{"id":5379,"date":"2020-07-27T07:42:53","date_gmt":"2020-07-27T06:42:53","guid":{"rendered":"https:\/\/gotoclient.com\/?page_id=5379"},"modified":"2025-07-23T16:05:37","modified_gmt":"2025-07-23T15:05:37","slug":"inbound-marketing-b2b","status":"publish","type":"page","link":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/","title":{"rendered":"Inbound Marketing B2B"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center has-black-color has-text-color has-x-large-font-size\" id=\"h-inbound-marketing-b2b\"><strong>Inbound Marketing B2B<\/strong><\/h1>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center has-gray-color has-text-color\" id=\"h-generate-more-qualified-leads-and-better-conversions-with-gotoclient-s-inbound-marketing-agency-we-specialise-in-b2b-inbound-marketing-and-we-use-the-latest-automation-tools-to-measure-our-success\">Generate more qualified leads and better conversions with Gotoclient\u2019s inbound marketing agency. We specialise in B2B inbound marketing, and we use the latest automation tools to measure our success.<\/h5>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"h-inbound-marketing-b2b-agency\"><strong>Inbound Marketing B2B agency<\/strong><\/h2>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-gray-color has-text-color\" id=\"h-we-are-hubspot-and-adobe-campaign-partners-with-more-than-10-years-of-inbound-marketing-experience-across-multiple-industries-our-expertise-in-b2b-inbound-marketing-strategy-automation-and-sales-alignment-smarketing-has-delivered-great-results-for-our-clients\">We are Hubspot and Adobe Campaign partners with more than 10 years of inbound marketing experience across multiple industries. Our expertise in B2B inbound marketing strategy, automation and sales alignment (smarketing) has delivered great results for our clients.<\/h5>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-gray-color has-text-color\" id=\"h-our-inbound-marketing-service-is-fully-comprehensive-from-strategy-all-the-way-through-to-implementation-first-we-define-your-buyer-persona-and-target-audience-then-we-develop-the-buyer-journey-through-each-phase-awareness-consideration-and-decision-then-it-s-time-to-execute-the-content-strategy-and-inbound-marketing-offer-for-each-phase-i-e-blog-articles-landing-pages-thank-you-pages-guides-calculators-ebooks-once-the-content-is-out-there-we-use-the-latest-marketing-automation-tools-to-measure-performance-by-keeping-track-of-key-metrics-such-as-clicks-leads-and-conversions-we-can-measure-the-effectiveness-of-the-inbound-marketing-strategy-and-optimise-as-necessary\">Our <a href=\"https:\/\/gotoclient.com\/en\/blog\/motivos-para-implantar-inbound-si-quieres-que-tu-empresa-crezca\/?preview_id=3753&amp;preview_nonce=c6118fb63d&amp;preview=true&amp;_thumbnail_id=2879\" target=\"_blank\" rel=\"noreferrer noopener\">inbound marketing<\/a> service is fully comprehensive, from strategy all the way through to implementation. First, we define your <a href=\"https:\/\/landingpages.gotoclient.com\/ebook-how-to-create-buyer-people\" target=\"_blank\" rel=\"noreferrer noopener\">buyer persona<\/a> and target audience. Then we develop the buyer journey through each phase (awareness, consideration and decision). Then it\u2019s time to execute the <a href=\"https:\/\/landingpages.gotoclient.com\/consultation-inbound-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">content strategy and inbound marketing offer<\/a> for each phase, i.e.blog articles, landing pages, thank you pages, guides, calculators, ebooks. Once the content is out there, we use the latest marketing automation tools to measure performance. <a href=\"https:\/\/gotoclient.com\/en\/blog\/kpis-de-ventas-b2b-para-pipeline-comercial\/?preview_id=3228&amp;preview_nonce=4d723cdefa&amp;preview=true&amp;_thumbnail_id=2916\" target=\"_blank\" rel=\"noreferrer noopener\">By keeping track of key metrics<\/a> such as clicks, leads and conversions, we can measure the effectiveness of the inbound marketing strategy, and optimise as necessary.<\/h5>\n\n\n\n<div style=\"height:67px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-inbound-marketing-benefits\"><strong>Inbound Marketing benefits:<\/strong><\/h2>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-gray-color has-text-color\">According to a <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/3476323\/State%20of%20Inbound%202018%20Global%20Results.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Hubspot\u2018s<\/a> research, 72% companies have increased their leads thanks to inbound marketing. <\/h5>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-gray-color has-text-color\">75% of companies believe that inbound marketing is effective, according to <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/3476323\/State%20of%20Inbound%202018%20Global%20Results.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Hubspot<\/a>. <\/h5>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-gray-color has-text-color\">A Hubspot study found that53% of companies have achieved a higher ROI thanks to inbound marketing, while only 16% say outbound marketing availed a higher ROI. <\/h5>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-gray-color has-text-color\"> Salesforce found that 85% of users do online research before making a purchase. This is another reason why you need a strong inbound marketing strategy.<\/h5>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-gray-color has-text-color\">As an inbound marketing agency, Gotoclient offers the all-round solution you need to generate more leads and increase your sales.