{"id":3810,"date":"2016-08-01T17:23:33","date_gmt":"2016-08-01T16:23:33","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=3810"},"modified":"2019-12-11T13:30:07","modified_gmt":"2019-12-11T12:30:07","slug":"por-que-el-telemarketing-no-funciona-y-no-va-a-funcionar","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/it\/blog\/por-que-el-telemarketing-no-funciona-y-no-va-a-funcionar\/","title":{"rendered":"Por qu\u00e9 el telemarketing no funciona y no va a funcionar"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>Por qu\u00e9 el telemarketing no funciona y no va a funcionar<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"blog-post-date\">\n    Aug 01 \u00b7 Blog<div class=\"blog-post-date__social\">\n    <a href=\"#\" class=\"social social--f\" rel=\"nofollow\" aria-label=\"Share on facebook\">\n        <svg class=\"facebook\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M19,4V7H17A1,1 0 0,0 16,8V10H19V13H16V20H13V13H11V10H13V7.5C13,5.56 14.57,4 16.5,4M20,2H4A2,2 0 0,0 2,4V20A2,2 0 0,0 4,22H20A2,2 0 0,0 22,20V4C22,2.89 21.1,2 20,2Z\"><\/path><\/svg>\n        Share\n    <\/a>\n    <a href=\"#\" class=\"social social--li\" rel=\"nofollow\" aria-label=\"Share on linkedin\">\n        <svg class=\"linkedin\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M19,19H16V13.7A1.5,1.5 0 0,0 14.5,12.2A1.5,1.5 0 0,0 13,13.7V19H10V10H13V11.2C13.5,10.36 14.59,9.8 15.5,9.8A3.5,3.5 0 0,1 19,13.3M6.5,8.31C5.5,8.31 4.69,7.5 4.69,6.5A1.81,1.81 0 0,1 6.5,4.69C7.5,4.69 8.31,5.5 8.31,6.5A1.81,1.81 0 0,1 6.5,8.31M8,19H5V10H8M20,2H4C2.89,2 2,2.89 2,4V20A2,2 0 0,0 4,22H20A2,2 0 0,0 22,20V4C22,2.89 21.1,2 20,2Z\"><\/path><\/svg>\n        Share\n    <\/a>\n    <a href=\"#\" class=\"social social--tw\" rel=\"nofollow\" aria-label=\"Share on twitter\">\n        <svg class=\"twitter\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M22.46,6C21.69,6.35 20.86,6.58 20,6.69C20.88,6.16 21.56,5.32 21.88,4.31C21.05,4.81 20.13,5.16 19.16,5.36C18.37,4.5 17.26,4 16,4C13.65,4 11.73,5.92 11.73,8.29C11.73,8.63 11.77,8.96 11.84,9.27C8.28,9.09 5.11,7.38 3,4.79C2.63,5.42 2.42,6.16 2.42,6.94C2.42,8.43 3.17,9.75 4.33,10.5C3.62,10.5 2.96,10.3 2.38,10C2.38,10 2.38,10 2.38,10.03C2.38,12.11 3.86,13.85 5.82,14.24C5.46,14.34 5.08,14.39 4.69,14.39C4.42,14.39 4.15,14.36 3.89,14.31C4.43,16 6,17.26 7.89,17.29C6.43,18.45 4.58,19.13 2.56,19.13C2.22,19.13 1.88,19.11 1.54,19.07C3.44,20.29 5.7,21 8.12,21C16,21 20.33,14.46 20.33,8.79C20.33,8.6 20.33,8.42 20.32,8.23C21.16,7.63 21.88,6.87 22.46,6Z\"><\/path><\/svg>\n        Tweet\n    <\/a>\n<\/div>\n<\/div>\n<style type=\"text\/css\">\n    #blog-post-date-block_5d855b919be75 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Las marcas con productos dirigidos a uso empresarial o corporativo que en alg\u00fan momento u otro se han planteado desarrollar actividades de telemarketing son muchas. El razonamiento por el que se llevan a cabo este tipo de actividades es relativamente sencillo. A ojos de los responsables de marketing y\/o de ventas de las marcas, las actividades de telemarketing permiten seleccionar una lista de potenciales compradores del producto o servicio, llamarles e intentar convertir el lead a una venta.<\/p>\n\n\n\n<p>Sin embargo no funciona.<\/p>\n\n\n\n<p>Veamos el porqu\u00e9<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/12\/telemarketing-700x467.jpg\" alt=\"\" class=\"wp-image-3768\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/12\/telemarketing-700x467.jpg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/12\/telemarketing-250x167.jpg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/12\/telemarketing-768x512.jpg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/12\/telemarketing-1680x1120.jpg 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/12\/telemarketing-1020x680.jpg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/12\/telemarketing-730x487.jpg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/12\/telemarketing-1280x853.jpg 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/12\/telemarketing-120x80.jpg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/12\/telemarketing-372x248.jpg 372w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size:30px\"><strong>1.- Desactualizaci<\/strong><strong>\u00f3<\/strong><strong>n de listas.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>El primer factor es que muchas de la actividades que se realizan se basan las listas de potenciales clientes a quienes van a llamar sobre informaciones oficiales disponibles p\u00fablicamente (registro mercantil, por ejemplo). Esto es un problema grave, ya que, en primer lugar, las organizaciones p\u00fablicas no suelen actualizar los perfiles de las compa\u00f1\u00edas, y, en segundo lugar, la informaci\u00f3n suele ser muy poco fiable. Por ejemplo, suele ser muy dif\u00edcil conseguir datos fiables para un sector concreto.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size:30px\"><strong>2.- Preparaci<\/strong><strong>\u00f3<\/strong><strong>n de las personas que emiten llamadas.