{"id":9652,"date":"2021-04-01T08:15:02","date_gmt":"2021-04-01T07:15:02","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=9652"},"modified":"2021-08-24T05:14:03","modified_gmt":"2021-08-24T04:14:03","slug":"buyer-persona-development-through-an-example","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/it\/blog\/buyer-persona-development-through-an-example\/","title":{"rendered":"Buyer Persona development through an example"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-buyer-persona-development-through-an-example\"><strong><strong><strong>Buyer Persona development through an example<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a style=\"\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#2\" target=\"_blank\" rel=\"noreferrer noopener\">Buyer Persona<\/a>&nbsp;development is&nbsp;<strong>key for all <a href=\"https:\/\/www.hubspot.com\/inbound-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">inbound marketing strategies<\/a><\/strong>. It helps you to&nbsp;<strong>know in-depth your target audience<\/strong>. It consists of&nbsp;<strong>providing detailed information<\/strong>&nbsp;about a&nbsp;<strong>specific user who represents your target audience<\/strong>&nbsp;or one of your target audience groups.&nbsp;<\/p>\n\n\n\n<p>The information you need to collect is the&nbsp;<strong>demographics, personal and business background, interests, needs, goals and pain points<\/strong>. As a result, you will&nbsp;<strong>know which type of content and communication you have to provide<\/strong>&nbsp;to your target audience.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"394\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/03\/Buyer-Persona-development.png\" alt=\"\" data-id=\"9664\" data-full-url=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/03\/Buyer-Persona-development.png\" data-link=\"https:\/\/gotoclient.com\/?attachment_id=9664\" class=\"wp-image-9664\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/03\/Buyer-Persona-development.png 577w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/03\/Buyer-Persona-development-250x171.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/03\/Buyer-Persona-development-120x82.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/03\/Buyer-Persona-development-372x254.png 372w\" sizes=\"auto, (max-width: 577px) 100vw, 577px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-build-the-buyer-persona\" style=\"font-size:30px\"><strong><strong><strong><strong><strong><strong><strong><strong>How to build the Buyer Persona<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-faa7cd33-9ad0-4cff-84ac-289414e67462\"><strong><strong>Company\u2019s CRM<\/strong><\/strong><\/h3>\n\n\n\n<p>Analyse your&nbsp;<strong>company\u2019s database<\/strong>&nbsp;to know&nbsp;<strong>which type of clients and prospects your company<\/strong>&nbsp;has. In addition, it\u2019s important to see&nbsp;<strong>which content of your website they consume<\/strong>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-website-forms\" style=\"font-size:25px\"><strong>Website forms<\/strong><\/h3>\n\n\n\n<p>Check which&nbsp;<strong>kind of information you ask for on your forms<\/strong>, and if it\u2019s necessary,&nbsp;<strong>add new fields<\/strong>&nbsp;with the required questions&nbsp;<strong>to complete your Buyer Persona<\/strong>. However, take into account that&nbsp;<strong>users don\u2019t want to provide a lot of information<\/strong>&nbsp;in forms. So,&nbsp;<strong>include only the essentials.<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-marketing-department\" style=\"font-size:25px\"><strong>Marketing department<\/strong><\/h3>\n\n\n\n<p>Do&nbsp;<strong>interviews to your marketing department<\/strong>&nbsp;in order to know their opinion. They can give you a point of view that you didn\u2019t consider and can be useful to you.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sales-department\" style=\"font-size:25px\"><strong>Sales department<\/strong><\/h3>\n\n\n\n<p>It happens the same with the sales department. Although the work is aligned with the marketing department, they&nbsp;<strong>may also have different information to contribute<\/strong>. So, ask them their opinion about current clients and prospects.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-clients-opinion\" style=\"font-size:25px\"><strong><strong><strong>Clients\u2019 opinion<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Finally, you can also<strong>&nbsp;ask directly to your customers<\/strong>. Their opinion is essential for all businesses. Ask the opinion of those clients with whom you have a closer relationship.