{"id":15972,"date":"2024-04-23T11:04:14","date_gmt":"2024-04-23T10:04:14","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&p=15972"},"modified":"2025-06-05T16:52:34","modified_gmt":"2025-06-05T15:52:34","slug":"https-gotoclient-com-en-blog-https-gotoclient-com-en-blog-most-relevant-statistics-that-everyone-involved-with-b2b-should-know-about","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/it\/blog\/https-gotoclient-com-en-blog-https-gotoclient-com-en-blog-most-relevant-statistics-that-everyone-involved-with-b2b-should-know-about\/","title":{"rendered":"Most Relevant Statistics that Everyone Involved with B2B Should Know About."},"content":{"rendered":"\n

Most Relevant Statistics that Everyone Involved with B2B Should Know About.<\/strong><\/p>\n\n\n\n

The following statistics are significantly relevant and may affect you and your business. Read about them! <\/p>\n\n\n\n

All the statistics below are from reliable sources (Harvard Business Review, Deloitte, Forbes, Gartner, McKinsey, …) and are divided into five groups (AI, behaviours, buyer journey, strategies, social media) depending on the area they cover.<\/p>\n\n\n\n

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Artificial Intelligence<\/a><\/h2>\n\n\n\n

Behaviours<\/a><\/h2>\n\n\n\n

Strategies<\/a><\/h2>\n<\/div>\n\n\n\n
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Buyer Journey<\/a><\/h2>\n\n\n\n

Social Media<\/a><\/h2>\n<\/div>\n<\/div>\n\n\n\n
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Artificial Intelligence<\/h2>\n\n\n\n
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A 38% of B2B marketers have already beeing using generative AI during 2023 (and 85% see a strong impact of AI on their work)<\/strong><\/strong><\/p>\n\n\n\n

Source: Forbes (Balancing Generative AI’s Rewards And Risks In B2B Marketing<\/a><\/em>). November 2023<\/em>.<\/p>\n\n\n\n

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Generative AI users report saving an average of 11.4 hours per week, enabling them to focus on higher-value or more strategic tasks<\/strong>.<\/p>\n\n\n\n

Source: Deloitte (<\/em>Deloitte Digital’s latest research forecasts generative AI\u2019s transformation of content marketing<\/em><\/a>). October 2023<\/em>.<\/p>\n\n\n\n

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A 66% of B2B leaders leaders say their companies have leveraged AI tools<\/strong><\/p>\n\n\n\n

Source: Hubspot (<\/em>The state of marketing 2024<\/em><\/a>). April 2024<\/em>.<\/p>\n\n\n\n

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A 72% of marketers say that AI help them personalise the experience customers get with their company <\/strong><\/p>\n\n\n\n

Source: Hubspot (<\/em>The state of marketing 2024<\/em><\/a>). April 2024<\/em>.<\/p>\n\n\n\n

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AI in marketing is estimated to value more than 107.5 billion dollars in 2028<\/strong><\/p>\n\n\n\n

Source: Statista (<\/em>AI in marketing revenue worldwide 2020-2028<\/em><\/a>). June 2023.<\/em><\/p>\n\n\n\n

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A 30% of outgoing marketing messages from big companies will be generated by AI by 2025.<\/strong><\/p>\n\n\n\n

Source: Gartner (<\/em>Marketing AI: Forge the Future of Smart Marketing<\/em><\/a>). January 2024.<\/em><\/p>\n\n\n\n

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A 90% of B2B commercial leaders expect to use gen AI solutions often or almost always by 2025.<\/strong><\/p>\n\n\n\n

Source: McKinsey&Company (<\/em>AI-powered marketing and sales reach new heights with generative AI<\/em><\/a>). May 2023.<\/em><\/p>\n\n\n\n

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Generative AI will have an average annual growth rate of 36% up to 2030.<\/strong><\/p>\n\n\n\n

Source: Forrester (<\/em>Spend On Generative AI Will Grow 36% Annually To 2030<\/em><\/a>). July 2023.<\/em><\/p>\n\n\n\n

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A 63% of marketers are using AI to analyse market data<\/strong><\/p>\n\n\n\n

Source: Salesforce (<\/em>New Research: 60% of Marketers Say Generative AI will Transform Their Role, But Worry About Accuracy<\/em><\/a>). June 2023<\/em><\/p>\n\n\n\n

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A 60% of B2B seller work will be through conversational user interfaces via generative AI sales technologies, by 2028.<\/strong><\/p>\n\n\n\n

Source: Gartner (<\/em>Gartner Expects 60% of Seller Work to Be Executed by Generative AI Technologies Within Five Years<\/em><\/a>). July 2023.<\/em><\/p>\n\n\n\n

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A 63% of marketing leaders plan to invest in generative AI in the next two years.<\/strong><\/p>\n\n\n\n

Source: Gartner (<\/em>Gartner Survey Finds 63% of Marketing Leaders Plan to Invest in Generative AI in the Next 24 Months<\/em><\/a>). August 2023.<\/em><\/p>\n\n\n\n

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A 56% of marketing leaders see greater reward than risk in generative AI.<\/strong><\/p>\n\n\n\n

Source: Gartner (<\/em>Gartner Survey Finds 63% of Marketing Leaders Plan to Invest in Generative AI in the Next 24 Months<\/em><\/a>). August 2023.<\/em><\/p>\n\n\n\n

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A 72% of B2B marketers use generative AI tools in content and marketing.<\/strong><\/p>\n\n\n\n

Source: Content Marketing Institute (<\/em>B2B Content Marketing Benchmarks, Budgets, and Trends<\/em><\/a>). October 2023<\/em><\/p>\n\n\n\n

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A 60% of B2B leaders believe that gen AI will have a significant impact on lead identification.<\/strong><\/p>\n\n\n\n

Source: McKinsey&Company (<\/em>AI-powered marketing and sales reach new heights with generative AI<\/em><\/a>). May 2023.<\/em><\/p>\n\n\n\n

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72% of organizations have adopted AI in at least one business function<\/strong><\/p>\n\n\n\n

Source: McKinsey (<\/em>The state of AI in early 2024<\/em><\/a>). March 2024<\/em><\/p>\n\n\n\n

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Only 21% of commercial leaders have implemented generative AI for B2B buying and selling.<\/strong><\/p>\n\n\n\n

Source: McKinsey&Company (<\/em>An unconstrained future: How generative AI could reshape B2B sales<\/em><\/a>). September 2024.<\/em><\/p>\n\n\n\n

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A 91% of marketers who use generative AI tools use free tools.<\/strong><\/p>\n\n\n\n

Source: CMI (<\/em>B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025<\/em><\/a>). October 2024.<\/em><\/p>\n\n\n\n

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A 61% of B2B marketers define the quality of content generated by AI good or excellent.<\/strong><\/p>\n\n\n\n

Source: CMI (<\/em>B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025<\/em><\/a>). October 2024.<\/em><\/p>\n\n\n\n

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A 55% believe AI can impact influencer marketing positively<\/strong><\/p>\n\n\n\n

Source: Influencer Marketing Hub (<\/em>Top 51 AI Marketing Statistics for 2024<\/em><\/a>). October 2024.<\/em><\/p>\n\n\n\n

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A 73% of marketers say that AI allow them to focus more on important tasks.<\/strong><\/p>\n\n\n\n

Source: Hubspot (<\/em>How AI Is Driving Personal Productivity and Business Growth<\/em><\/a>). September 2024.<\/em><\/p>\n\n\n\n

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55% of marketers plan to increase their AI budget in 2025<\/strong><\/p>\n\n\n\n

Source: Influencer Marketing Hub (<\/em>Top 51 AI Marketing Statistics for 2024<\/em><\/a>). October 2024.<\/em><\/p>\n\n\n\n

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60% of B2B companies plan to use AI for lead scoring and qualification by 2025<\/strong><\/p>\n\n\n\n

Source: Influencer Marketing Hub (<\/em>AI Marketing Benchmark Report<\/em><\/a>). <\/strong>January 2025<\/em><\/p>\n\n\n\n

