{"id":3552,"date":"2017-05-29T14:40:48","date_gmt":"2017-05-29T13:40:48","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=3552"},"modified":"2021-08-24T05:14:01","modified_gmt":"2021-08-24T04:14:01","slug":"que-es-el-contenido-smart","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/it\/blog\/que-es-el-contenido-smart\/","title":{"rendered":"\u00bfQu\u00e9 es el contenido SMART?"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 es el contenido SMART?<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"blog-post-date\">\n    May 29 \u00b7 Blog<div class=\"blog-post-date__social\">\n    <a href=\"#\" class=\"social social--f\" rel=\"nofollow\" aria-label=\"Share on facebook\">\n        <svg class=\"facebook\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M19,4V7H17A1,1 0 0,0 16,8V10H19V13H16V20H13V13H11V10H13V7.5C13,5.56 14.57,4 16.5,4M20,2H4A2,2 0 0,0 2,4V20A2,2 0 0,0 4,22H20A2,2 0 0,0 22,20V4C22,2.89 21.1,2 20,2Z\"><\/path><\/svg>\n        Share\n    <\/a>\n    <a href=\"#\" class=\"social social--li\" rel=\"nofollow\" aria-label=\"Share on linkedin\">\n        <svg class=\"linkedin\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M19,19H16V13.7A1.5,1.5 0 0,0 14.5,12.2A1.5,1.5 0 0,0 13,13.7V19H10V10H13V11.2C13.5,10.36 14.59,9.8 15.5,9.8A3.5,3.5 0 0,1 19,13.3M6.5,8.31C5.5,8.31 4.69,7.5 4.69,6.5A1.81,1.81 0 0,1 6.5,4.69C7.5,4.69 8.31,5.5 8.31,6.5A1.81,1.81 0 0,1 6.5,8.31M8,19H5V10H8M20,2H4C2.89,2 2,2.89 2,4V20A2,2 0 0,0 4,22H20A2,2 0 0,0 22,20V4C22,2.89 21.1,2 20,2Z\"><\/path><\/svg>\n        Share\n    <\/a>\n    <a href=\"#\" class=\"social social--tw\" rel=\"nofollow\" aria-label=\"Share on twitter\">\n        <svg class=\"twitter\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M22.46,6C21.69,6.35 20.86,6.58 20,6.69C20.88,6.16 21.56,5.32 21.88,4.31C21.05,4.81 20.13,5.16 19.16,5.36C18.37,4.5 17.26,4 16,4C13.65,4 11.73,5.92 11.73,8.29C11.73,8.63 11.77,8.96 11.84,9.27C8.28,9.09 5.11,7.38 3,4.79C2.63,5.42 2.42,6.16 2.42,6.94C2.42,8.43 3.17,9.75 4.33,10.5C3.62,10.5 2.96,10.3 2.38,10C2.38,10 2.38,10 2.38,10.03C2.38,12.11 3.86,13.85 5.82,14.24C5.46,14.34 5.08,14.39 4.69,14.39C4.42,14.39 4.15,14.36 3.89,14.31C4.43,16 6,17.26 7.89,17.29C6.43,18.45 4.58,19.13 2.56,19.13C2.22,19.13 1.88,19.11 1.54,19.07C3.44,20.29 5.7,21 8.12,21C16,21 20.33,14.46 20.33,8.79C20.33,8.6 20.33,8.42 20.32,8.23C21.16,7.63 21.88,6.87 22.46,6Z\"><\/path><\/svg>\n        Tweet\n    <\/a>\n<\/div>\n<\/div>\n<style type=\"text\/css\">\n    #blog-post-date-block_5d855b919be75 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"547\" height=\"426\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/growth-arrow.png\" alt=\"\" class=\"wp-image-3014\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/growth-arrow.png 547w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/growth-arrow-250x195.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/growth-arrow-120x93.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/growth-arrow-372x290.png 372w\" sizes=\"auto, (max-width: 547px) 100vw, 547px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size:30px\"><strong>Creando contenido con un prop\u00f3sito<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Una estrategia exitosa de&nbsp;<a href=\"https:\/\/gotoclient.com\/inbound-marketing\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Inbound Marketing<\/a>&nbsp;contiene la&nbsp;<strong>creaci\u00f3n de contenido con contexto<\/strong>, con un prop\u00f3sito, crear contenido solamente por crearlo nunca se traducir\u00e1 en conversiones.<\/p>\n\n\n\n<p>El contenido contextual significa mostrar contenido personalizado tomando en cuenta las necesidades, h\u00e1bitos, objetivos de nuestro usuario o&nbsp;<a href=\"https:\/\/www.gotoclient.com\/blog\/4-respuestas-sobre-definir-buyer-personas\" target=\"_blank\" rel=\"noreferrer noopener\">buyer persona<\/a>&nbsp;y as\u00ed crear una experiencia personalizada a cada uno dependiendo de la etapa del Buyer\u00b4s Journey que se encuentre.<\/p>\n\n\n\n<p>El objetivo debe ser ofrecer una gran experiencia al usuario y esto se obtiene&nbsp;<strong>mostrando el contenido correcto, a la persona adecuada, en el momento correcto&nbsp;<\/strong>y asi tener una estrategia exitosa de contenido el cual traer\u00e1 mas visitas y conversiones.<\/p>\n\n\n\n<p>Por ejemplo: Si un lead ya se descarg\u00f3 mi oferta lo mejor seria que cuando vuelva a entrar esta oferta no le apareciera sino otra diferente para poder moverlo a la siguiente etapa del Buyers Journey.