{"id":2409,"date":"2019-02-11T09:00:53","date_gmt":"2019-02-11T08:00:53","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=2409"},"modified":"2021-08-24T05:16:37","modified_gmt":"2021-08-24T04:16:37","slug":"distribucion-marketing-industrial","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/it\/blog\/distribucion-marketing-industrial\/","title":{"rendered":"C\u00f3mo hacer un plan de distribuci\u00f3n para marketing industrial"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n<div class=\"blog-post-date\">\n    Feb 11 \u00b7 Blog<div class=\"blog-post-date__social\">\n    <a href=\"#\" class=\"social social--f\" rel=\"nofollow\" aria-label=\"Share on facebook\">\n        <svg class=\"facebook\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M19,4V7H17A1,1 0 0,0 16,8V10H19V13H16V20H13V13H11V10H13V7.5C13,5.56 14.57,4 16.5,4M20,2H4A2,2 0 0,0 2,4V20A2,2 0 0,0 4,22H20A2,2 0 0,0 22,20V4C22,2.89 21.1,2 20,2Z\"><\/path><\/svg>\n        Share\n    <\/a>\n    <a href=\"#\" class=\"social social--li\" rel=\"nofollow\" aria-label=\"Share on linkedin\">\n        <svg class=\"linkedin\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M19,19H16V13.7A1.5,1.5 0 0,0 14.5,12.2A1.5,1.5 0 0,0 13,13.7V19H10V10H13V11.2C13.5,10.36 14.59,9.8 15.5,9.8A3.5,3.5 0 0,1 19,13.3M6.5,8.31C5.5,8.31 4.69,7.5 4.69,6.5A1.81,1.81 0 0,1 6.5,4.69C7.5,4.69 8.31,5.5 8.31,6.5A1.81,1.81 0 0,1 6.5,8.31M8,19H5V10H8M20,2H4C2.89,2 2,2.89 2,4V20A2,2 0 0,0 4,22H20A2,2 0 0,0 22,20V4C22,2.89 21.1,2 20,2Z\"><\/path><\/svg>\n        Share\n    <\/a>\n    <a href=\"#\" class=\"social social--tw\" rel=\"nofollow\" aria-label=\"Share on twitter\">\n        <svg class=\"twitter\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M22.46,6C21.69,6.35 20.86,6.58 20,6.69C20.88,6.16 21.56,5.32 21.88,4.31C21.05,4.81 20.13,5.16 19.16,5.36C18.37,4.5 17.26,4 16,4C13.65,4 11.73,5.92 11.73,8.29C11.73,8.63 11.77,8.96 11.84,9.27C8.28,9.09 5.11,7.38 3,4.79C2.63,5.42 2.42,6.16 2.42,6.94C2.42,8.43 3.17,9.75 4.33,10.5C3.62,10.5 2.96,10.3 2.38,10C2.38,10 2.38,10 2.38,10.03C2.38,12.11 3.86,13.85 5.82,14.24C5.46,14.34 5.08,14.39 4.69,14.39C4.42,14.39 4.15,14.36 3.89,14.31C4.43,16 6,17.26 7.89,17.29C6.43,18.45 4.58,19.13 2.56,19.13C2.22,19.13 1.88,19.11 1.54,19.07C3.44,20.29 5.7,21 8.12,21C16,21 20.33,14.46 20.33,8.79C20.33,8.6 20.33,8.42 20.32,8.23C21.16,7.63 21.88,6.87 22.46,6Z\"><\/path><\/svg>\n        Tweet\n    <\/a>\n<\/div>\n<\/div>\n<style type=\"text\/css\">\n    #blog-post-date-block_5d855b919be75 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo hacer un plan de distribuci\u00f3n para marketing industrial<\/h2>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Los distribuidores son aquellas empresas que se encargan de llevar el producto del productor, valga la redundancia, a el consumidor final. En el sector industrial el consumidor final es otra empresa que utilizar\u00e1 este producto para desarrollar el suyo propio.<br><\/p>\n\n\n\n<p>El mundo actual genera una gran cantidad de desaf\u00edos digitales a un sector que, como comentamos en el anterior post, no tiene esa capacidad de adaptaci\u00f3n que tienen otros sectores, debido a las grandes infraestructuras y a unos productos muy espec\u00edficos que requieren de una especializaci\u00f3n importante.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">    <div class=\"vertical-divider\" style=\"height: 96%;\"><\/div>\n\n<style type=\"text\/css\">\n    #vertical-divider-block_5d855cd397cbc {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"http:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/gears-cogs-machine-machinery-159298-700x467.jpeg\" alt=\"\" class=\"wp-image-1099\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/gears-cogs-machine-machinery-159298-700x467.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/gears-cogs-machine-machinery-159298-250x167.