{"id":3245,"date":"2021-01-04T08:15:00","date_gmt":"2021-01-04T07:15:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=3245"},"modified":"2024-06-02T16:24:10","modified_gmt":"2024-06-02T15:24:10","slug":"que-es-el-linkedin-sales-navigator-y-como-utilizarlo-para-social-selling","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/it\/blog\/que-es-el-linkedin-sales-navigator-y-como-utilizarlo-para-social-selling\/","title":{"rendered":"Qu\u00e9 es el LinkedIn Sales Navigator y c\u00f3mo utilizarlo para social selling"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-qu-es-el-linkedin-sales-navigator-y-c-mo-utilizarlo-para-social-selling\"><strong>Qu\u00e9 es el LinkedIn Sales Navigator y c\u00f3mo utilizarlo para social selling<\/strong><\/h2>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>El <strong>LinkedIn Sales Navigator <\/strong>permite <strong>generar y convertir clientes potenciales.  <\/strong>La plataforma ofrece<strong> informaci\u00f3n relevante de los clientes <\/strong>seg\u00fan<strong> las necesidades de la empresa. <\/strong>Es por este motivo que es<strong> una herramienta clave para el  <a href=\"https:\/\/gotoclient.com\/blog\/que-es-social-selling-como-hacerlo-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">social selling<\/a>.  <\/strong>Esta t\u00e9cnica consiste en<strong> generar contactos <\/strong>especialmente enfocados a<strong> B2B<\/strong>. <\/p>\n\n\n\n<p>Dentro de esta t\u00e9cnica de venta social, <strong>LinkedIn ha desarrollado una herramienta premium que facilita esta tarea<\/strong>. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">    <div class=\"vertical-divider\" style=\"height: 96%;\"><\/div>\n\n<style type=\"text\/css\">\n    #vertical-divider-block_098079d48c910bbb863cd97978ff4ecc {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/278927-P5UH7R-400-1-700x467.jpg\" alt=\"\" class=\"wp-image-2637\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/278927-P5UH7R-400-1-700x467.jpg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/278927-P5UH7R-400-1-250x167.jpg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/278927-P5UH7R-400-1-768x512.jpg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/278927-P5UH7R-400-1-1680x1120.jpg 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/278927-P5UH7R-400-1-1020x680.jpg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/278927-P5UH7R-400-1-730x487.jpg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/278927-P5UH7R-400-1-1280x853.jpg 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/278927-P5UH7R-400-1-120x80.jpg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/278927-P5UH7R-400-1-372x248.jpg 372w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"block-29773137-1959-4de1-98d5-8fc1bfbde2f7\">\u00bfCu\u00e1les son los beneficios del LinkedIn Sales Navigator?<\/h2>\n\n\n\n<p>Mediante el LinkedIn Sales Navigator, podr\u00e1s <strong>encontrar f\u00e1cilmente a tus clientes potenciales e<\/strong><strong>interactuar con ellos.<\/strong><\/p>\n\n\n\n<p>De este modo, se acelera el proceso de compra que, a veces, puede resultar duradero y costoso. <strong>Generar confianza en esos potenciales clientes y llegar a conocerlos mejor<\/strong>, a trav\u00e9s de la informaci\u00f3n que nos proporcionan las redes sociales, es la clave que utiliza el&nbsp;social selling&nbsp;para ayudarnos con nuestro negocio.<\/p>\n\n\n\n<p>Como hemos dicho en otros art\u00edculos,&nbsp;<a aria-label=\" (opens in a new tab)\" href=\"https:\/\/gotoclient.com\/blog\/que-es-como-funciona-linkedin-para-marketing-b2b\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn es una red social profesional imprescindible para la generaci\u00f3n de leads y ventas en B2B<\/a>, puesto que se centra en la <strong>calidad de los contactos y en una informaci\u00f3n veraz<\/strong> que pueda aportar algo respecto a los perfiles profesionales y \u00e1mbitos del mundo empresarial.