{"id":9841,"date":"2021-11-11T11:09:00","date_gmt":"2021-11-11T10:09:00","guid":{"rendered":"https:\/\/gotoclient.com\/?page_id=9841"},"modified":"2024-09-29T16:39:22","modified_gmt":"2024-09-29T15:39:22","slug":"linkedin-ads-domande-e-risposte","status":"publish","type":"page","link":"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/","title":{"rendered":"All you need to know about LinkedIn Ads and B2B lead generation in 2024"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" id=\"h-all-you-need-to-know-about-linkedin-ads-and-b2b-lead-generation-in-2024\" style=\"font-size:50px\"><strong>All you need to know about LinkedIn Ads and B2B lead generation in 2024<\/strong><\/h1>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-gray-color has-text-color\" id=\"h-discover-the-answers-to-the-most-frequently-asked-questions-in-2024-about-the-main-b2b-online-marketing-strategies-linkedin-ads-b2b-lead-generation-b2b-inbound-marketing-channel-loyalty-programmes-and-b2b-b2c-promotions-develop-optimal-strategies-with-our-q-a\">Discover the answers to the most frequently asked questions in 2024 about the main B2B online marketing strategies: LinkedIn Ads, B2B lead generation, B2B inbound marketing, channel loyalty programmes and B2B &amp; B2C promotions. Develop optimal strategies with our Q&amp;A.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"block-9a758f7b-050b-4c95-941c-827d094c1451\"><a href=\"#LinkedIn\">LinkedIn Ads<\/a><br><a href=\"#B2B-lead-generation\">B2B lead generation<\/a><br><a href=\"#B2B-inbound-marketing\">B2B inbound marketing<\/a><br><a href=\"#channel-loyalty-program\">Channel loyalty program<\/a><br><a href=\"#B2B-and-Consumer-promotions\">B2B and Consumer promotions<\/a><\/h4>\n\n\n\n<div style=\"height:119px\" aria-hidden=\"true\" id=\"LinkedIn\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-linkedin-ads\"><u>LinkedIn Ads<\/u><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-ads-basics\" style=\"font-size:25px\"><strong>LinkedIn Ads: basics<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-are-linkedin-ads-effective\" style=\"font-size:18px\">\u00b7 <strong>Are LinkedIn Ads effective?<\/strong><\/h4>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For B2B campaigns, LinkedIn Ads is one of the most effective advertising platforms. According to the <a href=\"https:\/\/www.businessinsider.com\/the-digital-trust-report-2019-enterprise-edge\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Business Insider report<\/strong><\/a>, LinkedIn is the most trusted platform by marketers. In addition, <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/ads\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a> states that 80% of online B2B leads come from LinkedIn.<\/p>\n\n\n\n<p>On the other hand,\u00a0<strong>LinkedIn <strong><strong>has over 1 billion registered users from 200 countries and regions worldwide<\/strong><\/strong><\/strong>, so LinkedIn Ads effectively reaches<strong>\u00a0B2B audiences<\/strong>.\u00a0LinkedIn Ads also allows developing<strong> a <\/strong><a href=\"https:\/\/gotoclient.com\/en\/blog\/how-to-build-optimal-linkedin-ads-targeting-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>specific targeting strategy<\/strong><\/a> based on <strong>company industry, size, job position, professional experience<\/strong>, among others. And it also allows choosing<strong> between several effective <\/strong><a href=\"https:\/\/gotoclient.com\/en\/blog\/ad-types-linkedin-ads-keys\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn Ads formats<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-are-the-requirements-to-launch-a-linkedin-ads-campaign\" style=\"font-size:18px\">\u00b7 <strong>What are the requirements to launch a LinkedIn Ads campaign?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Launching a LinkedIn Ads campaign effectively obtains qualified leads and increases awareness or website visits. But there are some&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/blog\/how-analyze-feasible-launch-lead-generation-campaign-linkedin-ads\/\" rel=\"noreferrer noopener\"><strong>essential requirements to launch a campaign<\/strong><\/a>, which are the following:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>You must sell B2B or B2B2C products or solutions. B2C propositions should not be conveyed through LinkedIn.<\/li>\n\n\n\n<li>You need to&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/\" rel=\"noreferrer noopener\"><strong>generate leads on an ongoing basis<\/strong><\/a>.<\/li>\n\n\n\n<li>Your customer&#8217;s value is at least 4,000 euros per year.<\/li>\n\n\n\n<li>You have a clear idea of your&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/#3\" rel=\"noreferrer noopener\"><strong>Ideal Customer Profile<\/strong><\/a>&nbsp;and&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#2\" rel=\"noreferrer noopener\"><strong>Buyer Persona<\/strong><\/a><strong>.<\/strong><\/li>\n\n\n\n<li>Your customer is a LinkedIn active user.<\/li>\n\n\n\n<li>Your LinkedIn target audience size is at least 40,000 members.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-why-should-i-choose-linkedin-ads-instead-of-other-platforms\" style=\"font-size:18px\">\u00b7 <strong>Why should I choose LinkedIn Ads instead of other platforms?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>LinkedIn is composed of <strong>more than 1 billion users<\/strong>. It&#8217;s a professional network where <strong>users invest time<\/strong> instead of <strong>other platforms<\/strong> like Facebook or Instagram, where <strong>people spend their free time<\/strong> looking at friends&#8217; information and entertainment updates. On below, we are attaching a list of key reasons why you should choose LinkedIn Ads:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00b7 <strong>Targeting capacity<\/strong>: LinkedIn allows targeting through many options, such as company size, industry, job experience, etc. In <a href=\"https:\/\/gotoclient.com\/en\/blog\/how-to-build-optimal-linkedin-ads-targeting-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>this post<\/strong><\/a>, we explain how to build an optimal targeting strategy on LinkedIn Ads.<\/li>\n\n\n\n<li>\u00b7 <strong>Leads qualification: <\/strong>On <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-b2b-marketing\/2016\/get-proof--the-case-for-b2b-marketing-on-linkedin--infographic-\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>, 61 million users are senior-level influencers 40 million members are decision-makers. So, LinkedIn allows obtaining B2B qualified leads.<\/li>\n\n\n\n<li>\u00b7 <strong>Leads volume:<\/strong> According to <a href=\"https:\/\/neilpatel.com\/blog\/linkedin-strategies-b2b-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>, 80% of online B2B leads come from LinkedIn, 13% from Twitter, and 7% from Facebook.<\/li>\n\n\n\n<li>\u00b7 <strong>Trusted platform:<\/strong> <a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/marketing-solutions\/cx\/2017\/pdfs\/Sophisticated-Marketers-Guide-to-LinkedIn-v03.12.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a> also states that 91% of marketing executives list LinkedIn as the top place to find quality content.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-do-linkedin-ads-work-for-b2c-campaigns\" style=\"font-size:18px\">\u00b7 <strong>Do LinkedIn Ads work for B2C campaigns?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>LinkedIn Ads is a <strong>professional network<\/strong>. So, <strong>users are investing time on LinkedIn rather than spending it<\/strong>. Consequently, if your offer is <strong>focused on professionally helping your target audience,<\/strong> <a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn Ads<\/strong><\/a> can be a good option. If not, we recommend using other platforms such as Instagram, Facebook and Google. &nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-to-create-linkedin-ads-campaigns\" style=\"font-size:18px\">\u00b7 <strong>How to create LinkedIn Ads campaigns?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To build and launch <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/710\/create-a-linkedin-page?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn Ads campaigns<\/strong><\/a>, you need to follow these steps:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li>Check that your company has a <a href=\"https:\/\/gotoclient.com\/blog\/how-to-create-a-linkedin-company-page\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn company page<\/strong><\/a>. LinkedIn campaigns have to be associated with a company page.<\/li>\n\n\n\n<li>Sign in <strong>to Campaign Manager<\/strong>. At the top right of the LinkedIn page, there&#8217;s an &#8220;Advertise&#8221; button. You can also access it in this way.<\/li>\n\n\n\n<li>Click on <strong>&#8220;Create campaign&#8221;.<\/strong><\/li>\n\n\n\n<li><strong>Choose your campaign goal.<\/strong><\/li>\n\n\n\n<li>Indicate your <strong>audience settings.<\/strong><\/li>\n\n\n\n<li>Set your <strong>budget<\/strong>. Here, you can include a daily or a total budget and so a bid. To <a href=\"https:\/\/gotoclient.com\/en\/blog\/calculate-linkedin-ads-costs-and-investment\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>calculate your costs and investment<\/strong><\/a>, you can check our post.<\/li>\n\n\n\n<li>Create the <strong>ads.<\/strong><\/li>\n\n\n\n<li><strong>Launch the campaign.<\/strong><\/li>\n<\/ol>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You can also download our <a href=\"https:\/\/landingpages.gotoclient.com\/how-create-linkedin-ad-campaign-free-checklist-template\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>free checklist<\/strong><\/a> with all the steps to consider before running a LinkedIn campaign.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-ads-goals\" style=\"font-size:25px\"><strong>LinkedIn Ads goals<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-goal-should-i-choose-when-setting-up-linkedin-ads-campaigns\" style=\"font-size:18px\">\u00b7 <strong>Which goal should I choose when setting up LinkedIn Ads campaigns?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#second\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>For awareness campaigns:<\/strong><\/a><\/p>\n\n\n\n<p>For awareness campaigns, it depends on your business goals. When thinking about awareness campaigns, sometimes&nbsp;<strong>the first goal that comes to our mind is awareness.<\/strong>&nbsp;But you can also consider more than only this one. For example, if you want to&nbsp;<strong>increase your website traffic<\/strong>, you can choose&nbsp;<strong>the &#8220;Website visits&#8221; goal<\/strong>. It can also&nbsp;<strong>link to a landing page<\/strong>&nbsp;where users have to fill the form to obtain an infographic, attend a webinar, etc. On the other hand, if you want to&nbsp;<strong>generate clicks, comments and shares<\/strong>&nbsp;in your posts, we recommend choosing the&nbsp;<strong>Engagement goal.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#second\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>For lead generation campaigns:<\/strong><\/a><\/p>\n\n\n\n<p>In this case, you can choose between&nbsp;<strong>two options<\/strong>. Firstly, the&nbsp;<strong>lead generation goal<\/strong>&nbsp;is the most used on LinkedIn, as it&#8217;s an effective way<strong>&nbsp;to obtain qualified leads<\/strong>. In addition, with this objective, you can attach a LinkedIn lead gen form. On the other hand, a website conversion goal is a good option for companies that want users to&nbsp;<strong>download eBooks<\/strong>,&nbsp;<strong>sign up for webinars<\/strong>&nbsp;or&nbsp;<strong>apply for a demo&nbsp;<\/strong>on a&nbsp;<strong>specific corporate page<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#second\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>For recruiting campaigns:<\/strong><\/a><\/p>\n\n\n\n<p>Finally, when companies need to hire new employees, <strong>job applicants goal<\/strong> is key to reaching potential candidates.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-should-i-use-a-lead-gen-form-or-an-external-landing-page-in-linkedin-ads-lead-generation-campaigns\" style=\"font-size:18px\">\u00b7 <strong><strong>Should I use a lead gen form or an external landing page in LinkedIn Ads lead generation campaigns?<\/strong><\/strong><\/h4>\n\n\n\n<p>According to <a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/talent-solutions-lodestone\/body\/pdf\/LGF-Playbook-LinkedIn.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>, the average <strong>conversion rate on a landing page is 2.35%,<\/strong> and on <strong>a LinkedIn lead gen form is 13%<\/strong>. So, consequently, you should choose the lead gen form rather than an external landing page.<\/p>\n\n\n\n<p>The LinkedIn Ads form offers&nbsp;<strong>a more comfortable experience<\/strong>, as users&nbsp;<strong>don&#8217;t have to leave the LinkedIn page<\/strong>. Also, most lead gen forms&nbsp;<strong>fields are pre-populated<\/strong>&nbsp;with users&#8217; profile data. So, they spend less time in the form compared to a landing page. Nevertheless, having a high conversion rate on LinkedIn Ads is a challenging task. That&#8217;s why in&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/blog\/tips-to-get-a-high-conversion-rate-on-linkedin-ads\/\" rel=\"noreferrer noopener\"><strong>this link,<\/strong><\/a>&nbsp;you can find helpful tips.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-targeting-strategy\" style=\"font-size:25px\"><strong>Targeting strategy<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-are-the-most-used-criteria-for-company-attributes-in-linkedin-ads\" style=\"font-size:18px\">\u00b7 <strong>Which are the most used criteria for Company attributes in LinkedIn Ads?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The <a href=\"https:\/\/gotoclient.com\/en\/blog\/how-to-build-optimal-linkedin-ads-targeting-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>most used LinkedIn Ads company attributes<\/strong><\/a> are the <strong>company size and industry<\/strong>, as they&#8217;re necessary information to the target. Industries are key because you should verticalise your campaigns. However, it doesn&#8217;t mean you always have to target by these criteria.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-on-linkedin-ads-which-options-should-i-choose-to-impact-innovative-companies\" style=\"font-size:18px\">\u00b7 <strong>On LinkedIn Ads, which options should I choose to impact innovative companies?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To impact innovative companies with LinkedIn Ads, you have to target the <strong>company category with job seniority<\/strong> criteria.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In addition, to reach <strong>innovative companies<\/strong> <strong>in lead generation campaigns<\/strong>, it&#8217;s key to target <strong>by company category with job seniority and job function. <\/strong>As a result, you&#8217;ll reach decision-makers<strong>. <\/strong>To see more <a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#third\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>targeting tips<\/strong><\/a>, you can check our definitive guide.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-on-linkedin-ads-what-company-industries-should-i-consider\" style=\"font-size:18px\">\u00b7 <strong>On LinkedIn Ads, what company industries should I consider?