{"id":13159,"date":"2022-01-13T14:42:00","date_gmt":"2022-01-13T13:42:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=13159"},"modified":"2021-12-28T10:00:16","modified_gmt":"2021-12-28T09:00:16","slug":"key-criteria-to-adopt-marketing-automation-in-b2b-businesses","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/it\/blog\/key-criteria-to-adopt-marketing-automation-in-b2b-businesses\/","title":{"rendered":"Key criteria to adopt Marketing Automation in B2B businesses"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-key-criteria-to-adopt-marketing-automation-in-b2b-businesses\" style=\"font-size:33px\"><strong>Key criteria to adopt Marketing Automation in B2B businesses<\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45.7%\">\n<h3 class=\"wp-block-heading\"><strong>Marketing Automation helps companies with monotonous marketing activities. <strong>Consequently, the marketing department can save time with repetitive tasks.<\/strong><\/strong>  <strong>However, B2B businesses must keep in mind some criteria. <\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"464\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Marketing-automation-700x464.jpeg\" alt=\"\" data-id=\"13155\" data-full-url=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Marketing-automation.jpeg\" data-link=\"https:\/\/gotoclient.com\/en\/?attachment_id=13155\" class=\"wp-image-13155\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Marketing-automation-700x464.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Marketing-automation-250x166.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Marketing-automation-768x509.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Marketing-automation-320x212.jpeg 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Marketing-automation-1020x676.jpeg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Marketing-automation-730x484.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Marketing-automation-120x79.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Marketing-automation-372x246.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Marketing-automation.jpeg 1176w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-dark-gray-background-color has-dark-gray-color is-style-wide\"\/>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Companies are increasingly adopting Marketing Automation software in the business. First, however, it&#8217;s essential to know why B2B businesses need it. Below, we explain the&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#6\" rel=\"noreferrer noopener\">reasons why<\/a>.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-b2b-businesses-need-marketing-automation\" style=\"font-size:27px\"><meta charset=\"utf-8\"><strong>Why B2B businesses need Marketing Automation<\/strong><\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-customised-workflows\" style=\"font-size:25px\"><strong>Customised workflows<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tracking your leads manually requires so much time. With this software, businesses can use the leads&#8217; inputs and share the right content at the right time.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-optimised-processes\" style=\"font-size:25px\"><meta charset=\"utf-8\"><strong>Optimised processes<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This software allows businesses to build processes across all teams to reduce customer efforts. Consequently, the customer experience is more likely to be optimal, and departments will optimise their time.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/\" class=\"cta-button  \" target=\"_blank\">\n    <span>Check more information in the B2B Inbound Marketing definitive guide<\/span>\n<\/a>\n<style type=\"text\/css\">\n    #cta-button-block_61b21be8b574b {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-integrated-data-and-analytics\" style=\"font-size:25px\"><strong>Integrated data and analytics<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Businesses can have all the information of each lead on the same platform. So, it&#8217;s easier to track the metrics and set the following strategies.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><meta charset=\"utf-8\"><\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:27px\"><meta charset=\"utf-8\"><strong>Key criteria to adopt Marketing Automation<\/strong><\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As we have seen, marketing automation provides valuable benefits. Nevertheless, B2B businesses must consider some critical criteria to adopt the software.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:25px\"><meta charset=\"utf-8\"><strong>Marketing and sales goals aligned<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The marketing and sales department must have an integrated and aligned strategy. Consequently, the provided content will be more attractive and stand out from the market. This includes messaging, downloadable content, offers, etc.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Processes simplification<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When launching the campaign, the lead management and workflows must not be complicated. Another crucial strength to keep in mind is to be able to integrate the processes with other platforms, such as content, performance or digital assets.<\/p>\n\n\n\n<p>Integrating all your strategies, data and processes can help launch and optimise effective marketing campaigns.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Efficient B2B Marketing Automation<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Companies must accurately choose which B2B marketing automation platform they should choose. According to&nbsp;<a target=\"_blank\" href=\"https:\/\/blogs.gartner.com\/sally-witzky\/2021\/09\/20\/marketing-ops-requires-b2b-marketing-automation\/?_ga=2.120411208.1352561810.1637835990-440566962.1637835990\" rel=\"noreferrer noopener\">Gartner<\/a>,&nbsp;<em>&#8220;As customer buying behaviour increasingly shifts toward digital channels, so does the relative importance of marketing in driving account growth. As a result, commercial leaders are turning to marketing to help grow underpenetrated accounts and hit revenue growth targets in a more cost-efficient way.&#8221;<\/em><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\" style=\"background-color:#f0f0f0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"has-black-color has-text-color wp-block-heading\" id=\"h-get-more-information-about-how-to-implement-marketing-automation-in-your-business\"><strong><em>Get more information about how to implement marketing automation in your business.<\/em><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><a href=\"https:\/\/gotoclient.com\/en\/contact\/\" class=\"cta-button  \" target=\"_self\">\n    <span>Request Auditory<\/span>\n<\/a>\n<style type=\"text\/css\">\n    #cta-button-block_60c374c64b9e5 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Key criteria to adopt Marketing Automation in B2B businesses Marketing Automation helps companies with monotonous marketing activities. Consequently, the marketing department can save time with repetitive tasks. However, B2B businesses must keep in mind some criteria. Companies are increasingly adopting Marketing Automation software in the business. First, however, it&#8217;s essential to know why B2B businesses [&hellip;]<\/p>\n","protected":false},"featured_media":13155,"parent":0,"template":"","tags":[1183],"blog_cat":[],"blog_language":[],"class_list":["post-13159","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-marketing-in-entrata-b2b"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Key criteria to adopt Marketing Automation in B2B businesses - Gotoclient<\/title>\n<meta name=\"description\" content=\"Marketing Automation helps companies with monotonous marketing activities. However, B2B businesses must keep in mind some criteria.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/blog\/criterios-clave-para-adoptar-la-automatizacion-del-marketing-en-las-empresas-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Key criteria to adopt Marketing Automation in B2B businesses - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"Marketing Automation helps companies with monotonous marketing activities. 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