{"id":15688,"date":"2021-10-28T09:07:48","date_gmt":"2021-10-28T08:07:48","guid":{"rendered":"https:\/\/gotoclient.com\/the-linkedin-ads-product-updates\/"},"modified":"2025-07-09T12:59:55","modified_gmt":"2025-07-09T11:59:55","slug":"the-linkedin-ads-product-updates","status":"publish","type":"page","link":"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/","title":{"rendered":"Discover the Latest LinkedIn Ads Updates for B2B Marketers"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\" id=\"h-the-linkedin-ads-product-updates\" style=\"font-size:38px\"><strong>Discover the Latest <a href=\"https:\/\/gotoclient.com\/en\/services\/linkedin-ads-2\/\">LinkedIn Ads<\/a> Updates for B2B Marketers<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:21px\">LinkedIn Ads continues to evolve, offering B2B marketers new opportunities to reach decision-makers and refine their campaigns. Below is a fully updated list of <a href=\"https:\/\/gotoclient.com\/en\/services\/linkedin-ads-2\/\">LinkedIn Ads <\/a>features and changes, optimised for SEO and enriched with internal and external backlinks to deepen your understanding and support strategic implementation.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"349\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/linkedin-700x349.jpeg\" alt=\"LinkedIn Ads\" class=\"wp-image-12228\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/linkedin-700x349.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/linkedin-250x125.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/linkedin-768x383.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/linkedin-1536x766.jpeg 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/linkedin-1020x509.jpeg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/linkedin-730x364.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/linkedin-1280x638.jpeg 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/linkedin-120x60.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/linkedin-372x186.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/linkedin.jpeg 1540w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:63px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"419\" height=\"404\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/first-line.png\" alt=\"LinkedIn Ads\" class=\"wp-image-12177\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/first-line.png 419w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/first-line-250x241.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/first-line-120x116.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/first-line-372x359.png 372w\" sizes=\"auto, (max-width: 419px) 100vw, 419px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-message-and-conversations-ads\"><strong><strong>LinkedIn&nbsp;Message and Conversations Ads<\/strong>&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As of 10 January 2022, Message Ads and Conversation Ads were suspended in the EU due to data privacy regulation changes. <a>Learn more about GDPR compliance<\/a>. B2B advertisers must now adopt more compliant formats, such as <a>LinkedIn Document Ads<\/a>.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"419\" height=\"404\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/first-line.png\" alt=\"LinkedIn Ads\" class=\"wp-image-12177\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/first-line.png 419w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/first-line-250x241.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/first-line-120x116.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/first-line-372x359.png 372w\" sizes=\"auto, (max-width: 419px) 100vw, 419px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-message-ad-1\"><strong><strong>LinkedIn&nbsp;Message Ad<\/strong>&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Message Ads were officially suspended on 15 December 2021, further reinforcing LinkedIn\u2019s adaptation to privacy-first advertising in the EU.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"508\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png\" alt=\"\" class=\"wp-image-12188\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png 699w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-250x182.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-120x87.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-372x270.png 372w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-ads-matched-tab\"><strong>LinkedIn Ads Matched Tab<\/strong>&nbsp;<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The Matched Tab feature helps advertisers see which companies are being matched to their <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/linkedin-pages\">LinkedIn Company Page<\/a>. This is ideal for <a>account-based marketing<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"508\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png\" alt=\"\" class=\"wp-image-12188\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png 699w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-250x182.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-120x87.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-372x270.png 372w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-document-ads\"><strong><strong>LinkedIn Document Ads<\/strong>&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Drive engagement by promoting eBooks, whitepapers, and other assets directly in users&#8217; feeds. Combine this with your <a>B2B lead generation<\/a> strategy for better conversion.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"508\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png\" alt=\"\" class=\"wp-image-12188\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png 699w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-250x182.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-120x87.