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42% of marketers have already integrated generative AI into their content and campaign strategies<\/strong><\/p>\n\n\n\n

Source: Influencer Marketing Hub (<\/em>AI Marketing Benchmark Report<\/em><\/a>). <\/strong>January 2025<\/em><\/p>\n\n\n\n

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92% of B2B marketers report that AI has impacted their role<\/strong><\/p>\n\n\n\n

Source: Hubspot (<\/em>2025 State of Marketing from HubSpot<\/em><\/a>). January 2025<\/em><\/p>\n<\/div>\n\n\n\n

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A 60% of marketing leaders have used AI in their activities AI during 2023<\/strong><\/strong>.<\/p>\n\n\n\n

Source: Deloitte<\/em> (<\/em>Six out of ten marketing leaders used artificial intelligence (AI) in their activities over the last year<\/em><\/a>). December 2023.<\/em><\/p>\n\n\n\n

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A 76% of marketers are using generative AI to create content or writing copy<\/strong><\/p>\n\n\n\n

Source: Salesforce (<\/em>New Research: 60% of Marketers Say Generative AI will Transform Their Role, But Worry About Accuracy<\/em><\/a>). June 2023<\/em>.<\/p>\n\n\n\n

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A 74% of B2B leaders deem AI tools important to their overall business strategy<\/strong><\/p>\n\n\n\n

Source: Hubspot (<\/em>The state of marketing 2024<\/em><\/a>). April 2024<\/em>.<\/p>\n\n\n\n

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An 85% of marketers report that AI improved content quality <\/strong><\/p>\n\n\n\n

Source: Hubspot (<\/em>The state of marketing 2024<\/em><\/a>). April 2024<\/em>.<\/p>\n\n\n\n

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A 50% of B2B marketers believe that inadequate AI adoption hinders their goals.<\/strong><\/p>\n\n\n\n

Source: Mailchimp (<\/em>Intuit Mailchimp Finds Vast Majority of SMB Marketers Are Bought Into Artificial Intelligence<\/em><\/a>). February 2024.<\/em><\/p>\n\n\n\n

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A 60% of B2B commercial leaders think that AI will have a significant impact on lead identification.<\/strong><\/p>\n\n\n\n

Source: McKinsey&Company (<\/em>AI-powered marketing and sales reach new heights with generative AI<\/em><\/a>). May 2023.<\/em><\/p>\n\n\n\n

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Deloitte predicts that enterprise spending on generative AI will grow by 30%<\/strong><\/p>\n\n\n\n

Source: Deloitte (<\/em>Deloitte\u2019s TMT Predictions 2024<\/em><\/a>). January 2024.<\/em><\/p>\n\n\n\n

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A 63% of high-growth companies are focused on using AI to support their marketing processes.<\/strong><\/p>\n\n\n\n

Source: Deloitte (<\/em>Marketing and IT: The new data duo for AI-powered growth<\/em><\/a>). January 2024.<\/em><\/p>\n\n\n\n

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A 78% of markets are planning to increase the use of AI to enhance their marketing capabilities and processes over the next two years.<\/strong><\/p>\n\n\n\n

Source: Deloitte (<\/em>Marketing and IT: The new data duo for AI-powered growth<\/em><\/a>). January 2024.<\/em><\/p>\n\n\n\n

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A 73% of marketers indicate an interest in using generative AI to create hyper-personalized marketing.<\/strong><\/p>\n\n\n\n

Source: Deloitte (<\/em>Marketing and IT: The new data duo for AI-powered growth<\/em><\/a>). January 2024.<\/em><\/p>\n\n\n\n

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On average, businesses can expect a 6% to 10% revenue increase from adopting AI. <\/strong><\/p>\n\n\n\n

Source: Statista (<\/em>Generative artificial intelligence (AI) – statistics & facts<\/em><\/a>). January 2024.<\/em><\/p>\n\n\n\n

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A 44% of businesses have<\/strong> used AI to write content<\/strong>.<\/strong><\/p>\n\n\n\n

Source: Influencer Marketing Hub (<\/em>Artificial Intelligence (AI) Marketing Benchmark Report: 2023<\/em><\/a>). January 2024.<\/em><\/p>\n\n\n\n

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A 71% of B2B sales marketers predict AI will save them five hours of work per week (which means a month per year).<\/strong><\/p>\n\n\n\n

Source: Salesforce (<\/em>Top Generative AI Statistics for 2024<\/em><\/a>). September 2023.<\/em><\/p>\n\n\n\n

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Companies investing in AI can see their revenue going from 3% to 15%. <\/strong><\/p>\n\n\n\n

Source: McKinsey&Company (<\/em>AI-powered marketing and sales reach new heights with generative AI<\/em><\/a>). May 2023.<\/em><\/p>\n\n\n\n

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45% of organizations plan to reinvest the savings from Generative AI into innovation<\/strong><\/p>\n\n\n\n

Source: Deloitte (<\/em>Getting real about Generative AI<\/em><\/a>). April 2024<\/em><\/p>\n\n\n\n

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A 85% of commercial leaders are \u201cvery excited<\/em>\u201d about AI deployment in their companies.<\/strong><\/p>\n\n\n\n

Source: McKinsey&Company (<\/em>An unconstrained future: How generative AI could reshape B2B sales<\/em><\/a>). September 2024.<\/em><\/p>\n\n\n\n

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Only 19% of B2B marketing teams have integrated AI into their daily processes\/workflows.<\/strong><\/p>\n\n\n\n

Source: CMI (<\/em>B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025<\/em><\/a>). October 2024.<\/em><\/p>\n\n\n\n

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A 42% of businesses are using AI to reduce costs.<\/strong><\/p>\n\n\n\n

Source: Influencer Marketing Hub (<\/em>Top 51 AI Marketing Statistics for 2024<\/em><\/a>). October 2024.<\/em><\/p>\n\n\n\n

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A 74% of marketers believe that most people will use AI in the workplace by 2030.<\/strong>Source: Hubspot (<\/em>How AI Is Driving Personal Productivity and Business Growth<\/em><\/a>). September 2024<\/em><\/p>\n\n\n\n

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A 97% of business owners believe ChatGPT will help their business<\/strong><\/p>\n\n\n\n

Source: Forbes (<\/em>22 Top AI Statistics And Trends In 2024<\/em><\/a>). October 2024<\/em><\/p>\n\n\n\n

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34% of marketers reported improvements in their marketing outcomes due to AI<\/strong><\/p>\n\n\n\n

Source: Influencer Marketing Hub (<\/em>AI Marketing Benchmark Report<\/em><\/a>). <\/strong>January 2025<\/em><\/p>\n\n\n\n

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51% of marketers are optimistic about how AI will enhance their marketing efforts<\/strong><\/p>\n\n\n\n

Source: Influencer Marketing Hub (<\/em>AI Marketing Benchmark Report<\/em><\/a>). <\/strong>January 2025<\/em><\/p>\n\n\n\n

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86% of marketers report that AI saves them 1+ hours a day by streamlining creative tasks<\/strong><\/p>\n\n\n\n

Source: Hubspot (<\/em>2024 AI Trends for Marketers<\/em><\/a>). December 2024<\/em><\/p>\n\n\n\n

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25% of marketers plan to leverage using AI to turn text into multi-modal campaigns<\/strong><\/p>\n\n\n\n

Source: Hubspot (<\/em>2025 State of Marketing from HubSpot<\/em><\/a>). January 2025<\/em><\/p>\n<\/div>\n\n\n\n

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Content marketing has become vital to the digital marketing strategies of an 80% of surveyed leaders<\/strong><\/strong>.<\/p>\n\n\n\n

Source: Deloitte<\/em> (Deloitte Digital’s latest research forecasts generative AI\u2019s transformation of content marketing<\/em><\/a>). October 2023.<\/em><\/p>\n\n\n\n

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A 71% of marketers say generative AI will allow them to focus on more strategic work<\/strong><\/p>\n\n\n\n

Source: Salesforce (<\/em>New Research: 60% of Marketers Say Generative AI will Transform Their Role, But Worry About Accuracy<\/em><\/a>). June 2023<\/em>.<\/p>\n\n\n\n

