{"id":12791,"date":"2021-12-09T17:28:00","date_gmt":"2021-12-09T16:28:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=12791"},"modified":"2021-12-28T10:05:53","modified_gmt":"2021-12-28T09:05:53","slug":"the-top-five-digital-marketing-strategies-for-2022-2","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/it\/blog\/the-top-five-digital-marketing-strategies-for-2022-2\/","title":{"rendered":"The top five digital marketing strategies for 2022"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-the-top-five-digital-marketing-strategies-for-2022\" style=\"font-size:33px\"><strong>The top five digital marketing strategies for 2022<\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45.7%\">\n<h3 class=\"wp-block-heading\"><strong>2021 is about to end. So, it&#8217;s essential to keep in mind which digital marketing strategies will be significant in 2022.<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Digital-marketing-strategies-700x467.jpeg\" alt=\"Digital marketing strategies\" data-id=\"12787\" data-full-url=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Digital-marketing-strategies.jpeg\" data-link=\"https:\/\/gotoclient.com\/en\/?attachment_id=12787\" class=\"wp-image-12787\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Digital-marketing-strategies-700x467.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Digital-marketing-strategies-250x167.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Digital-marketing-strategies-768x512.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Digital-marketing-strategies-320x213.jpeg 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Digital-marketing-strategies-1020x680.jpeg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Digital-marketing-strategies-730x487.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Digital-marketing-strategies-1280x854.jpeg 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Digital-marketing-strategies-120x80.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Digital-marketing-strategies-372x248.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Digital-marketing-strategies.jpeg 1471w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-dark-gray-background-color has-dark-gray-color is-style-wide\"\/>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strategy-1-ai-writing-assistants\" style=\"font-size:27px\"><strong>Strategy #1: AI Writing Assistants<\/strong> <\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>AI writing assistants combine databases and patterns that make guesses on the content. It enables to development of more high-quality content at a lower price. However, it can lead to the loss of the author voice.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strategy-2-video-marketing-as-a-key-digital-marketing-strategy\" style=\"font-size:27px\"><strong>Strategy #2: Video marketing<\/strong> as a key digital marketing strategy<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Users tend to prefer seeing a <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#5\" target=\"_blank\" rel=\"noreferrer noopener\">video<\/a> rather than text or images. It provides the opportunity to live a more engaging experience and explain a story to your audience.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strategy-3-audio-content\" style=\"font-size:27px\"><strong>Strategy #3: Audio content<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As we mentioned before, texts are increasingly less consumed. Instead, people are moving to audio and video. This will be a crucial digital marketing strategy and it can be seen in blog posts, becoming podcasts. So, the audio content is increasingly taking an important role.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strategy-4-seo\" style=\"font-size:27px\"><strong>Strategy #4: SEO<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>SEO allows boosting companies revenue by creating high-value links. Consequently, it can drive more qualified organic users. So, it&#8217;s crucial focusing efforts on this strategy during the following year.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strategy-5-first-party-data\" style=\"font-size:27px\"><strong>Strategy #5: First-party data<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>According to <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-gb\/marketing-strategies\/data-and-measurement\/digital-marketing-performance-measurement-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>, first-party data can generate 1.5x more revenue. Moreover, digital marketing and customer behaviour are constantly changing. So, it&#8217;s essential to invest in the appropriate measurement tools.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-conclusions\" style=\"font-size:27px\"><strong>Conclusions<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Companies must be aware of the latest digital marketing strategies to stand out from the competition. And, as we previously saw, audio, video and new technology will be essential in 2022.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>The top five digital marketing strategies for 2022 2021 is about to end. So, it&#8217;s essential to keep in mind which digital marketing strategies will be significant in 2022. Strategy #1: AI Writing Assistants AI writing assistants combine databases and patterns that make guesses on the content. It enables to development of more high-quality content [&hellip;]<\/p>\n","protected":false},"featured_media":12787,"parent":0,"template":"","tags":[1182,1183],"blog_cat":[],"blog_language":[],"class_list":["post-12791","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-generazione-di-lead-b2b","tag-marketing-in-entrata-b2b"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The top five digital marketing strategies for 2022 - Gotoclient<\/title>\n<meta name=\"description\" content=\"2021 is about to end. So, it&#039;s essential to keep in mind which digital marketing strategies will be significant in 2022. Boost your business now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/it\/blog\/the-top-five-digital-marketing-strategies-for-2022-2\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The top five digital marketing strategies for 2022 - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"2021 is about to end. So, it&#039;s essential to keep in mind which digital marketing strategies will be significant in 2022. 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