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-372x270.png 372w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-newsletters\"><strong><strong>LinkedIn Newsletters<\/strong>&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Create and share newsletters with your followers to build consistent thought leadership. <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a549551\">Explore how LinkedIn Newsletters work<\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"508\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png\" alt=\"\" class=\"wp-image-12188\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png 699w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-250x182.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-120x87.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-372x270.png 372w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-ads-audience-network-engagement-metrics\"><strong><strong><a href=\"https:\/\/gotoclient.com\/en\/services\/linkedin-ads-2\/\">LinkedIn Ads<\/a> Audience Network engagement metrics<\/strong>\u00a0<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Understand how your campaign impacts awareness across external websites and apps via the LinkedIn Audience Network.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"508\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png\" alt=\"\" class=\"wp-image-12188\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png 699w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-250x182.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-120x87.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-372x270.png 372w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-ads-deletion\"><strong><strong><a href=\"https:\/\/gotoclient.com\/en\/services\/linkedin-ads-2\/\">LinkedIn Ads<\/a> deletion<\/strong>\u00a0<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Optimise performance by removing unused ad accounts, campaigns, and creatives. Regular clean-ups help with reporting clarity<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"508\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png\" alt=\"\" class=\"wp-image-12188\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png 699w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-250x182.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-120x87.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-372x270.png 372w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-mobile-page-analytics\"><strong><strong>LinkedIn Mobile page analytics<\/strong>&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Access detailed metrics from mobile, including followers, page views, employee advocacy, and competitive benchmarking. <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/70808\">Learn more on LinkedIn Analytics<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00b7 Updates&nbsp;(desktop) and content (mobile).&nbsp;<\/li>\n\n\n\n<li>\u00b7 The number&nbsp;of followers.&nbsp;<\/li>\n\n\n\n<li>\u00b7 The number&nbsp;of visitors.&nbsp;<\/li>\n\n\n\n<li>\u00b7 Competitors:&nbsp;Compare your followers and content engagement with your main competitors.&nbsp;<\/li>\n\n\n\n<li>\u00b7 Employee advocacy:&nbsp;Rate the engagement and quality of your content&nbsp;with employee recommended content.&nbsp;<\/li>\n\n\n\n<li>\u00b7 Talent brand:&nbsp;Analyse how to enhance&nbsp;your engagement with your career pages audience.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"508\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png\" alt=\"\" class=\"wp-image-12188\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png 699w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-250x182.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-120x87.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-372x270.png 372w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-articles\"><strong><strong>LinkedIn Articles<\/strong>&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Post&nbsp;<a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/47538\/publish-articles-on-linkedin?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">long-form articles<\/a>&nbsp;on your LinkedIn page. The article will be shared with your followers and connections in their feeds and sometimes through notifications.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-11 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"508\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png\" alt=\"\" class=\"wp-image-12188\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png 699w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-250x182.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-120x87.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-372x270.png 372w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-event-ad\"><strong><strong>LinkedIn Event Ad<\/strong>&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Promote B2B events with precise targeting. Combine with <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/native-advertising\/lead-gen-ads\">LinkedIn Registration Forms<\/a> for seamless signups.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-12 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"508\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png\" alt=\"\" class=\"wp-image-12188\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png 699w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-250x182.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-120x87.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-372x270.png 372w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-event-post-boosting\"><strong><strong>LinkedIn Event Post Boosting<\/strong>&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Extend the reach of organic event posts with a simple boost\u2014perfect for <a>event marketing<\/a> strategies.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-13 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"508\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png\" alt=\"\" class=\"wp-image-12188\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png 699w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-250x182.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-120x87.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-372x270.png 372w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-registration-form\"><strong><strong>LinkedIn Registration Form<\/strong>&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Collect&nbsp;easily qualified leads to attend your event by using&nbsp;<a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/122358\/registration-forms-used-for-events-organized-by-pages?