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size:30px\">Te preguntar\u00e1s:&nbsp;<strong>\u00bfC\u00f3mo muestro el contenido personalizado para cada usuario de mi web?<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La respuesta es: a trav\u00e9s del&nbsp;<strong>Contenido&nbsp;Smart<\/strong>, es una herramienta que personaliza y automatiza el contenido que se muestra dependiendo de las necesidades del usuario y la etapa del Buyer\u00b4s Journey.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/Best-Content.-Multicolor-Inscription-on-White-Brick-Wall-with-Doodle-Icons-Around.-Best-Content-Concept.-Modern-Style-Illustration-with-Doodle-Design-Icons.-Best-Content-on-White-Brickwall-Background.-700x394.jpeg\" alt=\"\" class=\"wp-image-3488\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/Best-Content.-Multicolor-Inscription-on-White-Brick-Wall-with-Doodle-Icons-Around.-Best-Content-Concept.-Modern-Style-Illustration-with-Doodle-Design-Icons.-Best-Content-on-White-Brickwall-Background.-700x394.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/Best-Content.-Multicolor-Inscription-on-White-Brick-Wall-with-Doodle-Icons-Around.-Best-Content-Concept.-Modern-Style-Illustration-with-Doodle-Design-Icons.-Best-Content-on-White-Brickwall-Background.-250x141.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/Best-Content.-Multicolor-Inscription-on-White-Brick-Wall-with-Doodle-Icons-Around.-Best-Content-Concept.-Modern-Style-Illustration-with-Doodle-Design-Icons.-Best-Content-on-White-Brickwall-Background.-768x432.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/Best-Content.-Multicolor-Inscription-on-White-Brick-Wall-with-Doodle-Icons-Around.-Best-Content-Concept.-Modern-Style-Illustration-with-Doodle-Design-Icons.-Best-Content-on-White-Brickwall-Background.-730x411.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/Best-Content.-Multicolor-Inscription-on-White-Brick-Wall-with-Doodle-Icons-Around.-Best-Content-Concept.-Modern-Style-Illustration-with-Doodle-Design-Icons.-Best-Content-on-White-Brickwall-Background.-120x68.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/Best-Content.-Multicolor-Inscription-on-White-Brick-Wall-with-Doodle-Icons-Around.-Best-Content-Concept.-Modern-Style-Illustration-with-Doodle-Design-Icons.-Best-Content-on-White-Brickwall-Background.-372x209.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/Best-Content.-Multicolor-Inscription-on-White-Brick-Wall-with-Doodle-Icons-Around.-Best-Content-Concept.-Modern-Style-Illustration-with-Doodle-Design-Icons.-Best-Content-on-White-Brickwall-Background..jpeg 1000w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La mejor parte es que se puede aplicar al Email, Website y Landing page, resultando en un incremento de las visitas, leads y ventas.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:30px\"><strong>Lo que debes tener en cuenta para aplicar contenido SMART es:<\/strong><\/p>\n\n\n\n<p>&#8211; Empezar la personalizaci\u00f3n por peque\u00f1os elementos, lo recomendable es aplicarlo poco a poco.<\/p>\n\n\n\n<p>&#8211; Crear una gran experiencia de usuario ayudando al usuario a conseguir lo que necesita.<\/p>\n\n\n\n<p>&#8211; Personalizar bas\u00e1ndose en la etapa del usuario, no confundirlo, por ejemplo: no se debe mostrar el contenido que pertenece a un lead a un primer visitante.<\/p>\n\n\n\n<p>&#8211; Asegurarse que el usuario puede obtener ese contenido de valor en cualquier parte de la web.<\/p>\n\n\n\n<p>\u00bfQuieres saber mas sobre el&nbsp;<a href=\"https:\/\/www.gotoclient.com\/blog\/que-es-el-inbound-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Inbound Marketing<\/a>?<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:30px\"><strong>Desc\u00e1rgate nuestro Ebook: 32 ejemplos envidiables de Inbound Marketing<\/strong>.<\/p>\n\n\n\n<p>Si tienes mas dudas cont\u00e1ctanos y te contaremos como mejorar tu web y contenido para incrementar los leads y ventas.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/landingpages.gotoclient.com\/descarga-los-32-ejemplos-envidiables-de-inbound-marketing?hsCtaTracking=c741141e-c0c2-4868-aadb-021d54ca74fc%7C15df068b-81fa-46fe-ad08-b5aec2223360\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"304\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/32-ejemplos-envidiables-inbound-marketing-700x304.png\" alt=\"\" class=\"wp-image-3492\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/32-ejemplos-envidiables-inbound-marketing-700x304.png 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/32-ejemplos-envidiables-inbound-marketing-250x108.