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>An excellent way to know which industries you should select in your LinkedIn Ads campaign is by&nbsp;<strong>searching 10 LinkedIn pages<\/strong>&nbsp;of&nbsp;<strong>your target audience<\/strong>. Then,&nbsp;<strong>check which company industry they introduce.&nbsp;<\/strong>Finally, in our&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#third\" rel=\"noreferrer noopener\"><strong>LinkedIn Ads definitive guide<\/strong><\/a>, we provide more key recommendations regarding company attributes.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-can-i-target-fast-growing-companies-through-linkedin-ads\" style=\"font-size:18px\">\u00b7 <strong>How can I target fast-growing companies through LinkedIn Ads?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To impact fast-growing companies on LinkedIn Ads, you have to select the <a href=\"http:\/\/when%20offering%20specific%20education%20degrees%20on%20LinkedIn%20Ads\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Company growth rate option<\/strong><\/a>. It allows arriving <strong>users working in a business<\/strong> with growth based on employees compared to the previous year.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-can-i-target-by-member-age-and-member-gender-on-linkedin-ads-campaigns\" style=\"font-size:18px\">\u00b7 <strong>Can I target by member age and member gender on LinkedIn Ads campaigns?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>LinkedIn Ads allows <a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#third\" target=\"_blank\" rel=\"noreferrer noopener\">targeting by member age and gender<\/a>, but we <strong>don&#8217;t recommend using these options<\/strong>. First of all, because the <strong>member age is deduced<\/strong>, so it&#8217;s not 100% reliable. On the other hand, <strong>LinkedIn doesn&#8217;t mandate users to put their gender<\/strong>. Finally, if you decide to target these criteria, you have to consider ethical &amp; legal limitations depending on your country and the countries you&#8217;re targeting in your campaigns.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-for-specific-education-degrees-offer-which-targeting-options-should-i-have-to-select-on-linkedin-ads\" style=\"font-size:18px\">\u00b7 <strong>For specific education degrees offer, which targeting options should I have to select on LinkedIn Ads?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When offering specific education degrees on&nbsp;<strong>LinkedIn Ads<\/strong>, you should target a&nbsp;<strong>particular Job Function with its related industry<\/strong>. For example, if your offer is based on a&nbsp;<strong>marketing course<\/strong>, select the&nbsp;<strong>Marketing job function<\/strong>&nbsp;to impact users in this specific industry. To know more about LinkedIn targeting tips, we recommend checking&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#third\" rel=\"noreferrer noopener\"><strong>our guide<\/strong><\/a>. If you prefer, you can download the&nbsp;<a target=\"_blank\" href=\"https:\/\/landingpages.gotoclient.com\/the-linkedin-ads-definitive-guide-for-professionals\" rel=\"noreferrer noopener\"><strong>PDF document<\/strong><\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-on-linkedin-ads-should-i-target-by-job-functions-and-seniorities-or-with-job-titles\" style=\"font-size:18px\">\u00b7 <strong>On LinkedIn Ads, should I target by Job Functions and Seniorities or with Job titles?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Based on our experience, on LinkedIn Ads is better to&nbsp;<strong>start targeting job functions and seniorities<\/strong>. We recommend launching the campaign with a broader audience and optimising it. Read&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/blog\/how-to-build-optimal-linkedin-ads-targeting-strategy\/\" rel=\"noreferrer noopener\"><strong>this post<\/strong><\/a>&nbsp;to see critical tips to build an optimal LinkedIn Ads targeting strategy.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-to-impact-buying-decision-makers-on-linkedin-which-audience-settings-do-i-have-to-consider\" style=\"font-size:18px\">\u00b7 <strong>To impact buying decision-makers on LinkedIn, which audience settings do I have to consider?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To reach decision-makers on LinkedIn Ads, you can choose&nbsp;<strong>top Job Seniorities with Years of experience<\/strong>. This is an effective way&nbsp;<strong>to&nbsp;<\/strong><a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#third-first\" rel=\"noreferrer noopener\"><strong>reach decision-makers<\/strong><\/a>. A member with ten years of experience can have junior seniority instead of a manager, for example. As a result, to make sure you impact decision-makers, add senior to partner seniorities and years of experience.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-when-setting-linkedin-ads-targeting-specs-how-can-i-target-users-with-specific-interests\" style=\"font-size:18px\">\u00b7 <strong>When setting LinkedIn Ads targeting specs, how can I target users with specific interests?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To impact users with <a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#third-first\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>specific interests<\/strong><\/a>, LinkedIn Ads has <strong>the interests criteria<\/strong>. However, we suggest including <strong>interests with<\/strong> <strong>Job seniorities and functions<\/strong> to impact relevant users.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-can-i-reach-linkedin-groups-with-my-linkedin-ads-campaigns\" style=\"font-size:18px\">\u00b7 <strong>How can I reach LinkedIn groups with my LinkedIn Ads campaigns?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>LinkedIn Ads can target&nbsp;<strong>member groups<\/strong>. You can find them on the&nbsp;<strong>search bar at the top of LinkedIn&#8217;s page<\/strong>, write keywords and click on search. You can filter by groups on the results page and look at which ones you want to include in your campaign. In addition, consider that the most active groups usually appear at the top of the list.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-is-there-a-limited-number-of-specs-i-can-set-on-linkedin-ads-campaigns\" style=\"font-size:18px\">\u00b7 <strong>Is there a limited number of specs I can set on LinkedIn Ads campaigns?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There&#8217;s not a specific limited number of specs. However, we <strong>recommend introducing a maximum of 4 specs<\/strong> to be then able to optimise the campaign. This is one of the insiders that LinkedIn doesn&#8217;t explain. To get LinkedIn targeting unknown tricks, check <a href=\"https:\/\/gotoclient.com\/blog\/six-insiders-linkedin-ads-targeting-unknown-tricks\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>our post.<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-does-linkedin-ads-allow-to-launch-of-multilingual-campaigns\" style=\"font-size:18px\">\u00b7 <strong><strong>Does LinkedIn Ads allow to launch of multilingual campaigns?<\/strong><\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>No, the&nbsp;<\/strong><a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/blog\/how-to-build-optimal-linkedin-ads-targeting-strategy\/\" rel=\"noreferrer noopener\"><strong>LinkedIn Ads tool<\/strong><\/a><strong>&nbsp;doesn&#8217;t provide the option to run multilingual campaigns<\/strong>. If you choose the English language, you will take users with their English profile and the local language users. However, by selecting the local language, you&#8217;ll only impact the users with the chosen language.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-should-i-use-audience-expansion-on-linkedin-ads\" style=\"font-size:18px\">\u00b7 <strong>Should I use &#8220;Audience Expansion&#8221; on LinkedIn Ads?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Choosing&nbsp;<strong>the&nbsp;<\/strong><a target=\"_blank\" href=\"https:\/\/gotoclient.com\/blog\/six-insiders-linkedin-ads-targeting-unknown-tricks\/\" rel=\"noreferrer noopener\"><strong>Audience Expansion option<\/strong><\/a>&nbsp;is&nbsp;<strong>not optimal for LinkedIn Ads campaigns<\/strong>, as it expands beyond the wished audience. Consequently, it&#8217;s probably not to have 100% control your target audience by selecting the Audience Expansion. Nevertheless, for&nbsp;<strong>smaller audiences<\/strong>, it is recommended to&nbsp;<strong>have a broader audience.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-should-i-use-linkedin-ads-and-or-connectors\" style=\"font-size:18px\">\u00b7 <strong>Should I use LinkedIn Ads &#8220;And&#8221; &amp; &#8220;Or&#8221; connectors?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The LinkedIn Ads&nbsp;<strong>&#8220;And&#8221;<\/strong>&nbsp;connector means members&nbsp;<strong>must meet all the chosen criteria.<\/strong>&nbsp;On the other hand, the&nbsp;<strong>&#8220;Or&#8221; connector<\/strong>&nbsp;means&nbsp;<strong>users need only to meet one of the&nbsp;<\/strong><a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#third-first\" rel=\"noreferrer noopener\"><strong>targeting options<\/strong><\/a><strong>&nbsp;selected<\/strong>. So, with the &#8220;And&#8221; connector, your target will be reduced but more specific.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-can-i-reach-my-website-visitors-through-linkedin-ads\" style=\"font-size:18px\">\u00b7 <strong>Can I reach my website visitors through LinkedIn Ads?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It is possible to impact your website visitors through LinkedIn Ads. This is an&nbsp;<strong>effective way to reach users interested in your business&nbsp;<\/strong>by&nbsp;<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/67514\/set-up-linkedin-conversion-tracking?lang=en\" rel=\"noreferrer noopener\"><strong>integrating a pixel<\/strong><\/a>&nbsp;on the page.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-is-linkedin-ads-offering-crm-integrations\" style=\"font-size:18px\">\u00b7 <strong>Is LinkedIn Ads offering CRM integrations?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Yes. LinkedIn Ads allows integrations with&nbsp;<strong><em>Marketo, Dynamics, Salesforce, Converter, Driftrock, Integrar, Leadsbrige, Oracle, Zapier&nbsp;<\/em>and&nbsp;<em>Hubspot.&nbsp;<\/em><\/strong>As a result, you can include your&nbsp;<strong>CRM contact list directly into the LinkedIn Ads campaign<\/strong>. However, if you don&#8217;t have a CRM, you can also&nbsp;<strong>upload a list<\/strong>&nbsp;(LinkedIn allows you to add a minimum of 10,000 contacts).<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-is-there-a-minimum-number-of-users-to-target-on-linkedin-ads\" style=\"font-size:18px\">\u00b7 <strong>Is there a minimum number of users to target on LinkedIn Ads?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>On the LinkedIn Ads campaign, you need to target a <strong>minimum of 300 <a>members<\/a><\/strong> because of the GDPR. Nevertheless, it is suggested to target <strong>between 40k and 400k members<\/strong> on LinkedIn Ads. So, the mentioned requirement shouldn&#8217;t be a problem, because if your audience is less than 300, it <a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#first\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>would not be advisable to launch the campaign<\/strong><\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-can-i-upload-a-company-list-or-a-contact-list-on-linkedin-ads\" style=\"font-size:18px\">\u00b7 <strong>Can I upload a company list or a contact list on LinkedIn Ads?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>LinkedIn Ads allows uploading a company list and a contact list too. You&#8217;ll find this option in <a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#third-first\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>&#8220;Matched audiences&#8221;<\/strong>.<\/a> For the <strong>companies list<\/strong>, you must upload <strong>more than 300 companies<\/strong> and <strong>up to 300,000<\/strong>. In the case of <strong>contact lists<\/strong>, you have to add <strong>more than 10,000 email addresses<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-do-retargeting-campaigns-work-on-linkedin-ads\" style=\"font-size:18px\">\u00b7 <strong>How do retargeting campaigns work on LinkedIn Ads?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You can retarget members who&nbsp;<strong>clicked on the ad but didn&#8217;t fill the form<\/strong>&nbsp;on LinkedIn Ads. In addition, you can&nbsp;<strong>target those members who visited your website.<\/strong>&nbsp;To launch retargeting campaigns, you&nbsp;<strong>need to use the &#8220;Matched audiences&#8221; section<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-on-linkedin-ads-is-it-better-to-include-or-exclude-the-audience\" style=\"font-size:18px\">\u00b7 <strong>On LinkedIn Ads, is it better to include or exclude the audience?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It depends. To know 100% which option is better, you need to test and check the forecast results. Sometimes,&nbsp;<strong>including can exclude other members<\/strong>. For example, if you include companies between 10 to 5000 employees, you may be excluding other businesses of this size, as they didn&#8217;t indicate this information on their company page. You can see another example with&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/blog\/six-insiders-linkedin-ads-targeting-unknown-tricks\/\" rel=\"noreferrer noopener\"><strong>this post.<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-can-i-calculate-the-total-active-audience-on-linkedin-ads\" style=\"font-size:18px\">\u00b7 <strong>How can I calculate the total active audience on LinkedIn Ads?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To estimate the total active audience on LinkedIn Ads, it&#8217;s need to consider five steps. We posted an article explaining through an example of&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/blog\/how-to-calculate-the-total-active-audience-on-linkedin-ads-campaigns\/\" rel=\"noreferrer noopener\"><strong>how to calculate it.<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-ads-formats\" style=\"font-size:25px\"><strong>LinkedIn Ads formats<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-for-linkedin-awareness-campaigns-which-offers-do-i-should-deliver-and-which-ones-are-for-lead-generation-campaigns\" style=\"font-size:18px\">\u00b7 <strong><strong>For LinkedIn awareness campaigns, which offers do I should deliver? And which ones are for lead generation campaigns?<\/strong><\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/#4\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn Ads awareness campaigns<\/strong><\/a>, we recommend offering <strong>infographics, guides, best practices, webinars, eBooks, and checklists for awareness campaigns.<\/strong><\/p>\n\n\n\n<p>On the other hand, the <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/#4\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn Ads<\/strong> <strong>lead generation campaigns<\/strong><\/a> offering should be based on <strong>incentives, demos, trials and sales contact.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-many-ads-do-i-should-launch-on-linkedin-ads\" style=\"font-size:18px\">\u00b7 <strong>How many ads do I should launch on LinkedIn Ads?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>On LinkedIn Ads, it&#8217;s essential to test copies and visuals to know which performs better. So, it&#8217;s advisable to <a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#seventh\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>launch a minimum of 2 or 3<\/strong><\/a><strong> ads.