{"id":4916,"date":"2020-07-15T08:15:00","date_gmt":"2020-07-15T07:15:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&p=4916"},"modified":"2021-08-24T05:11:40","modified_gmt":"2021-08-24T04:11:40","slug":"recomendaciones-clave-para-hacer-un-buen-uso-de-las-diferentes-herramientas-de-linkedin-2","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/it\/blog\/recomendaciones-clave-para-hacer-un-buen-uso-de-las-diferentes-herramientas-de-linkedin-2\/","title":{"rendered":"Recomendaciones clave para hacer un buen uso de las diferentes herramientas de LinkedIn"},"content":{"rendered":"\n
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Key recommendations to make a good use of the different LinkedIn tools<\/strong><\/h2>\n\n\n\n
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Currently, LinkedIn has 690 million users <\/strong>in 200 countries (Source: LinkedIn [https:\/\/news.linkedin.com\/about-us#1<\/em>] June, 2020). On the other hand, 40% of LinkedIn members read more often the news<\/strong> due to the COVID-19, and 30% check more often social networks<\/strong> to stay informed about COVID-19. There are different ways to generate leads, increase website traffic and conversion rate. On the below we explain the key recommendations to make a good use of the different LinkedIn tools.<\/p>\n<\/div>\n\n\n\n

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Key recommendations about LinkedIn tools<\/strong><\/h2>\n\n\n\n
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1.- LinkedIn Sales Navigator<\/strong><\/h3>\n\n\n\n
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LinkedIn Sales Navigator<\/strong> is a tool that allows to increase the number of contacts in your company. In this post<\/strong><\/a> we already talked about it, its uses and main functions. At this point we will talk about how you can use Sales Navigator LinkedIn to generate leads.<\/p>\n\n\n\n

In a study done by the same LinkedIn platform (Source: Linkedin [https:\/\/www.linkedin.com\/business\/sales\/blog\/b2b-sales\/introducing-the-state-of-sales-2020<\/a>] May, 2020) confirms that through LinkedIn Sales Navigator, business sales increase 7 times more and revenues 11 times more<\/strong>. Thanks to this tool, it\u2019s easier to generate a greater amount of leads, and, in consequence, more customers. Also, Linkedin Sales Navigator is used for social selling<\/strong><\/a>.<\/p>\n\n\n\n

When you\u2019re carrying out the campaign, it\u2019s important to use the right keywords, location, company, function, level of seniority<\/strong>, etc. After obtaining the results, you can check if there are any contacts you already have in your network. <\/p>\n\n\n\n

On the other hand, it\u2019s possible to know the company changes of your leads<\/strong>, to know how to react to their new situation, or also to know other profiles that may be interesting for your business.<\/p>\n\n\n\n

In addition, after locating the leads, you can interact with them through the Sponsored InMail<\/strong> tool, with clear, simple and close messages. In addition, you can add an attractive image to accompany the message, and the platform itself offers ideas for InMail messages to achieve your goals.<\/p>\n\n\n\n

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2.- Linkedin Ads<\/strong><\/h3>\n\n\n\n
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LinkedIn Ads offers different types of ads, which are Sponsored Content, Sponsored InMail, Text Ads, Carousel Ads <\/strong>and Video Ads<\/strong>. Each one meets specific objectives and appears in a different format, so it\u2019s important to know what each one means, what they are for, and finally, what are the best recommendations for using them. In this post<\/strong><\/a> we explain what they mean and what they are for, so now we are going to explain the key recommendations.<\/p>\n\n\n\n

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Sponsored content<\/strong><\/h4>\n\n\n\n
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They appear as native posts<\/strong> in user updates. Getting your audience to react is a difficult task, so we recommend posting a phrase or question to start a conversation<\/strong>, also explaining how your content will help your target audience’s goals.<\/strong><\/p>\n\n\n\n

Also, you can offer varied content by analyzing statistics, news and quotes from the most relevant sector, as long as interests to the target audience. You can also include real stories from the company<\/strong> to establish an emotional link with the target<\/strong>. On the other hand, it\u2019s important to create a CTA to attract attention, and you can also try different CTAs<\/strong>, such as “Register” <\/strong><\/em>or “Join”<\/strong><\/em>, to find out which one has a better reaction in the target audience.<\/p>\n\n\n\n

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Sponsored Content example<\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n
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Text Ads<\/strong><\/h4>\n\n\n\n
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If your company’s goal is to increase traffic to a landing page<\/strong>, text ads are usually a good option. This type of ads appears at the top of LinkedIn pages.<\/strong><\/p>\n\n\n\n

If you have multiple users who are part of your target audience, separate them into different buckets and create campaigns for all segments. It\u2019s important to establish an aggressive offer<\/strong> to impact the target. Also, it\u2019s advisable to turn off those ads that have a low performance<\/strong>.  Professional images<\/strong> have a greater impact<\/strong> when it integrates person\u2019s component. Ads that show a strong CTA<\/strong> (call-to-action), such as “Sign up now!” <\/strong><\/em>or “Sign up today!”<\/strong><\/em> usually have a better performance<\/strong>. Finally, we recommend using 2 or 3 variations of active ads<\/strong> per campaign to show variety and to analyze which strategy is more successful.<\/p>\n\n\n\n

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Text Ads example<\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Sponsored InMail<\/strong><\/h4>\n\n\n\n
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Thanks to this format, personalized messages can be sent to potential customers<\/strong>. These messages should include a short and powerful subject line<\/strong>, which are usually used the following keywords: “Thank you”, “Exclusive invitation”, “Connect”, “Job opportunities” <\/em><\/strong>and “Join”<\/em><\/strong>. The text’s body<\/strong> should be interactive<\/strong>, and the CTR can increase by up to 21% if you add additional hyperlinks<\/strong>. CTA <\/strong>usually contain the following keywords: “Test”, “Free”, “Today”, “Click”<\/em> <\/strong>and “Apply”<\/em><\/strong>.<\/p>\n\n\n\n

Messages sent by an important member of the company<\/strong>, such as the CEO, tend to have a higher open rate<\/strong> compared to messages sent by the company.<\/p>\n\n\n\n

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\"FixDex
Ejemplo Sponsored InMail<\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n
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