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">registration pre-filled forms<\/a>&nbsp;with LinkedIn profile data.&nbsp;LinkedIn registration forms can\u2019t be added to&nbsp;a&nbsp;private event.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-14 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"508\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png\" alt=\"\" class=\"wp-image-12188\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png 699w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-250x182.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-120x87.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-372x270.png 372w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-live-video-easier-access\"><strong><strong>LinkedIn Live Video easier access<\/strong>&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>LinkedIn members and pages must have only 150 followers to have access to LinkedIn live videos. Once it\u2019s approved, all admins can record LinkedIn Live videos.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-15 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"508\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png\" alt=\"\" class=\"wp-image-12188\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png 699w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-250x182.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-120x87.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-372x270.png 372w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-ads-audience-network-preview\"><strong><strong>LinkedIn Ads Audience Network preview<\/strong>&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>View how your ads will look in the&nbsp;<a href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/a423409\/linkedin-audience-network-overview?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Audience Networks<\/a>.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-16 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"508\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png\" alt=\"\" class=\"wp-image-12188\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png 699w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-250x182.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-120x87.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-372x270.png 372w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-audience-network-reporting-breakdown\"><strong><strong>LinkedIn Audience Network reporting breakdown<\/strong>&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Analyse how your ads on the LinkedIn Audience Network performed to conclude which optimisations you should implement.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-17 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"508\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png\" alt=\"\" class=\"wp-image-12188\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png 699w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-250x182.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-120x87.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-372x270.png 372w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-personalised-landing-page\"><strong><strong>LinkedIn Personalised Landing Page<\/strong>&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Build a customised landing page in your campaign manager to get qualified leads in real-time. Also, you can know which potential opportunities showed interest by clicking the landing.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-18 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"508\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png\" alt=\"\" class=\"wp-image-12188\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png 699w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-250x182.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-120x87.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-372x270.png 372w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-brand-lift-studies\"><strong><strong>LinkedIn Brand Lift studies<\/strong>&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Analyse your ads performance on brand metrics. When creating the brand lift test, you can select the brand metrics you want to measure.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-19 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"508\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png\" alt=\"\" class=\"wp-image-12188\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png 699w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-250x182.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-120x87.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-372x270.png 372w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-offline-conversions-api\"><strong><strong>LinkedIn Offline conversions (API)<\/strong>&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Connect your ads to&nbsp;<a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/conversion-tracking\" target=\"_blank\" rel=\"noreferrer noopener\">offline conversions<\/a>&nbsp;to track the impact of your&nbsp;LinkedIn&nbsp;spend.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-20 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"508\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png\" alt=\"\" class=\"wp-image-12188\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png 699w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-250x182.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-120x87.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-372x270.png 372w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-frequency-forecasting\"><strong><strong>LinkedIn Frequency Forecasting<\/strong>&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>See the&nbsp;<a href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/a427257\/forecasted-results-in-campaign-manager?