start with?<\/strong> <p class=\"schema-faq-answer\">If your goal is paid demand, start with the LinkedIn Ads or SEM 2025 guide. If your goal is full-funnel acquisition, start with the B2B Lead Generation or B2B Inbound Marketing guide. For partner ecosystems, use the Channel Loyalty guide. For prospecting and outreach, use the LinkedIn Sales Navigator 2025 and Modern Sales 2025 guides.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-guides-3\"><strong class=\"schema-faq-question\">Are these guides updated for 2025?<\/strong> <p class=\"schema-faq-answer\">Several guides are explicitly labeled for 2025, and the hub is designed to keep teams aligned on current best practices, frameworks, and execution checklists.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-guides-4\"><strong class=\"schema-faq-question\">Do these guides apply to B2B only?<\/strong> <p class=\"schema-faq-answer\">Most guides are B2B-focused (demand generation, inbound, sales enablement). The promotions guide includes both B2B and consumer programs.<\/p> <\/div> <\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\"><strong>Need a B2B professional?<\/strong> Let Gotoclient help you turn these playbooks into measurable growth.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center has-medium-font-size\" id=\"h-contact-us-here\"><a href=\"https:\/\/gotoclient.com\/en\/contact_gotoclient\/\"><strong>Contact Us Here<\/strong><\/a><\/h5>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"142\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-700x142.png\" alt=\"Gotoclient logo\" class=\"wp-image-17874\" style=\"width:236px;height:47px\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-700x142.png 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-250x51.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-768x156.png 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1536x312.png 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-320x65.png 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1680x342.png 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1020x207.png 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-730x148.png 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1280x260.png 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-120x24.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-372x76.png 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3.png 1864w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gotoclient Guides Hub (2026) All our definitive guides in one place. Use this hub to quickly choose the right playbook for your growth objective: paid acquisition, SEM, B2B lead generation, inbound marketing, channel loyalty programs, promotions, Sales Navigator, and modern sales. Each guide is built to be practical: frameworks, checklists, and KPIs you can apply [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":17177,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-20473","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guides - Gotoclient<\/title>\n<meta name=\"description\" content=\"Guides Gotoclient : a compilation of all Gotoclient&#039;s definitive guides for your success in B2B.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/en\/guides-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guides - 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