{"id":5326,"date":"2020-07-24T17:15:29","date_gmt":"2020-07-24T16:15:29","guid":{"rendered":"https:\/\/gotoclient.com\/?page_id=5326"},"modified":"2026-02-19T16:44:41","modified_gmt":"2026-02-19T15:44:41","slug":"channel-loyalty-program","status":"publish","type":"page","link":"https:\/\/gotoclient.com\/en\/services\/channel-loyalty-program\/","title":{"rendered":"Channel loyalty programmes"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center has-x-large-font-size\" id=\"h-channel-loyalty-programmes\"><strong>Channel loyalty programmes<\/strong><\/h1>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center has-gray-color has-text-color\" id=\"h-our-channel-loyalty-agency-delivers-channel-loyalty-programmes-that-get-results-we-help-brands-fight-against-the-grey-market-by-optimising-their-channel-investments-and-boosting-their-indirect-distribution-sales\">Our channel loyalty agency delivers channel loyalty programmes that get results. We help brands fight against the grey market by optimising their channel investments and boosting their indirect distribution sales.<\/h5>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"h-channel-incentive-programs\"><strong>Channel Incentive Programs<\/strong><\/h2>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-gray-color has-text-color\">The COVID-19 crisis has had a massive impact on the usuale distribution channels, but there are still ways to be successful in this climate, i.e. channel incentive programmes. We will guide you through the development and optimisation of Market Development Funds (MDF) and Co-op funds to boost your channel presence. <\/h5>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-gray-color has-text-color\">As a full-service channel loyalty agency, we deliver everything you need for a successful channel loyalty programme. On the front end we optimise the website design, copy and UX. On the back end we optimise the data management, CRM integration and provide real-time performance metrics to the client. <\/h5>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-gray-color has-text-color\">We are there for your team throughout the programme. We pride ourselves on being available to help with any query, big or small, and we place a great emphasis on regular communication to ensure the project stays on track, i.e. weekly reports and monthly client meetings.<\/h5>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-channel-loyalty-programs-benefits\"><strong>Channel loyalty programs benefits:<\/strong><\/h2>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-gray-color has-text-color\">According to research from <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/promotion-emotion-b2b\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google and CEB<\/a>, 86% of B2B buyers don\u2019t see a significant difference between competitive products. A channel loyalty programme might just be the thing that gives you a competitive advantage. <\/h5>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-gray-color has-text-color\">A report from <a href=\"https:\/\/www.b2binternationalusa.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B International<\/a> states that 80% of B2B companies are not pricedriven. That\u2019s why it\u2019s so important to have a loyalty programme that delivers value beyond price. <\/h5>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-gray-color has-text-color\">A <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/the-b2b-digital-inflection-point-how-sales-have-changed-during-covid-19\" target=\"_blank\" rel=\"noreferrer noopener\">McKinsey<\/a> study shows that around 70% of B2B companies that offer outstanding digital experiences are more likely to be chosen as a primary supplier. <\/h5>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-gray-color has-text-color\">This is a great time to work with Gotoclient: a professional team with extensive experience of developing channel programmes and loyalty reward programmes.<\/h5>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"875\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/channel-program-700x875.jpeg\" alt=\"\" class=\"wp-image-5401\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/channel-program-700x875.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/channel-program-250x313.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/channel-program-768x960.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/channel-program-584x730.jpeg 584w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/channel-program-120x150.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/channel-program-350x437.jpeg 350w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/channel-program.jpeg 800w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-gray-color has-text-color\" id=\"h-our-rates-and-services\">Our rates and services<\/h3>\n\n\n<a href=\"https:\/\/gotoclient.com\/en\/pricing\/\" class=\"block-button\" target=\"_self\">\n    See the pricing<\/a>\n<style type=\"text\/css\">\n    #button-block_2db8425860fa6936982fac1edbea9ada {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-loyalty-1\"><strong class=\"schema-faq-question\">What is a channel loyalty programme?<\/strong> <p class=\"schema-faq-answer\">A channel loyalty programme is a structured initiative designed to motivate resellers, distributors, or partners to promote a brand\u2019s products or services. It typically rewards participants with incentives such as points, bonuses, or exclusive benefits based on their sales or engagement.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-loyalty-2\"><strong class=\"schema-faq-question\">What are the main benefits of a loyalty programme for channel partners?<\/strong> <p class=\"schema-faq-answer\">The key benefits include increased partner engagement, stronger brand alignment, higher sales performance, and improved partner retention. Loyalty programmes can also provide valuable data on partner behaviour and preferences.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-loyalty-3\"><strong class=\"schema-faq-question\">How do you reward participants in a channel loyalty programme?<\/strong> <p class=\"schema-faq-answer\">Participants can be rewarded with points, rebates, cash incentives, gift cards, exclusive content, training access, or tier-based privileges. The most effective programmes tailor rewards to partner profiles and motivate long-term engagement.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-loyalty-4\"><strong class=\"schema-faq-question\">What are key success factors for a channel loyalty programme?<\/strong> <p class=\"schema-faq-answer\">Success relies on clear goals, easy-to-understand rules, ongoing communication, seamless user experience, and meaningful rewards. Regular analysis and optimisation are also critical to ensure relevance and impact.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-loyalty-5\"><strong class=\"schema-faq-question\">How can loyalty platforms support channel programmes?<\/strong> <p class=\"schema-faq-answer\">Loyalty platforms provide automation, tracking, reporting, and personalisation capabilities. They simplify enrolment, point tracking, reward management, and help brands scale loyalty initiatives across different regions and partner types.<\/p> <\/div> <\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\"><strong>Need a B2B professional?<\/strong> Let Gotoclient help you drive real business growth!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center has-medium-font-size\" id=\"h-contact-us-here\"><a href=\"https:\/\/gotoclient.com\/en\/contact_gotoclient\/\"><strong>Contact Us Here<\/strong><\/a><\/h5>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"142\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-700x142.png\" alt=\"\" class=\"wp-image-17874\" style=\"width:236px;height:47px\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-700x142.png 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-250x51.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-768x156.png 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1536x312.png 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-320x65.png 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1680x342.png 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1020x207.png 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-730x148.png 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1280x260.png 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-120x24.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-372x76.png 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3.png 1864w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Channel loyalty programmes Our channel loyalty agency delivers channel loyalty programmes that get results. We help brands fight against the grey market by optimising their channel investments and boosting their indirect distribution sales. Channel Incentive Programs The COVID-19 crisis has had a massive impact on the usuale distribution channels, but there are still ways to [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":5460,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5326","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Channel loyalty programmes - Gotoclient<\/title>\n<meta name=\"description\" content=\"Develop a channel loyalty program with Gotoclient and fight against the market in order to maximize Co-Op and market development funds.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/en\/services\/channel-loyalty-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Channel loyalty programmes - 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