{"id":5302,"date":"2021-10-14T08:15:00","date_gmt":"2021-10-14T07:15:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=5302"},"modified":"2021-12-09T16:40:16","modified_gmt":"2021-12-09T15:40:16","slug":"case-studies-b2b-lead-generation-linkedin-ads","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/it\/blog\/case-studies-b2b-lead-generation-linkedin-ads\/","title":{"rendered":"Case studies of B2B lead generation with LinkedIn Ads"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-case-studies-of-b2b-lead-generation-with-linkedin-ads\"><strong>Case studies of B2B lead generation with LinkedIn Ads<\/strong><\/h2>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>LinkedIn platform is currently the leader in lead generation, being <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30030\/linkedin-277-more-effective-for-lead-generation-than-facebook-twitter-new-data.aspx?_ga=2.208819602.1413516723.1557635991-318261567.1557635991&amp;__hstc=64741936.b221a3baeb302019b1310f503325ce0b.1595250244380.1595250244380.1595250244380.1&amp;__hssc=64741936.1.1595250244382&amp;__hsfp=977134892\" target=\"_blank\" rel=\"noreferrer noopener\">277% more effective than Twitter and Facebook<\/a>. If your goal is to generate B2B leads, LinkedIn is the best option. Before launching a LinkedIn Ads campaign, it&#8217;s important to <strong>look at some examples and how other companies succeed<\/strong>. In this post, we&#8217;re going to show you <strong>case studies of B2B lead generation campaigns with LinkedIn Ads.<\/strong><\/p>\n\n\n\n<p>In addition, we recommend checking our <strong><a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Ads definitive guide<\/a><\/strong> with relevant information and free resources to develop effective campaigns.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<iframe class=\"lazy-loaded\" loading=\"lazy\" width=\"560\" height=\"315\" data-lazy-type=\"iframe\" data-src=\"https:\/\/www.youtube.com\/embed\/h93y3ymamqo\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" src=\"https:\/\/www.youtube.com\/embed\/h93y3ymamqo\" style=\"\n    height: 315px;\n\"><\/iframe>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-podcast-get-valuable-b2b-lead-generation-insights-with-david-hall-founder-of-two-relevant-digital-marketing-agencies\">[Podcast] Get valuable B2B lead generation insights with David Hall, founder of two relevant digital marketing agencies!<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"buzzsprout-player-9084888\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/1821420\/9084888-b2b-lead-gen-trends-with-david-hall.js?container_id=buzzsprout-player-9084888&amp;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-case-studies-with-linkedin-ads\" style=\"font-size:30px\"><strong>Case studies with LinkedIn Ads<\/strong><\/h3>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-escp\" style=\"font-size:25px\"><strong>1.- ESCP<\/strong><\/h4>\n\n\n\n<p><strong><a href=\"https:\/\/www.escpeurope.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">ESCP<\/a><\/strong>, the first Europe business school in the world, <strong>aimed to generate applicants for its master\u2019s degree in European business<\/strong> and <strong>build a portfolio with potential clients.<\/strong><\/p>\n\n\n\n<p>They carried out a <strong><a href=\"https:\/\/blog.hubspot.com\/marketing\/linkedin-ad-case-studies\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">lead generation campaign on LinkedIn Ads<\/a><\/strong>, using the <strong>Sponsored Content Ad<\/strong> format, where they informed about their <strong>scholarships in order to obtain potential clients<\/strong>. ESCP set a <strong>goal of generating scholarship applications completed by 100 leads<\/strong>, in addition of <strong>generating 250 leads<\/strong>. The <strong>ad content was direct with a clear value proposition<\/strong> and as a <strong>visual they used a human image<\/strong>, being a <strong>good practice for LinkedIn Ads.<\/strong><\/p>\n\n\n\n<p>As a result of the campaign, they achieved <strong>over two million potential student impressions<\/strong> and generated a <strong>conversion rate of 14%,<\/strong> double the target previously set. On the other hand, ESCP generated <strong>40 more leads than the goal set.<\/strong><\/p>\n\n\n\n<div style=\"height:104px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-government-and-public-transformation-school-of-monterrey-technology\" style=\"font-size:25px\"><strong>2.- Government and Public Transformation school of Monterrey Technology<\/strong><\/h4>\n\n\n\n<p>The <strong><a href=\"https:\/\/escueladegobierno.itesm.mx\/inicio?language=en\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">postgraduate school of the Mexico\u2019s Government and TECs Public Transformation<\/a> <\/strong>was promoted to develop solutions to relevant public problems, positioning itself as a reference in its sector.<\/p>\n\n\n\n<p>The School of Government <strong>is aimed to highly specialized profiles<\/strong>, specifically <strong>professionals interested in changing the world<\/strong>, so they wanted to generate quality leads. They had to comply with a number of requirements in order to position the School as an excellence option.<\/p>\n\n\n\n<p>Finally, they <strong><a href=\"https:\/\/www.imscorporate.com\/sponsored-inmail-sponsored-content\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">chose to build a campaign on LinkedIn<\/a><\/strong>, because it\u2019s the <strong>only social network that allows to build an exclusive segmentation<\/strong>. They used the <strong>Sponsored Content<\/strong> and <strong>Sponsored Inmail<\/strong> formats.<\/p>\n\n\n\n<p>In the <strong>Sponsored Inmail<\/strong> case, the professionals received a <strong>message with an aspirational and personalized tone<\/strong>, <strong>inviting them to learn about the master&#8217;s degrees that the school offered<\/strong>. A <strong>CTA was also included<\/strong> to <strong>fill out a form in order to get more information<\/strong>. Through this announcement they got <strong>258 leads<\/strong>, an <strong>open rate of 55%,<\/strong> and finally a <strong>CTR of 26.95%.