<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-information-you-need-to-complete-your-buyer-persona\" style=\"font-size:30px\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>The information you need to complete your Buyer Persona<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-faa7cd33-9ad0-4cff-84ac-289414e67462\"><strong><strong><strong>Demographics<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>In this section, you need to talk about your&nbsp;<strong>Buyer Persona age, family situation<\/strong>&nbsp;(if they\u2019re married, have children, live alone, etc),&nbsp;<strong>and their location.&nbsp;<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-business-background\" style=\"font-size:25px\"><strong><strong>Business background<\/strong><\/strong><\/h3>\n\n\n\n<p>Here, the information is based on their&nbsp;<strong>professional career<\/strong>. You have to include&nbsp;<strong>their job details, current position, years of experience<\/strong>, the i<strong>ndustry&nbsp;<\/strong>they work in and other additional relevant information.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-business-values-and-goals\" style=\"font-size:25px\"><strong><strong>Business values and goals<\/strong><\/strong><\/h3>\n\n\n\n<p>On the other hand, you need to know which&nbsp;<strong>values and goals<\/strong>&nbsp;your Buyer Persona has&nbsp;<strong>in business.&nbsp;<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-needs\" style=\"font-size:25px\"><strong><strong>Needs<\/strong><\/strong><\/h3>\n\n\n\n<p>You also have to analyse which<strong>&nbsp;needs<\/strong>&nbsp;they have in their company in order to know which type of solution you should provide.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pain-points\" style=\"font-size:25px\"><strong><strong><strong><strong>Pain points<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>At the end, you have to include their&nbsp;<strong>personal and professional pain points<\/strong>&nbsp;to complete your inbound marketing strategy. It\u2019s essential to&nbsp;<strong>know which problems they<\/strong>&nbsp;<strong>have<\/strong>, to&nbsp;<strong>conclude how you can help them.&nbsp;<\/strong><\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-example-of-a-buyer-persona\" style=\"font-size:30px\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Example of a Buyer Persona<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>On the below, we\u2019re going to show an example of a Buyer Persona.<\/p>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/03\/Imagen-1.png\" alt=\"Example of a Buyer Persona\" class=\"wp-image-9653\" width=\"746\" height=\"411\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/03\/Imagen-1.png 451w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/03\/Imagen-1-250x138.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/03\/Imagen-1-120x66.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/03\/Imagen-1-372x205.png 372w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In the image, we can see that the essential information of the buyer persona in each block is indicated. With these points, we can develop an effective inbound marketing strategy to reach these users. In addition, it will be easier to develop content and communication and decide which channels to use.<\/p>\n\n\n\n<p>If you need more information about&nbsp;<strong>inbound marketing campaigns<\/strong>, you can&nbsp;<strong>download our free definitive guide<\/strong>&nbsp;with relevant information and useful resources.<\/p>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a href=\"https:\/\/landingpages.gotoclient.com\/the-b2b-inbound-marketing-definitive-guide\" class=\"block-button\" target=\"_blank\">\n    Download the Inbound Marketing definitive guide<\/a>\n<style type=\"text\/css\">\n    #button-block_60520f9429231 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buyer Persona development through an example Buyer Persona&nbsp;development is&nbsp;key for all inbound marketing strategies. It helps you to&nbsp;know in-depth your target audience. It consists of&nbsp;providing detailed information&nbsp;about a&nbsp;specific user who represents your target audience&nbsp;or one of your target audience groups.&nbsp; The information you need to collect is the&nbsp;demographics, personal and business background, interests, needs, goals [&hellip;]<\/p>\n","protected":false},"featured_media":9664,"parent":0,"template":"","tags":[1183],"blog_cat":[],"blog_language":[],"class_list":["post-9652","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-marketing-in-entrata-b2b"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Buyer Persona development through an example - Gotoclient<\/title>\n<meta name=\"description\" content=\"The Buyer Persona development is essential to carry out an inbound marketing strategy. 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