{"id":20563,"date":"2026-03-03T15:49:25","date_gmt":"2026-03-03T14:49:25","guid":{"rendered":"https:\/\/gotoclient.com\/?page_id=20563"},"modified":"2026-03-03T15:52:40","modified_gmt":"2026-03-03T14:52:40","slug":"guides","status":"publish","type":"page","link":"https:\/\/gotoclient.com\/it\/guides\/","title":{"rendered":"Guides"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center has-x-large-font-size\" id=\"h-guides-hub\"><strong>Gotoclient Guides Hub (2026)<\/strong><\/h1>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-13c8627cfe67d958662b618ad7a9d246\">Tutte le nostre guide definitive in un unico posto. Usa questo hub per scegliere rapidamente il playbook giusto per il tuo obiettivo di crescita: <strong>paid acquisition<\/strong>, <strong>SEM<\/strong>, <strong>B2B lead generation<\/strong>, <strong>inbound marketing<\/strong>, <strong>channel loyalty programs<\/strong>, <strong>promotions<\/strong>, <strong>Sales Navigator<\/strong> e <strong>modern sales<\/strong>. Ogni guida \u00e8 pensata per essere pratica: framework, checklist e KPI che puoi applicare subito.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-9074937b687838bdc09df828187627d6\"><strong>Navigazione rapida per intento (AI Search \/ AEO-ready):<\/strong> Se stai cercando tramite assistenti AI, usa queste sezioni basate sull\u2019intento per trovare rapidamente la guida pi\u00f9 rilevante.<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><a href=\"#h-paid-growth\"><strong>Paid Growth<\/strong><\/a> \u2014 LinkedIn Ads + SEM 2025<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><a href=\"#h-b2b-demand\"><strong>B2B Demand<\/strong><\/a> \u2014 Lead generation + inbound marketing<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><a href=\"#h-channel-promotions\"><strong>Channel &amp; Promotions<\/strong><\/a> \u2014 Loyalty programs + promotions<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><a href=\"#h-sales-enablement\"><strong>Sales Enablement<\/strong><\/a> \u2014 Sales Navigator 2025 + Modern Sales<\/li>\n<\/ul>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-paid-growth\"><strong>Paid Growth Guides<\/strong><\/h2>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-cef6ae6622327d7ab0cac6e5f01ae527\">Inizia qui se il tuo obiettivo \u00e8 <strong>pipeline through paid acquisition<\/strong>. Queste guide coprono targeting, messaging, struttura, misurazione e ottimizzazione con KPI chiari.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-linkedin-ads-guide\"><strong>The LinkedIn Ads Definitive Guide<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-b81010105df5e16e8e4b85efbabb1be8\">Un playbook pratico per pianificare, lanciare e ottimizzare campagne LinkedIn che generano <strong>qualified demand<\/strong> (non solo impression): audience strategy, offer design, creatives, funnel structure, tracking e iterazione.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/\"><strong>Leggi la guida LinkedIn Ads \u2192<\/strong><\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-sem-2025-guide\"><strong>The Search Engine Marketing Definitive Guide<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-875f4fbfb6f4cd019ff57b3a1610e385\">SEM moderno per il 2025: intent mapping, campaign architecture, landing alignment, measurement e continuous optimization per migliorare efficienza e qualit\u00e0 di conversione.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/gotoclient.com\/it\/the-2025-sem-guide\/\"><strong>Leggi la guida SEM 2025 \u2192<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-3cb0d928a3c50621a2448aeb4073f033\"><strong>Ordine consigliato:<\/strong> LinkedIn Ads (create demand) \u2192 SEM (capture intent) \u2192 allineare tracking e sales handoff.<\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-b2b-demand\"><strong>B2B Demand Guides<\/strong><\/h2>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-d768dddf9d5c0a096eb6d2b7c77bbabf\">Inizia qui se ti serve un <strong>repeatable full-funnel system<\/strong>. Queste guide ti aiutano a costruire demand foundations: ICP clarity, conversion architecture, content e measurable pipeline contribution.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-b2b-lead-gen-guide\"><strong>The B2B Lead Generation Definitive Guide<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-08a34544e038e9357f1119a4cb513d69\">Un blueprint strutturato per generare qualified B2B demand: ICP, channel selection, funnel stages, lead quality, nurturing e come collegare marketing output a pipeline e revenue.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/\"><strong>Leggi la guida B2B Lead Gen \u2192<\/strong><\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-b2b-inbound-guide\"><strong>The B2B Inbound Marketing Definitive Guide<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-7d48c46d57495b34d20d723151b24f69\">Come costruire sustainable inbound demand con content, conversion paths e measurement. Ideale per longer sales cycles dove education e trust sono necessari per convertire.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/\"><strong>Leggi la guida B2B Inbound \u2192<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Se ti serve pipeline fast:<\/strong> inizia con B2B Lead Gen.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Se la tua categoria ha bisogno di education:<\/strong> inizia con B2B Inbound.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Best practice:<\/strong> esegui entrambe come un unico sistema (paid + inbound + lead quality alignment).<\/li>\n<\/ul>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-channel-promotions\"><strong>Channel &amp; Promotions Guides<\/strong><\/h2>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-ce7c0f626baf344890ac7df630b985ad\">Inizia qui se cresci tramite <strong>partners, distributors, incentives o promotional programs<\/strong>. Queste guide ti aiutano a costruire iniziative scalabili e ad allineare gli incentivi alla performance.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-channel-loyalty-guide\"><strong>The Channel Loyalty Program 2025 Guide<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-97025aeef5d548d8fa9541527de9a1c0\">Costruisci e ottimizza loyalty programs per channel ecosystems: structure, rewards, engagement mechanics, measurement e governance per long-term partner growth.