{"id":13189,"date":"2022-01-27T13:24:00","date_gmt":"2022-01-27T12:24:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=13189"},"modified":"2021-12-28T14:45:19","modified_gmt":"2021-12-28T13:45:19","slug":"how-to-choose-the-right-b2b-visuals-on-linkedin","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/it\/blog\/how-to-choose-the-right-b2b-visuals-on-linkedin\/","title":{"rendered":"How to choose the right B2B visuals on LinkedIn"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-how-to-choose-the-right-b2b-visuals-on-linkedin\" style=\"font-size:33px\"><strong>How to choose the right B2B visuals on LinkedIn<\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45.7%\">\n<h3 class=\"wp-block-heading\"><strong>When users are impacted by new ads or content on LinkedIn, the first thing that they watch it&#8217;s usually the image. That&#8217;s why it&#8217;s crucial to choose the right B2B visuals. In this post, we explain some tips &amp; tricks.<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-visuals-700x467.jpeg\" alt=\"\" data-id=\"13185\" data-full-url=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-visuals.jpeg\" data-link=\"https:\/\/gotoclient.com\/en\/?attachment_id=13185\" class=\"wp-image-13185\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-visuals-700x467.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-visuals-250x167.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-visuals-768x512.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-visuals-320x213.jpeg 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-visuals-1020x680.jpeg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-visuals-730x487.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-visuals-120x80.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-visuals-372x248.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-visuals.jpeg 1170w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-dark-gray-background-color has-dark-gray-color is-style-wide\"\/>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>On LinkedIn, adding the right images can cause more engagement. Research from <strong><a href=\"https:\/\/www.thinkwithgoogle.com\/future-of-marketing\/management-and-culture\/diversity-and-inclusion\/thought-leadership-marketing-diversity-inclusion\/?trk=lms-blog-trust&amp;src=bl-po\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a><\/strong> confirms that users are&nbsp;more likely to consider a product or service or take action&nbsp;after viewing an ad they consider diverse or inclusive.&nbsp;<\/p>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tips-for-choosing-the-right-b2b-visuals\" style=\"font-size:27px\"><strong><a href=\"https:\/\/gotoclient.com\/en\/blog\/best-images-practices-work-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tips<\/a> for choosing the right B2B visuals<\/strong><\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-choose-images-that-consider-diversity-and-inclusion\" style=\"font-size:25px\"><strong>Choose images that consider diversity and inclusion<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It&#8217;s essential that your target audience doesn&#8217;t feel excluded when seeing your content. That&#8217;s why your images must show diversity and inclusion.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-use-unusual-colours\" style=\"font-size:25px\"><meta charset=\"utf-8\"><strong>Use unusual colours<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>On LinkedIn, for example, we don&#8217;t recommend using blue colours, as in the whole feed, there&#8217;re bluish colours.<\/p>\n\n\n\n<p>Therefore, you can choose fluorescent colours, for example, as they can catch the attention of the audience and encourage them to read your post. On the other hand, when choosing colours, keep in mind that LinkedIn can currently be viewed in the dark format.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-add-text-in-your-b2b-visuals\" style=\"font-size:25px\"><strong>Add text in your B2B visuals<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To give an initial idea of what your post or ad is about, it is good practice to insert text in the copy. This way, if users are interested in what is in the image in the text, they will be more likely to read the rest of the post.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><meta charset=\"utf-8\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-be-innovative\" style=\"font-size:25px\"><strong>Be innovative<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Try to move away from stock images and be creative when choosing B2B visuals. Users are very used to seeing different types of content, so it is essential to make your content stand out and be remembered.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a href=\"https:\/\/landingpages.gotoclient.com\/the-linkedin-ads-definitive-guide-for-professionals\" class=\"cta-button  \" target=\"_blank\">\n    <span>Get more information about LinkedIn with the definitive guide<\/span>\n<\/a>\n<style type=\"text\/css\">\n    #cta-button-block_61cb006ff3d0b {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sources-to-find-b2b-visuals\" style=\"font-size:27px\"><strong>Sources to find B2B visuals<\/strong><\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There&#8217;re some sources you can take into account to find and choose the right B2B visuals. On below, we show some of them!<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>&#8211; <a href=\"https:\/\/unsplash.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash<\/a>: <\/strong>This platform is free stock images. You can find more than two million images, including backgrounds and wallpapers.<\/li><li><strong>&#8211; <a href=\"https:\/\/www.flickr.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flickr<\/a>: <\/strong>It&#8217;s also a free stock image. Users can sort by license type and colour palette to easier find what they need.<\/li><li><strong>&#8211; <a href=\"https:\/\/www.shutterstock.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shutterstock<\/a>:<\/strong>&nbsp;In this case, you have to pay a subscription to download images from this platform. It offers more than 100k images with search terms and filters to make visuals easier to find.<\/li><li><strong>&#8211; <a href=\"https:\/\/www.gettyimages.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Getty Images<\/a>: <\/strong>It has 400 million visuals available, and you have to also pay a subscription. <\/li><\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\" style=\"background-color:#f0f0f0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"has-black-color has-text-color wp-block-heading\" id=\"h-get-more-information-about-how-to-launch-remarkable-b2b-content-on-linkedin\"><strong><em>Get more information about  how to launch remarkable B2B content on LinkedIn.<\/em><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><a href=\"https:\/\/gotoclient.com\/en\/contact\/\" class=\"cta-button  \" target=\"_self\">\n    <span>Request Auditory<\/span>\n<\/a>\n<style type=\"text\/css\">\n    #cta-button-block_60c374c64b9e5 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How to choose the right B2B visuals on LinkedIn When users are impacted by new ads or content on LinkedIn, the first thing that they watch it&#8217;s usually the image. That&#8217;s why it&#8217;s crucial to choose the right B2B visuals. In this post, we explain some tips &amp; tricks. On LinkedIn, adding the right images [&hellip;]<\/p>\n","protected":false},"featured_media":13187,"parent":0,"template":"","tags":[1181],"blog_cat":[],"blog_language":[],"class_list":["post-13189","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-annunci-su-linkedin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to choose the right B2B visuals on LinkedIn - Gotoclient<\/title>\n<meta name=\"description\" content=\"It&#039;s crucial to choose the right B2B visuals on LinkedIn to catch the users&#039; attention. In this post, we explain some tips &amp; tricks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/?post_type=blog&p=13190\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to choose the right B2B visuals on LinkedIn - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"It&#039;s crucial to choose the right B2B visuals on LinkedIn to catch the users&#039; attention. 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