{"id":7446,"date":"2021-05-05T08:15:00","date_gmt":"2021-05-05T07:15:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=7446"},"modified":"2021-11-29T17:47:37","modified_gmt":"2021-11-29T16:47:37","slug":"how-to-calculate-the-linkedin-ads-roi-for-lead-generation","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/it\/blog\/how-to-calculate-the-linkedin-ads-roi-for-lead-generation\/","title":{"rendered":"How to calculate the LinkedIn Ads ROI for lead generation"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-how-to-calculate-the-linkedin-ads-roi-for-lead-generation\"><strong><strong><strong>How to calculate the LinkedIn Ads ROI for lead generation<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To calculate the LinkedIn Ads ROI, you have to consider a number of steps (16 steps in fact). These are from the customer value and investment definition, to the number of customers estimation and the revenue measurement.<\/p>\n\n\n\n<p>Before launching a LinkedIn Ad campaign for lead generation, it&#8217;s essential to analyse if the campaign is going to get a return. Calculating the ROI has crucial in that analysis. According to <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/insights-and-research\/marketing-ROI\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>, <strong>58% of digital marketers need to prove ROI<\/strong> to justify the spent and get approval for future budget asks. So, you need to know how to calculate the LinkedIn Ads ROI for lead generation.<\/p>\n\n\n\n<p>Some marketers make the mistake of comparing platform costs by the CPC. <strong>LinkedIn Ads average CPC<\/strong> is around <strong>6\u20ac<\/strong>, and for <strong>Facebook and Google Ads<\/strong> is <strong>between 1\u20ac to 2\u20ac.<\/strong> However, you should not take the CPC as a basis to compare platform costs. The goal being generating leads, to compare platform costs, you should take the CPL (Cost per Lead) as a basis. Let\u2019s deep into this.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<iframe loading=\"lazy\" class=\"lazy-loaded\" width=\"560\" height=\"315\" data-lazy-type=\"iframe\" data-src=\"https:\/\/www.youtube.com\/embed\/0Klu4O0g6Tk\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" src=\"https:\/\/www.youtube.com\/embed\/0Klu4O0g6Tk\" style=\"\n    height: 315px;\n\"><\/iframe>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Let\u2019s see <strong>how to calculate LinkedIn Ads ROI<\/strong> in sixteen steps:<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-1-set-your-yearly-lifetime-customer-value\" style=\"font-size:25px\"><strong><strong><strong>Step 1: Set your yearly \/ lifetime customer value<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Customer value \/ year: <\/strong>As a result of the mentioned LinkedIn average CPC, your <strong>client&#8217;s value<\/strong> must be <strong>higher than 4.000\u20ac per year<\/strong>, as it will be hard for you to get a positive ROI. For a better understanding, let\u2019s translate all the theory into an example. So, let&#8217;s imagine your customer&#8217;s value is <strong>9.000\u20ac per year.<\/strong><\/p>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2-define-your-investment\" style=\"font-size:25px\"><strong><strong>Step 2: Define your investment<\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Media investment<\/strong>: You need to know how much you are going to invest. If you don&#8217;t already know that, read now <a href=\"https:\/\/gotoclient.com\/en\/blog\/calculate-linkedin-ads-costs-and-investment\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>our post<\/strong><\/a>. As the <strong>B2B sales cycle is typically longer than the B2C one<\/strong>, we would recommend <strong>measuring ROI within 1 year<\/strong>. Here, let&#8217;s say your <strong>media investment<\/strong> is <strong>based on five months,<\/strong> with a <strong>total media investment of 11.500\u20ac.<\/strong><\/p>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-step-3-set-your-expected-cpc-cost-per-click\" style=\"font-size:25px\"><strong><strong><strong><strong>Step 3: Set your expected CPC (Cost per Click<\/strong><\/strong><\/strong><\/strong>)<\/h3>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Average CPC: <\/strong>Based on our experience, in Europe, depending on the country, the <strong>average CPC should be around 6\u20ac.<\/strong> To calculate your <strong>expected cost per click<\/strong>, read <a href=\"https:\/\/gotoclient.com\/en\/blog\/calculate-linkedin-ads-costs-and-investment\/\" target=\"_blank\" rel=\"noreferrer noopener\">this post<\/a> where we explain it with an example too. Following the example, let&#8217;s say your expected <strong>CPC is 4\u20ac.<\/strong><\/p>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-step-4-calculate-the-number-of-clicks-your-campaign-will-make\" style=\"font-size:25px\"><strong><strong><strong>Step 4: Calculate the number of clicks your campaign will make<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Number of clicks or opens: <\/strong>To estimate the number of clicks, you have to <strong>take your media investment<\/strong> and <strong>divide it by the average CPC<\/strong>, as follows:<\/p>\n\n\n\n<p><strong>Number of clicks = Media investment \/ average CPC<\/strong><\/p>\n\n\n\n<p>So, according to the example: Number of clicks = 11.500 \/ 4 = <strong>2.875 clicks<\/strong>.