LinkedIn B2B success? 10 key metrics to keep in mind
We have previously seen the importance of LinkedIn for every B2B marketer, but how to measure its success? Discover now 10 key metrics.Read more
What is a B2B conversion funnel and what to expect from its stages?
The conversion funnel is one of those terms that we hear over and over from B2B marketers. But what is it exactly? In this article we go through all the steps for a better understanding.Read more
What to have in mind to define the budget for my B2B campaign?
One of the biggest challenges when thinking about a B2B marketing campaign is the definition of the budget. How much should I spend? How should I calculate it? There are many ways of deciding this, but here we will list some tips and good practices to have in mind when this moment comes.Read more
Why Effective Messaging Benefits B2B Marketing and Sales Strategies, with Jonathan Franchell, CEO of Ironpaper
In the latest episode of our podcast, we talked to Jonathan Franchell about the importance of good messaging on B2B strategies.Read more
Arleigh Vasconcellos: “Good Strategists are people who really understand problems and say: here is how I’m gonna help you.”
In a new episode of Gotoclient’s podcast, we talked about strategy and communication for B2B companies with Arleigh Vasconcellos, Managing Director of The Agency, a Canadian award-winning B2B communication agency.Read more
8 key metrics to measure the success of your B2B lead generation campaign
What metrics do I need to look at to measure the success of my B2B campaign? Or how can I know if my B2B campaign is successful? Discover more here.Read more
Customer Journey: what is it, why is it important and how to build a map
According to LinkedIn, 90% of companies that use a customer journey map say it has a positive impact on their business; the most common is increased customer satisfaction.Read more