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/32-ejemplos-envidiables-inbound-marketing-768x333.png 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/32-ejemplos-envidiables-inbound-marketing-730x317.png 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/32-ejemplos-envidiables-inbound-marketing-120x52.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/32-ejemplos-envidiables-inbound-marketing-372x161.png 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/32-ejemplos-envidiables-inbound-marketing.png 883w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es el contenido SMART? Creando contenido con un prop\u00f3sito Una estrategia exitosa de&nbsp;Inbound Marketing&nbsp;contiene la&nbsp;creaci\u00f3n de contenido con contexto, con un prop\u00f3sito, crear contenido solamente por crearlo nunca se traducir\u00e1 en conversiones. El contenido contextual significa mostrar contenido personalizado tomando en cuenta las necesidades, h\u00e1bitos, objetivos de nuestro usuario o&nbsp;buyer persona&nbsp;y as\u00ed crear una [&hellip;]<\/p>\n","protected":false},"featured_media":3012,"parent":0,"template":"","tags":[1183],"blog_cat":[],"blog_language":[125],"class_list":["post-3552","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-marketing-in-entrata-b2b","blog_language-espanol"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el contenido SMART? - Gotoclient<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/en\/blog\/que-es-el-contenido-smart\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el contenido SMART? - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es el contenido SMART? Creando contenido con un prop\u00f3sito Una estrategia exitosa de&nbsp;Inbound Marketing&nbsp;contiene la&nbsp;creaci\u00f3n de contenido con contexto, con un prop\u00f3sito, crear contenido solamente por crearlo nunca se traducir\u00e1 en conversiones. El contenido contextual significa mostrar contenido personalizado tomando en cuenta las necesidades, h\u00e1bitos, objetivos de nuestro usuario o&nbsp;buyer persona&nbsp;y as\u00ed crear una [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gotoclient.com\/en\/blog\/que-es-el-contenido-smart\/\" \/>\n<meta property=\"og:site_name\" content=\"Gotoclient\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-24T04:14:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/growth-arrow.png\" \/>\n\t<meta property=\"og:image:width\" content=\"547\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/que-es-el-contenido-smart\/\",\"url\":\"https:\/\/gotoclient.com\/en\/blog\/que-es-el-contenido-smart\/\",\"name\":\"\u00bfQu\u00e9 es el contenido SMART? - Gotoclient\",\"isPartOf\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/que-es-el-contenido-smart\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/que-es-el-contenido-smart\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/growth-arrow.png?wsr\",\"datePublished\":\"2017-05-29T13:40:48+00:00\",\"dateModified\":\"2021-08-24T04:14:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/que-es-el-contenido-smart\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gotoclient.com\/en\/blog\/que-es-el-contenido-smart\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/que-es-el-contenido-smart\/#primaryimage\",\"url\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/growth-arrow.png?wsr\",\"contentUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/growth-arrow.png?wsr\",\"width\":547,\"height\":426},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/que-es-el-contenido-smart\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gotoclient.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/gotoclient.com\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00bfQu\u00e9 es el contenido SMART?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gotoclient.com\/en\/#website\",\"url\":\"https:\/\/gotoclient.com\/en\/\",\"name\":\"Gotoclient\",\"description\":\"Marketing Agency\",\"publisher\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\"},\"alternateName\":\"GTC\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gotoclient.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\",\"name\":\"Gotoclient\",\"alternateName\":\"GTC\",\"url\":\"https:\/\/gotoclient.