<\/p>\n\n\n\n<p>Si quieres conocer m\u00e1s sobre LinkedIn, te invitamos que leas nuestra <strong><a href=\"https:\/\/landingpages.gotoclient.com\/the-linkedin-ads-definitive-guide-for-professionals\" target=\"_blank\" rel=\"noreferrer noopener\">gu\u00eda definitiva<\/a><\/strong> con recomendaciones clave e informaci\u00f3n que no encontrar\u00e1s en internet.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a href=\"https:\/\/landingpages.gotoclient.com\/consultoria-utilizacion-linkedin?hsCtaTracking=1878cc91-87cc-4cd2-8211-35aa9b304fb4%7C110769a8-7c0f-46b7-b85e-685d61a9478e\" class=\"block-button\" target=\"_blank\">\n    Consultor\u00eda utilizaci\u00f3n de Linkedin para Generaci\u00f3n de Negocio B2B<\/a>\n<style type=\"text\/css\">\n    #button-block_4d540b3c8dc34e1389b7cbaa8544d564 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cu-les-son-las-opciones-que-ofrece-linkedin-sales-navigator\">\u00bfCu\u00e1les son las opciones que ofrece LinkedIn Sales Navigator?<\/h2>\n\n\n\n<p>La siguiente explicaci\u00f3n ha sido proporcionada por LinkedIn para mostrar las diferencias en t\u00e9rminos de las funcionalidades de pago en dicha red social profesional.&nbsp;<\/p>\n\n\n\n<p>En cuanto a <strong>funcionalidades de pago<\/strong>, se pueden apreciar <strong>hasta 4 niveles<\/strong>, siendo <strong>3 de ellos de LinkedIn Sales Navigator<\/strong> y <strong>uno<\/strong> -el primero de pago- denominado <strong><em>Premium<\/em><\/strong>. Tambi\u00e9n muestra <strong>LinkedIn Free<\/strong>, el cual es <strong>accesible a cualquier usuario:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"583\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/niveles-de-membresi\u0301a-de-LinkedIn-1.png\" alt=\"\" class=\"wp-image-2765\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/niveles-de-membresi\u0301a-de-LinkedIn-1.png 600w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/niveles-de-membresi\u0301a-de-LinkedIn-1-250x243.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/niveles-de-membresi\u0301a-de-LinkedIn-1-120x117.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/niveles-de-membresi\u0301a-de-LinkedIn-1-372x361.png 372w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p>El acceso <strong>Premium<\/strong> te permite ver <strong>qui\u00e9n ha visitado tu perfil en los \u00faltimos 90 d\u00edas<\/strong>. Adem\u00e1s, deja <strong>enviar 15 mensajes InMail<\/strong> <strong>por mes<\/strong> y cceder a una funcionalidad que aumenta el denominado <strong>Extended LinkedIn Network Access.<\/strong> <\/p>\n\n\n\n<p><strong>No<\/strong> hay que <strong>confundir esta funcionalidad con los filtros de b\u00fasqueda<\/strong>. La <strong>Extended LinkedIn Network Access<\/strong> permite tener un <strong>mayor margen<\/strong> en lo que LinkedIn llama el l\u00edmite de <strong>uso comercial <\/strong>de dicha red social.<\/p>\n\n\n\n<p>La red social lo define as\u00ed:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Si alcanza el l\u00edmite de uso comercial, su actividad en LinkedIn indica que probablemente lo utilice principalmente como enfoque comercial, como la contrataci\u00f3n o la prospecci\u00f3n. Este l\u00edmite se calcula en funci\u00f3n de su actividad de b\u00fasqueda desde el primero del mes calendario<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>En este sentido, se basa en lo siguiente:<\/p>\n\n\n\n<p>&#8211; Buscar <strong>perfiles de LinkedIn<\/strong> en la versi\u00f3n de escritorio de LinkedIn y en LinkedIn mobile<\/p>\n\n\n\n<p>&#8211; Utilizar<strong> &#8216;People also viewed&#8217; <\/strong>para buscar perfiles de LinkedIn<\/p>\n\n\n\n<p>Es decir, estos 2 factores <strong>contribuyen a que puedas alcanzar dicho l\u00edmite.