<\/strong> Also, if the <strong>audience size is smaller<\/strong> (for example, 30,000 users), we recommend <strong>running 4 or 5.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-are-the-best-key-copies-to-take-into-account-on-linkedin-ads\" style=\"font-size:18px\">\u00b7 <strong>Which are the best key copies to take into account on LinkedIn Ads?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The best copies to consider on LinkedIn Ads are <strong><em>X ways to, X things to,<\/em> <em>The future of, How to get <\/em><\/strong>and<strong><em> The power of<\/em><\/strong><em>. <\/em>In addition, you can check top <a href=\"https:\/\/gotoclient.com\/en\/blog\/list-b2b-headline-copies-best-work-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>B2B copies in our post<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-type-of-images-should-i-use-on-linkedin-ads\" style=\"font-size:18px\">\u00b7 <strong>What type of images should I use on LinkedIn Ads?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The visuals that impact LinkedIn Ads are those that show&nbsp;<strong>human images<\/strong>&nbsp;with a story behind them. In addition, it&#8217;s essential to&nbsp;<strong>offer value to the image<\/strong>, as users can&nbsp;<strong>understand quickly what they will obtain if they click the ad<\/strong>. Finally, images must&nbsp;<strong>be in tune with the ad copies.&nbsp;<\/strong>For additional information, in&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/blog\/best-images-practices-work-linkedin\/\" rel=\"noreferrer noopener\"><strong>this post,<\/strong><\/a>&nbsp;we talk about the best images&#8217; practices.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-is-it-recommended-to-launch-a-linkedin-campaign-without-considering-the-single-image-ad-format\" style=\"font-size:18px\">\u00b7 <strong><strong>Is it recommended to launch a LinkedIn campaign without considering the single image ad format?<\/strong><\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We&nbsp;<strong>recommend always running the single image ad&nbsp;<\/strong>on LinkedIn Ads campaigns<strong>.&nbsp;<\/strong>Of course, you can also<strong>&nbsp;run another LinkedIn Ads format,&nbsp;<\/strong>but it&#8217;s<strong>&nbsp;essential to keep the single image.&nbsp;<\/strong>Consequently, you can test both formats and conclude which performs better.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-format-performs-better-in-linkedin-ads-awareness-campaigns\" style=\"font-size:18px\">\u00b7 <strong>Which format performs better in LinkedIn Ads awareness campaigns?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The LinkedIn video ad is an optimal format to <strong>generate awareness<\/strong>. However, if you&#8217;re <strong>launching a new product or service<\/strong> and want to show its <strong>main features<\/strong>, the <strong>carousel is also a good option. <\/strong>In this post, we explain all you need to know about <a href=\"https:\/\/gotoclient.com\/en\/blog\/ad-types-linkedin-ads-keys\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn Ads types.<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-is-it-recommended-to-use-video-for-linkedin-lead-generation-campaigns\" style=\"font-size:18px\">\u00b7 <strong>Is it recommended to use video for LinkedIn lead generation campaigns?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#fourth\" rel=\"noreferrer noopener\"><strong>Videos<\/strong><\/a><strong>&nbsp;are not helpful for LinkedIn lead generation campaigns<\/strong>. However, generating<strong>&nbsp;awareness<\/strong>&nbsp;is&nbsp;<strong>a recommended option<\/strong>. We&#8217;d&nbsp;<strong>suggest using the single image, message ads, conversation ads and carousel ads for lead generation campaigns.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-is-the-optimal-linkedin-ads-video-s-length\" style=\"font-size:18px\"><strong>&nbsp;\u00b7 Which is the optimal LinkedIn Ads video&#8217;s length?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a target=\"_blank\" href=\"http:\/\/linkedin.com\/help\/lms\/answer\/85306\/video-ads-advertising-specifications?lang=en\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>&nbsp;confirms that the&nbsp;<strong>most successful videos are less than 15 seconds<\/strong>. As users don&#8217;t have enough time to see all LinkedIn videos, you need to&nbsp;<strong>capture their attention first 5 seconds.&nbsp;<\/strong>In addition, we recommend adding subtitles as LinkedIn Ads plays videos automatically in mute.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-linkedin-ad-format-is-better-when-the-offering-is-based-on-more-than-one-product-or-service\" style=\"font-size:18px\">\u00b7 <strong>Which LinkedIn Ad format is better when the offering is based on more than one product or service?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We suggest the&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/blog\/ad-types-linkedin-ads-keys\/\" rel=\"noreferrer noopener\"><strong>LinkedIn carousel ad format<\/strong><\/a>, as you can add a&nbsp;<strong>maximum of 10 images.&nbsp;<\/strong>This format is also recommended when companies want to show a complicated&nbsp;<strong>product or service to know how it works.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-many-cards-do-i-should-include-in-the-linkedin-carousel-ads\" style=\"font-size:18px\"><strong>\u00b7 How many cards do I should include in the LinkedIn Carousel Ads?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In the&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/blog\/ad-types-linkedin-ads-keys\/\" rel=\"noreferrer noopener\"><strong>LinkedIn Carousel Ad format<\/strong><\/a>, you can start&nbsp;<strong>adding 3 or 5 cards<\/strong>, and after seeing how it works, you can introduce more or change their order. But we&nbsp;<strong>don&#8217;t suggest attaching more than five<\/strong>&nbsp;at the beginning of the campaign.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-can-i-run-a-linkedin-message-ads-campaign-with-lower-audiences\" style=\"font-size:18px\"><strong>\u00b7 Can I run a LinkedIn message ads campaign with lower audiences?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>LinkedIn Ads only <strong>allows sending one message every 45 days<\/strong>, so you need <strong>high audiences<\/strong>. It&#8217;s advisable is to have an audience size of <strong>300,000 members<\/strong>. To see more recommendations about message ads, we suggest you check <a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#fourth\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>this link.<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-should-the-linkedin-message-ads-subject-line-look-like\" style=\"font-size:18px\">\u00b7 <strong>How should the LinkedIn Message Ads subject line look like?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The <a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#fourth\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn Message Ads campaign&#8217;s subject line<\/strong><\/a> has to be<strong> shorter <\/strong>and<strong> attractive <\/strong>to<strong> get users to keep reading. <\/strong>We recommend using the<strong> following keywords: <em>&#8220;Thank you&#8221;, &#8220;Exclusive invitation&#8221;, &#8220;Join&#8221;,<\/em> <em>&#8220;Connect&#8221; <\/em><\/strong><em>and<strong> &#8220;Job opportunities&#8221;.<\/strong><\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-are-the-effective-keywords-to-consider-in-the-cta-for-the-linkedin-message-ads-campaign\" style=\"font-size:18px\">\u00b7 <strong>Which are the effective keywords to consider in the CTA for the LinkedIn Message Ads campaign?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>LinkedIn Message Ads CTAs have to lead to your audience&#8217;s action. Consider using these keywords: <strong><em>&#8220;Test&#8221;, &#8220;Free&#8221;, &#8220;Today&#8221;, &#8220;Click&#8221;<\/em>&nbsp;<\/strong>and&nbsp;<strong><em>&#8220;Apply&#8221;<\/em>. <\/strong>In our <a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#fourth\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>definitive guide<\/strong><\/a>, you&#8217;ll find additional relevant tips about LinkedIn Message Ads.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-many-layers-do-i-have-to-introduce-in-linkedin-conversation-ads-format\" style=\"font-size:18px\">\u00b7 <strong>How many layers do I have to introduce in LinkedIn Conversation Ads format?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/blog\/ad-types-linkedin-ads-keys\/\" rel=\"noreferrer noopener\"><strong>LinkedIn Conversation Ads format<\/strong><\/a>, you should add&nbsp;<strong>between 2 and 5 layers and at least 2 CTAs<\/strong>. It is also a lousy practice to add negative CTAs like &#8220;Not interested&#8221; or &#8220;No, thank you&#8221;.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-are-the-most-relevant-recommendations-for-linkedin-conversation-ads\" style=\"font-size:18px\">\u00b7 <strong>Which are the most relevant recommendations for LinkedIn Conversation Ads?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>One of the&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#fourth\" rel=\"noreferrer noopener\">most crucial pieces of advice<\/a>&nbsp;for LinkedIn Conversation Ads format is&nbsp;<strong>avoiding negative CTAs<\/strong>. For example, when offering a demo, instead of introducing &#8220;Interested&#8221; and &#8220;Not interested&#8221; CTAs, you can consider adding &#8220;Interested&#8221; and &#8220;More information&#8221;. On the other hand, you&#8217;re talking with a human being, so your&nbsp;<strong>copies need to be human too.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-ads-metrics\" style=\"font-size:25px\"><strong>LinkedIn Ads metrics<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-is-the-average-frequency-of-linkedin-ads\" style=\"font-size:18px\">\u00b7 <strong>Which is the average frequency of LinkedIn Ads?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Based on our frequency, the <a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#fifth-first\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>average frequency<\/strong><\/a><strong> of LinkedIn Ads for sponsored content is 1.8<\/strong>. This number means the average number of impressions impacted by each member with a minimum of 1 impression exposed.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-is-the-average-ctr-for-the-sponsored-content-on-linkedin-ads\" style=\"font-size:18px\">\u00b7 <strong>Which is the average CTR for the sponsored content on LinkedIn Ads?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The&nbsp;<strong>LinkedIn Ads<\/strong>&nbsp;<strong>CTR varies according to the countries, seniorities, and so on the functions<\/strong>. However, the&nbsp;<strong>average CTR<\/strong>&nbsp;for the&nbsp;<strong>single image ad is 0.50%,<\/strong>&nbsp;the&nbsp;<strong>carousel ad 0.40%<\/strong>&nbsp;and the&nbsp;<strong>video ad 0.47%.&nbsp;<\/strong>To see more relevant LinkedIn Ads metrics, check&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#fifth-first\" rel=\"noreferrer noopener\"><strong>this link.<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-much-costs-a-click-on-linkedin-ads-sponsored-content\" style=\"font-size:18px\">\u00b7 <strong>How much costs a click on LinkedIn Ads sponsored content?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The cost of a LinkedIn Ads sponsored content click <strong>depends on the country<\/strong>. For example, the UK and the US are expensive countries, as they have a high demand. Having said this, the <a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#fifth-first\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>average CPC<\/strong><\/a><strong> on LinkedIn is 5.5\u20ac-6\u20ac.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-is-the-cost-of-a-linkedin-message-ads-sent\" style=\"font-size:18px\">\u00b7 <strong>Which is the cost of a LinkedIn Message Ads sent?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Each&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/blog\/ad-types-linkedin-ads-keys\/\" rel=\"noreferrer noopener\"><strong>LinkedIn Message Ads send<\/strong><\/a>&nbsp;costs&nbsp;<strong>0.3\u20ac to 0.6\u20ac.<\/strong>&nbsp;This format is usually cheaper than other formats like the single image ad. The&nbsp;<strong>LinkedIn single image ad is more expensive<\/strong>&nbsp;because&nbsp;<strong>you pay per click<\/strong>&nbsp;and higher bid. On the other hand,&nbsp;<strong>in LinkedIn message ads, you pay per delivery<\/strong>, so the bid is usually lower.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-is-the-linkedin-ads-view-rate\" style=\"font-size:18px\">\u00b7 <strong>Which is the LinkedIn Ads view rate?<\/strong><\/h4>\n\n\n\n<p>The&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#fifth-first\" rel=\"noreferrer noopener\"><strong>average view rate<\/strong><\/a>&nbsp;on LinkedIn Ads is&nbsp;<strong>25%-30%.<\/strong>&nbsp;This average is based on the significant EMEA countries.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-is-considered-a-good-cpl-on-linkedin-ads\" style=\"font-size:18px\">\u00b7 <strong>What is considered a good CPL on LinkedIn Ads?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The CPL is calculated by dividing the ad spend by the total number of leads obtained. If your average <a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#fifth-first\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Cost per Lead<\/strong><\/a><strong> is 70\u20ac to 90\u20ac,<\/strong> it can be considered an <strong>optimal CPL. <\/strong>If your CPL is higher, it means the campaign is not performing well.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-is-the-average-cpm-on-linkedin-ads\" style=\"font-size:18px\">\u00b7 <strong>Which is the average CPM on LinkedIn Ads?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The <a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#fifth-first\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CPM is used for LinkedIn Ads awareness campaigns<\/strong><\/a>, and it shows the cost per 1,000 impressions. The <strong>average CPM is between 30\u20ac to 40\u20ac.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-ads-budget\" style=\"font-size:25px\"><strong>LinkedIn Ads budget<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-can-i-calculate-the-linkedin-ads-costs\" style=\"font-size:18px\">\u00b7 <strong>How can I calculate the LinkedIn Ads costs?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#fifth-second\" rel=\"noreferrer noopener\"><strong>calculate the LinkedIn Ads costs<\/strong><\/a>, you&nbsp;<strong>first need to size your audience<\/strong>. After that,&nbsp;<strong>estimate the number of impressions<\/strong>&nbsp;(you can multiply the audience size by 1.8). Next, you have to take the&nbsp;<strong>average spend and increase it by 20%<\/strong>&nbsp;(the average spend is shown on the campaign manager&#8217;s right-hand side). Also, you have to&nbsp;<strong>take the average number of clicks<\/strong>&nbsp;and&nbsp;<strong>decrease it by 20%<\/strong>. The next step is to&nbsp;<strong>divide the average spend by the average number of clicks.<\/strong><\/p>\n\n\n\n<p>Finally, multiply the number of impressions by the CTR and the CPC. You can download our <a href=\"https:\/\/landingpages.gotoclient.com\/funnel-template-know-linkedin-campaign-feasible\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>free funnel template<\/strong><\/a> to estimate the costs and revenue quickly.