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A 58% of marketers plan on increasing their investments in AI in 2024 <\/strong><\/p>\n\n\n\n

Source: Hubspot (<\/em>The state of marketing 2024<\/em><\/a>). April 2024<\/em>.<\/p>\n\n\n\n

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A 26% of B2B marketers applying chatbots in their activities had a 10-20% increase in leads<\/strong><\/p>\n\n\n\n

Source: Statista (<\/em>Effect of chatbot usage on B2B lead generation in the U.S. 2022<\/em><\/a>). February 2024.<\/em><\/p>\n\n\n\n

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An 88% of B2B marketers think their marketing organisation must increase use of AI to meet customer expectations and stay competitive.<\/strong><\/p>\n\n\n\n

Source: Mailchimp (<\/em>Intuit Mailchimp Finds Vast Majority of SMB Marketers Are Bought Into Artificial Intelligence<\/em><\/a>). February 2024.<\/em><\/p>\n\n\n\n

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A 55% of B2B commercial leaders think that AI will have a significant impact on Marketing optimisation (A\/B testing, SEO strategies).<\/strong><\/p>\n\n\n\n

Source: McKinsey&Company (<\/em>AI-powered marketing and sales reach new heights with generative AI<\/em><\/a>). May 2023.<\/em><\/p>\n\n\n\n

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A 89% of AI decision-makers say their organisation is working or exploring the use of generative AI.<\/strong><\/p>\n\n\n\n

Source: Forrester (<\/em>Generative AI Trends For Business: Why, When, And Where To Begin<\/em><\/a>). July 2023.<\/em><\/p>\n\n\n\n

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A 61<\/strong>% <\/strong>of businesses h<\/strong>ave <\/strong>u<\/strong>sed AI in <\/strong>t<\/strong>heir <\/strong>m<\/strong>arketing <\/strong>o<\/strong>perations<\/strong>.<\/strong><\/strong><\/p>\n\n\n\n

Source: Influencer Marketing Hub (<\/em>Artificial Intelligence (AI) Marketing Benchmark Report: 2023<\/em><\/a>). January 2024.<\/em><\/p>\n\n\n\n

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More than 60% plan to use AI in their influencer campaigns<\/strong><\/p>\n\n\n\n

Source: Influencer Marketing Hub (<\/em>Artificial Intelligence (AI) Marketing Benchmark Report: 2023<\/em><\/a>). January 2024.<\/em><\/p>\n\n\n\n

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A 67% of marketers believe that increasing marketing automation is critical for acquiring and retaining customers.<\/strong><\/p>\n\n\n\n

Source: Mailchimp (<\/em>Intuit Mailchimp Finds Vast Majority of SMB Marketers Are Bought Into Artificial Intelligence<\/em><\/a>). February 2024.<\/em><\/p>\n\n\n\n

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A 80% of B2B sales interactions will use digital technology to boost productivity and enhance customer experience.<\/strong><\/p>\n\n\n\n

Source: Gartner (<\/em>Gartner Identifies Top Sales Technologies to Boost Buyer Engagement<\/em><\/a>). May 2023.<\/em><\/p>\n\n\n\n

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A 84% of B2B sales marketers said that AI helped increase sales by enhancing and speeding up customer interactions.<\/strong><\/p>\n\n\n\n

Source: Salesforce (<\/em>Top Generative AI Statistics for 2024<\/em><\/a>). September 2023.<\/em><\/p>\n\n\n\n

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B2B companies using AI have got a 30% increase in marketing ROI.<\/strong><\/p>\n\n\n\n

Source: McKinsey&Company (<\/em>How generative AI can boost consumer marketing<\/em><\/a>). December 2023.<\/em><\/p>\n\n\n\n

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A 98% of marketers already use AI in some way. <\/strong><\/p>\n\n\n\n

Source: Marketing AI Institute (<\/em>2023 State of Marketing AI Report<\/em><\/a>). May 2023.<\/em><\/p>\n\n\n\n

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83% of marketers say generative AI helps them create significative content.<\/strong><\/p>\n\n\n\n

Source: Hootsuite (<\/em>Social Media Trends 2025<\/em><\/a>). July 2024<\/em><\/p>\n\n\n\n

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A 35% of B2B marketers include implementing AI as one of their key priorities in 2024.<\/strong><\/p>\n\n\n\n

Source: Semrush (<\/em>89 B2B Marketing Statistics You Need to Know in 2024<\/em><\/a>). October 2024<\/em><\/p>\n\n\n\n

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A 67% of B2B marketers have a medium level of trust in generative AI\u2019s outputs, while a 28% say they have a low level of trust.<\/strong><\/p>\n\n\n\n

Source: CMI (<\/em>B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025<\/em><\/a>). October 2024.<\/em><\/p>\n\n\n\n

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A 69% of marketers have incorporated AI into their marketing strategies, while 71% believe AI can perform marketing tasks better than humans.<\/strong><\/p>\n\n\n\n

Source: Influencer Marketing Hub (<\/em>Top 51 AI Marketing Statistics for 2024<\/em><\/a>). October 2024.<\/em><\/p>\n\n\n\n

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A 55% of marketing leaders say AI has helped their teams become more productive.<\/strong><\/p>\n\n\n\n

Source: Hubspot (<\/em>How AI Is Driving Personal Productivity and Business Growth<\/em><\/a>). September 2024.<\/em><\/p>\n\n\n\n

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A 74% of marketers say that AI helped them to generate demand\/leads. <\/strong><\/p>\n\n\n\n

Source: CMI (<\/em>B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025<\/em><\/a>). October 2024.<\/em><\/p>\n\n\n\n

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68% of marketers say AI has helped  grow their careers<\/strong><\/p>\n\n\n\n

Source: Hubspot (<\/em>2024 AI Trends for Marketers<\/em><\/a>). December 2024<\/em><\/p>\n\n\n\n

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75% of marketers say they use AI to reduce manual task time<\/strong><\/p>\n\n\n\n

Source: Hubspot (<\/em>2024 AI Trends for Marketers<\/em><\/a>). December 2024<\/em><\/p>\n\n\n\n

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47% of B2B marketers have a clear understanding of how to use AI in their marketing strategy<\/strong><\/p>\n\n\n\n

Source: Hubspot (<\/em>2025 State of Marketing from HubSpot<\/em><\/a>). January 2025<\/em><\/p>\n\n\n\n

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34% of marketers use generative AI for market research, while 43% of them use it to content creation or 27% to brainstorm content ideas<\/strong><\/p>\n\n\n\n

Source: Hubspot (<\/em>2025 State of Marketing from HubSpot<\/em><\/a>). January 2025<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Behaviours<\/h2>\n\n\n\n
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An 80% of B2B CEOs believe that empathy is key to success<\/strong>.<\/p>\nSource: Deloitte (Close the expectation gap with your B2B customers<\/a>). January 2021
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A 68% of B2B buyers prefer to do individual research online than involving with a sales rep.<\/strong><\/p>\nSource: Deloitte (Close the expectation gap with your B2B customers)<\/a>. January 2021<\/cite><\/blockquote>\n\n\n\n

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An 84% of B2B buyers say it takes too long to get information back from the supplier.<\/strong><\/p>\nSource: Deloitte (Customer Experience enters the B2B battlefield<\/a>). 2021<\/cite><\/blockquote>\n\n\n\n

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Over 70% of the B2B decision makers prefer remote human interactions or digital self-service.<\/strong><\/p>\nSource: Harvard Business Review (The New Rules of B2B Lead Generation<\/a>). June 2021<\/cite><\/blockquote>\n\n\n\n

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A 61% of B2B customers prefer to be taught how to solve a problem than directly solving it for them. <\/strong><\/p>\nSource: Harvard Business Review (What Do Your B2B Customers Really Want?<\/a>). March 2023<\/cite><\/blockquote>\n\n\n\n

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An 82% of B2B decision makers will opt for another supplier if a performance guarantee is not offered<\/strong>.<\/p>\nSource: Harvard Business Review (How B2B Businesses Can Get Omnichannel Sales Right<\/a>). January 2022<\/cite><\/blockquote>\n\n\n\n

