{"id":11684,"date":"2021-08-30T09:40:05","date_gmt":"2021-08-30T08:40:05","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=11684"},"modified":"2021-08-30T09:40:06","modified_gmt":"2021-08-30T08:40:06","slug":"b2b-marketing-strategies-for-technology-companies","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/it\/blog\/b2b-marketing-strategies-for-technology-companies\/","title":{"rendered":"B2B marketing strategies for technology companies"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-b2b-marketing-strategies-for-technology-companies\" style=\"font-size:33px\"><strong><strong><strong><strong><strong>B2B marketing strategies for technology companies<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45.7%\">\n<h3 class=\"wp-block-heading\" id=\"h-technology-companies-are-increasingly-playing-an-essential-role-in-society-this-is-why-it-is-essential-to-have-an-effective-b2b-marketing-strategy\" style=\"font-size:24px\"><strong><strong><strong>Technology companies are increasingly playing an essential role in society. This is why it is essential to have an effective B2B marketing strategy.<\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"496\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/B2B-marketing-strategies-for-technology-companies-700x496.jpeg\" alt=\"B2B marketing strategies for technology companies\" data-id=\"11682\" data-full-url=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/B2B-marketing-strategies-for-technology-companies.jpeg\" data-link=\"https:\/\/gotoclient.com\/en\/b2b-marketing-strategies-for-technology-companies\/\" class=\"wp-image-11682\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/B2B-marketing-strategies-for-technology-companies-700x496.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/B2B-marketing-strategies-for-technology-companies-250x177.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/B2B-marketing-strategies-for-technology-companies-768x544.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/B2B-marketing-strategies-for-technology-companies-730x517.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/B2B-marketing-strategies-for-technology-companies-120x85.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/B2B-marketing-strategies-for-technology-companies-372x263.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/B2B-marketing-strategies-for-technology-companies.jpeg 1007w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-dark-gray-background-color has-dark-gray-color is-style-wide\"\/>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-most-effective-b2b-marketing-strategies-for-technology-companies\" style=\"font-size:27px\"><strong><strong><strong>Most effective B2B marketing strategies for technology companies<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In this section, we&#8217;re going to mention the B2B marketing strategies that every technology company should consider. The technology market is continuously changing, so it&#8217;s key to keep updated about new trends.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-content-marketing\"><strong>Content Marketing<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Content marketing is essential in every aspect; for SEO, to generate a conversation with the target audience, let your target audience know your company, and so on. <\/p>\n\n\n\n<p>Here, first, we recommend you doing an <strong>exhaustive analysis <\/strong>about <strong>which information your target audience needs<\/strong>. You can also check what your competitors do. <\/p>\n\n\n\n<p>In addition, <strong>video content is increasingly playing an important role<\/strong>. <strong>B2B users prefer to see the information visually<\/strong>, as it&#8217;s <strong>easier to understand <\/strong>technical information. The content. For example, you can show tips to optimise their businesses, a video about using your products, etc.<\/p>\n\n\n\n<p>On the other hand, you can also&nbsp;<strong>provide high-value content<\/strong>, such as guides or infographics. You can introduce them on a landing page, so users must fulfil a form to receive the content.<\/p>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"504\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Marketing-automation-700x504.jpeg\" alt=\"Marketing automation\" class=\"wp-image-11678\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Marketing-automation-700x504.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Marketing-automation-250x180.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Marketing-automation-768x553.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Marketing-automation-730x525.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Marketing-automation-120x86.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Marketing-automation-372x268.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Marketing-automation.jpeg 995w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-case-studies\"><strong>Case studies<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>B2B consumers want to make sure that your company is qualified<\/strong>. A good way to prove this is through <strong>case studies<\/strong>. It&#8217;s a good recommendation showing <strong>how your clients succeed with your solutions.<\/strong> In our case, for example, we have some case studies in <a href=\"https:\/\/gotoclient.com\/en\/works\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>this link.<\/strong><\/a><\/p>\n\n\n\n<p>Your case study can be built as a <strong>video testimonial, short interview or text format.