<\/strong><\/p>\n\n\n\n<p>LinkedIn Sales Navigator tiene <strong>3 niveles<\/strong>. A la hora de plantear sus precios, LinkedIn habla de &#8216;<strong>seats<\/strong>&#8216; (asientos), que vienen a ser <strong>miembros \u00fanicos<\/strong>, puesto que Sales Navigator est\u00e1 pensado tanto para <strong>facilitar el trabajo individual como el de equipos de ventas<\/strong>. A continuaci\u00f3n, os comparamos los <strong><a href=\"https:\/\/business.linkedin.com\/sales-solutions\/compare-plans\" target=\"_blank\" rel=\"noreferrer noopener\">planes disponibles<\/a><\/strong>:<\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-sales-navigator-professional\">Sales Navigator Professional<\/h3>\n\n\n\n<p>Puedes acceder a sus funcionalidades con un coste mensual de unos <strong>53\u20ac <\/strong>(a fecha de hoy, seg\u00fan el cambio d\u00f3lar-euro) <strong>pagando anualmente<\/strong> y por miembro \u00fanico. Esto para cada miembro del primero hasta el n\u00famero 9. Es decir, si contratas 9 cuentas de LinkedIn Sales Navigator Professional cada una tendr\u00e1 dicho coste mensual si haces el pago anual.<\/p>\n\n\n\n<p>Si necesitas <strong>m\u00e1s de 10 &#8216;seats<\/strong>&#8216;, LinkedIn incita a que te pongas en c<strong>ontacto con un representante de Ventas.<\/strong><\/p>\n\n\n\n<p>Algunas funcionalidades que permite este nivel a diferencia de Premium son, entre otras:<\/p>\n\n\n\n<p>&#8211; Saber <strong>qui\u00e9n mira tu perfil.<\/strong><\/p>\n\n\n\n<p>&#8211; Guardar <strong>1.500 leads.<\/strong><\/p>\n\n\n\n<p>&#8211; Enviar <strong>20 InMail.<\/strong><\/p>\n\n\n\n<p>&#8211; Determinar tus <strong>preferencias de Ventas<\/strong> (sales preferences).<\/p>\n\n\n\n<p>&#8211; A\u00f1adir <strong>Notas y Etiquetas<\/strong> (Tags).<\/p>\n\n\n\n<p>&#8211; <strong>Guardar b\u00fasquedas<\/strong><\/p>\n\n\n\n<p>&#8211; Etc.<\/p>\n\n\n\n<p>Aqu\u00ed tienes un ejemplo de c\u00f3mo se guarda un lead (bot\u00f3n azul derecho):<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/landingpages.gotoclient.com\/cs\/c\/?cta_guid=029a5cb2-c916-42e9-858b-a0bc2c3b1b55&amp;placement_guid=3cb264cb-9f90-4753-be94-bb76edf7a207&amp;portal_id=2351816&amp;canon=https%3A%2F%2Fwww.gotoclient.com%2Fblog%2Fcomo-incluir-social-selling-en-la-comunicacion-b2b&amp;redirect_url=APefjpHPmJEMHz-x7rvQXSzpe3B-s5Cy100ldEQib8cosZ8ql4Egy2vg4bLetdCcahMiRE3zCRUox7cHYf-pesP5fFFSenUKLE4vN3GVnuz1wMBHXniKasK1ulujN_d94Ea5HPGjKwTryljBarLUCc1BuFj_-t_GO0Zmbb-74kmXmTfIETVGojNmBCObZWUX-RcyKhBcUzB1uOG-mXWxyJUDJVhRxikEpdLELQv4khXhG2b0B6btv84-D_X9WvdVYFCUItuVePnP9UNWLArUNLsjZyTEQ8PmwdlX7uiHwcCM734fDXcTl9Yq5qo-HKpwXDSepuljMl6j&amp;click=7c83b9d6-f625-4757-9f07-47c018ba8a35&amp;hsutk=f5c3b35709ae848b7e63dea7c546be2f&amp;signature=AAH58kGdTISh47AeF4qYR0iEmUQElRjBZA&amp;utm_referrer=https%3A%2F%2Fwww.gotoclient.com%2Fblog%2Fpage%2F3&amp;pageId=6461227518&amp;__hstc=192414325.f5c3b35709ae848b7e63dea7c546be2f.1569838163287.1572364457144.1572367678051.36&amp;__hssc=192414325.8.1572367678051&amp;__hsfp=2536163891&amp;contentType=blog-post\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"181\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/guardar-leads-sales-navigator-linkedin-700x181.png\" alt=\"\" class=\"wp-image-2769\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/guardar-leads-sales-navigator-linkedin-700x181.png 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/guardar-leads-sales-navigator-linkedin-250x65.