<\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"942\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/inbound-marketing-700x942.jpg\" alt=\"\" class=\"wp-image-5391\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/inbound-marketing-700x942.jpg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/inbound-marketing-250x337.jpg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/inbound-marketing-768x1034.jpg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/inbound-marketing-758x1020.jpg 758w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/inbound-marketing-542x730.jpg 542w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/inbound-marketing-120x162.jpg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/inbound-marketing-325x437.jpg 325w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/inbound-marketing.jpg 817w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-gray-color has-text-color\" id=\"h-our-rates-and-services\">Our rates and services<\/h3>\n\n\n<a href=\"https:\/\/gotoclient.com\/en\/pricing\/\" class=\"block-button\" target=\"_self\">\n    See the pricing<\/a>\n<style type=\"text\/css\">\n    #button-block_74b2a7405de4703eb4f086140c9ffccb {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-inbound-1\"><strong class=\"schema-faq-question\">What is B2B inbound marketing?<\/strong> <p class=\"schema-faq-answer\">B2B inbound marketing is a strategy focused on attracting business customers through valuable content, SEO, and engagement tactics. Instead of pushing messages outward, it aims to draw in prospects by addressing their pain points and offering helpful resources throughout the buyer journey.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-inbound-2\"><strong class=\"schema-faq-question\">What are the key elements of a B2B inbound marketing strategy?<\/strong> <p class=\"schema-faq-answer\">The main elements include buyer persona definition, content creation (blogs, guides, videos), SEO optimisation, lead capture tools (forms, CTAs), email workflows, and performance tracking. These elements work together to attract, engage, and convert high-quality leads.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-inbound-3\"><strong class=\"schema-faq-question\">How does inbound marketing differ from outbound in B2B?<\/strong> <p class=\"schema-faq-answer\">Inbound marketing focuses on being found by potential customers through relevant, educational content, whereas outbound marketing involves proactively reaching out through ads, cold emails, or calls. Inbound is more cost-efficient long-term and aligns with how modern B2B buyers research solutions.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-inbound-4\"><strong class=\"schema-faq-question\">What types of content work best for B2B inbound?<\/strong> <p class=\"schema-faq-answer\">Content that educates and solves real business problems works best. This includes blog posts, how-to guides, whitepapers, comparison pages, video explainers, and webinars. Case studies and thought leadership pieces are especially effective for mid-to-late stage leads.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-inbound-5\"><strong class=\"schema-faq-question\">How do you measure the success of a B2B inbound marketing programme?<\/strong> <p class=\"schema-faq-answer\">Success is measured using KPIs such as organic traffic growth, lead quality, conversion rate, cost per lead (CPL), content engagement, and pipeline contribution. Using marketing automation and CRM tools helps attribute leads to specific touchpoints.<\/p> <\/div> <\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\"><strong>Need a B2B professional?<\/strong> Let Gotoclient help you drive real business growth!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center has-medium-font-size\" id=\"h-contact-us-here\"><a href=\"https:\/\/gotoclient.com\/en\/contact_gotoclient\/\"><strong>Contact Us Here<\/strong><\/a><\/h5>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"142\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-700x142.png\" alt=\"\" class=\"wp-image-17874\" style=\"width:236px;height:47px\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-700x142.png 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-250x51.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-768x156.png 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1536x312.png 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-320x65.png 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1680x342.png 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1020x207.png 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-730x148.png 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1280x260.png 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-120x24.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-372x76.png 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3.png 1864w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Inbound Marketing B2B Generate more qualified leads and better conversions with Gotoclient\u2019s inbound marketing agency. We specialise in B2B inbound marketing, and we use the latest automation tools to measure our success. Inbound Marketing B2B agency We are Hubspot and Adobe Campaign partners with more than 10 years of inbound marketing experience across multiple industries. [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":5460,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5379","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inbound Marketing B2B - Gotoclient<\/title>\n<meta name=\"description\" content=\"As an inbound marketing B2B agency, we generate qualified leads in order to acquire new customers. More than 10 years of experience in inbound marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound Marketing B2B - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"As an inbound marketing B2B agency, we generate qualified leads in order to acquire new customers. More than 10 years of experience in inbound marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"Gotoclient\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-23T15:05:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/inbound-marketing.jpg?wsr\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"1100\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"TechArticle\",\"@id\":\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/\"},\"author\":{\"name\":\"Guillem Galera\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/person\/37760905c24f93e481974fc0165dfb92\"},\"headline\":\"Inbound Marketing B2B\",\"datePublished\":\"2020-07-27T06:42:53+00:00\",\"dateModified\":\"2025-07-23T15:05:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/\"},\"wordCount\":548,\"publisher\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/inbound-marketing-700x942.