<\/strong> Here, it&#8217;s important to first <strong>talk with your clients<\/strong> to check that they feel comfortable with their case study published on your website.<\/p>\n\n\n\n<p>On below, you can see one of our case studies with MediaMarkt and Samsung.<\/p>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"718\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Captura-de-pantalla-2021-08-26-a-las-13.03.44-700x718.png\" alt=\"\" class=\"wp-image-11660\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Captura-de-pantalla-2021-08-26-a-las-13.03.44-700x718.png 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Captura-de-pantalla-2021-08-26-a-las-13.03.44-250x256.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Captura-de-pantalla-2021-08-26-a-las-13.03.44-768x787.png 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Captura-de-pantalla-2021-08-26-a-las-13.03.44-712x730.png 712w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Captura-de-pantalla-2021-08-26-a-las-13.03.44-120x123.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Captura-de-pantalla-2021-08-26-a-las-13.03.44-372x381.png 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Captura-de-pantalla-2021-08-26-a-las-13.03.44.png 910w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-paid-campaigns\"><strong>Paid campaigns<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Paid campaigns allow companies to&nbsp;<strong>arrive at the target audience more easily<\/strong>, providing a&nbsp;<strong>segmentation tool<\/strong>. So, it&#8217;s also an optimal suggestion you should consider.<\/p>\n\n\n\n<p>Based on our experience, for B2B, we recommend considering&nbsp;<strong>LinkedIn Ads, Google Ads and Xing Ads for B2B businesses.<\/strong>&nbsp;In addition, you can check our&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/\" rel=\"noreferrer noopener\"><strong>LinkedIn Ads<\/strong><\/a>&nbsp;and&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/\" rel=\"noreferrer noopener\"><strong>lead generation definitive guides<\/strong><\/a><strong>&nbsp;<\/strong>with useful information that can help you with your campaigns.<\/p>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Paid-campaigns-700x394.jpeg\" alt=\"\" class=\"wp-image-11664\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Paid-campaigns-700x394.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Paid-campaigns-250x141.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Paid-campaigns-768x432.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Paid-campaigns-1020x574.jpeg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Paid-campaigns-730x411.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Paid-campaigns-120x68.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Paid-campaigns-372x209.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Paid-campaigns.jpeg 1189w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-social-media\"><strong>Social media<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Apart from considering&nbsp;<strong>paid campaigns<\/strong>, it&#8217;s also essential to focus efforts on social media. We recommend not considering only one social network. So, it&#8217;s an optimal choice for B2B using&nbsp;<strong>LinkedIn and Twitter.<\/strong><\/p>\n\n\n\n<p>To organise the content you want to publish, first, create a&nbsp;<strong>calendar<\/strong>&nbsp;inserting the&nbsp;<strong>copies, images, and hashtags<\/strong>&nbsp;in each publication. We also suggest analysing what kind of&nbsp;<strong>posts your competitors publish<\/strong>&nbsp;and which ones have the highest engagement.<\/p>\n\n\n\n<p>Make sure your content is&nbsp;<strong>varied and dynamic<\/strong>, and remember that we are talking to people, so the language should be as human and approachable as possible.<\/p>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Social-media-700x467.jpeg\" alt=\"\" class=\"wp-image-11668\" width=\"524\" height=\"349\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Social-media-700x467.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Social-media-250x167.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Social-media-768x512.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Social-media-1020x680.jpeg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Social-media-730x487.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Social-media-120x80.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Social-media-372x248.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Social-media.jpeg 1050w\" sizes=\"auto, (max-width: 524px) 100vw, 524px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-webinars\"><strong>Webinars<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Webinars<\/strong> are key to <strong>generate awareness and start a conversation<\/strong> with your target audience. <strong><a href=\"https:\/\/outgrow.co\/blog\/statistics-on-webinars\" target=\"_blank\" rel=\"noreferrer noopener\">Outgrow<\/a><\/strong> confirms that <strong>73% of B2B marketers admitted that the webinar was the best way to gain high-quality leads<\/strong>. <\/p>\n\n\n\n<p>To do this, <strong>choose a topic your target audience wants to know about<\/strong>. You can <strong>ask them directl<\/strong>y or carry out an analysis. We recommend also <strong>recording the webinar<\/strong> to let other users watch it. <\/p>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Webinar-700x525.jpeg\" alt=\"\" class=\"wp-image-11672\" width=\"480\" height=\"360\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Webinar-700x525.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Webinar-250x187.