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">average number of times<\/a>&nbsp;your ads will impact your audience based on your segmentation, bid, budget and start\/end campaign\u2019s date.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-21 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"508\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png\" alt=\"\" class=\"wp-image-12188\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png 699w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-250x182.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-120x87.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-372x270.png 372w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-forecasting-tool\"><strong><strong>LinkedIn Forecasting Tool<\/strong>&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Watch ongoing forecast results before, during and after your launch through the forecasting tool.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-22 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"508\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png\" alt=\"\" class=\"wp-image-12188\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1.png 699w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-250x182.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-120x87.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/line-1-372x270.png 372w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-event-analytics\"><strong><strong>LinkedIn Event Analytics<\/strong>&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Check the&nbsp;<a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/128559\/view-analytics-for-a-linkedin-event-you-re-hosting?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Event performance<\/a>&nbsp;through the following metrics: visits, attendance, engagement and firmographic data.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-23 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"508\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/last-line.png.png\" alt=\"\" class=\"wp-image-12201\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/last-line.png.png 699w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/last-line.png-250x182.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/last-line.png-120x87.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/last-line.png-372x270.png 372w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-live-video-in-page-header\"><strong><strong>LinkedIn Live&nbsp;Video in Page header<\/strong>&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Record&nbsp;<a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/127809\/linkedin-live-video-broadcaster-features?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Live Video<\/a>&nbsp;to engage with your audience. This option only can be used by approved members and pages.&nbsp;Live&nbsp;videos will be shown at the top of LinkedIn pages to increase visibility.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Want to keep improving your LinkedIn performance?<br>Download our <a>LinkedIn Ads Guide<\/a> or explore our <a href=\"https:\/\/gotoclient.com\/en\/b2b-paid-media-trends-with-gabriel-colombo\/\">B2B Paid Media Trends Interview with Gabriel Colombo<\/a> for expert insights.<\/p>\n\n\n\n<p>For help implementing any of these features, <a>contact Gotoclient<\/a>\u2014we\u2019ll help you build, optimise and scale your B2B campaigns.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Discover the Latest LinkedIn Ads Updates for B2B Marketers LinkedIn Ads continues to evolve, offering B2B marketers new opportunities to reach decision-makers and refine their campaigns. Below is a fully updated list of LinkedIn Ads features and changes, optimised for SEO and enriched with internal and external backlinks to deepen your understanding and support strategic [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-15688","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Discover the Latest LinkedIn Ads Updates for B2B Marketers - Gotoclient<\/title>\n<meta name=\"description\" content=\"Discover the latest LinkedIn Ads product updates you cannot miss! We update the page to let you know about the latest news on LinkedIn Ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discover the Latest LinkedIn Ads Updates for B2B Marketers - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"Discover the latest LinkedIn Ads product updates you cannot miss! We update the page to let you know about the latest news on LinkedIn Ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/\" \/>\n<meta property=\"og:site_name\" content=\"Gotoclient\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-09T11:59:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/linkedin.jpeg?wsr\" \/>\n\t<meta property=\"og:image:width\" content=\"1540\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"TechArticle\",\"@id\":\"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/\"},\"author\":{\"name\":\"Guillem Galera\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/person\/37760905c24f93e481974fc0165dfb92\"},\"headline\":\"Discover the Latest LinkedIn Ads Updates for B2B Marketers\",\"datePublished\":\"2021-10-28T08:07:48+00:00\",\"dateModified\":\"2025-07-09T11:59:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/\"},\"wordCount\":788,\"publisher\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/linkedin-700x349.jpeg\",\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/\",\"url\":\"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/\",\"name\":\"Discover the Latest LinkedIn Ads Updates for B2B Marketers - Gotoclient\",\"isPartOf\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/linkedin-700x349.jpeg\",\"datePublished\":\"2021-10-28T08:07:48+00:00\",\"dateModified\":\"2025-07-09T11:59:55+00:00\",\"description\":\"Discover the latest LinkedIn Ads product updates you cannot miss! We update the page to let you know about the latest news on LinkedIn Ads.\",\"breadcrumb\":{\"@id\":\"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/#primaryimage\",\"url\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/linkedin-700x349.jpeg\",\"contentUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/linkedin-700x349.jpeg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gotoclient.