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A 56% of B2B buyers expect offers to be personalised<\/strong>.<\/p>\nSource: Salesforce (Salesforce State of the Connected Customer Report<\/a>). 2022<\/cite><\/blockquote>\n\n\n\n

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A 71% of the B2B buyers say that most sales interactions feel transactional<\/strong>.<\/p>\nSource: Salesforce (Salesforce State of the Connected Customer Report<\/a>). 2022<\/cite><\/blockquote>\n\n\n\n

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An 81% of B2B buyers would pay more for better e-commerce platforms.<\/strong><\/p>\nSource: Statista (Share of B2B buyers who would pay more for better supplier e-commerce 2019-2022<\/a>). 2022<\/cite><\/blockquote>\n\n\n\n

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82% of sales reps say they have had to adapt quickly to new ways of selling.<\/strong><\/p>\nSource: Salesforce (State of Sales Report<\/a>). 2022<\/cite><\/blockquote>\n\n\n\n

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Customers want an always-on, personalised, omnichannel experience.<\/strong><\/p>\nSource: McKinsey (The new B2B growth equation<\/a>). February 2022<\/cite><\/blockquote>\n\n\n\n

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B2B buyers roughly use one-third of traditional interactions, one-third of remote human interactions and one-third of digital self-service.<\/strong><\/p>\nSource: McKinsey (The new B2B growth equation<\/a>). February 2022S<\/cite><\/blockquote>\n\n\n\n

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39% of B2B buyers want self-serve options.<\/strong><\/p>\nSource: Statista (Global B2B vendors preferred self-serve methods with other B2B companies 2020<\/a>). 2020
<\/cite><\/blockquote>\n\n\n\n

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A 78% of buyers expect tailored solutions for their unique business needs<\/strong><\/p>\n\n\n\n

Source: Deloitte (<\/em>Drive strong relationships and revenues through the new B2B<\/em><\/a>). May 2023<\/em><\/strong><\/p>\n\n\n\n

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A 90% of B2B decision makers believe thought leadership is important<\/strong><\/p>\n\n\n\n

Source: LinkedIn Marketing Solutions (<\/em>Brand awareness<\/em><\/a>). September 2024<\/em><\/p>\n\n\n\n

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A 95% of buyers anticipate using genAI to support their decision and purchase process in the next year<\/strong><\/p>\n\n\n\n

Source: Forrester (<\/em>To Master B2B Buying Mayhem, Providers Must Prioritize Buyers\u2019 Needs<\/em><\/a>). December 2024<\/em><\/p>\n\n\n\n

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An 80% of B2B sales interactions between suppliers and buyers will adopt digital channels by 2025<\/strong><\/p>\n\n\n\n

Source: Gartner (<\/em>The Future of Sales: Digital-First Sales Transformation Strategies<\/em><\/a>). December 2024<\/em><\/p>\n<\/div>\n\n\n\n

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An 84% of B2B leaders say that they have become more empathetic with customers after the pandemic.<\/strong><\/p>\nSource: Deloitte (Close the expectation gap with your B2B customers)<\/a>. January 2021<\/cite><\/blockquote>\n\n\n\n

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An 84% of B2B buyers find very important to have an easy access to technical content.<\/strong><\/p>\nSource: Deloitte (Customer Experience enters the B2B battlefield<\/a>). 2021<\/cite><\/blockquote>\n\n\n\n

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An 83% of B2B buyers prefer ordering or paying through digital commerce.<\/strong><\/p>\nSource: Gartner (Gartner Sales Survey finds 83% of B2B Buyers Prefer Ordering or Paying Through Digital Commerce<\/a>) June 2022.<\/cite><\/blockquote>\n\n\n\n

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A 58% of B2B customers prefer the opportunity to have a selection than having a problem solved with a single solution.<\/strong><\/p>\nSource: Harvard Business Review (What Do Your B2B Customers Really Want?<\/a>). March 2023<\/cite><\/blockquote>\n\n\n\n

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From 2016 to 2021 the number of channels B2B buyers use has doubled to 10.<\/strong><\/p>\nSource: Harvard Business Review (How B2B Businesses Can Get Omnichannel Sales Right<\/a>). January 2022<\/cite><\/blockquote>\n\n\n\n

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An 85% of B2B buyers believe that engagement has the same importance as product quality.<\/strong><\/p>\nSource: Salesforce (Salesforce State of the Connected Customer Report<\/a>). 2022<\/cite><\/blockquote>\n\n\n\n

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An 87% of B2B buyers state that they would pay a premium to a supplier for an excellent ecommerce portal<\/strong>.<\/p>\nSource: Avionos 2021 B2B Buyer Report<\/a><\/cite><\/blockquote>\n\n\n\n

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A 73% of B2B customers expect companies to understand their unique needs and expectations<\/strong>.<\/p>\nSource: Salesforce (Salesforce Report: Nearly 90% of Buyers Say Experience a Company Provides Matters as Much as Products or Services<\/a>). May 2022<\/cite><\/blockquote>\n\n\n\n

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A 68% B2B buyers claim that showing how to solve a problem and the possibilities behind a purchase decision was an influencing factor<\/strong>.<\/p>\nSource: Statista (B2B buyers\u2019 purchase decision influencers worldwide 2021<\/a>). 2021 <\/cite><\/blockquote>\n\n\n\n

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82% of top performers say they “always” perform research before reaching out to prospects.<\/strong><\/p>\nSource: LinkedIn (State of Sales Report<\/a>). 2022<\/cite><\/blockquote>\n\n\n\n

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55% of sales leaders recognise that driving B2B revenue growth will require significant team reskilling.<\/strong><\/p>\nSource: McKinsey (Building next-generation B2B sales capabilities<\/a>). March 2022<\/cite><\/blockquote>\n\n\n\n

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95% of buyers are out of the market right now. <\/strong><\/p>\nSource: The B2B Institute (Advertising effectiveness and the 95-5 rule: most B2B buyers are not n the market right now<\/a>). 2022<\/cite><\/blockquote>\n\n\n\n

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A 74% of buyers wish customized experiences based on their interactions<\/strong><\/p>\n\n\n\n

Source: Deloitte (<\/em>Drive strong relationships and revenues through the new B2B<\/em><\/a>). May 2023<\/em><\/strong><\/p>\n\n\n\n

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A 79% of would-be buyers say that thought leadership is important to decide which providers they want to learn more about<\/strong><\/p>\n\n\n\n

Source: LinkedIn Marketing Solutions (<\/em>Brand awareness<\/em><\/a>). September 2024<\/em><\/p>\n\n\n\n

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A 69% of the purchase process happens before B2B buyers engage with sellers<\/strong><\/p>\n\n\n\n

Source: 6sense (<\/em>The 2024 B2B Buyer Experience Report<\/em><\/a>). December 2024<\/em><\/p>\n\n\n\n

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A 61% of B2B marketers expect their organizations’ investment in video to increase in 2025<\/strong><\/p>\n\n\n\n

Source: Content Marketing Institute (<\/em>57+ Content Marketing Statistics To Help You Succeed in 2025<\/em><\/a>). December 2024.<\/em><\/p>\n<\/div>\n\n\n\n

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A 56% of B2B buyers say that they would discontinue doing business with sellers who don’t meet face to face after the sale.<\/strong><\/p>\nSource: Deloitte (Close the expectation gap with your B2B customers)<\/a>. January 2021<\/cite><\/blockquote>\n\n\n\n

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An 86% of B2B buyers claim that the supplier doesn’t resolve issues fast enough.<\/strong><\/p>\nSource: Deloitte (Customer Experience enters the B2B battlefield<\/a>). 2021<\/cite><\/blockquote>\n\n\n\n

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By 2026, 65% of B2B sales organizations will transition from intuition-based to data-driven. <\/strong><\/p>\nSource: Gartner (Gartner Sales Survey Finds 83% of B2B Buyers Prefer Ordering or Paying Through Digital Commerce<\/a>). January 2023<\/cite><\/blockquote>\n\n\n\n