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/gears-cogs-machine-machinery-159298-768x512.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/gears-cogs-machine-machinery-159298-1020x681.jpeg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/gears-cogs-machine-machinery-159298-730x487.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/gears-cogs-machine-machinery-159298-120x80.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/gears-cogs-machine-machinery-159298-372x248.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/gears-cogs-machine-machinery-159298.jpeg 1124w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:63px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\"><li>\u00b7 T\u00e9cnicas de distribuci\u00f3n anticuadas<\/li><li>\u00b7 Programas de control de stock imprecisos<\/li><li>\u00b7 Fusiones que generan rotaci\u00f3n de personal<\/li><li>\u00b7 Aumento de costos<\/li><li>\u00b7 Ausencia de talento<\/li><li>\u00b7 Canales directos digitales nuevos<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Todos estos y algunos m\u00e1s son los problemas que enfrenta la distribuci\u00f3n en el sector industrial.<\/p>\n\n\n\n<p>\u00bfC\u00f3mo podemos contrarrestarlos para idear un plan de distribuci\u00f3n efectivo?<\/p>\n\n\n\n<p>Lo m\u00e1s importante es tener una visi\u00f3n global del futuro de la empresa, es decir, el corto plazo es determinante, pero si no se trabaja a medio\/largo plazo la empresa carece de un sentido y direcci\u00f3n, algo imprescindible para marcar las estrategias que se quieren implementar.<\/p>\n\n\n\n<p>Marcar unos objetivos a 5 a\u00f1os vista puede ser una opci\u00f3n, tener claro como desarrollar\u00e1 la empresa su camino, si se enfocar\u00e1 a expandirse internacionalmente o a reforzar el panorama local o nacional, si se prefiere una especializaci\u00f3n o se ampliar\u00e1 la l\u00ednea de producto para entrar en otros c\u00edrculos del mercado.<\/p>\n\n\n\n<p>Hagamos un vistazo r\u00e1pido a la sociedad actual, a nuestro d\u00eda a d\u00eda y los nuevos h\u00e1bitos de compra. Nos hemos acostumbrado a tener a nuestro alcance la informaci\u00f3n y adem\u00e1s de manera instant\u00e1nea, comparamos precios y calidad en distintos sites para encontrar el que nos ofrezca mejores condiciones y encima, queremos recibir el producto lo antes posible y si puede ser en casa mucho mejor.<\/p>\n\n\n\n<p>Un directivo necesita una recortadora de barba, ya que se le ha estropeado la que ten\u00eda, la quiere hoy ya que ma\u00f1ana tiene una reuni\u00f3n importante y debe ir arreglado. Entra en internet y despu\u00e9s de unos minutos de navegar efect\u00faa su compra y recibe la recortadora en unas horas.<\/p>\n\n\n\n<p>\u00bfEste mismo directivo estar\u00e1 dispuesto a esperar 20 d\u00edas en recibir los productos\/maquinaria que necesita para su empresa?<\/p>\n\n\n\n<p>Para tener \u00e9xito la empresa necesita ser multicanal, establecer un buen back-end y un front-end capaz de atraer la atenci\u00f3n de los posibles compradores, una log\u00edstica controlada y actualizada de mano de la digitalizaci\u00f3n de procesos, y a la vez ser capaz de ofrecer entregas extensas a nivel geogr\u00e1fico.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Uno de los puntos clave es el control y la gesti\u00f3n del inventario. Demasiado inventario eleva el gasto, inventario insuficiente genera menos ingresos y clientes insatisfechos.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 Aumentar el inventario de cr\u00edticos, ya que los clientes los necesitan con inmediatez normalmente.<\/li><li>\u00b7 Retirar los productos da\u00f1ados o de lenta rotaci\u00f3n.<\/li><li>\u00b7 Revisar el n\u00famero de centros log\u00edsticos y su eficiencia.<\/li><li>\u00b7 Agregar elementos tecnol\u00f3gicos de control para poder monitorizar.