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/\",\"url\":\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/\",\"name\":\"Inbound Marketing B2B - Gotoclient\",\"isPartOf\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/inbound-marketing-700x942.jpg\",\"datePublished\":\"2020-07-27T06:42:53+00:00\",\"dateModified\":\"2025-07-23T15:05:37+00:00\",\"description\":\"As an inbound marketing B2B agency, we generate qualified leads in order to acquire new customers. More than 10 years of experience in inbound marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-1\"},{\"@id\":\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-2\"},{\"@id\":\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-3\"},{\"@id\":\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-4\"},{\"@id\":\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-5\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#primaryimage\",\"url\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/inbound-marketing-700x942.jpg\",\"contentUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/inbound-marketing-700x942.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gotoclient.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\",\"item\":\"https:\/\/gotoclient.com\/en\/services\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Inbound Marketing B2B\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gotoclient.com\/en\/#website\",\"url\":\"https:\/\/gotoclient.com\/en\/\",\"name\":\"Gotoclient\",\"description\":\"Marketing Agency\",\"publisher\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\"},\"alternateName\":\"GTC\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gotoclient.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\",\"name\":\"Gotoclient\",\"alternateName\":\"GTC\",\"url\":\"https:\/\/gotoclient.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png\",\"contentUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png\",\"width\":240,\"height\":266,\"caption\":\"Gotoclient\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/gotoclient\/\",\"https:\/\/www.linkedin.com\/company\/gotoclient\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/person\/37760905c24f93e481974fc0165dfb92\",\"name\":\"Guillem Galera\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bd5077db31c4aaf23eb05566e768319a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bd5077db31c4aaf23eb05566e768319a?s=96&d=mm&r=g\",\"caption\":\"Guillem Galera\"}},{\"@type\":\"Question\",\"@id\":\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-1\",\"position\":1,\"url\":\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-1\",\"name\":\"What is B2B inbound marketing?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"B2B inbound marketing is a strategy focused on attracting business customers through valuable content, SEO, and engagement tactics. Instead of pushing messages outward, it aims to draw in prospects by addressing their pain points and offering helpful resources throughout the buyer journey.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-2\",\"position\":2,\"url\":\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-2\",\"name\":\"What are the key elements of a B2B inbound marketing strategy?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The main elements include buyer persona definition, content creation (blogs, guides, videos), SEO optimisation, lead capture tools (forms, CTAs), email workflows, and performance tracking. These elements work together to attract, engage, and convert high-quality leads.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-3\",\"position\":3,\"url\":\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-3\",\"name\":\"How does inbound marketing differ from outbound in B2B?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Inbound marketing focuses on being found by potential customers through relevant, educational content, whereas outbound marketing involves proactively reaching out through ads, cold emails, or calls. Inbound is more cost-efficient long-term and aligns with how modern B2B buyers research solutions.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-4\",\"position\":4,\"url\":\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-4\",\"name\":\"What types of content work best for B2B inbound?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Content that educates and solves real business problems works best. This includes blog posts, how-to guides, whitepapers, comparison pages, video explainers, and webinars. Case studies and thought leadership pieces are especially effective for mid-to-late stage leads.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-5\",\"position\":5,\"url\":\"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-5\",\"name\":\"How do you measure the success of a B2B inbound marketing programme?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Success is measured using KPIs such as organic traffic growth, lead quality, conversion rate, cost per lead (CPL), content engagement, and pipeline contribution. Using marketing automation and CRM tools helps attribute leads to specific touchpoints.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Inbound Marketing B2B - Gotoclient","description":"As an inbound marketing B2B agency, we generate qualified leads in order to acquire new customers. More than 10 years of experience in inbound marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/","og_locale":"en_US","og_type":"article","og_title":"Inbound Marketing B2B - Gotoclient","og_description":"As an inbound marketing B2B agency, we generate qualified leads in order to acquire new customers. More than 10 years of experience in inbound marketing.","og_url":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/","og_site_name":"Gotoclient","article_modified_time":"2025-07-23T15:05:37+00:00","og_image":[{"width":817,"height":1100,"url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/inbound-marketing.jpg?wsr","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"TechArticle","@id":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#article","isPartOf":{"@id":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/"},"author":{"name":"Guillem Galera","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/person\/37760905c24f93e481974fc0165dfb92"},"headline":"Inbound Marketing B2B","datePublished":"2020-07-27T06:42:53+00:00","dateModified":"2025-07-23T15:05:37+00:00","mainEntityOfPage":{"@id":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/"},"wordCount":548,"publisher":{"@id":"https:\/\/gotoclient.com\/en\/#organization"},"image":{"@id":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/inbound-marketing-700x942.jpg","inLanguage":"en-US"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/","url":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/","name":"Inbound Marketing B2B - Gotoclient","isPartOf":{"@id":"https:\/\/gotoclient.