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-can-i-estimate-the-revenue-of-the-linkedin-ads-campaign\" style=\"font-size:18px\">\u00b7 <strong>How can I estimate the revenue of the LinkedIn Ads campaign?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To calculate the LinkedIn Ads revenue, there are several steps to consider. You can use our <a href=\"https:\/\/gotoclient.com\/en\/linkedin-ads-roi-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn Ads ROI calculator<\/strong><\/a> to estimate it easier.<\/p>\n\n\n\n<div style=\"height:113px\" aria-hidden=\"true\" id=\"B2B-lead-generation\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-b2b-lead-generation\"><u>B2B lead generation<\/u><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b2b-lead-generation-basics\" style=\"font-size:25px\"><strong>B2B lead generation basics<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-why-are-the-b2b-lead-generation-campaigns-important\" style=\"font-size:18px\">\u00b7 <strong>Why are the B2B lead generation campaigns important?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/\" rel=\"noreferrer noopener\">Generating B2B leads<\/a>&nbsp;is an&nbsp;<strong>essential part of every B2B company<\/strong>. It allows to increase the number of potential customers, and consequently the revenue too. You need to stand out from the competition and fight to obtain qualified clients in these difficult times.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-in-the-b2b-lead-generation-campaign-is-it-more-critical-generating-leads-or-nurture-them\" style=\"font-size:18px\">\u00b7 <strong><strong>In the B2B lead generation campaign, is it more critical generating leads or nurture them?<\/strong><\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Generating leads and nurturing leads are both very important. First, you need to generate leads to expand opportunities for conversion. However, these leads are not usually ready to buy in the first contact. So, they need a <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/#7\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nurturing process<\/strong><\/a>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-buyer-persona\" style=\"font-size:25px\"><strong>Buyer persona<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-is-the-most-relevant-information-to-add-in-the-buyer-persona-for-the-b2b-lead-generation-campaign\" style=\"font-size:18px\">\u00b7 <strong>Which is the most relevant information to add in the Buyer persona for the B2B lead generation campaign?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The most important information to consider in <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Buyer Personas<\/strong><\/a> for B2B lead generation campaigns is the <strong>age, location, challenges, interests, values, goals, needs and pain points<\/strong>. Thus, you&#8217;ll be able to meet their needs and objectives through your offer.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-is-it-possible-to-create-more-than-one-buyer-persona-in-b2b-lead-generation-campaigns-is-it-possible-to-build-more-than-one-buyer-persona-in-b2b-lead-generation-campaigns\" style=\"font-size:18px\">\u00b7 <strong>Is it possible to create more than one Buyer persona in B2B lead generation campaigns?<\/strong> <strong>Is it possible to build more than one Buyer persona in B2B lead generation campaigns?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You can create more than one <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/#1\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Buyer persona in B2B lead generation campaigns<\/strong><\/a>. Therefore, we recommend developing a <strong>maximum of 3<\/strong> to not saturate with too much information.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-can-i-obtain-buyer-persona-information-for-b2b-lead-generation-campaigns\" style=\"font-size:18px\">\u00b7 <strong>How can I obtain Buyer Persona information for B2B lead generation campaigns?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To get <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Buyer persona information<\/strong><\/a> for B2B lead generation campaigns, you first need to <strong>check your contacts database<\/strong> to conclude what <strong>type of prospects and clients your company has<\/strong>. In addition, you should also look at your <strong>website&#8217;s forms and create new ones<\/strong> <strong>with the additional information you need<\/strong>. Finally, ask your <strong>salespeople to know their opinion<\/strong> about the generated leads, and <strong>ask your clients directly to understand their feedback about your products and services. &nbsp;<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-buyer-journey\" style=\"font-size:25px\"><strong>Buyer journey<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-in-b2b-lead-generation-campaigns-can-i-obtain-leads-in-all-the-buyer-journeys-or-only-in-the-decision-phase\" style=\"font-size:18px\">\u00b7 <strong>In B2B lead generation campaigns, can I obtain leads in all the buyer journeys or only in the decision phase?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You can <strong>get B2B leads in all the buyer journeys<\/strong>, <strong>from the awareness or TOFU stage to the decision or BOFU stage<\/strong>. It&#8217;s commonly thought the lead generation can only work in the decision stage. However, you can <strong>obtain leads in <\/strong><a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#3\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>all phases<\/strong><\/a>. The <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#4\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>lead generation strategy<\/strong><\/a> and offering will work differently in each one.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ideal-customer-profile-or-icp\" style=\"font-size:25px\"><strong>Ideal Customer profile (or ICP)<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-is-the-difference-between-the-ideal-customer-profile-icp-and-the-buyer-persona\" style=\"font-size:18px\">\u00b7 <strong>Which is the difference between the Ideal Customer Profile (ICP) and the Buyer persona?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/#3\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ideal Customer Profile (ICP) strategy<\/strong><\/a><strong> is focused on finding companies&#8217; information<\/strong>, while the <strong>buyer persona is based on individual users<\/strong>. So, you have to develop both for B2B lead generation campaigns.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-for-b2b-lead-generation-campaigns-can-i-develop-only-the-icp-or-the-buyer-persona-or-is-it-necessary-to-do-both\" style=\"font-size:18px\">\u00b7 <strong>For B2B lead generation campaigns, can I develop only the ICP or the Buyer Persona? Or is it necessary to do both?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For B2B lead generation campaigns, it is&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/#3\" rel=\"noreferrer noopener\"><strong>necessary to develop th<\/strong><\/a><strong>e ICP and the Buyer Persona<\/strong>. You need to&nbsp;<strong>know how the companies work<\/strong>, what they need, and where they are located. On the other hand, you also have&nbsp;<strong>to consider the users&#8217; information<\/strong>.&nbsp;<strong>The campaign is indeed B2B, but you will still be dealing with people<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-information-do-i-have-to-include-in-the-ideal-customer-profile-icp\" style=\"font-size:18px\">\u00b7 <strong>Which information do I have to include in the Ideal Customer Profile (ICP)?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When building the&nbsp;<strong>Ideal Customer Profile in B2B lead generation campaigns<\/strong>, ask yourself questions about&nbsp;<strong>companies&#8217; general information<\/strong>&nbsp;(e.g., purpose, location, revenue, number of employees, etc.). In addition, it&#8217;s critical to know the&nbsp;<strong>pain points<\/strong>&nbsp;and also&nbsp;<strong>the decision-making process<\/strong>. You can check the questions in our&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/#3\" rel=\"noreferrer noopener\"><strong>B2B lead generation guide<\/strong><\/a>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b2b-lead-generation-offers\" style=\"font-size:25px\"><strong>B2B lead generation offers<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-are-the-most-effective-b2b-lead-generation-offers-in-the-tofu-stage\" style=\"font-size:18px\">\u00b7 <strong>Which are the most effective B2B lead generation offers in the TOFU stage?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The most effective offers to <strong>generate B2B leads in the Top of the Funnel stage<\/strong> are <strong>blog posts, eBooks, guides, infographics and social media posts. <\/strong>In this stage, users know they have a problem, but they don&#8217;t know how to solve it. So, they need <strong>educational content<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-are-the-key-recommendations-to-consider-in-b2b-lead-generation-campaigns-based-on-the-tofu-stage\" style=\"font-size:18px\">\u00b7 <strong>Which are the key recommendations to consider in B2B lead generation campaigns based on the TOFU stage?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In&nbsp;<strong>B2B lead generation campaigns<\/strong>, you need to&nbsp;<strong>create CTAs to direct users to landing pages<\/strong>. Therefore, it&#8217;s essential to&nbsp;<strong>focus efforts on the landing page<\/strong>&nbsp;development, as it&#8217;s the&nbsp;<strong>last step to get a new lead<\/strong>. Also, we recommend carrying out a&nbsp;<strong>keyword strategy<\/strong>&nbsp;for users to find your content quickly. To see more critical recommendations for each offer, you can check&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/#4\" rel=\"noreferrer noopener\"><strong>our guide.<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-type-of-b2b-lead-generation-offers-should-i-deliver-in-the-mofu-stage\" style=\"font-size:18px\">\u00b7 <strong>Which type of B2B lead generation offers should I deliver in the MOFU stage?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In the Middle of the Funnel (or MOFU) stage, you should offer&nbsp;<strong>webinars, checklists, online calculators, podcasts, surveys, live streams and demo units&nbsp;<\/strong>to generate B2B leads<strong>.&nbsp;<\/strong>In this case,<strong>&nbsp;members realised they had a problem and knew how to solve it.&nbsp;<\/strong>As a result, they want to find specific information related to their problem.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-are-there-any-relevant-recommendations-for-b2b-lead-generation-offers-based-on-the-mofu-stage\" style=\"font-size:18px\">\u00b7 <strong>Are there any relevant recommendations for B2B lead generation offers based on the MOFU stage?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We recommend adding cross-offers to increase value for B2B lead generation offers based on the MOFU stage. On the other hand,&nbsp;<strong>amplify your offers<\/strong>&nbsp;in&nbsp;<strong>social networks<\/strong>&nbsp;to get them known. In addition,&nbsp;<strong>include CTAs and landing pages<\/strong>&nbsp;to obtain leads&#8217; information. In this link, you&#8217;ll find more essential<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/#4\" rel=\"noreferrer noopener\"><strong>&nbsp;tips to succeed with your MOFU offers.<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-in-b2b-lead-generation-campaigns-how-many-questions-do-i-should-include-in-surveys\" style=\"font-size:18px\">\u00b7 <strong>In B2B lead generation campaigns, how many questions do I should include in surveys?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When using&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/blog\/key-offers-for-funnel-to-consider-in-b2b-lead-gen-campaigns\/\" rel=\"noreferrer noopener\"><strong>B2B lead generation campaigns<\/strong><\/a>&nbsp;surveys, we&nbsp;<strong>don&#8217;t recommend asking more than ten questions<\/strong>. Also, these questions should have specific answers (yes or no, for example).<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-is-it-recommended-to-offer-webinars-for-b2b-lead-generation-campaigns\" style=\"font-size:18px\">\u00b7 <strong>Is it recommended to offer webinars for B2B lead generation campaigns?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You can <strong>use <\/strong><a href=\"https:\/\/gotoclient.com\/blog\/key-offers-for-funnel-to-consider-in-b2b-lead-gen-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>webinars for B2B lead generation campaigns<\/strong><\/a><strong> focused on TOFU and BOFU stages<\/strong>. Therefore, you need to think about the content you&#8217;re going to provide, as it doesn&#8217;t have to be the same.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-are-the-most-relevant-bottom-of-the-funnel-stage-offers-in-b2b-lead-generation-campaigns\" style=\"font-size:18px\">\u00b7 <strong>Which are the most relevant Bottom of the Funnel stage offers in B2B lead generation campaigns?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The most common <a href=\"https:\/\/gotoclient.com\/en\/blog\/key-offers-for-each-funnel-stage-in-b2b-lead-generation-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">offers for the Bottom of the Funnel stage<\/a> in B2B lead generation campaigns are <strong>demos, trials, quotations with discounts, sales consultancies and discounts<\/strong>. In the decision stage, users are trying to decide which specific solution they should choose. So, you need to provide information related to why they should opt for your product or service. &nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-in-b2b-lead-generation-campaigns-which-are-the-most-relevant-suggestions-to-consider-in-bottom-of-the-funnel-offers\" style=\"font-size:18px\">\u00b7 <strong>In B2B lead generation campaigns, which are the most relevant suggestions to consider in Bottom of the Funnel offers?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In Bottom of the Funnel offers for B2B lead generation campaigns, one&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/#4\" rel=\"noreferrer noopener\"><strong>piece of advice<\/strong><\/a>&nbsp;is to give&nbsp;<strong>additional free information to deliver an optimal experience.<\/strong>&nbsp;The&nbsp;<strong>offer must also be customised<\/strong>, as the leads will feel you&#8217;re taking care of them. Set the&nbsp;<strong>following steps<\/strong>&nbsp;to&nbsp;<strong>reduce the possibility of losing<\/strong>&nbsp;them. Finally, the offer should be&nbsp;<strong>time-limited.<\/strong><\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b2b-lead-generation-platforms\" style=\"font-size:25px\"><strong>B2B lead generation platforms<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-are-the-most-used-platforms-to-launch-b2b-lead-generation-campaigns\" style=\"font-size:18px\">\u00b7 <strong>Which are the most used platforms to launch B2B lead generation campaigns?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For B2B lead generation campaigns<strong>, <\/strong><a href=\"https:\/\/business.linkedin.com\/es-es\/marketing-solutions?lr=1\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn Ads<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/advertising.xing.