{"id":5376,"date":"2020-07-27T07:42:40","date_gmt":"2020-07-27T06:42:40","guid":{"rendered":"https:\/\/gotoclient.com\/?page_id=5376"},"modified":"2025-07-23T15:57:41","modified_gmt":"2025-07-23T14:57:41","slug":"inhouse-trainings-consultancy","status":"publish","type":"page","link":"https:\/\/gotoclient.com\/en\/services\/inhouse-trainings-consultancy\/","title":{"rendered":"Workshops, training and consultancy"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center has-x-large-font-size\" id=\"h-workshops-training-and-consultancy\"><strong>Workshops, training and consultancy<\/strong><\/h1>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center has-gray-color has-text-color\" id=\"h-we-offer-workshops-training-and-consultancy-for-linkedin-ads-b2b-lead-generation-and-inbound-marketing-training-gotoclient-can-empower-your-team-to-grow-as-professionals\">We offer workshops, training and consultancy for LinkedIn Ads, B2B lead generation and inbound marketing training. Gotoclient can empower your team to grow as professionals.<\/h5>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"h-linkedin-ads-and-b2b-lead-generation-consultancy\"><strong>LinkedIn Ads and B2B lead generation consultancy<\/strong><\/h2>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-gray-color has-text-color\">Gotoclient\u2019s in-house training has been developed from our 10+ years\u2019 experience in the marketplace. <\/h5>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-gray-color has-text-color\">Our LinkedIn Ads training will give your team all they need to know about <a href=\"https:\/\/gotoclient.com\/en\/blog\/key-recommendations-to-make-a-good-use-of-the-different-linkedin-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Ads campaign creation<\/a>, delivery and tracking, i.e. platform tools, <a href=\"https:\/\/gotoclient.com\/en\/blog\/how-to-build-optimal-linkedin-ads-targeting-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">target audiences<\/a>, content creation. All training can be adapted to suit teams with different levels of expertise. <\/h5>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-gray-color has-text-color\">Our <a href=\"https:\/\/gotoclient.com\/en\/blog\/readapt-b2b-lead-generation-during-covid19\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B lead generation training<\/a> will help your team understand, among other things: buyer personas (and their pain points), how to shape the creative concept, which platforms to use, and how to monitor\/optimise the project once it\u2019s live. <\/h5>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-gray-color has-text-color\">In addition to training, as LinkedIn Ads consultants and B2B lead generation consultants we analyse campaigns already running in order to establish the strengths within your team. We have a long list of clients who have delivered brilliant LinkedIn Ads and B2B lead generation campaigns thanks to our workshops. <\/h5>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-gray-color has-text-color\">We also offer <a href=\"https:\/\/gotoclient.com\/en\/blog\/motivos-para-implantar-inbound-si-quieres-que-tu-empresa-crezca\/\" target=\"_blank\" rel=\"noreferrer noopener\">inbound marketing<\/a> workshops for teams who want to learn about the buyer journey and which content their buyer is likely to respond to. Once a team has completed one of our workshops, they will be able to implement an effective strategy for all phases of the journey; from the attraction phase all the way through to customer loyalty.<\/h5>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-inhouse-training-and-consultancy-benefits\"><strong>Inhouse training and consultancy benefits<\/strong><\/h2>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-gray-color has-text-color\">LinkedIn is the number one social network for B2B lead generation, according to several sources. <a href=\"https:\/\/www.carlajohnson.co\/wp-content\/uploads\/2017\/02\/2017-State-of-Digital-Marketing-FINAL.compressed.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">DemandWave<\/a> found that 80% of all B2B leads are generated through <a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/marketing-solutions\/cx\/2020\/pdfs\/Sophisticated-Marketers-Guide-5Yrs-eBook-2020.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>. <\/h5>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-gray-color has-text-color\">According to <a href=\"https:\/\/www.gartner.com\/en\/marketing\/research\/the-annual-cmo-spend-survey-2020-part1?utm_campaign=GML_GB_2020_GMLSPSV_C_BB1_RE-CMOSPSV-PART1_NonOpener&amp;utm_medium=email&amp;utm_source=Eloqua&amp;cm_mmc=Eloqua-_-Email-_-LM_GML_GB_2020_GMLSPSV_C_BB1_RE-CMOSPSV-PART1_NonOpener-_-0000\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner<\/a>, B2B lead generation campaigns are very important. They found the most valuable metrics for CMOs were:. ROI, MQL (Marketing Qualified Leads) and SQL (Sales Qualified Leads). <\/h5>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-gray-color has-text-color\"><a href=\"https:\/\/www.salesforce.com\/blog\/2017\/09\/salesforce-2017-connected-shoppers-report\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a> found that 85% of users do online research online before making a purchase. This is another reason why you need a strong inbound marketing strategy.<\/h5>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"1002\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/Inhouse-trainings-workshops-consultancy.jpeg\" alt=\"\" class=\"wp-image-5386\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/Inhouse-trainings-workshops-consultancy.jpeg 668w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/Inhouse-trainings-workshops-consultancy-250x375.