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#primaryimage"},"image":{"@id":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/inbound-marketing-700x942.jpg","datePublished":"2020-07-27T06:42:53+00:00","dateModified":"2025-07-23T15:05:37+00:00","description":"As an inbound marketing B2B agency, we generate qualified leads in order to acquire new customers. More than 10 years of experience in inbound marketing.","breadcrumb":{"@id":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-1"},{"@id":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-2"},{"@id":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-3"},{"@id":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-4"},{"@id":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-5"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#primaryimage","url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/inbound-marketing-700x942.jpg","contentUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/inbound-marketing-700x942.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gotoclient.com\/en\/"},{"@type":"ListItem","position":2,"name":"Services","item":"https:\/\/gotoclient.com\/en\/services\/"},{"@type":"ListItem","position":3,"name":"Inbound Marketing B2B"}]},{"@type":"WebSite","@id":"https:\/\/gotoclient.com\/en\/#website","url":"https:\/\/gotoclient.com\/en\/","name":"Gotoclient","description":"Marketing Agency","publisher":{"@id":"https:\/\/gotoclient.com\/en\/#organization"},"alternateName":"GTC","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gotoclient.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gotoclient.com\/en\/#organization","name":"Gotoclient","alternateName":"GTC","url":"https:\/\/gotoclient.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png","contentUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png","width":240,"height":266,"caption":"Gotoclient"},"image":{"@id":"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/gotoclient\/","https:\/\/www.linkedin.com\/company\/gotoclient"]},{"@type":"Person","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/person\/37760905c24f93e481974fc0165dfb92","name":"Guillem Galera","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bd5077db31c4aaf23eb05566e768319a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bd5077db31c4aaf23eb05566e768319a?s=96&d=mm&r=g","caption":"Guillem Galera"}},{"@type":"Question","@id":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-1","position":1,"url":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-1","name":"What is B2B inbound marketing?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"B2B inbound marketing is a strategy focused on attracting business customers through valuable content, SEO, and engagement tactics. Instead of pushing messages outward, it aims to draw in prospects by addressing their pain points and offering helpful resources throughout the buyer journey.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-2","position":2,"url":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-2","name":"What are the key elements of a B2B inbound marketing strategy?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The main elements include buyer persona definition, content creation (blogs, guides, videos), SEO optimisation, lead capture tools (forms, CTAs), email workflows, and performance tracking. These elements work together to attract, engage, and convert high-quality leads.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-3","position":3,"url":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-3","name":"How does inbound marketing differ from outbound in B2B?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Inbound marketing focuses on being found by potential customers through relevant, educational content, whereas outbound marketing involves proactively reaching out through ads, cold emails, or calls. Inbound is more cost-efficient long-term and aligns with how modern B2B buyers research solutions.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-4","position":4,"url":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-4","name":"What types of content work best for B2B inbound?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Content that educates and solves real business problems works best. This includes blog posts, how-to guides, whitepapers, comparison pages, video explainers, and webinars. Case studies and thought leadership pieces are especially effective for mid-to-late stage leads.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-5","position":5,"url":"https:\/\/gotoclient.com\/en\/services\/inbound-marketing-b2b\/#faq-question-inbound-5","name":"How do you measure the success of a B2B inbound marketing programme?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Success is measured using KPIs such as organic traffic growth, lead quality, conversion rate, cost per lead (CPL), content engagement, and pipeline contribution. Using marketing automation and CRM tools helps attribute leads to specific touchpoints.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/pages\/5379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/comments?post=5379"}],"version-history":[{"count":33,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/pages\/5379\/revisions"}],"predecessor-version":[{"id":19589,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/pages\/5379\/revisions\/19589"}],"up":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/pages\/5460"}],"wp:attachment":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/media?parent=5379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}