{"id":10041,"date":"2021-09-29T08:15:00","date_gmt":"2021-09-29T07:15:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=10041"},"modified":"2021-10-14T11:39:09","modified_gmt":"2021-10-14T10:39:09","slug":"six-b2b-lead-generation-best-practices","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/it\/blog\/six-b2b-lead-generation-best-practices\/","title":{"rendered":"Six B2B lead generation best practices"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-six-b2b-lead-generation-best-practices\"><strong><strong><strong>Six B2B lead generation best practices<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As a <strong>B2B lead generation agency<\/strong>, we have been able to conclude which are the <strong>best practices to consider in B2B lead generation campaign. <\/strong>In fact, there\u2019re six best practices we want to show you in this blog post.<\/p>\n\n\n\n<p>So, do you need to carry out an effective B2B lead generation strategy? Keep reading this post! In addition, you can check our <strong><a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B lead generation definitive guide<\/a><\/strong> which it explains all the factors to consider.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"466\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/04\/photo-1556514767-5c270b96a005-700x466.jpeg\" alt=\"\" data-id=\"10035\" data-full-url=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/04\/photo-1556514767-5c270b96a005.jpeg\" data-link=\"https:\/\/gotoclient.com\/?attachment_id=10035\" class=\"wp-image-10035\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/04\/photo-1556514767-5c270b96a005-700x466.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/04\/photo-1556514767-5c270b96a005-250x167.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/04\/photo-1556514767-5c270b96a005-768x512.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/04\/photo-1556514767-5c270b96a005-1020x679.jpeg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/04\/photo-1556514767-5c270b96a005-730x486.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/04\/photo-1556514767-5c270b96a005-120x80.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/04\/photo-1556514767-5c270b96a005-372x248.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/04\/photo-1556514767-5c270b96a005.jpeg 1051w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-podcast-get-influential-b2b-lead-generation-trends-with-our-conversation-with-david-hall-founder-of-two-relevant-marketing-agencies\">Podcast: Get influential B2B lead generation trends with our conversation with David Hall, Founder of two relevant marketing agencies.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"buzzsprout-player-9084888\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/1821420\/9084888-b2b-lead-gen-trends-with-david-hall.js?container_id=buzzsprout-player-9084888&amp;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-b2b-lead-generation-practices\"><strong><strong>Best B2B lead generation practices<\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Now, let\u2019s mention the best practices you should follow in your campaigns:<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-faa7cd33-9ad0-4cff-84ac-289414e67462\" style=\"font-size:25px\"><strong><strong><strong><strong>1.- Segment your target audience<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>The first best practice is based in your target audience segmentation. Commonly, companies have more than one target audience. That\u2019s why it\u2019s essential to segment your target audience in different groups. You can develop the segmentation taking into account the <strong>location, company industry, company size, seniority, pain points<\/strong>, among others.<\/p>\n\n\n\n<p>As a result, it will be easier to <strong>create content and offers emphasizing the needs of each audience group.<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-generate-a-sense-of-urgency\" style=\"font-size:25px\"><strong><strong><strong>2.- Generate a sense of urgency<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>In order to increase your <strong>B2B lead generation rate<\/strong>, we recommend generating <strong>sense of urgency<\/strong>. For example, you can introduce a <strong>countdown<\/strong> to a specific offer. In addition, it\u2019s a good option also to mention <strong>how many offers are still available<\/strong>.<\/p>\n\n\n\n<p>This information will <strong>increase users\u2019 action<\/strong>. However, it is not suggested to create urgency in all your content, as finally users are not going to trust you. <strong>Choose the content you are most interested in users downloading it.<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-optimise-your-pages-and-content\" style=\"font-size:25px\"><strong><strong><strong>3.- Optimise your pages and content<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>The <strong>information is continually changing and updating.<\/strong> So, we recommend doing the same with your pages and content. You can select the most relevant pages of your company and optimize it in a monthly basis. This will help your awareness and consideration, and consequently your lead generation.<\/p>\n\n\n\n<p>On the other hand, we recommend updating the offers according to the new needs of your audience. Users value that companies adapt to the market and to new pain points.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-carry-out-tests-a-b\" style=\"font-size:25px\"><strong><strong><strong>4.- Carry out tests\u2019 A\/B<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Making <strong>tests A\/B<\/strong> is a key best practice for your B2B lead generation campaigns is essential. It helps <strong>to know which type of content, forms, CTAs or landing pages\u2019 structure provides performing results. <\/strong>However, this doesn\u2019t mean you must make a test A\/B with everything.<\/p>\n\n\n\n<p>For example, you can start by creating two different landing pages to see the metrics, and then decide if it\u2019s necessary to develop a test A\/B with another element.<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-invest-in-ppc-campaigns\" style=\"font-size:25px\"><strong><strong><strong><strong>5.- Invest in PPC campaigns<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>PPC campaigns help to arrive at a specific audience and to generate B2B qualified leads. For B2B lead generation campaigns, LinkedIn Ads is the most important platform for companies and professionals. According to <a href=\"https:\/\/www.businessinsider.es\/the-digital-trust-report-2019-enterprise-edge?r=US&amp;IR=T\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Business Insider<\/strong><\/a>,&nbsp;<strong>LinkedIn is the most trusted platform in 2017, 2018 and 2019.<\/strong><\/p>\n\n\n\n<p>To know more information about how to create a successful LinkedIn Ads campaign, download our definitive guide!<\/p>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a href=\"https:\/\/landingpages.gotoclient.com\/the-linkedin-ads-definitive-guide-for-professionals\" class=\"block-button\" target=\"_blank\">\n    Download the LinkedIn Ads definitive guide<\/a>\n<style type=\"text\/css\">\n    #button-block_608c115952a94 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-launch-retargeting-campaigns\" style=\"font-size:25px\"><strong><strong>6.- Launch retargeting campaigns<\/strong><\/strong><\/h3>\n\n\n\n<p>Retargeting campaigns are also recognized as a <strong>B2B lead generation best practice<\/strong> because it re impacts users who <strong>previously showed interest in your company<\/strong>. So, usually in this type of campaigns the <strong>lead conversion rate is higher.<\/strong><\/p>\n\n\n\n<p>However, we recommend having a minimum number of users to launch the campaign. It\u2019s suggested waiting 2 or 3 months since the first lead generation campaign has been launched.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>To sum up, there\u2019re an extensive list of strategies you can consider in your B2B lead generation campaigns. But the mentioned previously are of the most relevant ones.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Six B2B lead generation best practices As a B2B lead generation agency, we have been able to conclude which are the best practices to consider in B2B lead generation campaign. In fact, there\u2019re six best practices we want to show you in this blog post. So, do you need to carry out an effective B2B [&hellip;]<\/p>\n","protected":false},"featured_media":10037,"parent":0,"template":"","tags":[1181,1182],"blog_cat":[],"blog_language":[],"class_list":["post-10041","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-annunci-su-linkedin","tag-generazione-di-lead-b2b"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Six B2B lead generation best practices - Gotoclient<\/title>\n<meta name=\"description\" content=\"Need to create an effective B2B lead generation campaign? 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