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/guardar-leads-sales-navigator-linkedin-768x199.png 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/guardar-leads-sales-navigator-linkedin-1020x264.png 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/guardar-leads-sales-navigator-linkedin-730x189.png 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/guardar-leads-sales-navigator-linkedin-120x31.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/guardar-leads-sales-navigator-linkedin-372x96.png 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/guardar-leads-sales-navigator-linkedin.png 1024w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p>Y aqu\u00ed tienes un ejemplo sobre una a Preferencias de Venta (sales preferences), es decir, los que le dices a LinkedIn que son tus preferencias a la hora de que Sales Navigator te haga sugerencias de leads:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"516\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/preferencias-de-vente-linkedin-advanced-search.png\" alt=\"\" class=\"wp-image-2773\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/preferencias-de-vente-linkedin-advanced-search.png 600w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/preferencias-de-vente-linkedin-advanced-search-250x215.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/preferencias-de-vente-linkedin-advanced-search-120x103.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/preferencias-de-vente-linkedin-advanced-search-372x320.png 372w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-sales-navigator-team\">Sales Navigator Team<\/h3>\n\n\n\n<p>El LinkedIn Sales Navigator Team es para de <strong>1 a 9 &#8216;seats&#8217; <\/strong>(miembros \u00fanicos), el precio asciende a unos <strong>85\u20ac\/mes<\/strong> (de nuevo, a fecha de hoy dependiendo del tipo de cambio). Con las <strong>mismas condiciones anteriores en t\u00e9rminos de pago anual.<\/strong><\/p>\n\n\n\n<p>Para <strong>m\u00e1s de 10 &#8216;seats&#8217;<\/strong>, debes <strong>contactar con LinkedIn.<\/strong><\/p>\n\n\n\n<p>En este caso, el nivel Team cuenta con todas las <strong>funcionalidades de Professional<\/strong> y a\u00f1ade otras, como acceso a&nbsp;<strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/help\/sales-navigator\/answer\/54330\/descripcion-de-teamlink?lang=es\" target=\"_blank\">Teamlink<\/a><\/strong>. Es una herramienta que te permite <strong>visualizar los contactos de otros miembros de tu equipo,<\/strong> contactar con ellos y saber si alg\u00fan miembro de tu equipo ha contactado antes con ellos (para no duplicar esfuerzos).<\/p>\n\n\n\n<p>Por otro lado, permite <strong>enviar 10 InMail m\u00e1s al mes<\/strong> y guardar un total de <strong>5.000 leads.<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sales-navigator-enterprise\">Sales Navigator Enterprise<\/h3>\n\n\n\n<p>En este caso, el LinkedIn Sales Navigator Enterprise es para conocer el <strong>precio exacto debes contactar con LinkedIn.<\/strong><\/p>\n\n\n\n<p>Adem\u00e1s, ofrece el env\u00edo de un total de <strong>50 InMail al mes<\/strong> y guardar <strong>10.000 leads.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-lo-que-la-herramienta-te-permite-hacer\">Lo que la herramienta te permite hacer<\/h2>\n\n\n\n<p>Como habr\u00e1s podido intuir, lo que aporta LinkedIn Sales Navigator fundamentalmente es <strong>tener m\u00e1s y mejores opciones de encontrar los perfiles de leads que buscas en LinkedIn y de comunicarte con ellos<\/strong> de modo m\u00e1s eficiente en la red social, adem\u00e1s de organizarte adecuadamente en su gesti\u00f3n.