{"id":3816,"date":"2016-07-29T05:00:30","date_gmt":"2016-07-29T04:00:30","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&p=3816"},"modified":"2019-12-11T12:38:42","modified_gmt":"2019-12-11T11:38:42","slug":"como-generar-ventas-a-centrales-de-compra-en-espana","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/it\/blog\/como-generar-ventas-a-centrales-de-compra-en-espana\/","title":{"rendered":"C\u00f3mo generar ventas a centrales de compra en Espa\u00f1a"},"content":{"rendered":"\n
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C\u00f3mo generar ventas a centrales de compra en Espa\u00f1a<\/strong><\/h2>\n\n\n\n
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\n Jul 29 \u00b7 Blog
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No solo precio. Internacionalizaci\u00f3n, innovaci\u00f3n y \u00f3ptimo servicio son factores que cada vez van a contar m\u00e1s en las negociaciones con las centrales de compra para hosteler\u00eda organizada.<\/p>\n<\/div>\n\n\n\n

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Las Central de Compras buscan crecer e incrementar market share con un claro objetivo, ofrecer<\/p>\n\n\n\n

\u201cProductos de calidad, alta gama a precios competitivos\u201d.<\/p>\n\n\n\n

 A d\u00eda de hoy, el principal argumento de venta de las Centrales de Compra es el econ\u00f3mico:<\/p>\n\n\n\n

Ahorro en costes para el Hotel muy significativos que pueden ir desde el 30% para un hotel independiente<\/strong>, hasta el 3% o 4 % en grandes cadenas <\/strong>con presupuestos de compras muy altos.<\/p>\n\n\n\n

Los Hoteles, adem\u00e1s de todo lo anterior, piden cada vez m\u00e1s:<\/p>\n\n\n\n

1) proveedores globalizados<\/strong><\/p>\n\n\n\n

2) innovadores<\/strong><\/p>\n\n\n\n

3) \u00f3ptimo servicio<\/strong><\/p>\n\n\n\n

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1) Proveedores globalizados<\/strong><\/p>\n\n\n\n

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Con cultura y alcance globales. Es fundamental que a medida que los hoteles conti\u00faan su expansi\u00f3n en otras zonas: Caribe, Europa y Asia; sus proveedores les acompa\u00f1en y se impliquen en este mismo proceso<\/p>\n<\/div>\n\n\n\n

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2) Innovadores<\/strong><\/p>\n\n\n\n

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La innovaci\u00f3n es clave como elemento diferenciador frente a la competencia. Los hoteles buscan incorporar esta diferenciaci\u00f3n en todos los aspectos, no solo en el posicionamiento de la marca, producto o precio.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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3) \u00d3ptimo servicio<\/strong><\/p>\n\n\n\n

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 Los costes que las cadenas hoteleras dejan de absorber gracias a la excelencia de servicio de sus proveedores son muy significativos, no solo como costes directos en euros si no tambi\u00e9n, y cada vez m\u00e1s importante, el ahorro en tiempo dedicado a resolver incidencias por el lado de las compras.<\/p>\n<\/div>\n\n\n\n

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La principal conclusi\u00f3n por lo tanto para las marcas que quieran vender a trav\u00e9s de centrales de compras es esforzarse por que \u00e9stas incluyan en su discurso de ventas estos tres aspectos, adem\u00e1s del precio, cuando venden sus servicios a cadenas hoteleras.<\/p>\n\n\n\n

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\u00bfTienes un producto estacional que necesites vender en HORECA? Te proporcionamos 5 trucos para incrementar las ventas fuera de temporada:<\/p>\n\n\n\n

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C\u00f3mo generar ventas a centrales de compra en Espa\u00f1a No solo precio. Internacionalizaci\u00f3n, innovaci\u00f3n y \u00f3ptimo servicio son factores que cada vez van a contar m\u00e1s en las negociaciones con las centrales de compra para hosteler\u00eda organizada. Las Central de Compras buscan crecer e incrementar market share con un claro objetivo, ofrecer \u201cProductos de calidad, […]<\/p>\n","protected":false},"featured_media":3786,"parent":0,"template":"","tags":[],"blog_cat":[],"blog_language":[125],"class_list":["post-3816","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_language-espanol"],"acf":[],"yoast_head":"\nC\u00f3mo generar ventas a centrales de compra en Espa\u00f1a - Gotoclient<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/en\/blog\/como-generar-ventas-a-centrales-de-compra-en-espana\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo generar ventas a centrales de compra en Espa\u00f1a - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"C\u00f3mo generar ventas a centrales de compra en Espa\u00f1a No solo precio. 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