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Xing Ads<\/strong><\/a><strong> and <\/strong><a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google<\/strong> <strong>Ads<\/strong><\/a> are the <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/#5\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>most used platforms<\/strong><\/a>. You can consider only one of them, but we recommend mixing more than one to test which one provides you with effective results.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-can-i-know-if-running-a-b2b-lead-generation-campaign-on-linkedin-ads-is-optimal\" style=\"font-size:18px\">\u00b7 <strong><strong>How can I know if running a B2B lead generation campaign on LinkedIn Ads is optimal?<\/strong><\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To run a B2B lead generation campaign on LinkedIn Ads, you need to consider some points to conclude if it makes sense to launch the campaign. You can check them <a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#first\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>at this link.<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-is-there-relevant-information-to-consider-before-developing-a-b2b-lead-generation-campaign-on-linkedin-ads\" style=\"font-size:18px\">\u00b7 <strong><strong>Is there relevant information to consider before developing a B2B lead generation campaign on LinkedIn Ads?<\/strong><\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The <strong>B2B lead generation campaigns on LinkedIn Ads<\/strong> require a <a href=\"https:\/\/gotoclient.com\/en\/blog\/how-to-build-optimal-linkedin-ads-targeting-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>targeting strategy<\/strong><\/a> (which depending on the experience, can be difficult). Also, you have to think about the <a href=\"https:\/\/gotoclient.com\/en\/blog\/ad-types-linkedin-ads-keys\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>formats that LinkedIn provides<\/strong><\/a>, the <a href=\"https:\/\/gotoclient.com\/en\/blog\/calculate-linkedin-ads-costs-and-investment\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>budget<\/strong><\/a><strong> <\/strong>and <a href=\"https:\/\/gotoclient.com\/en\/blog\/best-images-practices-work-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>attractive creatives to develop<\/strong><\/a>. To see all the information you need to know about LinkedIn Ads, look at <a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>our guide.<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-are-google-ads-more-focused-on-b2c-campaigns-rather-than-b2b\" style=\"font-size:18px\">\u00b7 <strong>Are Google Ads more focused on B2C campaigns rather than B2B?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Google Ads are mostly used in B2C campaigns. However, you can obtain qualified B2B leads with Google ads. According to <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/the-changing-face-b2b-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google<\/strong><\/a>, <strong>B2B researchers do 12 searches on average before engaging on a specific brand&#8217;s site.<\/strong>&nbsp;Users also search for information for B2B solutions, so you can also consider Google Ads in your B2B lead generation campaign.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-for-b2b-lead-generation-campaigns-how-can-i-develop-the-keyword-strategy-in-google-ads\" style=\"font-size:18px\">\u00b7 <strong>For B2B lead generation campaigns, how can I develop the keyword strategy in Google Ads?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In B2B lead generation campaigns, you can use the <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Keyword Planner<\/strong><\/a> tool by Google to <strong>find relevant keywords<\/strong>. In addition, you can consider adding <strong>negative keywords<\/strong> to increase the chances of getting qualified leads.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-is-a-google-lead-extension\" style=\"font-size:18px\">\u00b7 <strong>What is a Google lead extension?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The lead extension is a <strong>form provided by Google<\/strong>, which is <strong>integrated into Beta<\/strong>. It allows generating leads without the need to redirect them to a landing page. For additional information, you can check <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/#5\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>our guide.<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-in-google-ads-for-b2b-lead-generation-campaigns-is-it-recommended-to-direct-users-to-a-landing-page-or-lead-extension\" style=\"font-size:18px\">\u00b7 <strong>In Google Ads for B2B lead generation campaigns, is it recommended to direct users to a landing page or lead extension?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In B2B lead generation campaigns built-in Google Ads, you can choose between a landing page or lead extension. However, knowing<strong>&nbsp;which one is better<\/strong>&nbsp;<strong>depends on your goals and target audience<\/strong>. For example, the<strong>&nbsp;lead extension is only available for mobile versions<\/strong>. If your target audience doesn&#8217;t do searches through their mobiles, we don&#8217;t recommend it. However, the&nbsp;<strong>users&#8217; journey is more quickly<\/strong>&nbsp;<strong>with the lead extension<\/strong>&nbsp;rather than a landing page. An important thing to take into account is that&nbsp;<strong>commonly landing pages perform better than extensions.&nbsp;<\/strong>In our&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/#5\" rel=\"noreferrer noopener\"><strong>definitive guide<\/strong><\/a>, you&#8217;ll find more information.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-are-the-essential-tips-for-building-optimal-copies-and-visuals-for-b2b-lead-generation-campaigns-on-google-ads\" style=\"font-size:18px\">\u00b7 <strong><strong>What are the essential tips for building optimal copies and visuals for B2B lead generation campaigns on Google Ads?<\/strong><\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/#5\" rel=\"noreferrer noopener\"><strong>Google Ads B2B lead generation campaigns<\/strong><\/a>, you need to be&nbsp;<strong>clear and direct<\/strong>&nbsp;to users to understand the&nbsp;<strong>value proposition<\/strong>&nbsp;in your ads&#8217; copies faster. We recommend using an<strong>&nbsp;attractive visual<\/strong>&nbsp;that fits with the copy and a&nbsp;<strong>remarkable CTA<\/strong>. Regarding the form, introduce the necessary fields with short answers needed. Finally, make sure the ad and landing page copies are in tune.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-is-the-xing-ads-platform-about\" style=\"font-size:18px\">\u00b7 <strong>What is the Xing Ads platform about?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/#5\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Xing is<\/strong> <strong>a networking platform<\/strong><\/a> focused on <strong>Germany, Switzerland and Austria<\/strong>. You can see more relevant information about Xing <a href=\"https:\/\/advertising.xing.com\/facts-and-figures\"><strong>here<\/strong><\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-when-is-it-recommended-to-launch-a-campaign-on-xing-ads\" style=\"font-size:18px\">\u00b7 <strong>When is it recommended to launch a campaign on Xing Ads?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It is recommended to <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/#5\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>launch a Xing Ads campaign<\/strong><\/a> if your <strong>target audience is located in the mentioned countries<\/strong> and make sure they are <strong>registered on the platform.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-format-do-i-have-to-choose-in-xing-ads-b2b-lead-generation-campaigns\" style=\"font-size:18px\">\u00b7 <strong>Which format do I have to choose in Xing Ads B2B lead generation campaigns?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/#5\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>generate B2B leads on Xing Ads<\/strong><\/a>, you have to choose the <strong>&#8220;Lead ad&#8221; format<\/strong>, as it allows to introduce a form. However, the form is <strong>not pre-filled.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-in-which-vertical-platforms-can-i-generate-b2b-leads\" style=\"font-size:18px\">\u00b7 <strong>In which vertical platforms can I generate B2B leads?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There are several vertical platforms to generate B2B leads. For example, for&nbsp;<strong>marketing agencies<\/strong>,&nbsp;<strong>Sortlist<\/strong>&nbsp;is an optimal lead generation platform. Also<strong>, Wontech<\/strong>&nbsp;is focused on the&nbsp;<strong>IT industry<\/strong>. On the other hand, there&#8217;re also&nbsp;<strong>many platforms working in more than one industry<\/strong>, such as&nbsp;<strong>Callbox and Demand Monster<\/strong>. Check them with&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/#6\" rel=\"noreferrer noopener\"><strong>this link.<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lead-nurturing-and-lead-scoring\" style=\"font-size:25px\"><strong>Lead nurturing and lead scoring<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-is-the-difference-between-lead-nurturing-and-lead-scoring-strategies\" style=\"font-size:18px\">\u00b7 <strong>Which is the difference between lead nurturing and lead scoring strategies?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/#7\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Lead nurturing and lead scoring strategies are essential for B2B lead generation campaigns<\/strong><\/a>. The <strong>lead nurturing<\/strong> is focused on building a customised process since the lead is obtained until it makes the purchase. The <strong>lead scoring<\/strong> analyses how many leads are ready to buy and which ones need a nurturing process.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lead-scoring\" style=\"font-size:25px\"><strong>Lead scoring<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-can-i-count-the-b2b-leads-qualification-in-the-lead-scoring-strategy\" style=\"font-size:18px\">\u00b7<strong>How can I count the B2B leads qualification in the lead scoring strategy?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In the&nbsp;<strong>lead scoring strategy<\/strong>, you have to score&nbsp;<strong>the B2B leads qualification<\/strong>&nbsp;through demographic data. The most typical attributes are&nbsp;<strong>seniority, market, annual revenue, location, department and job title.&nbsp;<\/strong>Then, you can score the leads quickly with our&nbsp;<a target=\"_blank\" href=\"https:\/\/landingpages.gotoclient.com\/need-to-identify-your-sql-download-our-lead-scoring-template\" rel=\"noreferrer noopener\"><strong>lead scoring template.<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-in-lead-scoring-strategies-is-it-possible-to-use-negative-scoring\" style=\"font-size:18px\">\u00b7 <strong>In lead scoring strategies, is it possible to use negative scoring?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In lead scoring strategies, it&#8217;s highly recommended to use negative scoring, as it would be&nbsp;<strong>easier to identify qualified sales leads.&nbsp;<\/strong>In our&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/#7\" rel=\"noreferrer noopener\"><strong>B2B lead generation guide<\/strong><\/a>, we provide additional vital tips.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-in-lead-scoring-should-i-include-points-for-opened-emails\" style=\"font-size:18px\">\u00b7 <strong>In lead scoring, should I include points for opened emails?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We&nbsp;<strong>don&#8217;t recommend adding points for opened emails in&nbsp;<\/strong><a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/#7\" rel=\"noreferrer noopener\"><strong>lead scoring activities<\/strong><\/a><strong>.&nbsp;<\/strong>This metric is based on awareness, but it doesn&#8217;t indicate if the user will probably purchase. It could&nbsp;<strong>provide confusing results.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lead-nurturing\" style=\"font-size:25px\"><strong>Lead nurturing<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-why-is-lead-nurturing-important-in-b2b-lead-generation-campaigns\" style=\"font-size:18px\">\u00b7 <strong>Why is lead nurturing important in B2B lead generation campaigns?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Most of the generated leads are not ready to buy immediately.<\/strong> That&#8217;s why they need a <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/#7\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nurturing process<\/strong><\/a> to receive a &nbsp;customised experience.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-in-the-lead-nurturing-strategies-which-are-the-steps-to-build-an-automated-content-plan\" style=\"font-size:18px\">\u00b7 <strong>In the lead nurturing strategies, which are the steps to build an automated content plan?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To build an&nbsp;<strong>automated content plan in the lead nurturing,<\/strong>&nbsp;you must choose&nbsp;<strong>what you want to automate<\/strong>&nbsp;and&nbsp;<strong>develop a workflow process<\/strong>, from lead generation to conversion. After this, you have to decide which&nbsp;<strong>touchpoints you&#8217;re going to use to share your content<\/strong>. Finally,&nbsp;<strong>automate your email marketing<\/strong>&nbsp;to provide a personalised experience and&nbsp;<strong>consider launching&nbsp;<\/strong><a target=\"_blank\" href=\"https:\/\/gotoclient.com\/blog\/why-are-the-remarketing-and-retargeting-strategies-important\/\" rel=\"noreferrer noopener\"><strong>retargeting campaigns<\/strong><\/a>&nbsp;for those leads who only downloaded your content.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-in-b2b-lead-generation-campaigns-do-i-have-to-carry-out-a-follow-up-plan-with-my-leads\" style=\"font-size:18px\">\u00b7 <strong>In B2B lead generation campaigns, do I have to carry out a follow-up plan with my leads?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It is crucial to&nbsp;<strong>develop a&nbsp;<\/strong><a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/#7\" rel=\"noreferrer noopener\"><strong>follow-up plan with the generated B2B leads<\/strong><\/a>. If not, you&#8217;ll decrease your opportunities to convert them into potential customers.<\/p>\n\n\n\n<div style=\"height:114px\" aria-hidden=\"true\" id=\"B2B-inbound-marketing\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-b2b-inbound-marketing\"><u>B2B inbound marketing<\/u><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-in-inbound-marketing-which-is-the-difference-between-aida-and-the-flywheel-concepts\" style=\"font-size:18px\">\u00b7 <strong>In inbound marketing, which is the difference between AIDA and the Flywheel concepts?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In Inbound marketing, the <strong>AIDA<\/strong> model is mainly <strong>focused on awareness, consideration and decision phases<\/strong>. The <strong>Flywheel<\/strong> also <strong>considers the next steps after getting new leads<\/strong> in order to keep and convert them into potential clients. Check our <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#1\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>definitive guide<\/strong><\/a> to see the basics of inbound.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-is-it-better-to-implement-aida-or-the-flywheel-model-in-inbound-marketing-strategies\" style=\"font-size:18px\">\u00b7 <strong>Is it better to implement AIDA or the Flywheel model in inbound marketing strategies?