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>El segundo factor es que muy a menudo, las actividades de telemarketing se plantean a corto plazo, por parte de empresas especializadas, y se entra en una genera una din\u00e1mica de formaci\u00f3n expr\u00e9s. A menudo, los especialistas en realizar llamadas son formados durante un par de d\u00edas, o incluso algunas horas. En ese per\u00edodo de tiempo, resulta imposible integrar la filosof\u00eda de la marca, la forma adecuada de presentar el producto y, de manera m\u00e1s importante, las necesidades del cliente.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size:30px\"><strong>3.- Llamadas sin valor.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Realizar una llamada que alguien no espera no aporta valor. En la actualidad, el cliente potencial puede buscar toda la informaci\u00f3n que le va a ser proporcionada en la llamada en la web, y, encontrarla en pocos minutos. Surge entonces la pregunta: \u00bfPor qu\u00e9 van a seguir hablando con nosotros?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size:30px\"><strong>4.- Molestar y suplicar.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Este es probablemente el gran problema de las actividades de telemarketing. Nuestros clientes potenciales est\u00e1n saturados de informaci\u00f3n, y , con este tipo de actividades, vamos a proponerles muy probablemente, m\u00e1s informaci\u00f3n, que no han solicitado y no necesitan. Entramos pues en una din\u00e1mica, no solo de interrumpir la actividad que en ese momento nuestro cliente potencial est\u00e9 haciendo, sino de, al no estar aportando valor a la llamada, de suplicar que pase al siguiente nivel (que nos de una cita, que realice una inscripci\u00f3n, etc.)<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size:30px\"><strong>5.- La madurez del mercado.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>El mercado de los proveedores de servicios de telemarketing es muy maduro, en el sentido econ\u00f3mico del t\u00e9rmino. Es decir, es un mercado en el que los precios, que suelen ser un factor de decisi\u00f3n muy importante, tienden a decrecer suavemente a\u00f1o tras a\u00f1o y existe una muy baja diferenciaci\u00f3n entre proveedores de este tipo de servicio. En este entorno, las actividades se suelen orientar a coste y no a calidad.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Te puede interesar:&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/landingpages.gotoclient.com\/analizar-campa%C3%B1a-de-marketing?hsCtaTracking=3efca13e-d085-47ab-97aa-d9f5c8768753%7C3add3857-da8b-43e5-8fa6-a03fa75ea054\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/12\/concerta-una-reunio\u0301n-para-analizar-tu-campan\u0303a-gratis-700x211.png\" alt=\"\" class=\"wp-image-3764\" width=\"794\" height=\"239\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/12\/concerta-una-reunio\u0301n-para-analizar-tu-campan\u0303a-gratis-700x211.png 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/12\/concerta-una-reunio\u0301n-para-analizar-tu-campan\u0303a-gratis-250x75.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/12\/concerta-una-reunio\u0301n-para-analizar-tu-campan\u0303a-gratis-768x231.png 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/12\/concerta-una-reunio\u0301n-para-analizar-tu-campan\u0303a-gratis-730x220.png 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/12\/concerta-una-reunio\u0301n-para-analizar-tu-campan\u0303a-gratis-120x36.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/12\/concerta-una-reunio\u0301n-para-analizar-tu-campan\u0303a-gratis-372x112.png 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/12\/concerta-una-reunio\u0301n-para-analizar-tu-campan\u0303a-gratis.png 883w\" sizes=\"auto, (max-width: 794px) 100vw, 794px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Por qu\u00e9 el telemarketing no funciona y no va a funcionar Las marcas con productos dirigidos a uso empresarial o corporativo que en alg\u00fan momento u otro se han planteado desarrollar actividades de telemarketing son muchas. El razonamiento por el que se llevan a cabo este tipo de actividades es relativamente sencillo. A ojos de [&hellip;]<\/p>\n","protected":false},"featured_media":3771,"parent":0,"template":"","tags":[],"blog_cat":[],"blog_language":[125],"class_list":["post-3810","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_language-espanol"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Por qu\u00e9 el telemarketing no funciona y no va a funcionar - Gotoclient<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/it\/blog\/por-que-el-telemarketing-no-funciona-y-no-va-a-funcionar\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 el telemarketing no funciona y no va a funcionar - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"Por qu\u00e9 el telemarketing no funciona y no va a funcionar Las marcas con productos dirigidos a uso empresarial o corporativo que en alg\u00fan momento u otro se han planteado desarrollar actividades de telemarketing son muchas. 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