<\/p>\n\n\n\n<p>El hecho de que te ofrezca <strong>sugerencias<\/strong> tanto de contactos (leads) como de <strong>cuentas<\/strong> en funci\u00f3n de tus <strong>Sales preferences<\/strong>,&nbsp; sirve para poder <strong>conectar tanto con perfiles concretos<\/strong> como para encontrar <strong>ideas<\/strong> de <strong>cuentas<\/strong> que coinciden con el tipo de empresas que <strong>interesan<\/strong> a tu negocio.<\/p>\n\n\n\n<p>Aqu\u00ed puedes ver un ejemplo de lo que se visualiza cuando est\u00e1s dentro de las sugerencias de cuenta que te hace Sales Navigator:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/cuentas-sugeridas-en-linkedin-sales-navigator-700x587.png\" alt=\"\" class=\"wp-image-2781\" width=\"572\" height=\"480\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/cuentas-sugeridas-en-linkedin-sales-navigator-700x587.png 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/cuentas-sugeridas-en-linkedin-sales-navigator-250x209.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/cuentas-sugeridas-en-linkedin-sales-navigator-768x644.png 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/cuentas-sugeridas-en-linkedin-sales-navigator-1020x855.png 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/cuentas-sugeridas-en-linkedin-sales-navigator-730x612.png 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/cuentas-sugeridas-en-linkedin-sales-navigator-120x101.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/cuentas-sugeridas-en-linkedin-sales-navigator-372x312.png 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/cuentas-sugeridas-en-linkedin-sales-navigator.png 1024w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><\/figure><\/div>\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>As\u00ed pues, te hemos hecho una introducci\u00f3n a <strong>LinkedIn Sales Navigator<\/strong>, una herramienta que consideramos muy interesantes para <strong>aumentar<\/strong> tus <strong>posibilidades de encontrar oportunidades de negocio<\/strong> y dotar a tu equipo de ventas de mayor coordinaci\u00f3n dentro de la red social.<\/p>\n\n\n\n<p>De modo paralelo, te recomendamos que te adentres en el uso de la publicidad en LinkedIn para conseguir leads, entre otros objetivos.<\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/\" class=\"block-button\" target=\"_blank\">\n    Desc\u00e1rgate la gu\u00eda definitiva de LinkedIn Ads <\/a>\n<style type=\"text\/css\">\n    #button-block_cc092a90bcc5fd7265ba4f405e4abd22 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u00e9 es el LinkedIn Sales Navigator y c\u00f3mo utilizarlo para social selling El LinkedIn Sales Navigator permite generar y convertir clientes potenciales. La plataforma ofrece informaci\u00f3n relevante de los clientes seg\u00fan las necesidades de la empresa. Es por este motivo que es una herramienta clave para el social selling. Esta t\u00e9cnica consiste en generar contactos [&hellip;]<\/p>\n","protected":false},"featured_media":2640,"parent":0,"template":"","tags":[1176,1181,1182,1377],"blog_cat":[],"blog_language":[125],"class_list":["post-3245","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-linkedin-ads","tag-annunci-su-linkedin","tag-generazione-di-lead-b2b","tag-generacion-de-leads-b2b-it","blog_language-espanol"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn Sales Navigator<\/title>\n<meta name=\"description\" content=\"Descubre en este art\u00edculo qu\u00e9 es la herramienta de pago LinkedIn Sales Navigator y c\u00f3mo utilizarlo para social selling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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