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png\",\"contentUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png\",\"width\":240,\"height\":266,\"caption\":\"Gotoclient\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/gotoclient\/\",\"https:\/\/www.linkedin.com\/company\/gotoclient\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es el contenido SMART? - Gotoclient","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gotoclient.com\/en\/blog\/que-es-el-contenido-smart\/","og_locale":"it_IT","og_type":"article","og_title":"\u00bfQu\u00e9 es el contenido SMART? - Gotoclient","og_description":"\u00bfQu\u00e9 es el contenido SMART? Creando contenido con un prop\u00f3sito Una estrategia exitosa de&nbsp;Inbound Marketing&nbsp;contiene la&nbsp;creaci\u00f3n de contenido con contexto, con un prop\u00f3sito, crear contenido solamente por crearlo nunca se traducir\u00e1 en conversiones. El contenido contextual significa mostrar contenido personalizado tomando en cuenta las necesidades, h\u00e1bitos, objetivos de nuestro usuario o&nbsp;buyer persona&nbsp;y as\u00ed crear una [&hellip;]","og_url":"https:\/\/gotoclient.com\/en\/blog\/que-es-el-contenido-smart\/","og_site_name":"Gotoclient","article_modified_time":"2021-08-24T04:14:01+00:00","og_image":[{"width":547,"height":426,"url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/growth-arrow.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/gotoclient.com\/en\/blog\/que-es-el-contenido-smart\/","url":"https:\/\/gotoclient.com\/en\/blog\/que-es-el-contenido-smart\/","name":"\u00bfQu\u00e9 es el contenido SMART? - Gotoclient","isPartOf":{"@id":"https:\/\/gotoclient.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gotoclient.com\/en\/blog\/que-es-el-contenido-smart\/#primaryimage"},"image":{"@id":"https:\/\/gotoclient.com\/en\/blog\/que-es-el-contenido-smart\/#primaryimage"},"thumbnailUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/growth-arrow.png?wsr","datePublished":"2017-05-29T13:40:48+00:00","dateModified":"2021-08-24T04:14:01+00:00","breadcrumb":{"@id":"https:\/\/gotoclient.com\/en\/blog\/que-es-el-contenido-smart\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gotoclient.com\/en\/blog\/que-es-el-contenido-smart\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/gotoclient.com\/en\/blog\/que-es-el-contenido-smart\/#primaryimage","url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/growth-arrow.png?wsr","contentUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/growth-arrow.png?wsr","width":547,"height":426},{"@type":"BreadcrumbList","@id":"https:\/\/gotoclient.com\/en\/blog\/que-es-el-contenido-smart\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gotoclient.com\/it\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/gotoclient.com\/en\/blog\/"},{"@type":"ListItem","position":3,"name":"\u00bfQu\u00e9 es el contenido SMART?"}]},{"@type":"WebSite","@id":"https:\/\/gotoclient.com\/en\/#website","url":"https:\/\/gotoclient.com\/en\/","name":"Gotoclient","description":"Marketing Agency","publisher":{"@id":"https:\/\/gotoclient.com\/en\/#organization"},"alternateName":"GTC","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gotoclient.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/gotoclient.com\/en\/#organization","name":"Gotoclient","alternateName":"GTC","url":"https:\/\/gotoclient.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png","contentUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png","width":240,"height":266,"caption":"Gotoclient"},"image":{"@id":"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/gotoclient\/","https:\/\/www.linkedin.com\/company\/gotoclient"]}]}},"_links":{"self":[{"href":"https:\/\/gotoclient.com\/it\/wp-json\/wp\/v2\/blog\/3552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotoclient.com\/it\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/gotoclient.com\/it\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/it\/wp-json\/wp\/v2\/media\/3012"}],"wp:attachment":[{"href":"https:\/\/gotoclient.com\/it\/wp-json\/wp\/v2\/media?parent=3552"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gotoclient.com\/it\/wp-json\/wp\/v2\/tags?post=3552"},{"taxonomy":"blog_cat","embeddable":true,"href":"https:\/\/gotoclient.com\/it\/wp-json\/wp\/v2\/blog_cat?post=3552"},{"taxonomy":"blog_language","embeddable":true,"href":"https:\/\/gotoclient.com\/it\/wp-json\/wp\/v2\/blog_language?post=3552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}