<\/p>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-5-estimate-the-conversion-from-click-to-lead\" style=\"font-size:25px\"><strong><strong><strong><strong>Step 5: Estimate the conversion from click to lead<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Conversion click to lead: <\/strong>At this point, you need to estimate the proportion of clicks that will result in a lead. According to <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/content-marketing-events\/2016\/5-things-we-ve-learned-after-a-year-with-linkedin-ads\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>, the <strong>average conversion rate is around 6.1%. <\/strong>Based on the example, let&#8217;s say your <strong>conversion rate is 7.5%.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-step-6-measure-the-total-number-of-leads\" style=\"font-size:25px\"><strong><strong><strong>Step 6: Measure the total number of leads<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Number of leads: <\/strong>After knowing the number of clicks and the conversion click to lead, you will be able to calculate the number of leads. To do that, <strong>take the number of clicks and multiply it by the conversion rate click to lead.<\/strong><\/p>\n\n\n\n<p><strong>Number of leads: Number of clicks x Conversion click to lead.<\/strong><\/p>\n\n\n\n<p>In our example, that\u2019s: Number of leads = 2.875 x 7.5% = <strong>216 leads<\/strong><\/p>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-7-calculate-the-cost-per-lead-generated\" style=\"font-size:25px\"><strong><strong><strong><strong>Step 7: Calculate the cost per lead generated<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Cost per Lead: <\/strong>The <strong>LinkedIn Advertising average CPL is 65\u20ac,<\/strong> according to <a href=\"https:\/\/linchpinseo.com\/average-cost-per-lead-by-industry-and-marketing-channel\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>research<\/strong><\/a> by HubSpot, Statista, MarketingCharts.com, Survey America, Matchcraft, Prospect Marketing, and Pulse Local Marketing.This value is calculated by <strong>taking the total media investment and dividing it by the number of leads.<\/strong><\/p>\n\n\n\n<p><strong>Cost per Lead = Media investment \/ Number of leads<\/strong><\/p>\n\n\n\n<p>According to the example, that\u2019s: Cost per Lead = 11.500 \/ 216 = <strong>53\u20ac.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-step-8-estimate-the-conversion-leads-to-sql\" style=\"font-size:25px\"><strong><strong><strong>Step 8: Estimate the conversion leads to SQL<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Conversion leads to SQL: <\/strong>After calculating the cost per lead, the next step you have to do is to estimate the <strong>proportion of leads that will result in Sales Qualified Leads (or SQL).<\/strong> In our example, let&#8217;s say your <strong>conversion lead to SQL is 50%.<\/strong><\/p>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-9-quantify-the-sql-sales-qualified-leads\" style=\"font-size:25px\"><strong><strong><strong><strong>Step 9: Quantify the SQL (Sales Qualified Leads)<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Sales Qualified Leads: <\/strong>To know how many leads are qualified for sales treatment, you have to take the number of leads and multiply by the conversion leads to SQL, as it&#8217;s shown below:<\/p>\n\n\n\n<p><strong>Sales Qualified Leads = Leads x Conversion leads to SQL<\/strong><\/p>\n\n\n\n<p>In our example, Sales Qualified Leads = 216 x 50% = <strong>108 SQL.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-step-10-determine-the-conversion-sql-to-request\" style=\"font-size:25px\"><strong><strong><strong>Step 10: Determine the conversion SQL to request<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Conversion SQL to Request: <\/strong>This value represents the <strong>proportion of SQL that will result in a request.<\/strong> To be precise, a request indicates that there has been <strong>a formal sales document exchange with the prospect<\/strong>, for instance, a quotation. Based on our example, imagine your <strong>conversion SQL to request is 70%.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-11-identify-the-total-number-of-requests\" style=\"font-size:25px\"><strong><strong><strong><strong>Step 11: Identify the total number of requests<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Number of requests: <\/strong>In order to estimate how many formal exchanges you are going to get, you need to take the sales qualified leads and multiply it by the conversion SQL to request.