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Webinar-768x576.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Webinar-730x547.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Webinar-120x90.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Webinar-372x279.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Webinar.jpeg 967w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-marketing-automation\"><strong>Marketing automation<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When generating B2B leads, it&#8217;s important to <strong>nurture<\/strong> those who are n<strong>ot ready to make the purchase<\/strong>. There&#8217;re many marketing automation tools that can help you to do this task, such as <strong><a href=\"https:\/\/www.marketo.com\/solutions\/technology\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketo<\/a> <\/strong>and <strong><a href=\"https:\/\/www.oracle.com\/marketingcloud\/customers\/index.html?oi=WM172953\" target=\"_blank\" rel=\"noreferrer noopener\">Eloqua<\/a><\/strong>. <\/p>\n\n\n\n<p>Also, with marketing automation, you can implement&nbsp;<strong>lead scoring<\/strong>. It is used to conclude in which stage of the funnel your leads are located.&nbsp;<\/p>\n\n\n\n<p>Finally, you can use marketing automation to <strong>classify your leads<\/strong> by <strong>location, company size, number of employees, industry, etc.<\/strong><\/p>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Marketing-automation-700x504.jpeg\" alt=\"\" class=\"wp-image-11676\" width=\"458\" height=\"329\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Marketing-automation-700x504.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Marketing-automation-250x180.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Marketing-automation-768x553.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Marketing-automation-730x525.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Marketing-automation-120x86.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Marketing-automation-372x268.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/Marketing-automation.jpeg 995w\" sizes=\"auto, (max-width: 458px) 100vw, 458px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"block-6b2a0e4f-20a4-4ab0-a7c6-b0b33dd713bd\"><\/h2>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\" style=\"background-color:#f0f0f0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"has-black-color has-text-color wp-block-heading\" id=\"h-obtain-more-information-about-how-to-launch-an-optimal-b2b-marketing-strategy-for-a-technology-company\"><strong><em><strong><em>Obtain more information about how to launch an optimal B2B marketing strategy for a technology company<\/em><\/strong><\/em><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><a href=\"https:\/\/gotoclient.com\/en\/contact\/\" class=\"cta-button  \" target=\"_blank\">\n    <span>Request Consultation<\/span>\n<\/a>\n<style type=\"text\/css\">\n    #cta-button-block_60c374c64b9e5 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>B2B marketing strategies for technology companies Technology companies are increasingly playing an essential role in society. This is why it is essential to have an effective B2B marketing strategy. Most effective B2B marketing strategies for technology companies In this section, we&#8217;re going to mention the B2B marketing strategies that every technology company should consider. The [&hellip;]<\/p>\n","protected":false},"featured_media":11683,"parent":0,"template":"","tags":[],"blog_cat":[],"blog_language":[],"class_list":["post-11684","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B marketing strategies for technology companies - Gotoclient<\/title>\n<meta name=\"description\" content=\"Technology companies are playing a key role in society. That&#039;s why we mention the most relevant B2B marketing strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/it\/blog\/b2b-marketing-strategies-for-technology-companies\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B marketing strategies for technology companies - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"Technology companies are playing a key role in society. That&#039;s why we mention the most relevant B2B marketing strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gotoclient.com\/it\/blog\/b2b-marketing-strategies-for-technology-companies\/\" \/>\n<meta property=\"og:site_name\" content=\"Gotoclient\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-30T08:40:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/B2B-marketing-strategies-for-technology-companies.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1007\" \/>\n\t<meta property=\"og:image:height\" content=\"713\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gotoclient.com\/it\/blog\/b2b-marketing-strategies-for-technology-companies\/\",\"url\":\"https:\/\/gotoclient.com\/it\/blog\/b2b-marketing-strategies-for-technology-companies\/\",\"name\":\"B2B marketing strategies for technology companies - Gotoclient\",\"isPartOf\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gotoclient.com\/it\/blog\/b2b-marketing-strategies-for-technology-companies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/it\/blog\/b2b-marketing-strategies-for-technology-companies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/08\/B2B-marketing-strategies-for-technology-companies.jpeg?wsr\",\"datePublished\":\"2021-08-30T08:40:05+00:00\",\"dateModified\":\"2021-08-30T08:40:06+00:00\",\"description\":\"Technology companies are playing a key role in society. 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