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We recommend <a href=\"https:\/\/www.hubspot.com\/flywheel#:~:text=The%20Flywheel%20is%20a%20model,thinking%20about%20your%20business%20strategy.\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>considering the Flywheel model<\/strong><\/a><strong> <\/strong>in inbound marketing strategies based on our experience. It&#8217;s very important to <strong>generate awareness, consideration and decision<\/strong>, but it&#8217;s essential to <strong>maintain the new leads too.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-are-the-steps-to-take-into-account-when-building-an-inbound-marketing-campaign\" style=\"font-size:18px\">\u00b7 <strong>Which are the steps to take into account when building an inbound marketing campaign?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To build an inbound marketing campaign, there&#8217;re <strong>several steps to consider<\/strong>; <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>buyer persona building<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#3\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>buyer journeys development<\/strong><\/a> with their <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#4\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>corresponding strategies<\/strong><\/a>, the <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#5\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>offering for each funnel<\/strong><\/a>, among others. In our <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>B2B inbound marketing definitive guide<\/strong><\/a>, we mention them. In addition, you can download our <a href=\"https:\/\/landingpages.gotoclient.com\/free-checklist-template-to-create-b2b-inbound-marketing-campaigns\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>free checklist template<\/strong><\/a>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-buyer-persona-1\" style=\"font-size:25px\"><strong>Buyer Persona<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-many-groups-of-information-does-the-buyer-persona-contain\" style=\"font-size:18px\">\u00b7 <strong>How many groups of information does the Buyer Persona contain?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Buyer Persona<\/strong><\/a> contains the following groups of information:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00b7 <strong>Demographics<\/strong>, including gender, age, location and family situation.<\/li>\n\n\n\n<li>\u00b7 <strong>Professional background<\/strong>, introducing the job position, experience and career.<\/li>\n\n\n\n<li>\u00b7 Relevant <strong>values and goals.<\/strong><\/li>\n\n\n\n<li>\u00b7 <strong>Personal and professional pain points.<\/strong><\/li>\n\n\n\n<li>\u00b7 After having this information, you&#8217;ll <strong>be able to know its needs.<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-in-inbound-marketing-how-can-i-obtain-the-buyer-persona-information\" style=\"font-size:18px\">\u00b7 <strong>In inbound marketing, how can I obtain the Buyer Persona information?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To get the <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#5\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Buyer Persona information<\/strong><\/a> for <strong>your inbound marketing campaigns<\/strong>, you can check your <strong>database<\/strong> to find relevant information about your clients and prospects. Also, <strong>look at which information you asked<\/strong> for in your previous forms to <strong>develop a new form with additional fields<\/strong>. On the other hand, the <strong>sales team<\/strong> can give you relevant points to take into account. Finally, you can <strong>ask your clients&#8217; thinking<\/strong> about your business.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-buyer-journey-1\" style=\"font-size:25px\"><strong>Buyer journey<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-in-inbound-marketing-which-type-of-information-do-i-have-to-deliver-in-the-top-of-the-funnel-or-tofu-stage\" style=\"font-size:18px\">\u00b7 <strong>In inbound marketing, which type of information do I have to deliver in the Top of the Funnel (or TOFU) stage?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In inbound marketing strategies, the <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#3\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Top of the Funnel stage<\/strong><\/a> is used to <strong>educate users with your content<\/strong>. Members <strong>know they have a problem<\/strong>, but they <strong>didn&#8217;t figure out how to solve it<\/strong>. That&#8217;s why they search for information with questions related to their problem.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-can-i-deliver-the-same-information-for-all-funnels-stages-in-inbound-marketing\" style=\"font-size:18px\">\u00b7 <strong>Can I deliver the same information for all funnels stages in inbound marketing?<\/strong><\/h4>\n\n\n\n<p>It is <strong>not recommended<\/strong> to <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#4\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>provide the same information for all funnel stages<\/strong><\/a> in inbound marketing. At each stage, <strong>users have specific knowledge about their<\/strong> needs. Depending on which information they need to know, you will have to provide determined content.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-kind-of-information-users-search-for-in-the-middle-of-the-funnel-stage\" style=\"font-size:18px\">\u00b7 <strong>Which kind of information users search for in the Middle of the Funnel stage?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In the <strong>Middle of the Funnel or MOFU stage<\/strong>, the information must be <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#3\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>focused on the solution<\/strong><\/a>. Users are <strong>aware of their problem<\/strong> and <strong>start searching for concrete solutions<\/strong>. That&#8217;s why you have to deliver specific content (e.g., by offering an eBook or a guide).<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-in-inbound-marketing-is-the-decision-phase-the-only-stage-that-can-generate-leads\" style=\"font-size:18px\">\u00b7 <strong>In inbound marketing, is the decision phase, the only stage that can generate leads?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In Inbound marketing, you can <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#3\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>generate leads in all the buyer journey<\/strong><\/a>. For example, to download a guide (offer focused on the consideration stage), users <strong>must provide their details<\/strong> on a landing page. However, they&#8217;ll <strong>need a different <\/strong><a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/#7\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nurturing process<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-buyer-journey-strategies\" style=\"font-size:25px\"><strong>Buyer journey strategies<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-are-the-essential-buyer-journey-strategies-for-inbound-marketing\" style=\"font-size:18px\">\u00b7 <strong>Which are the essential buyer journey strategies for inbound marketing?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The most important <strong>buyer journey strategies<\/strong> are <strong>email marketing, content creation and distribution<\/strong>, <strong>lead nurturing and marketing automation<\/strong> strategies, and <strong>SEO<\/strong> (Search Engine Optimisation). Visit <a href=\"https:\/\/gotoclient.com\/en\/blog\/which-are-the-best-b2b-inbound-marketing-strategies-to-attract-new-clients-2\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>this link<\/strong><\/a> to see relevant information about inbound marketing strategies.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-is-it-recommended-to-consider-all-inbound-marketing-strategies\" style=\"font-size:18px\">\u00b7 <strong>Is it recommended to consider all inbound marketing strategies?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In inbound marketing, it&#8217;s important to carry all <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#4\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>buyer journeys strategies<\/strong><\/a> for the following reasons:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00b7 <strong>Email marketing:<\/strong> This is an optimal way to share with your leads to new content or offers. You can also automate your emails. So, it&#8217;s a good strategy to drive the leads through the funnel and convert them into customers.<\/li>\n\n\n\n<li>\u00b7 <strong>Content creation &amp; distribution: <\/strong>To increase your business&#8217; credibility, you need to create regular content. On the other hand, to make it known, it&#8217;s needed to distribute it through social networks, emailing, etc.<\/li>\n\n\n\n<li>\u00b7 <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/#7\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Lead nurturing<\/strong><\/a><strong> &amp; <\/strong><a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#6\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>marketing automation<\/strong><\/a><strong>: <\/strong>When generating leads, you have to develop a process to buy your products or services.<\/li>\n\n\n\n<li>\u00b7 <strong>SEO: <\/strong>To appear in the first search results, an SEO strategy must be implemented.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-are-the-strategies-focused-on-generating-new-leads-in-inbound-marketing\" style=\"font-size:18px\">\u00b7 <strong>Which are the strategies focused on generating new leads in inbound marketing?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/gotoclient.com\/en\/blog\/which-are-the-best-b2b-inbound-marketing-strategies-to-attract-new-clients-2\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Content creation &amp; distribution, and SEO<\/strong><\/a> are inbound marketing strategies aimed to <strong>generate new qualified leads.<\/strong><\/p>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-inbound-marketing-offers\" style=\"font-size:25px\"><strong>Inbound marketing offers<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-can-i-cross-more-than-one-offer-in-inbound-marketing-strategies\" style=\"font-size:18px\">\u00b7 <strong>Can I cross more than one offer in inbound marketing strategies?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It&#8217;s <strong>recommended <\/strong>to <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#5\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>cross more than one offer<\/strong><\/a><strong> <\/strong>in<strong> inbound marketing strategies, <\/strong>as it provides the best experience to users.For example, <strong>when offering a webinar<\/strong>, you can also <strong>provide the assistants with an eBook<\/strong> related to the conference topic.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-in-inbound-marketing-which-offers-should-i-provide-in-the-tofu-mofu-and-bofu-stages\" style=\"font-size:18px\">\u00b7 <strong>In inbound marketing, which offers should I provide in the TOFU, MOFU and BOFU stages?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#5\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>inbound marketing offers<\/strong><\/a>, it&#8217;s advisable to offer <strong>blog posts, infographics, eBooks, social media posts, and FAQs<\/strong> in the <strong>awareness stage.<\/strong> On the other hand, for the <strong>MOFU or Consideration stage<\/strong>, we recommend providing <strong>calculators, videos, case studies, webinars, brochures, podcasts, livestreams and checklists<\/strong>. Finally, <strong>demos, trials, sales consultancies and free quotations with added discounts<\/strong> are optimal for the <strong>BOFU stage.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-are-there-tips-to-take-into-account-when-implementing-the-inbound-marketing-offers\" style=\"font-size:18px\">\u00b7 <strong>Are there tips to take into account when implementing the inbound marketing offers?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There&#8217;re <strong>several tips<\/strong> to consider for each <strong>inbound marketing offer<\/strong>. In our <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>definitive guide,<\/strong><\/a> we explain all of them. In addition, you can check them in <a href=\"https:\/\/landingpages.gotoclient.com\/the-b2b-inbound-marketing-definitive-guide\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>the PDF document<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-marketing-automation\" style=\"font-size:25px\"><strong>Marketing automation<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-why-is-marketing-automation-relevant-in-inbound-marketing-strategies\" style=\"font-size:18px\">\u00b7 <strong>Why is marketing automation relevant in inbound marketing strategies?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Most of the new leads are <strong>not ready to buy in the first contact<\/strong>. That&#8217;s why they need a <strong>previous process<\/strong> to <strong>make the purchase<\/strong>. <strong>Here is when <\/strong><a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#6\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>marketing automation comes<\/strong><\/a>. It allows providing a personalised experience to the leads.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-can-i-build-a-marketing-automation-strategy\" style=\"font-size:18px\">\u00b7 <strong>How can I build a marketing automation strategy?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To create a <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#6\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>marketing automation strategy<\/strong><\/a>, first of all, you need to set your goals;<strong> how many leads do you want to convert? How long do you want this process to last? <\/strong>Remember your goals have to be <strong>SMART<\/strong> (Specific, Measurable, Achievable, Relevant and Time-bound).<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-are-the-most-recommended-strategies-for-marketing-automation\" style=\"font-size:18px\">\u00b7 <strong>Which are the most recommended strategies for marketing automation?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>One of the <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#6\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>marketing automation strategies<\/strong><\/a> recommended is a <strong>website live chat<\/strong> to immediately answer users who visit your pages. Some platforms allow setting automated responses. In addition, <strong>email marketing<\/strong> is an effective strategy in marketing automation, as you can schedule your emails and build automated answers. Finally, we would suggest <strong>social media automation<\/strong> to schedule posts and to monitor comments and likes.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-inbound-marketing-platforms\" style=\"font-size:25px\"><strong>Inbound marketing platforms<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-are-the-complete-platforms-to-build-an-inbound-marketing-strategy\" style=\"font-size:18px\">\u00b7 <strong>Which are the complete platforms to build an inbound marketing strategy?