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A 74% of B2B customers prefer having a problem solved by human connections than with a chatbot although it takes more time.<\/strong><\/p>\nSource: Harvard Business Review (What Do Your B2B Customers Really Want?<\/a>). March 2023<\/cite><\/blockquote>\n\n\n\n

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A 94% of B2B buyers (US) say that the new omnichannel model is as effective as (or more effective than) the previous sales model<\/strong>.<\/p>\nSource: Harvard Business Review (How B2B Businesses Can Get Omnichannel Sales Right<\/a>). January 2022<\/cite><\/blockquote>\n\n\n\n

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A 68% of B2B customers trust the companies to tell the truth<\/strong>.<\/p>\nSource: Salesforce (Salesforce State of the Connected Customer Report<\/a>). 2022<\/cite><\/blockquote>\n\n\n\n

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A 90% of the B2B buyers would go to a competitor if a supplier’s digital channel fails to keep up with their needs<\/strong>.<\/p>\nSource: Avionos 2021 B2B Buyer Report<\/a><\/cite><\/blockquote>\n\n\n\n

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B2B sellers credit 40% of the revenue to digital channels.<\/strong><\/p>\nSource: Salesforce (State of Commerce Report<\/a>). 2022<\/cite><\/blockquote>\n\n\n\n

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A 95% of video marketers say that they feel they increase the understanding of a product or service by using video<\/strong><\/p>\nSource: Wyzowl (State of Video Marketing 2020<\/a>). 2020<\/cite><\/blockquote>\n\n\n\n

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\n

B2B decision-makers use more channels (10) than ever to interact with suppliers.<\/strong><\/p>\nSource: McKinsey (The future of B2B sales is hybrid<\/a>). April 2022<\/cite><\/blockquote>\n\n\n\n

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87% of business buyers expect sales reps to act as trusted advisors.<\/strong><\/p>\nSource: Salesforce (Salesforce State of the Connected Customer Report<\/a>). 2022<\/cite><\/blockquote>\n\n\n\n

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50% of UK buyers say working remotely has made buying more accessible.<\/strong><\/p>\nSource: LinkedIn (State of Sales Report 2022<\/a>). 2022<\/cite><\/blockquote>\n\n\n\n

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A 63% of buyers expect a tailored and individual customer journey<\/strong><\/p>\n\n\n\n

Source: Deloitte (<\/em>Drive strong relationships and revenues through the new B2B<\/em><\/a>). May 2023<\/em><\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n

More than 50% of younger buyers will rely on external sources to take buying decisions in 2025<\/strong><\/p>\n\n\n\n

Source: Forrester (<\/em>Forrester\u2019s B2B Marketing & Sales Predictions 2025<\/em><\/a>). October 2024<\/em><\/p>\n\n\n\n

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A 72% of buyers hire consultants or analyst to help them with their purchasing decision\u00a0<\/strong><\/p>\n\n\n\n

Source: 6sense (<\/em>The 2024 B2B Buyer Experience Report<\/em><\/a>). December 2024<\/em><\/p>\n\n\n\n

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A 40% of B2B marketers anticipate increased investment in paid advertising<\/strong><\/p>\n\n\n\n

Source: Content Marketing Institute (<\/em>57+ Content Marketing Statistics To Help You Succeed in 2025<\/em><\/a>). December 2024.<\/em><\/p>\n\n\n\n

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An 85% of buyers establish purchase requirements before contacting sales.<\/strong><\/p>\n\n\n\n

Source: 6sense (<\/em>The 2024 B2B Buyer Experience Report<\/em><\/a>). December 2024<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Buyer Journey<\/h2>\n\n\n\n
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A 53% of marketers say that webinars is the ToFu format that generated the most high-quality leads<\/strong>.<\/p>\nSource: Hubspot (State of Marketing Report 2023<\/a>). 2023<\/cite><\/blockquote>\n\n\n\n

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Only a 17% of the time considering a purchase (B2B buyer) is spent with potential suppliers<\/strong>.<\/p>\nSource: Gartner (The B2B Buying Journey Report<\/a>). 2020<\/cite><\/blockquote>\n\n\n\n

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By 2025, an 80% of B2B sales interactions will occur via digital channels<\/strong>.<\/p>\nSource: Gartner (Future of Sales Research Report<\/a>). 2020<\/cite><\/blockquote>\n\n\n\n

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43% of B2B buyers agree to prefer a rep-free buying experience<\/strong>.<\/p>\nSource: Harvard Business Review (Traditional B2B Sales and Marketing Are Becoming Obsolete<\/a>). February 2022

<\/cite><\/blockquote>\n\n\n\n

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A 72% of B2B buyers start their journey online.<\/strong><\/p>\nSource: Salesforce (5 Emerging Business Commerce Trends That Could Impact Your Business<\/a>). August 2022
<\/a><\/cite><\/blockquote>\n\n\n\n

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79% of B2B marketing professionals report use registration forms on their websites as the most effective tactic to gain prospect and customer data.<\/strong><\/p>\nSource: Statista (Leading B2B tactics to acquire prospect and customer data worldwide 2022<\/a>). January 2022<\/cite><\/blockquote>\n\n\n\n

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40% of B2B marketers in US say that a lack of internal expertise is the main challenge in executing an account-based marketing strategy<\/strong>.<\/p>\nSource: Statista (Leading B2B account-based marketing challenges in the U.S. 2022<\/a>). February 2022

<\/cite><\/blockquote>\n\n\n\n

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71% of buyers are now Millennials or Gen Zers (born after 1980) <\/strong><\/p>\n\n\n\n

Source: Forrester (<\/em>Younger Generations Are Shaking Up B2B Buying<\/em><\/a>). March 2024<\/em><\/p>\n\n\n\n

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86% of B2B purchases stall during the buying process<\/strong><\/p>\n\n\n\n

Source: Forrester (<\/em>To Master B2B Buying Mayhem, Providers Must Prioritize Buyers\u2019 Needs<\/em><\/a>). December 2024<\/em><\/p>\n<\/div>\n\n\n\n

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\n

A 53% of marketers say that email has been the most effective channel for early-stage generation<\/strong>.<\/p>\nSource: Forrester (The New Digital Sales Experience Manifesto<\/a>). March 2022<\/cite><\/blockquote>\n\n\n\n

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Only a 24% of the B2B buyers that completed sales rep-led purchases achieved a high quality deal<\/strong>.<\/p>\nSource: Gartner (Gartner Sales Survey Finds 83% of B2B Buyers Prefer Ordering or Paying Through Digital Commerce<\/a>). 2022
<\/cite><\/blockquote>\n\n\n\n

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An 82% of B2B brands are active on social media and try to reach and engage with potential buyers with these platforms<\/strong>.<\/p>\nSource: Gartner (Top 5 Emerging B2B Software Marketing Trends for 2022<\/a>). January 2022<\/cite><\/blockquote>\n\n\n\n

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Over a 50% of B2B companies in the US conduct extensive primary research to better understand customer decision journeys<\/strong>.<\/p>\nSource: Harvard Business Review<\/em> (How B2B Businesses Can Get Omnichannel Sales Right<\/a>). January 2022

<\/cite><\/blockquote>\n\n\n\n

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42% of B2B marketers are planning to adopt influencer marketing in 2024<\/strong>.<\/p>\nSource: Statista (Marketing channels B2B businesses are planning to adopt worldwide 2022<\/a>). 2023
<\/cite><\/blockquote>\n\n\n\n

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27% of B2B marketing decision makers consider informing buyers about the company’s products and services the most important point of marketing and sales online<\/strong>.<\/p>\nSource: Statista (Leading online messaging goals for B2B marketing professionals in the U.S. 2022<\/a>). June 2021 – May 2022
<\/cite><\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

59% of B2B tech buyers are Millennials and 30% of them are lead buyers in their companies<\/strong><\/p>\n\n\n\n

Source: Forrester (<\/em>Younger Generations Are Shaking Up B2B Buying<\/em><\/a>). March 2024<\/em><\/p>\n\n\n\n