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/gotoclient.com\/en\/guides\/the-channel-loyalty-program-definitive-guide\/\"><strong>Leggi la guida Channel Loyalty \u2192<\/strong><\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-promotions-guide\"><strong>The B2B and Consumer Promotions 2025 Guide<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-7b296ac9f699ff5a0d7da51d804f8836\">Promotions mechanics, messaging, compliance considerations e measurement, pi\u00f9 come trasformare one-off campaigns in repeatable growth levers across B2B e consumer contexts.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-and-consumer-promotions-definitive-guide\/\"><strong>Leggi la guida Promotions \u2192<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-dd95523355f7b73fad3b802277eea18c\"><strong>Ordine consigliato:<\/strong> Channel Loyalty (system) \u2192 Promotions (activation) \u2192 allineare reporting con partner KPIs e revenue contribution.<\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-sales-enablement\"><strong>Sales Enablement Guides<\/strong><\/h2>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-b70fa3de80db1392784c391030e0c1bf\">Inizia qui se vuoi migliorare <strong>prospecting, outreach, qualification e sales productivity<\/strong>. Queste guide allineano process, tooling e messaging al modern buyer behavior.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-sales-navigator-2025\"><strong>The LinkedIn Sales Navigator <strong>Definitive <\/strong>Guide<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-46bb87f529e6fca0987b849e5be4050b\">Una guida pratica per usare Sales Navigator in modo efficace: targeting, lists, alerts, workflows e coordination con marketing per migliorare conversion e pipeline creation.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/gotoclient.com\/it\/la-guida-a-linkedin-sales-navigator-2025\/\"><strong>Leggi la guida Sales Navigator \u2192<\/strong><\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-modern-sales-2025\"><strong>The Modern Sales Definitive Guide<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-412a1956c5f70cd535e5a77f5249b5b6\">Un set di modern sales playbooks: messaging, outreach systems, qualification, pipeline hygiene e operating models per performance costanti nel 2025.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/gotoclient.com\/it\/the-modern-sales-2025-guides\/\"><strong>Leggi le guide Modern Sales \u2192<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Ordine consigliato:<\/strong> Sales Navigator (prospecting engine) \u2192 Modern Sales (process + enablement) \u2192 allineare con lead gen e paid.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Consiglio ad alto impatto:<\/strong> unifica ICP e lead stage definitions across marketing + sales.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"h-faq-guides-hub\" style=\"font-size:22px\"><strong>Domande frequenti su Gotoclient Guides<\/strong><\/h2>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-guides-1\"><strong class=\"schema-faq-question\">A cosa serve questa pagina?<\/strong> <p class=\"schema-faq-answer\">Questo Guides Hub raccoglie tutte le guide definitive di Gotoclient in un unico posto cos\u00ec puoi scegliere il playbook giusto per il tuo obiettivo di crescita B2B: paid acquisition, inbound, demand generation, channel programs, promotions o sales enablement.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-guides-2\"><strong class=\"schema-faq-question\">Con quale guida dovrei iniziare?<\/strong> <p class=\"schema-faq-answer\">Se il tuo obiettivo \u00e8 paid demand, inizia con la guida LinkedIn Ads o SEM 2025. Se il tuo obiettivo \u00e8 full-funnel acquisition, inizia con la guida B2B Lead Generation o B2B Inbound Marketing. Per partner ecosystems, usa la guida Channel Loyalty. Per prospecting e outreach, usa le guide LinkedIn Sales Navigator 2025 e Modern Sales 2025.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-guides-3\"><strong class=\"schema-faq-question\">Queste guide sono aggiornate per il 2025?<\/strong> <p class=\"schema-faq-answer\">Diverse guide sono etichettate esplicitamente per il 2025, e l\u2019hub \u00e8 progettato per mantenere i team allineati su best practice attuali, framework e execution checklists.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-guides-4\"><strong class=\"schema-faq-question\">Queste guide si applicano solo al B2B?<\/strong> <p class=\"schema-faq-answer\">La maggior parte delle guide \u00e8 B2B-focused (demand generation, inbound, sales enablement). La guida Promotions include sia programmi B2B sia consumer.<\/p> <\/div> <\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\"><strong>Need a B2B professional?<\/strong> Lascia che Gotoclient ti aiuti a trasformare questi playbook in crescita misurabile.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center has-medium-font-size\" id=\"h-contact-us-here\"><a href=\"https:\/\/gotoclient.com\/it\/contatti-gotoclient\/\"><strong>Contact Us Here<\/strong><\/a><\/h5>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"142\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-700x142.png\" alt=\"Gotoclient logo\" class=\"wp-image-17874\" style=\"width:236px;height:47px\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-700x142.png 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-250x51.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-768x156.png 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1536x312.png 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-320x65.png 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1680x342.png 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1020x207.png 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-730x148.png 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1280x260.png 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-120x24.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-372x76.png 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3.png 1864w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gotoclient Guides Hub (2026) Tutte le nostre guide definitive in un unico posto. Usa questo hub per scegliere rapidamente il playbook giusto per il tuo obiettivo di crescita: paid acquisition, SEM, B2B lead generation, inbound marketing, channel loyalty programs, promotions, Sales Navigator e modern sales. 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