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Discover the Latest LinkedIn Ads Updates for B2B Marketers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gotoclient.com\/en\/#website\",\"url\":\"https:\/\/gotoclient.com\/en\/\",\"name\":\"Gotoclient\",\"description\":\"Marketing Agency\",\"publisher\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\"},\"alternateName\":\"GTC\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gotoclient.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\",\"name\":\"Gotoclient\",\"alternateName\":\"GTC\",\"url\":\"https:\/\/gotoclient.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png\",\"contentUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png\",\"width\":240,\"height\":266,\"caption\":\"Gotoclient\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/gotoclient\/\",\"https:\/\/www.linkedin.com\/company\/gotoclient\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/person\/37760905c24f93e481974fc0165dfb92\",\"name\":\"Guillem Galera\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bd5077db31c4aaf23eb05566e768319a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bd5077db31c4aaf23eb05566e768319a?s=96&d=mm&r=g\",\"caption\":\"Guillem Galera\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Discover the Latest LinkedIn Ads Updates for B2B Marketers - Gotoclient","description":"Discover the latest LinkedIn Ads product updates you cannot miss! We update the page to let you know about the latest news on LinkedIn Ads.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/","og_locale":"it_IT","og_type":"article","og_title":"Discover the Latest LinkedIn Ads Updates for B2B Marketers - Gotoclient","og_description":"Discover the latest LinkedIn Ads product updates you cannot miss! We update the page to let you know about the latest news on LinkedIn Ads.","og_url":"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/","og_site_name":"Gotoclient","article_modified_time":"2025-07-09T11:59:55+00:00","og_image":[{"width":1540,"height":768,"url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/linkedin.jpeg?wsr","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"TechArticle","@id":"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/#article","isPartOf":{"@id":"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/"},"author":{"name":"Guillem Galera","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/person\/37760905c24f93e481974fc0165dfb92"},"headline":"Discover the Latest LinkedIn Ads Updates for B2B Marketers","datePublished":"2021-10-28T08:07:48+00:00","dateModified":"2025-07-09T11:59:55+00:00","mainEntityOfPage":{"@id":"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/"},"wordCount":788,"publisher":{"@id":"https:\/\/gotoclient.com\/en\/#organization"},"image":{"@id":"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/#primaryimage"},"thumbnailUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/linkedin-700x349.jpeg","inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/","url":"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/","name":"Discover the Latest LinkedIn Ads Updates for B2B Marketers - Gotoclient","isPartOf":{"@id":"https:\/\/gotoclient.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/#primaryimage"},"image":{"@id":"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/#primaryimage"},"thumbnailUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/linkedin-700x349.jpeg","datePublished":"2021-10-28T08:07:48+00:00","dateModified":"2025-07-09T11:59:55+00:00","description":"Discover the latest LinkedIn Ads product updates you cannot miss! We update the page to let you know about the latest news on LinkedIn Ads.","breadcrumb":{"@id":"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/#primaryimage","url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/linkedin-700x349.jpeg","contentUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/linkedin-700x349.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/gotoclient.com\/it\/the-linkedin-ads-product-updates\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gotoclient.com\/it\/"},{"@type":"ListItem","position":2,"name":"Discover the Latest LinkedIn Ads Updates for B2B Marketers"}]},{"@type":"WebSite","@id":"https:\/\/gotoclient.com\/en\/#website","url":"https:\/\/gotoclient.com\/en\/","name":"Gotoclient","description":"Marketing Agency","publisher":{"@id":"https:\/\/gotoclient.com\/en\/#organization"},"alternateName":"GTC","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gotoclient.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/gotoclient.com\/en\/#organization","name":"Gotoclient","alternateName":"GTC","url":"https:\/\/gotoclient.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png","contentUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png","width":240,"height":266,"caption":"Gotoclient"},"image":{"@id":"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/gotoclient\/","https:\/\/www.linkedin.com\/company\/gotoclient"]},{"@type":"Person","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/person\/37760905c24f93e481974fc0165dfb92","name":"Guillem Galera","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bd5077db31c4aaf23eb05566e768319a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bd5077db31c4aaf23eb05566e768319a?s=96&d=mm&r=g","caption":"Guillem Galera"}}]}},"_links":{"self":[{"href":"https:\/\/gotoclient.com\/it\/wp-json\/wp\/v2\/pages\/15688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotoclient.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gotoclient.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/it\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/it\/wp-json\/wp\/v2\/comments?post=15688"}],"version-history":[{"count":3,"href":"https:\/\/gotoclient.com\/it\/wp-json\/wp\/v2\/pages\/15688\/revisions"}],"predecessor-version":[{"id":19553,"href":"https:\/\/gotoclient.com\/it\/wp-json\/wp\/v2\/pages\/15688\/revisions\/19553"}],"wp:attachment":[{"href":"https:\/\/gotoclient.com\/it\/wp-json\/wp\/v2\/media?parent=15688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}