<\/div>\n\n\n\n

95% of buyers anticipate using genAI to support their decision and purchase process in the next year<\/strong><\/p>\n\n\n\n

Source: Forrester (<\/em>To Master B2B Buying Mayhem, Providers Must Prioritize Buyers\u2019 Needs<\/em><\/a>). December 2024<\/em><\/p>\n<\/div>\n\n\n\n

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Only 5% of the buyer’s journey is spent with a salesperson<\/strong>.<\/p>\nSource: Gartner (The B2B Buying Journey Report<\/a>). 2020<\/cite><\/blockquote>\n\n\n\n

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A 65% of the B2B buyers that self-navigated the purchase process achieved a high quality deal<\/strong>.<\/p>\nSource: Gartner (Gartner Sales Survey Finds 83% of B2B Buyers Prefer Ordering or Paying Through Digital Commerce<\/a>). 2022<\/cite><\/blockquote>\n\n\n\n

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\n

By 2027, more than a 50% of companies will use industry cloud platforms to accelerate their business initiatives<\/strong>.<\/p>\nSource: Gartner (3 B2B Software Marketing Trends You Must Know in 2023<\/a>). January 2023<\/cite><\/blockquote>\n\n\n\n

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\n

A 68% of marketers stated that paid advertising is very important or extremely important to their overall marketing strategy<\/strong>.<\/p>\nSource: Hubspot (The State of Marketing Report 2023<\/a>). 2023<\/em><\/cite><\/blockquote>\n\n\n\n

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25% of the B2B marketers are planning on using in-person events for influencer marketing in the near future.<\/strong><\/p>\nSource: Statista (Marketing channels B2B businesses are planning to adopt worldwide 2022<\/a>). 2023<\/cite><\/blockquote>\n\n\n\n

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33% of B2B marketing companies place content development the leading B2B marketing strategy<\/strong>.<\/p>\nSource: Statista (Top areas of marketing expenses among B2B companies worldwide 2021<\/a>). 2021<\/cite><\/blockquote>\n\n\n\n

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80% of CX leaders attribute increased customer lifetime value to their mature B2B CX strategy<\/strong><\/p>\n\n\n\n

Source: Deloitte (<\/em>Going Digital in the new era of B2B<\/em><\/a>). May 2023<\/em><\/strong><\/p>\n\n\n\n

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A 52% of large B2B transactions (US$1M) will be through digital self-serve channels<\/strong><\/p>\n\n\n\n

Source: Forrester (<\/em>Forrester\u2019s B2B Marketing & Sales Predictions 2025<\/em><\/a>). October 2024<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Social Media<\/h2>\n\n\n\n
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A 96% of B2B content marketers use LinkedIn for organic social marketing.<\/strong><\/p>\nSource: Content Marketing Institute (2021 B2B Content Marketing: What Now?). 2020
<\/a><\/cite><\/blockquote>\n\n\n\n

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A 16.2% of LinkedIn users log in daily<\/strong>.<\/p>\nSource: LinkedIn (28 LinkedIn Stats You Need TO Know in 2023<\/a>). May 2023<\/cite><\/blockquote>\n\n\n\n

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A 40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads<\/strong>.<\/p>\nSource: LinkedIn (28 LinkedIn Stats You Need TO Know in 2023<\/a>). May 2023<\/cite><\/blockquote>\n\n\n\n

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78% of B2B marketers use LinkedIn for paid content promotion<\/strong>.<\/p>\nSource: Statista (Top social media platforms used for B2B content marketing worldwide 2022<\/a>). July 2022
<\/cite><\/blockquote>\n\n\n\n

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\n

Every second, three people create a LinkedIn account<\/strong>.<\/p>\nSource: LinkedIn (28 LinkedIn Stats You Need TO Know in 2023<\/a>). May 2023<\/cite><\/blockquote>\n\n\n\n

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LinkedIn has over 1 billion registered users from 200 countries and regions worldwide<\/strong><\/p>\n\n\n\n

Source: LinkedIn Pressroom (<\/em>LinkedIn News<\/em><\/a>). May 2024 <\/em><\/p>\n\n\n\n

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A 96% of B2B marketers use LinkedIn for organic social marketing<\/strong><\/p>\n\n\n\n

Source: LinkedIn Ads (<\/em>Now Is the Time to Make LinkedIn a Strategic Priority. Here\u2019s Why<\/em><\/a>). May 2024<\/em><\/p>\n\n\n\n

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An 80% of people on LinkedIn drive business decisions<\/strong><\/p>\n\n\n\n

Source: LinkedIn Marketing Solutions (<\/em>Reach an audience of 1 billion+ business professionals<\/em><\/a>). June 2024<\/em><\/p>\n\n\n\n

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LinkedIn is the #1 most trusted platform by brands<\/strong><\/p>\n\n\n\n

Source: Hootsuite (<\/em>Social Media Trends 2025<\/em><\/a>). July 2024<\/em><\/p>\n\n\n\n

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A 78% of businesses that use social selling outperform those that don\u2019t<\/strong><\/p>\n\n\n\n

Source: LinkedIn Sales Solutions (<\/em>Social Selling: Definition, Benefits & Tips for Sales Leaders<\/em><\/a>). September 2024<\/em><\/p>\n\n\n\n

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An 89% of B2B marketers are already using LinkedIn to generate leads<\/strong><\/p>\n\n\n\n

Source: LinkedIn Sales Solutions (<\/em>Social Selling: Definition, Benefits & Tips for Sales Leaders<\/em><\/a>). September 2024<\/em><\/p>\n\n\n\n

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A 59% say their company is making more sales through social media this year<\/strong><\/p>\n\n\n\n

Source: Hubspot (<\/em>Top Trends & Data from 500+ Social Commerce Pros<\/em><\/a>). October 2024<\/em><\/p>\n\n\n\n

<\/div>\n\n\n\n

An 86% of B2B marketers use LinkedIn for marketing purposes: the most used platform in the B2B sector<\/strong><\/p>\n\n\n\n

Source: Statista (<\/em>Most used social media platforms among B2C and B2B marketers worldwide 2024<\/em><\/a>). December 2024<\/em><\/p>\n\n\n\n

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A 14% of B2B marketers say that the social platform in which they will invest the most in 2025 is LinkedIn<\/strong><\/p>\n\n\n\n

Source: Hubspot (<\/em>2025 State of Marketing from HubSpot<\/em><\/a>). January 2025<\/em><\/p>\n<\/div>\n\n\n\n

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\n

LinkedIn has more than 940 million members<\/strong>.<\/p>\nSource: LinkedIn (28 LinkedIn Stats You Need TO Know in 2023<\/a>). May 2023
<\/a><\/cite><\/blockquote>\n\n\n\n

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LinkedIn marketers see up to a 2x higher conversion rates on LinkedIn advertising<\/strong>.<\/p>\nSource: LinkedIn (28 LinkedIn Stats You Need TO Know in 2023<\/a>). May 2023<\/cite><\/blockquote>\n\n\n\n

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An 80% of LinkedIn members drive business decisions<\/strong>.<\/p>\nSource: Hubspot (The State of Marketing Report 2023<\/a>). 2023<\/cite><\/blockquote>\n\n\n\n

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56% of B2B marketers use Facebook for paid content promotion<\/strong>.<\/p>\nSource: Statista (Top social media platforms used for B2B content marketing worldwide 2022<\/a>). July 2022<\/cite><\/blockquote>\n\n\n\n

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LinkedIn premium subscriptions are up 55% year-over-year<\/strong><\/p>\n\n\n\n

Source: Hootsuite (<\/em>51 LinkedIn Statistics You Need to Know in 2024<\/em><\/a>). February 2024<\/em><\/p>\n\n\n\n

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LinkedIn has more than 67 million companies listed <\/strong><\/p>\n\n\n\n

Source: LinkedIn Pressroom (<\/em>LinkedIn News<\/em><\/a>). May 2024 <\/em><\/p>\n\n\n\n

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An 80% of B2B marketers use LinkedIn ads<\/strong><\/p>\n\n\n\n