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The most complete <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#7\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>inbound marketing platforms<\/strong><\/a> are <a href=\"https:\/\/www.hubspot.com\/\"><strong>Hub<\/strong><\/a><strong><a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">S<\/a><\/strong><a href=\"https:\/\/www.hubspot.com\/\"><strong>pot<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.marketo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Marketo<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.eloqua.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Eloqua<\/strong><\/a><strong> and <\/strong><a href=\"https:\/\/www.salesforce.com\/es\/?ir=1\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Salesforce<\/strong><\/a>. They all have available most of the inbound marketing activities.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-to-create-a-website-for-the-inbound-marketing-strategy-which-platforms-should-i-consider\" style=\"font-size:18px\">\u00b7 <strong>To create a website for the inbound marketing strategy, which platforms should I consider?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>WordPress<\/strong><\/a> is one of the <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#7\" target=\"_blank\" rel=\"noreferrer noopener\">most recognised platforms to build websites<\/a>. In addition, you can take into account <a href=\"https:\/\/gathercontent.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Gather Content<\/strong><\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-in-inbound-marketing-strategies-which-are-the-best-platforms-to-create-customised-forms\" style=\"font-size:18px\">\u00b7 <strong>In inbound marketing strategies, which are the best platforms to create customised forms?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#7\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>build personalised forms<\/strong><\/a><strong> <\/strong>in inbound marketing activities, we recommend considering <a href=\"https:\/\/www.typeform.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Typeform<\/strong><\/a><strong> and <\/strong><a href=\"https:\/\/www.jotform.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Jotform<\/strong><\/a>, as they deliver many templates and integrations with other platforms.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-should-i-take-into-account-any-software-to-send-inbound-marketing-automated-emails\" style=\"font-size:18px\">\u00b7 <strong>Should I take into account any software to send inbound marketing automated emails?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>HubSpot, Marketo and Eloqua<\/strong> can send inbound <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#7\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>marketing automated emails<\/strong><\/a>. On the other hand, <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>MailChimp<\/strong><\/a> is also an email marketing provider.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-inbound-marketing-kpis\" style=\"font-size:25px\"><strong>Inbound Marketing KPIs<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-are-the-most-relevant-inbound-marketing-seo-kpis\" style=\"font-size:18px\">\u00b7 <strong>Which are the most relevant inbound marketing SEO KPIs?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#8\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>KPIs to consider<\/strong><\/a> in <strong>inbound marketing campaigns<\/strong> are <strong>backlinks<\/strong> (how many times other sites linked your pages),<strong> keyword ranking <\/strong>(which place your website appears in search engines)<strong>, the organic search traffic. <\/strong>They are also important the<strong> page views, the sessions <\/strong>(the number of visits lasting X time)<strong>, total traffic volume and the website conversion rate.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-for-inbound-marketing-paid-ads-campaigns-which-kpis-should-i-look-at\" style=\"font-size:18px\">\u00b7 <strong>For inbound marketing paid ads campaigns, which KPIs should I look at?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#8\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>most important KPIs<\/strong><\/a><strong> for paid ads<\/strong> in inbound marketing strategies are <strong>impressions, clicks, the Cost per Click, the number of leads, the Cost per Lead, the number of Marketing and Sales qualified leads, <\/strong>and the<strong> Customer Acquisition Cost<\/strong>. However, depending on your goals, you can consider other relevant KPIs.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-when-sending-inbound-marketing-automated-emails-which-kpis-do-i-need-to-focus-on\" style=\"font-size:18px\">\u00b7 <strong>When sending inbound marketing automated emails, which KPIs do I need to focus on?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Regarding inbound marketing <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#8\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>email marketing strategies<\/strong><\/a>, you should focus on the following ones: <strong>delivery rate, open email rate, spam rate, unsubscribe rate, CTR, form conversion rate and conversion rate. <\/strong>Consequently, you&#8217;ll know if the strategy is working or not and make changes if necessary.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-does-the-content-marketing-strategy-have-kpis-to-take-into-account\" style=\"font-size:18px\">\u00b7 <strong>Does the content marketing strategy have KPIs to take into account?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The KPIs you need to consider in content marketing strategies are the&nbsp;<strong>downloads, leads, Qualified Marketing lead, organic traffic, pages per sessions,&nbsp;<\/strong>and&nbsp;<strong>time-on-page.&nbsp;<\/strong>Then, you also need to consider<strong>&nbsp;client value&nbsp;<\/strong>(the total you spend with each client)<strong>, revenue&nbsp;<\/strong>(of a specific period)<strong>&nbsp;and ROI&nbsp;<\/strong>(return on investment to know if you should launch the campaign or not).<\/p>\n\n\n\n<div style=\"height:112px\" aria-hidden=\"true\" id=\"channel-loyalty-program\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-channel-loyalty-program\"><u>Channel loyalty program<\/u><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-can-i-build-a-channel-loyalty-program-step-by-step\" style=\"font-size:18px\">\u00b7 <strong>How can I build a channel loyalty program step-by-step?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To <strong>create and run an effective channel loyalty program<\/strong>, you have to consider the <strong>process of creating a program, the incentives type, the software<\/strong>, etc. You can visit our <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-channel-loyalty-program-definitive-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>definitive guide<\/strong><\/a> to see how to create a channel loyalty program or download <a href=\"https:\/\/landingpages.gotoclient.com\/need-to-create-a-channel-loyalty-program-download-our-checklist-template\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>our free checklist template<\/strong><\/a> with all the steps to consider.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-market-development-funds-and-co-op-funds\" style=\"font-size:25px\"><strong>Market Development Funds and Co-Op Funds<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-why-do-i-need-to-consider-market-development-funds-and-co-op-funds-in-channel-loyalty-programs\" style=\"font-size:18px\">\u00b7 <strong>Why do I need to consider Market Development Funds and Co-Op Funds in channel loyalty programs?<\/strong><\/h4>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-channel-loyalty-program-definitive-guide\/#1\" rel=\"noreferrer noopener\"><strong>Market Development Funds and Co-op Funds are critical strategies<\/strong><\/a>&nbsp;for the distribution channels. They help to increase business&#8217; sales through the channel partners.&nbsp;<a target=\"_blank\" href=\"https:\/\/www.slideshare.net\/GleansterResearch\" rel=\"noreferrer noopener\">Gleanster<\/a>&nbsp;confirms&nbsp;<strong>83% of brand marketers believe MDF and CO-OP programs have an impact.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-is-the-difference-between-market-development-funds-and-co-op-funds\" style=\"font-size:18px\">\u00b7 <strong>Which is the difference between Market Development Funds and Co-op Funds?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-channel-loyalty-program-definitive-guide\/#1\" rel=\"noreferrer noopener\"><strong>Market Development Funds<\/strong><\/a>&nbsp;are based&nbsp;<strong>on partners activities<\/strong>. It is also&nbsp;<strong>negotiated before being implemented<\/strong>, and the&nbsp;<strong>company controls the strategy<\/strong>. On the contrary,&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-channel-loyalty-program-definitive-guide\/#1\" rel=\"noreferrer noopener\"><strong>Co-Op funds<\/strong><\/a>&nbsp;are based on&nbsp;<strong>partners&#8217; sales<\/strong>. So, companies give a&nbsp;<strong>percentage of sales to partners<\/strong>. But, on the other hand, the Co-Op funds are&nbsp;<strong>managed by the partners.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-are-any-key-recommendations-to-take-into-account-in-channel-loyalty-programs-goals\" style=\"font-size:18px\">\u00b7 <strong>Are any key recommendations to take into account in channel loyalty programs goals?<\/strong><\/h4>\n\n\n\n<p>In&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-channel-loyalty-program-definitive-guide\/#1\" rel=\"noreferrer noopener\"><strong>channel loyalty programs<\/strong><\/a><strong>&nbsp;goals<\/strong>, it&#8217;s essential to&nbsp;<strong>set accessible programs<\/strong>&nbsp;to partners about how the program works. To do this, it&#8217;s advisable to&nbsp;<strong>hire a platform to manage the program<\/strong>.&nbsp;<strong>Engaging with your partners<\/strong>&nbsp;is also an essential part of keeping in mind. Finally, to get the best results,&nbsp;<strong>control the program&#8217;s metrics to track if necessary.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-channel-loyalty-program-process\" style=\"font-size:25px\"><strong>Channel loyalty program process<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-many-types-are-in-channel-loyalty-programs\" style=\"font-size:18px\">\u00b7 <strong>How many types are in channel loyalty programs?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There&#8217;re <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-channel-loyalty-program-definitive-guide\/#2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>two main types<\/strong><\/a> of channel loyalty programs; the <strong>breadth and the depth goal<\/strong>. The first one is about <strong>extending the number of partners to increase sales.<\/strong> The depth goal aims to <strong>develop a process with existing partners to improve their effectiveness.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-for-a-channel-loyalty-program-with-few-or-many-partners-is-it-better-to-choose-breadth-or-depth-goals\" style=\"font-size:18px\">\u00b7 <strong>For a channel loyalty program with few or many partners, is it better to choose breadth or depth goals?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We recommend considering the&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-channel-loyalty-program-definitive-guide\/#2\" rel=\"noreferrer noopener\"><strong>depth goal<\/strong><\/a>&nbsp;in channel loyalty programs if you want to have a&nbsp;<strong>few and qualified partners<\/strong>. But if you&#8217;re going to&nbsp;<strong>have as many as partners possible<\/strong>,&nbsp;<strong>focus on the&nbsp;<\/strong><a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-channel-loyalty-program-definitive-guide\/#2\" rel=\"noreferrer noopener\"><strong>breadth<\/strong><\/a><strong>&nbsp;one.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-do-i-know-if-the-partners-are-qualified-in-channel-loyalty-programs\" style=\"font-size:18px\">\u00b7 <strong>How do I know if the partners are qualified in channel loyalty programs?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-channel-loyalty-program-definitive-guide\/#2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>conclude if your partners are qualified<\/strong><\/a>, ask yourself these questions:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are they familiar enough with your brand\/value proposition?<\/li>\n\n\n\n<li>Have they current engagements with your competitors?<\/li>\n\n\n\n<li>Which is their commitment level?<\/li>\n\n\n\n<li>Do they know what your product or service is about?<\/li>\n\n\n\n<li>Which is the average product or service volume they sell per month\/year?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-if-the-channel-partners-don-t-have-enough-experience-with-my-products-should-i-consider-implementing-training\" style=\"font-size:18px\">\u00b7 <strong>If the channel partners don&#8217;t have enough experience with my products, should I consider implementing training?<\/strong><\/h4>\n\n\n\n<p>It&#8217;s suggested to <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-channel-loyalty-program-definitive-guide\/#2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>implement training<\/strong><\/a> when <strong>channel partners are not familiar with your products or services<\/strong>. They need to <strong>know what your product or service is about<\/strong>. So, with the training, they will obtain better results.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-can-i-set-the-goals-for-the-channel-loyalty-program\" style=\"font-size:18px\">\u00b7 <strong>How can I set the goals for the channel loyalty program?<\/strong><\/h4>\n\n\n\n<p>Your goals must be <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-channel-loyalty-program-definitive-guide\/#2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SMART<\/strong><\/a> (Specific, Measurable, Attainable, Relevant, Time-bound).&nbsp; You should think about how many <strong>sales you want to obtain compared to the previous year<\/strong>, how many <strong>partners you want to work with<\/strong>, etc. However, you need to be <strong>logical and realistic.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-channel-loyalty-kpis-are-relevant-to-consider\" style=\"font-size:18px\">\u00b7 <strong>Which channel loyalty KPIs are relevant to consider?<\/strong><\/h4>\n\n\n\n<p>The&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-channel-loyalty-program-definitive-guide\/#2\" rel=\"noreferrer noopener\"><strong>most important KPIs<\/strong><\/a>&nbsp;for channel loyalty programs are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Registrations<strong>&nbsp;rate.<\/strong><\/li>\n\n\n\n<li><strong>Channel partner lifetime value.<\/strong><\/li>\n\n\n\n<li><strong>Channel partner retention rate<\/strong>&nbsp;(the partners&#8217; percentage will stay with your business).<\/li>\n<\/ul>\n\n\n\n<p>In addition, you should also consider&nbsp;<strong>channel partner redemption rate<\/strong>&nbsp;(it shows how relevant your program is),&nbsp;<strong>repeat purchase rate, and net promote score<\/strong>&nbsp;(it estimates your company growth).To calculate the channel loyalty KPIs, you can check our&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-channel-loyalty-program-definitive-guide\/#2\" rel=\"noreferrer noopener\"><strong>definitive guide<\/strong><\/a>&nbsp;to see how to calculate them.