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/Inhouse-trainings-workshops-consultancy-487x730.jpeg 487w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/Inhouse-trainings-workshops-consultancy-120x180.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/Inhouse-trainings-workshops-consultancy-291x437.jpeg 291w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-gray-color has-text-color\" id=\"h-visit-our-pricing-page\">Visit our pricing page<\/h3>\n\n\n<a href=\"https:\/\/gotoclient.com\/en\/pricing\/\" class=\"block-button\" target=\"_self\">\n    Veure preus<\/a>\n<style type=\"text\/css\">\n    #button-block_f1c6b0a8756ba88f2f7a2f10a73443ec {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-training-1\"><strong class=\"schema-faq-question\">What\u2019s the difference between workshops, training, and consultancy?<\/strong> <p class=\"schema-faq-answer\">Workshops are interactive sessions focused on solving specific challenges, often involving group participation. Training is designed to transfer skills or knowledge in a structured way. Consultancy involves expert guidance tailored to a company\u2019s specific context, usually on a strategic or operational level.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-training-2\"><strong class=\"schema-faq-question\">When should a company choose a workshop over traditional training?<\/strong> <p class=\"schema-faq-answer\">Workshops are ideal when teams need to collaborate on a business challenge, develop a plan, or align on a strategy. Unlike training, which focuses on learning, workshops focus on creation, decision-making, and problem-solving with facilitated guidance.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-training-3\"><strong class=\"schema-faq-question\">What types of training do B2B companies usually request?<\/strong> <p class=\"schema-faq-answer\">Common B2B training topics include LinkedIn and Google Ads, social selling, modern sales methodologies, lead generation, account-based marketing, and CRM usage. These sessions can be custom-tailored to sales teams, marketing teams, or partner ecosystems.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-training-4\"><strong class=\"schema-faq-question\">What value does consultancy bring to B2B marketing and sales teams?<\/strong> <p class=\"schema-faq-answer\">Consultancy brings an external perspective, helping teams identify blind spots, prioritise actions, and adopt best practices. It enables faster decision-making, accelerates implementation, and aligns internal efforts with external market dynamics.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-training-5\"><strong class=\"schema-faq-question\">Can these services be combined in a single programme?<\/strong> <p class=\"schema-faq-answer\">Yes. Many companies combine workshops, training, and consultancy into a single programme. This allows them to align teams (via workshops), build knowledge (via training), and gain strategic guidance (via consultancy), maximising results in less time.<\/p> <\/div> <\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\"><strong>Need a B2B professional?<\/strong> Let Gotoclient help you drive real business growth!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center has-medium-font-size\" id=\"h-contact-us-here\"><a href=\"https:\/\/gotoclient.com\/en\/contact_gotoclient\/\"><strong>Contact Us Here<\/strong><\/a><\/h5>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"142\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-700x142.png\" alt=\"\" class=\"wp-image-17874\" style=\"width:236px;height:47px\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-700x142.png 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-250x51.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-768x156.png 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1536x312.png 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-320x65.png 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1680x342.png 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1020x207.png 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-730x148.png 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1280x260.png 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-120x24.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-372x76.png 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3.png 1864w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Workshops, training and consultancy We offer workshops, training and consultancy for LinkedIn Ads, B2B lead generation and inbound marketing training. Gotoclient can empower your team to grow as professionals. LinkedIn Ads and B2B lead generation consultancy Gotoclient\u2019s in-house training has been developed from our 10+ years\u2019 experience in the marketplace. Our LinkedIn Ads training will [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":5460,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5376","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Workshops, training and consultancy - Gotoclient<\/title>\n<meta name=\"description\" content=\"Through our workshops &amp; trainings and consultancy you can develop LinkedIn Ads campaigns, B2B lead generation and inbound marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/en\/services\/inhouse-trainings-consultancy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Workshops, training and consultancy - 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