<\/li><\/ul>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En resumen:<\/p>\n\n\n\n<p>La clave pasa por potenciar los canales digitales, el eCommerce est\u00e1 en auge y cada vez m\u00e1s se va a integrar en los procesos de compras t\u00e9cnicas.<\/p>\n\n\n\n<p>Los clientes ya no entienden las entregas r\u00e1pidas como un a\u00f1adido sino como una obligaci\u00f3n.<\/p>\n\n\n\n<p>Trazar un camino, una estrategia a largo plazo y seguirla firmemente, siendo capaces de analizar, detectar errores y modificar el plan en funci\u00f3n de los posibles cambios.<\/p>\n\n\n<a href=\"https:\/\/www.gotoclient.com\/cs\/c\/?cta_guid=749daa23-ba8f-4b82-87a4-d23e1bb18e84&amp;placement_guid=514abd3e-112e-4aaa-a237-8ca11dd12009&amp;portal_id=2351816&amp;canon=https%3A%2F%2Fwww.gotoclient.com%2Fblog%2Fdistribuci%C3%B3n-marketing-industrial&amp;redirect_url=APefjpEYxv4HYmpC_F3GnOhciup0XFAQFcBjFthGNXiRpNvcZjTq2ofhs2bMm1FocPBOnyreFHRsEpSN4QMb9fcdRI0wTfwiZlchu-mQ4cCJ-PeiPJ_7xute5U6s9AdKVMP1el8qLQAFsuSkG0ag23PeBAoaW2h7nFCp2eFpebN4FxMojnnySU5Yu-BKkYfvWfybHWPfKKFZuTEq0UDUKaVcDiinYRSBHLARgB_X50Jg4U41SyTaJG-NbVPOxrj7N66Wb4XxlFQWwaGHCah6mAIPDZHF7SyUPXTyrX5IIngaaY41doYZh3o&amp;click=14246357-458e-4506-8c03-46d5667b598b&amp;hsutk=f5c3b35709ae848b7e63dea7c546be2f&amp;signature=AAH58kF9JrBC1agmH4bQMwcbH0FMfTTs6w&amp;utm_referrer=https%3A%2F%2Fwww.gotoclient.com%2Fblog%2Fpage%2F2&amp;pageId=7489836293&amp;__hstc=192414325.f5c3b35709ae848b7e63dea7c546be2f.1569838163287.1570631166795.1570703405858.15&amp;__hssc=192414325.19.1570703405858&amp;__hsfp=4010490715&amp;contentType=blog-post\" class=\"block-button\" target=\"_blank\">\n    Solicitar Consultor\u00eda de Marketing Industrial<\/a>\n<style type=\"text\/css\">\n    #button-block_5d9f164f0cd41 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Request a Free <\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Digital Promotion<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Strategy Consultation <\/h2>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-cd61a358-e447-4e1d-87b6-c6b963ea64d5\"><span class=\"hs-cta-node hs-cta-cd61a358-e447-4e1d-87b6-c6b963ea64d5\" id=\"hs-cta-cd61a358-e447-4e1d-87b6-c6b963ea64d5\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2351816\/cd61a358-e447-4e1d-87b6-c6b963ea64d5\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-cd61a358-e447-4e1d-87b6-c6b963ea64d5\" style=\"border-width:0px;\" height=\"375\" width=\"500\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2351816\/cd61a358-e447-4e1d-87b6-c6b963ea64d5.png\" alt=\"Request a digital promotion strategy consultation\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(2351816, 'cd61a358-e447-4e1d-87b6-c6b963ea64d5', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3mo hacer un plan de distribuci\u00f3n para marketing industrial Los distribuidores son aquellas empresas que se encargan de llevar el producto del productor, valga la redundancia, a el consumidor final. En el sector industrial el consumidor final es otra empresa que utilizar\u00e1 este producto para desarrollar el suyo propio. El mundo actual genera una gran [&hellip;]<\/p>\n","protected":false},"featured_media":1100,"parent":0,"template":"","tags":[1184],"blog_cat":[],"blog_language":[125],"class_list":["post-2409","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-fedelta-al-canale","blog_language-espanol"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo hacer un plan de distribuci\u00f3n para marketing industrial - Gotoclient<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/en\/blog\/distribucion-marketing-industrial\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo hacer un plan de distribuci\u00f3n para marketing industrial - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"C\u00f3mo hacer un plan de distribuci\u00f3n para marketing industrial Los distribuidores son aquellas empresas que se encargan de llevar el producto del productor, valga la redundancia, a el consumidor final. 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