Source: LinkedIn Ads (<\/em>Now Is the Time to Make LinkedIn a Strategic Priority. Here\u2019s Why<\/em><\/a>). May 2024<\/em><\/p>\n\n\n\n

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LinkedIn was rated the #1 platform for B2B lead generation<\/strong><\/p>\n\n\n\n

Source: LinkedIn Marketing Solutions (<\/em>Reach an audience of 1 billion+ business professionals<\/em><\/a>). June 2024<\/em><\/p>\n\n\n\n

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Marketers see up to 200% higher conversion rates on LinkedIn<\/strong><\/p>\n\n\n\n

Source: Hootsuite (<\/em>Social Media Trends 2025<\/em><\/a>). July 2024<\/em><\/p>\n\n\n\n

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A 62% of B2B marketers say LinkedIn generates leads 200% more than the next-best performing social platform<\/strong><\/p>\n\n\n\n

Source: LinkedIn Sales Solutions (<\/em>Social Selling: Definition, Benefits & Tips for Sales Leaders<\/em><\/a>). September 2024<\/em><\/p>\n\n\n\n

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A 50% of B2B buyers use LinkedIn as a trusted source<\/strong><\/p>\n\n\n\n

Source: LinkedIn Sales Solutions (<\/em>Social Selling: Definition, Benefits & Tips for Sales Leaders<\/em><\/a>). September 2024<\/em><\/p>\n\n\n\n

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A 50% of social sellers consider audience targeting as a key benefit of social selling<\/strong><\/p>\n\n\n\n

Source: Hubspot (<\/em>Top Trends & Data from 500+ Social Commerce Pros<\/em><\/a>). October 2024<\/em><\/p>\n\n\n\n

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A 44% of B2B marketers identify LinkedIn as the most important social media <\/strong><\/p>\n\n\n\n

Source: Statista (<\/em>Most important social media platforms according to B2C & B2B marketers worldwide 2024<\/em><\/a>). December 2024<\/em><\/p>\n\n\n\n

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A 39.5% of marketers say that social media is the most effective channel for B2B marketing<\/strong><\/p>\n\n\n\n

Source: Influencer Marketing Hub (<\/em>Digital Marketing Benchmark Report 2024<\/em><\/a>). December 2024.<\/em><\/p>\n<\/div>\n\n\n\n

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Almost 60% of LinkedIn members are between 25 and 34 years old<\/strong><\/strong>.<\/p>\nSource: LinkedIn (28 LinkedIn Stats You Need TO Know in 2023<\/a>). May 2023<\/cite><\/blockquote>\n\n\n\n

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A 77% of content marketers say LinkedIn has the best organic results<\/strong>.<\/p>\nSource: LinkedIn (28 LinkedIn Stats You Need TO Know in 2023<\/a>). May 2023<\/cite><\/blockquote>\n\n\n\n

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A 77% of B2B content marketers believe that LinkedIn produces the best results<\/strong>.<\/p>\nSource: Content Marketing Institute, Marketing Profs and ON24 (12th Annual B2B Content Marketing<\/a>). 2022<\/cite><\/blockquote>\n\n\n\n

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Nearly a 50% of B2B marketers consider LinkedIn “very effective” or “extremely” effective in reaching marketing goals.<\/strong><\/p>\nSource: Statista (LinkedIn’s effectiveness for B2B marketers worldwide 2022<\/a>). 2022
<\/em><\/cite><\/blockquote>\n\n\n\n

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Over 70% of marketers consider LinkedIn a reliable source<\/strong><\/p>\n\n\n\n

Source: Hubspot (<\/em>Social Media Trends 2024<\/em><\/a>). March 2024 <\/em><\/p>\n\n\n\n

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More than 13.000 LinkedIn connections are made per minute<\/strong><\/p>\n\n\n\n

Source: LinkedIn Pressroom (<\/em>LinkedIn News<\/em><\/a>). May 2024 <\/em><\/p>\n\n\n\n

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A 40% of B2B marketers say LinkedIn is the most effective channel for driving high-quality leads<\/strong><\/p>\n\n\n\n

Source: LinkedIn Marketing Solutions (<\/em>Reach an audience of 1 billion+ business professionals<\/em><\/a>). June 2024<\/em><\/p>\n\n\n\n

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Brands have seen a 33% increase in purchase intent from ad exposure on LinkedIn<\/strong><\/p>\n\n\n\n

Source: LinkedIn Marketing Solutions (<\/em>Reach an audience of 1 billion+ business professionals<\/em><\/a>). June 2024<\/em><\/p>\n\n\n\n

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A 97% of B2B marketers utilise LinkedIn for their content marketing efforts<\/strong><\/p>\n\n\n\n

Source: LinkedIn Marketing Solutions (<\/em>Brand awareness<\/em><\/a>). September 2024<\/em><\/p>\n\n\n\n

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An 87% of sellers say that social selling has been effective for their business this year<\/strong><\/p>\n\n\n\n

Source: Hubspot (<\/em>Top Trends & Data from 500+ Social Commerce Pros<\/em><\/a>). October 2024<\/em><\/p>\n\n\n\n

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A 59% of marketers are already using AI in their jobs while 61% expect greater impacts in the next five years<\/strong><\/p>\n\n\n\n

Source: LinkedIn (<\/em>B2B Marketing Benchmark<\/em><\/a>). October 2024<\/em><\/p>\n\n\n\n

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A 52% of marketers predict a significant increase of social media in next 2-3 years. <\/strong><\/p>\n\n\n\n

Source: Influencer Marketing Hub (<\/em>Digital Marketing Benchmark Report 2024<\/em><\/a>). December 2024.<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Strategies<\/h2>\n\n\n\n
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A 62% of B2B companies feel that their ROI falls short of expectations<\/strong>.<\/p>\nSource: Bain & Company (The Sales Playbook of Successful B2B teams<\/a>). August 2021<\/cite><\/blockquote>\n\n\n\n

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A 30% of the budget of marketing teams is spent on content creation to fulfil a variety of engagement initiatives.<\/strong><\/p>\nSource: Gartner (Marketing Channel Strategy: The Complete Guide<\/a>). 2023<\/cite><\/blockquote>\n\n\n\n

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A 76% of companies use marketing automation<\/strong>.<\/p>\nSource: Hubspot (The State of Marketing Report 2023<\/a>). 2023<\/cite><\/blockquote>\n\n\n\n

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30% of B2B marketing decision makers consider understanding and speaking about the customer’s pain points the most important point of marketing and sales online<\/strong>.<\/p>\nSource: Statista (Leading online messaging goals for B2B marketing professionals in the U.S. 2022<\/a>). June 2021<\/cite><\/blockquote>\n\n\n\n

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A 91% of professionals involved with B2B state that creating brand awareness is one of the goals they had with their content marketing activities<\/strong>.<\/p>\nSource: Statista (Goals of B2B content marketing worldwide 2021<\/a>). November 2021<\/cite><\/blockquote>\n\n\n\n

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B2Bs with the fastest revenue growth rates approach customers sooner and with a more consultative mindset.<\/strong><\/p>\nSource: McKinsey (Building next-generation B2B sales capabilities<\/a>). March 2022<\/cite><\/blockquote>\n\n\n\n

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Hybrid sales drive up to 50% more revenue.<\/strong><\/p>\nSource: McKinsey (The future of B2B sales is hybrid<\/a>). April 2022<\/cite><\/blockquote>\n\n\n\n

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70% of companies say omnichannel is more effective than their pre-pandemic model.<\/strong><\/p>\nSource: McKinsey (The new B2B growth equation<\/a>). February 2022<\/cite><\/blockquote>\n\n\n\n

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Only 4% of marketers measure beyond six months<\/strong>.<\/p>\nSource: The B2B Institute (2030 B2B Trends<\/a>). 2022<\/cite><\/blockquote>\n\n\n\n

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Just 34% of Uk salespeople still use cold calling as a tactic.<\/strong><\/p>\nSource: The B2B Institute (2030 B2B Trends<\/a>). 2022<\/cite><\/blockquote>\n\n\n\n

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An 87% of B2B marketers say content marketing created brand awareness in the last 12 months<\/strong><\/p>\n\n\n\n