<\/strong> For the <strong>Sponsored Content<\/strong> format, they used a <strong>short but powerful copy<\/strong> with an <strong>aspirational and motivating tone<\/strong>. In this case, through this format they generated <strong>104 leads<\/strong>, with a <strong>1.07% engagement<\/strong>, <strong>0.8% CTR<\/strong>, and finally, <strong>more than 125,000 impressions.<\/strong><\/p>\n\n\n\n<div style=\"height:107px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-management-school-of-piura-s-university\" style=\"font-size:25px\"><strong>3.- Management School of Piura\u2019s University<\/strong><\/h4>\n\n\n\n<p>Finally, the <strong><a href=\"https:\/\/pad.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Management School of Piura\u2019s University<\/a><\/strong> is dedicated to <strong>training managers with ethical values to improve their decision-making process<\/strong>, offering a personalized education with a humanistic approach. The <strong>goal\u2019s school was to impact students living in Peru by proposing different educational programs<\/strong>, with the purpose of generating quality leads.<\/p>\n\n\n\n<p>After analyzing their needs, they chose to<strong> <a href=\"https:\/\/www.imscorporate.com\/caso-de-exito-universidad-de-piura-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">launch a Sponsored Content Ad with a lead gen form<\/a><\/strong> and managed to generate <strong>451 quality leads<\/strong>, <strong>more than 325,000 impressions<\/strong>, <strong>1.5% engagement<\/strong> and <strong>1.1% CTR.<\/strong><\/p>\n\n\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-conclusions-about-the-case-studies-with-linkedin-ads\" style=\"font-size:30px\"><strong>Key conclusions about the case studies with LinkedIn Ads<\/strong><\/h3>\n\n\n\n<div style=\"height:69px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-choosing-the-right-ad-format\" style=\"font-size:25px\"><strong>Choosing the right ad format<\/strong><\/h4>\n\n\n\n<p>As we have seen, each company used the ad format that best suited their goals. Therefore, it\u2019s important not to fall into the routine of always choosing the same format. Even though in a campaign a format achieves good results, it doesn\u2019t mean that it will always happen. Also, you can use more than one format to analyze which one generates better results.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-precise-segmentation\" style=\"font-size:25px\"><strong>Precise segmentation<\/strong><\/h4>\n\n\n\n<p>It\u2019s essential to analyze the campaign&#8217;s target and to express it in an appropriate way the campaign\u2019s definition to make your message reach the right users. If it\u2019s not defined correctly, the possibilities of impacting your target audience will decrease, and consequently, your objectives will not be met.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-clear-and-impressive-content\" style=\"font-size:25px\"><strong>Clear and impressive content<\/strong><\/h4>\n\n\n\n<p>If the two previous points have been fulfilled but a clear and impressive content is not made, it\u2019s probably that you will impact your target transmitting an erroneous message. That\u2019s why it\u2019s important to write a direct and clear copy, as well as to choose a visual that complements the copy\u2019s content.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Case studies of B2B lead generation with LinkedIn Ads LinkedIn platform is currently the leader in lead generation, being 277% more effective than Twitter and Facebook. If your goal is to generate B2B leads, LinkedIn is the best option. Before launching a LinkedIn Ads campaign, it&#8217;s important to look at some examples and how other [&hellip;]<\/p>\n","protected":false},"featured_media":5299,"parent":0,"template":"","tags":[1181,1182],"blog_cat":[],"blog_language":[],"class_list":["post-5302","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-annunci-su-linkedin","tag-generazione-di-lead-b2b"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case studies of B2B lead generation with LinkedIn Ads - Gotoclient<\/title>\n<meta name=\"description\" content=\"We show you some case studies in LinkedIn Ads for the generation of B2B qualified leads. It&#039;s important to know how other companies succeed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/it\/blog\/case-studies-b2b-lead-generation-linkedin-ads\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case studies of B2B lead generation with LinkedIn Ads - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"We show you some case studies in LinkedIn Ads for the generation of B2B qualified leads. It&#039;s important to know how other companies succeed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gotoclient.com\/it\/blog\/case-studies-b2b-lead-generation-linkedin-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Gotoclient\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-09T15:40:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/photo-1476231790875-016a80c274f3.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"901\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gotoclient.com\/it\/blog\/case-studies-b2b-lead-generation-linkedin-ads\/\",\"url\":\"https:\/\/gotoclient.com\/it\/blog\/case-studies-b2b-lead-generation-linkedin-ads\/\",\"name\":\"Case studies of B2B lead generation with LinkedIn Ads - Gotoclient\",\"isPartOf\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gotoclient.com\/it\/blog\/case-studies-b2b-lead-generation-linkedin-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/it\/blog\/case-studies-b2b-lead-generation-linkedin-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/photo-1476231790875-016a80c274f3.jpeg?wsr\",\"datePublished\":\"2021-10-14T07:15:00+00:00\",\"dateModified\":\"2021-12-09T15:40:16+00:00\",\"description\":\"We show you some case studies in LinkedIn Ads for the generation of B2B qualified leads. 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