<\/p>\n\n\n\n<p><strong>Number of requests = Sales Qualified Leads x Conversion SQL to Request<\/strong><\/p>\n\n\n\n<p>Following our example, there will be a total of: Requests = 108 x 70% = <strong>75 requests<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-step-12-calculate-the-cost-per-request\" style=\"font-size:25px\"><strong><strong><strong>Step 12: Calculate the cost per request<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Cost per Request: <\/strong>To know how much it is going to cost each request, take the media investment and divide it by the number of requests, as it\u2019s shown below.<\/p>\n\n\n\n<p><strong>CPRequest = Media investment \/ Number of requests<\/strong><\/p>\n\n\n\n<p>In our example, that\u2019s: CPRequest = 11.500 \/ 75 = <strong>153\u20ac.<\/strong><\/p>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-13-evaluate-the-conversion-request-to-customer\" style=\"font-size:25px\"><strong><strong><strong><strong>Step 13: Evaluate the conversion request to customer<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Conversion Request to Customer: <\/strong>This percentage represents the <strong>proportion of requests that will result in customers<\/strong>. In our example, let\u2019s say your <strong>conversion request to customer is 50%.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-step-14-quantify-the-total-number-of-customers-you-ll-get\" style=\"font-size:25px\"><strong><strong><strong>Step 14: Quantify the total number of customers you\u2019ll get<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Number of Customers: <\/strong>Finally, to conclude how many customers you are going to get with the campaign, you need to take the number of requests and multiply it by the conversion request to customer, as it\u2019s indicated below:<\/p>\n\n\n\n<p><strong>Number of Customers = Requests x Conversion Request to Customer<\/strong><\/p>\n\n\n\n<p>According to our example, that\u2019s: Number of Customers = 75 x 50% = <strong>38 customers.<\/strong><\/p>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-15-identify-the-1-year-revenue-of-your-linkedin-ads-campaign\" style=\"font-size:25px\"><strong><strong><strong><strong>Step 15: Identify the 1-year revenue of your LinkedIn Ads campaign<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Revenue (1 year): <\/strong>After following all the previous steps, you will be able to calculate the total revenue of 1 year and so the ROI of the campaign. To identify the revenue, take the number of customers and multiply it by the customer value \/ year.<\/p>\n\n\n\n<p><strong>Revenue (1 year) = Number of customers x Customer value \/ year<\/strong><\/p>\n\n\n\n<p>In our example: Revenue (1 year) = 38 x 9.000 = <strong>342.000 \u20ac<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-step-16-identify-the-roi-of-your-campaign\" style=\"font-size:25px\"><strong><strong><strong>Step 16: Identify the ROI of your campaign<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>ROI (1 year): <\/strong>As a final step, it\u2019s time to know the return of your investment, calculated on a 1-year revenue. To do that, take the 1-year revenue and divide it by the media investment, as it\u2019s shown below:<\/p>\n\n\n\n<p><strong>ROI (1 year) =<\/strong> <strong>Revenue (1 year) \/ Media investment<\/strong><\/p>\n\n\n\n<p>Based on our example, ROI will be = 342.000 \/ 11.500 = <strong>29.74 \u20ac<\/strong><\/p>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>In conclusion, knowing how to calculate the LinkedIn Ads ROI is key to understand if it makes sense to launch the campaign. In addition, we have created a <strong>LinkedIn Ads ROI calculator<\/strong> to prevent ROI easily. You only need to add some requested information (for example, media investment, customer value, among others), and the calculator will do the rest for you!<\/p>\n\n\n<a href=\"https:\/\/gotoclient.com\/en\/linkedin-ads-roi-calculator\/\" class=\"block-button\" target=\"_blank\">\n    Calculate your ROI<\/a>\n<style type=\"text\/css\">\n    #button-block_5faa83a7e0484 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to calculate the LinkedIn Ads ROI for lead generation To calculate the LinkedIn Ads ROI, you have to consider a number of steps (16 steps in fact). These are from the customer value and investment definition, to the number of customers estimation and the revenue measurement. Before launching a LinkedIn Ad campaign for lead [&hellip;]<\/p>\n","protected":false},"featured_media":7441,"parent":0,"template":"","tags":[1181,1182],"blog_cat":[],"blog_language":[],"class_list":["post-7446","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-annunci-su-linkedin","tag-generazione-di-lead-b2b"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to calculate the LinkedIn Ads ROI for lead generation - Gotoclient<\/title>\n<meta name=\"description\" content=\"Learn with an example how to calculate the LinkedIn Ads ROI for lead generation to conclude if it makes sense to launch a LinkedIn campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/it\/blog\/how-to-calculate-the-linkedin-ads-roi-for-lead-generation\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to calculate the LinkedIn Ads ROI for lead generation - 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