Source: Content Marketing Institute (<\/em>57+ Content Marketing Statistics To Help You Succeed in 2025<\/em><\/a>). December 2024.<\/em><\/p>\n\n\n\n

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A 73% of B2B marketers plan to target Millennials in 2025<\/strong><\/p>\n\n\n\n

Source: Hubspot (<\/em>2025 State of Marketing from HubSpot<\/em><\/a>). January 2025<\/em><\/p>\n\n\n\n

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A 96% of marketers reported that personalized experiences have increased sales<\/strong><\/p>\n\n\n\n

Source: Hubspot (<\/em>2025 State of Marketing from HubSpot<\/em><\/a>). January 2025<\/em><\/p>\n<\/div>\n\n\n\n

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A 90% of B2B leaders believe that improving CX makes them gain competitive advantage<\/strong>.<\/p>\nSource: Deloitte (Close the expectation gap with your B2B customers<\/a>). January 2021<\/cite><\/blockquote>\n\n\n\n

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A 56% of marketers who leverage blogging say it’s effective.<\/strong><\/p>\nSource: Hubspot (The State of Marketing Report 2023<\/a>). 2023<\/cite><\/blockquote>\n\n\n\n

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78% of B2B marketers would invest in video content marketing<\/strong>.<\/p>\nSource: <\/em>Statista (Leading content marketing investment areas for B2B marketers worldwide 2022<\/a>). July 2022<\/cite><\/blockquote>\n\n\n\n

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23% of B2B marketing decision makers consider a clear communication of the value proposition the most important point of marketing and sales online<\/strong>.<\/p>\nSource: Statista (Leading online messaging goals for B2B marketing professionals in the U.S. 2022<\/a>). June 2021<\/cite><\/blockquote>\n\n\n\n

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An 80% of video marketers claim that videos have directly increased the sales<\/strong>.<\/p>\nSource: Hubspot (The State of Marketing Report 2023<\/a>). 2023<\/cite><\/blockquote>\n\n\n\n

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The number one priority for marketers is improving the use of tools and technologies.<\/strong><\/p>\nSource: Salesforce (The 8th Edition State of Marketing Report<\/a>). 2022<\/cite><\/blockquote>\n\n\n\n

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59% of winning companies embed technology and personalisation.<\/strong><\/p>\nSource: McKinsey (The multiplier effect: How B2B winners grow<\/a>). April 2023<\/cite><\/blockquote>\n\n\n\n

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On average, it takes 18 or more dials to reach a tech prospect with cold calling.<\/strong><\/p>\nSource: LinkedIn (Cold Calling Tips & Techniques<\/a>). 2023<\/cite><\/blockquote>\n\n\n\n

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Having a balanced investment between brand and acquisition improves acquisition results by a factor of 6.<\/strong><\/p>\nSource: The B2B Institute (2030 B2B Trends<\/a>). 2022<\/cite><\/blockquote>\n\n\n\n

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92% of B2B marketers now have an ABM program, and 68% of them use automation<\/strong>.<\/p>\nSource: Hubspot (The State of Marketing Report 2022<\/a>). 2022<\/cite><\/blockquote>\n\n\n\n

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An 82%<\/strong> of B2B marketers say that understand the audience is a key factor to their content marketing success<\/strong><\/p>\n\n\n\n

Source: Content Marketing Institute (<\/em>57+ Content Marketing Statistics To Help You Succeed in 2025<\/em><\/a>). December 2024.<\/em><\/p>\n\n\n\n

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A 92% of marketers plan to maintain or increase investments in brand awareness in 2025<\/strong><\/p>\n\n\n\n

Source: Hubspot (<\/em>2025 State of Marketing from HubSpot<\/em><\/a>). January 2025<\/em><\/p>\n\n\n\n

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A 64% of brands plan to partner with influencers in 2025<\/strong><\/p>\n\n\n\n

Source: Influencer Marketing Hub (<\/em>Influencer Marketing Benchmark Report 2025<\/em><\/a>).January 2025<\/em><\/p>\n<\/div>\n\n\n\n

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A 72% of the marketing budget is now going to purely digital channels<\/strong>.<\/p>\nSource: Gartner (The State of Marketing Budgets in 2021<\/a>). July 2021<\/cite><\/blockquote>\n\n\n\n

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An 82% of marketers actively use content marketing<\/strong>.<\/p>\nSource: Hubspot (The State of Marketing Report 2023<\/a>). 2023<\/cite><\/blockquote>\n\n\n\n

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Content download + offer forms (54%) and in-person events + trade shows (47%) are the most used tactics to gain prospect and customer data after the use of registration forms<\/strong>.<\/p>\nSource: Statista (Leading B2B tactics to acquire prospect and customer data worldwide 2022<\/a>). January 2022<\/cite><\/blockquote>\n\n\n\n

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\n

Website and SEO Marketing (30% and 29%) are considered the best B2B marketing strategies after content development<\/strong>.<\/p>\nSource: Statista (Top areas of marketing expenses among B2B companies worldwide 2021<\/a>). 2021 <\/cite><\/blockquote>\n\n\n\n

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An 88% of video marketers report that video gives them a positive ROI<\/strong>.<\/p>\nSource: Hubspot (The State of Marketing Report 2023<\/a>). 2023<\/cite><\/blockquote>\n\n\n\n

<\/div>\n\n\n\n
\n

Customer data acquisition and customer journeys by segment are the key factors to optimise digital marketing performance.<\/strong><\/p>\nSource: Gartner (What the Best Digital Brands Do Differently<\/a>). March 2023<\/cite><\/blockquote>\n\n\n\n

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Cold call average conversion rates are around 2%.<\/strong><\/p>\nSource: LinkedIn (Cold Calling Tips & Techniques<\/a>). 2023<\/cite><\/blockquote>\n\n\n\n

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\n

Brand marketing vs activation is set to become roughly 75% of the investment in 2030, vs 46% in 2023.<\/strong><\/p>\nSource: The B2B Institute (2030 B2B Trends<\/a>). 2022<\/cite><\/blockquote>\n\n\n\n

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One-quarter of B2B companies devote less than 20% of their marketing budget to the brand<\/strong>.<\/p>\nSource: Boston Consulting Group (Why B2B Brand Marketing Matters<\/a>). 2023<\/cite><\/blockquote>\n\n\n\n

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A 74% of top performers B2B marketers believe their content srtategy is effective<\/strong><\/p>\n\n\n\n

Source: Content Marketing Institute (<\/em>57+ Content Marketing Statistics To Help You Succeed in 2025<\/em><\/a>). December 2024.<\/em><\/p>\n\n\n\n

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A 25% of marketers are exploring creating content to reflect their brand\u2019s values<\/strong><\/p>\n\n\n\n

Source: Hubspot (<\/em>2025 State of Marketing from HubSpot<\/em><\/a>). January 2025<\/em><\/p>\n\n\n\n

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A 47% of experts believe that a long-term influencer partnership is strategic\u00a0<\/strong><\/p>\n\n\n\n

Source: Influencer Marketing Hub (<\/em>Influencer Marketing Benchmark Report 2025<\/em><\/a>).January 2025<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Most Relevant Statistics that Everyone Involved with B2B Should Know About. The following statistics are significantly relevant and may affect you and your business. Read about them! All the statistics below are from reliable sources (Harvard Business Review, Deloitte, Forbes, Gartner, McKinsey, …) and are divided into five groups (AI, behaviours, buyer journey, strategies, social […]<\/p>\n","protected":false},"featured_media":16068,"parent":0,"template":"","tags":[],"blog_cat":[1371],"blog_language":[],"class_list":["post-15972","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_cat-wokshops-trainings-and-consultancy-it"],"acf":[],"yoast_head":"\nBest list of B2B stats<\/title>\n<meta name=\"description\" content=\"The best list of B2B stats for sales and marketing from the past 4 years and coming from reliable sources.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/it\/blog\/https-gotoclient-com-en-blog-https-gotoclient-com-en-blog-most-relevant-statistics-that-everyone-involved-with-b2b-should-know-about\/\" 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