{"id":11750,"date":"2021-09-09T11:47:06","date_gmt":"2021-09-09T10:47:06","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=11750"},"modified":"2021-09-30T10:48:59","modified_gmt":"2021-09-30T09:48:59","slug":"the-top-b2b-lead-generation-trends-to-consider-in-the-next-five-years","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/it\/blog\/the-top-b2b-lead-generation-trends-to-consider-in-the-next-five-years\/","title":{"rendered":"The top B2B lead generation trends to consider in the next five years"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-the-top-b2b-lead-generation-trends-to-consider-in-the-next-five-years\" style=\"font-size:33px\"><strong><strong><strong><strong><strong>The top B2B lead generation trends to consider in the next five years<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45.7%\">\n<h3 class=\"wp-block-heading\" id=\"h-here-are-the-top-4-b2b-lead-generation-trends-to-boost-your-demand-generation-platform-in-the-next-five-years\" style=\"font-size:24px\"><strong><strong>Here are the top 4 B2B lead generation trends to boost your demand generation platform in the next five years.<\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"481\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/09\/B2B-lead-generation-trends-700x481.jpeg\" alt=\"\" data-id=\"11745\" data-full-url=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/09\/B2B-lead-generation-trends.jpeg\" data-link=\"https:\/\/gotoclient.com\/en\/?attachment_id=11745\" class=\"wp-image-11745\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/09\/B2B-lead-generation-trends-700x481.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/09\/B2B-lead-generation-trends-250x172.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/09\/B2B-lead-generation-trends-120x83.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/09\/B2B-lead-generation-trends-372x256.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/09\/B2B-lead-generation-trends.jpeg 727w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-dark-gray-background-color has-dark-gray-color is-style-wide\"\/>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-trends-to-launch-optimal-b2b-lead-generation-campaigns\" style=\"font-size:27px\"><strong><strong><strong>Trends to launch optimal B2B lead generation campaigns<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Let&#8217;s introduce the four trends that you must consider in the next few years. Launch remarkable <a href=\"https:\/\/gotoclient.com\/en\/services\/b2b-lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B campaigns<\/a> and boost your revenue!<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-trend-1-the-marketing-and-sales-team-will-increasingly-working-aligned\"><strong>Trend #1: The marketing and sales team will increasingly working aligned<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>New generations increasingly report scepticism on sales claims, according to&nbsp;<a href=\"https:\/\/emtemp.gcom.cloud\/ngw\/globalassets\/en\/sales-service\/documents\/trends\/5-ways-the-future-of-b2b-buying.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner<\/a>. Online research is their primary&nbsp; way to buy (27% in 2020).&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>What will be happen?<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; The sales team won&#8217;t get the message through.<\/li><li>&#8211; B2B consumers won&#8217;t pick up the phone.<\/li><li>&#8211; <a href=\"https:\/\/emtemp.gcom.cloud\/ngw\/globalassets\/en\/sales-service\/documents\/trends\/5-ways-the-future-of-b2b-buying.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner&#8217;s report<\/a>\u00a0shows that 17% of the total purchase journey is spent interacting with the sales team. Considering the average deal involves multiple suppliers, any sales rep has roughly only 5% of a customer&#8217;s total purchase time.\u00a0<\/li><\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Consequently, There will be a strong need to unify sales &amp; marketing. According to&nbsp;<a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/marketing-solutions\/cx\/2020\/images\/pdfs\/moments-of-trust-v4.pdf\">LinkedIn<\/a>, 87% of sales and marketing leads, a collaboration between sales and marketing teams enables growth for their business.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-trend-2-branding-campaigns-will-be-crucial-to-generate-qualified-b2b-leads\"><strong>Trend #2: Branding campaigns will be&nbsp;crucial to generate qualified B2B leads.<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In recent years, the focus has been on B2B lead generation campaigns. Nowadays, large companies realise that it is more relevant to work the brand awareness.&nbsp;&nbsp;According to <a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/marketing-solutions\/case-studies\/images\/namer-pdf\/lin-b2b-2030-trends-pages-v4-new.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>, when only B2B acquisition campaigns are developed, the conversion rate is a paltry 0.2%.<\/p>\n\n\n\n<p>In the upcoming years, we foresee that:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; B2B companies will launch long-term campaigns by starting with brand awareness.<\/li><li>&#8211; Companies will increase the notoriety thanks to the awareness campaign.<\/li><li>&#8211; Spam via LinkedIn Sales Navigator and LinkedIn Messages will be reduced.<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-trend-3-we-will-go-back-to-broad-targeting\"><strong><strong>Trend #3: We will go back to broad targeting<\/strong><\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When developing B2B lead generation campaigns, we try to target our audience precisely. But targeting broadly will be more crucial. <\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Why this will happen:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; B2B buying decisions usually involve more than one department. <\/li><li>&#8211; People change their jobs, and new professionals enjoy those companies. <\/li><\/ul>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-trend-4-the-new-b2b-online-marketing-with-no-cookies\"><strong><strong>Trend #4: The new B2B online marketing with no cookies<\/strong><\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>According to &nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/09\/25\/what-digital-marketing-will-look-like-once-the-cookie-is-dead\/?sh=45e820c170d1\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes<\/a>, 76% of internet users feel uncomfortable with what tech companies are doing with their data. <\/p>\n\n\n\n<p>Firefox and Safari have blocked tracking cookies by default, and Google has also announced that they will block cookies tracking.<\/p>\n\n\n\n<p>Below, we&#8217;re going to mention some tips that can help in this new B2B digital marketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; <strong>Contextual advertising:<\/strong>\u00a0In this case, ads are based on the content users are looking for instead of their behavior. As a result, users will be more likely to engage with the ad. <\/li><li>&#8211; <strong>People-based targeting:\u00a0<\/strong>The data revolves around customers in real-time. It allows companies to find potential clients in the places and at the exact times they want to be engaged.<\/li><li>&#8211; <strong>Hyper-personalised emails:\u00a0<\/strong>Take care of your current CRM and develop hyper-personalised emails. <\/li><\/ul>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\" style=\"background-color:#f0f0f0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"has-black-color has-text-color wp-block-heading\" id=\"h-obtain-more-information-about-how-to-boost-a-b2b-lead-generation-campaign\"><strong><em>Obtain more information about how to boost a B2B lead generation campaign!<\/em><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><a href=\"https:\/\/gotoclient.com\/en\/contact\/\" class=\"cta-button  \" target=\"_blank\">\n    <span>Request Consultation<\/span>\n<\/a>\n<style type=\"text\/css\">\n    #cta-button-block_60c374c64b9e5 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The top B2B lead generation trends to consider in the next five years Here are the top 4 B2B lead generation trends to boost your demand generation platform in the next five years. Trends to launch optimal B2B lead generation campaigns Let&#8217;s introduce the four trends that you must consider in the next few years. [&hellip;]<\/p>\n","protected":false},"featured_media":11747,"parent":0,"template":"","tags":[],"blog_cat":[],"blog_language":[],"class_list":["post-11750","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The top B2B lead generation trends to consider in the next five years - Gotoclient<\/title>\n<meta name=\"description\" content=\"Here are the top 4 B2B lead generation trends to boost your demand generation platform in the next five years.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/it\/blog\/the-top-b2b-lead-generation-trends-to-consider-in-the-next-five-years\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The top B2B lead generation trends to consider in the next five years - 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