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-channel-loyalty-program-definitive-guide\/#2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>most important KPIs<\/strong><\/a> for channel loyalty programs are <strong>registrations rate, channel partner lifetime value, and channel partner retention rate<\/strong> (the partners&#8217; percentage will stay with your business). You should also consider <strong>channel partner redemption rate<\/strong> (it shows how relevant your program is), <strong>repeat purchase rate, and net promote score<\/strong> (it estimates your company growth).To calculate the channel loyalty KPIs, you can check our <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-channel-loyalty-program-definitive-guide\/#2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>definitive guide<\/strong><\/a> to see how to calculate them.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-channel-loyalty-incentives\" style=\"font-size:25px\"><strong>Channel loyalty incentives<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-is-the-most-common-channel-loyalty-incentive-type\" style=\"font-size:18px\">\u00b7 <strong>Which is the most common channel loyalty incentive type?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-channel-loyalty-program-definitive-guide\/#3\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>channel sales incentives<\/strong><\/a> are the most channel loyalty incentive typical. Partners <strong>are awarded according to their success by providing them gift cards, tickets, gadgets<\/strong>, etc.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-channel-loyalty-incentive-is-recommended-when-i-want-to-award-according-to-the-partners-success\" style=\"font-size:18px\">\u00b7 <strong>Which channel loyalty incentive is recommended when I want to award according to the partners&#8217; success?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To award partners according to their success, you can consider the&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-channel-loyalty-program-definitive-guide\/#3\" rel=\"noreferrer noopener\"><strong>activity-based incentives<\/strong><\/a><strong>&nbsp;as partners are awarded based on their activities<\/strong>.&nbsp;<strong>In addition, referral incentives<\/strong>&nbsp;are also a good option. In this case, the&nbsp;<strong>partners receive an incentive with each customer registration<\/strong>. Finally, you can take into account&nbsp;<strong>channel SPIFFs<\/strong>&nbsp;(or Sales Performance Index Funding Formula). Here, partners&nbsp;<strong>obtain a percentage of the sales<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-is-there-any-channel-loyalty-incentive-based-on-discounts\" style=\"font-size:18px\">\u00b7 <strong>Is there any channel loyalty incentive based on discounts?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/gotoclient.com\/en\/guides\/the-channel-loyalty-program-definitive-guide\/#3\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Channel rebates<\/strong><\/a> are <strong>based theoretically on discounts<\/strong>. Nevertheless, don&#8217;t mix concepts, as they are <strong>not 100% the same<\/strong>. So, don&#8217;t tell your partners you&#8217;ll give them discounts.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-channel-loyalty-platforms\" style=\"font-size:25px\"><strong>Channel loyalty platforms<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-is-it-recommended-to-hire-a-channel-loyalty-platform\" style=\"font-size:18px\">\u00b7 <strong>Is it recommended to hire a channel loyalty platform?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We recommend hiring a&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-channel-loyalty-program-definitive-guide\/#4\" rel=\"noreferrer noopener\"><strong>channel loyalty platform<\/strong><\/a>&nbsp;because it will be&nbsp;<strong>easier to manage the program and coordinate partners<\/strong>, mainly if your program is based on a more significant number of partners.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-channel-loyalty-platforms-are-the-most-relevant\" style=\"font-size:18px\">\u00b7 <strong>Which channel loyalty platforms are the most relevant?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-channel-loyalty-program-definitive-guide\/#4\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>channel loyalty platforms<\/strong><\/a> we suggest considering are CR <a href=\"https:\/\/www.crworldwide.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Worldwide<\/a>, <a href=\"https:\/\/www.loyaltyxpert.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">LoyaltyXpert<\/a>, <a href=\"https:\/\/www.channeltivity.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Channeltivity<\/a> and <a href=\"https:\/\/www.apexloyalty.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apex Loyalty<\/a>. In addition, you can take a look at our channel loyalty platform, which is <a href=\"https:\/\/www.runrunpromos.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">RunRunPromos<\/a>.<\/p>\n\n\n\n<div style=\"height:112px\" aria-hidden=\"true\" id=\"B2B-and-Consumer-promotions\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-b2b-and-consumer-promotions\"><u>B2B and Consumer promotions<\/u><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b2b-promotions\" style=\"font-size:25px\"><strong>B2B promotions<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-are-the-most-recommended-b2b-promotions\" style=\"font-size:18px\">\u00b7 <strong>Which are the most recommended B2B promotions?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The most recommended&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-and-consumer-promotions-definitive-guide\/#1\" rel=\"noreferrer noopener\"><strong>B2B promotions<\/strong><\/a>&nbsp;types are the<strong>&nbsp;trade-in plans, cashback, channel loyalty programs, and try &amp; buy<\/strong>. However, the&nbsp;<strong>trade-in plans are more focused on expensive products<\/strong>, while the&nbsp;<strong>cashback and try &amp; buy<\/strong>&nbsp;can be used with&nbsp;<strong>cheaper and high-cost ones.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-are-b2b-promotions-examples-to-see-clearly-how-they-work\" style=\"font-size:18px\">\u00b7 <strong>Are B2B promotions examples to see clearly how they work?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We can show you B2B promotions we launched for our clients, which are the following: &nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/portfolio.gotoclient.com\/work\/770-2\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Trade-in plan for Epson<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ganaconeurofred.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Cashback with Eurofred.<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/portfolio.gotoclient.com\/work\/fujifilm\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fujifilm channel loyalty program<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/portfolio.gotoclient.com\/work\/try-win\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Try &amp; buy Netgear<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b2c-promotions\" style=\"font-size:25px\"><strong>B2C promotions<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-consumer-promotion-type-is-the-most-used\" style=\"font-size:18px\">\u00b7 <strong>Which consumer promotion type is the most used?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-and-consumer-promotions-definitive-guide\/#2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>most typical B2C promotion<\/strong><\/a><strong> is cashback<\/strong>. This is a very attractive strategy for consumers, as they receive a <strong>percentage of the purchase&#8217;s cost.<\/strong> In <a href=\"https:\/\/gotoclient.com\/en\/blog\/what-cashback-means-and-how-cashback-works\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>this post<\/strong><\/a>, we talk about what cashback means and how it works.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-should-the-consumer-promotions-campaigns-be-focused-in-the-same-way-as-b2b-ones\" style=\"font-size:18px\">\u00b7 <strong>Should the consumer promotions campaigns be focused in the same way as B2B ones?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>B2B and consumer promotions have to be <strong>implemented differently<\/strong>. <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-and-consumer-promotions-definitive-guide\/#1\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>B2B cashbacks<\/strong><\/a> are more <strong>focused on SaaS products,<\/strong> and its message is related to saving. <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-and-consumer-promotions-definitive-guide\/#2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>End consumers<\/strong><\/a> also care about the price, but the message also needs to be emotional. &nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-are-the-b2c-promotions-that-provide-a-direct-incentive\" style=\"font-size:18px\"><strong>Which are the B2C promotions that provide a direct incentive?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-and-consumer-promotions-definitive-guide\/#2\" rel=\"noreferrer noopener\"><strong>B2C promotions<\/strong><\/a>&nbsp;that offer&nbsp;<strong>direct incentives<\/strong>&nbsp;are&nbsp;<strong>trade-in plans, cashback, channel loyalty programs, try &amp; buy, deferred bundles and referrals.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-if-i-want-to-deliver-a-limited-number-of-gifts-which-promotion-type-do-i-should-choose\" style=\"font-size:18px\">\u00b7 <strong>If I want to deliver a limited number of gifts, which promotion type do I should choose?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you have&nbsp;<strong>enough gifts<\/strong>, you can implement&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-channel-loyalty-program-definitive-guide\/#3\" rel=\"noreferrer noopener\">direct incentive promotions<\/a>. However, remember to<strong>&nbsp;inform the total number of gifts on the promotional website<\/strong>. On the other hand, if you have a&nbsp;<strong>limited number of<\/strong>&nbsp;<strong>gifts<\/strong>, we recommend&nbsp;<strong>implementing raffles, contests or quizzes<\/strong>. Usually, in these promotions, it&#8217;s fixed, one winner.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-promotional-strategy-should-i-follow-to-offer-products-that-are-difficult-to-sell\" style=\"font-size:18px\">\u00b7 <strong>Which promotional strategy should I follow to offer products that are difficult to sell?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/gotoclient.com\/en\/guides\/the-channel-loyalty-program-definitive-guide\/#3\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Bundles<\/strong><\/a><strong> could be an optimal option <\/strong>to offer products that are hard to sell. You can <strong>create packs of two products and add a discount<\/strong>, for example. It&#8217;s advisable to <strong>mix a well-sold product with another one that is difficult to sell.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-legal-aspects-of-promotions\" style=\"font-size:25px\"><strong>Legal aspects of promotions<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-before-launching-b2b-promotions-which-legal-aspects-do-i-need-to-consider\" style=\"font-size:18px\">\u00b7 <strong>Before launching B2B promotions, which legal aspects do I need to consider?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The legal aspects to take into account before running B2B promotions are several. First, you need to&nbsp;<strong>include an accounting document<\/strong>&nbsp;to let companies add the incentive to their balance sheets. Second, you also have to think about&nbsp;<strong>who will receive the incentive<\/strong>, the&nbsp;<strong>company, or its employees<\/strong>. Finally, to&nbsp;<strong>try &amp; buy promotions<\/strong>, you must set&nbsp;<strong>the maximum days companies can use your product or service for free.&nbsp;<\/strong>You can check more key legal aspects&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-and-consumer-promotions-definitive-guide\/#3\" rel=\"noreferrer noopener\"><strong>here.<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-if-i-launch-a-promotion-in-italy-which-are-its-regulations\" style=\"font-size:18px\">\u00b7 <strong>If I launch a promotion in Italy, which are its regulations?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To launch a <strong>promotion in Italy<\/strong>, you need to consider some factors depending on the promotion type. You can check <a href=\"https:\/\/gotoclient.com\/en\/blog\/legal-frame-promotional-activities-italy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>our blog post,<\/strong><\/a> where we explain them.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-when-launching-raffles-what-legal-procedures-do-i-have-to-follow\" style=\"font-size:18px\">\u00b7 <strong>When launching raffles, what legal procedures do I have to follow?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-and-consumer-promotions-definitive-guide\/#3\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>terms of legal<\/strong><\/a>, <strong>raffles are considered the same as lotteries<\/strong>. So, you must pay <strong>specific taxes<\/strong> (which vary in each country). In Spain, for example, you would need to pay from 11% to 12%.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-process-of-creating-a-promotion\" style=\"font-size:25px\"><strong>The process of creating a promotion<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-is-the-process-when-creating-a-sales-promotion-campaign\" style=\"font-size:18px\">\u00b7 <strong>Which is the process when creating a sales promotion campaign?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The promotional campaign process is&nbsp;<strong>composed of 10 steps<\/strong>. In&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-and-consumer-promotions-definitive-guide\/#4\" rel=\"noreferrer noopener\"><strong>our definitive guide<\/strong><\/a>, you can see all of them and download our&nbsp;<a target=\"_blank\" href=\"https:\/\/landingpages.gotoclient.com\/develop-a-complete-promotional-campaign-with-our-checklist-template\" rel=\"noreferrer noopener\"><strong>checklist template<\/strong><\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-why-do-i-have-to-build-a-redemption-table-in-sales-promotion-campaigns\" style=\"font-size:18px\">\u00b7 <strong>Why do I have to build a redemption table in sales promotion campaigns?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We highly recommend developing a&nbsp;<strong>redemption table in promotional campaigns<\/strong>, as it allows you to&nbsp;<strong>know if your promotional campaign will provide revenue<\/strong>. This way, you will avoid possible incidences. In this link, you can obtain our&nbsp;<a target=\"_blank\" href=\"https:\/\/landingpages.gotoclient.com\/estimate-your-promotional-campaigns-revenue-with-our-redemption-table-template\" rel=\"noreferrer noopener\"><strong>redemption table template<\/strong><\/a>&nbsp;for free to estimate your costs and revenue faster.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-to-create-a-redemption-table-for-promotional-campaigns\" style=\"font-size:18px\">\u00b7 <strong>How to create a redemption table for promotional campaigns?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To build a redemption table for promotional campaigns, you have to follow several steps explained in&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-and-consumer-promotions-definitive-guide\/#4\" rel=\"noreferrer noopener\"><strong>our definitive guide<\/strong><\/a><strong>.<\/strong>&nbsp;However, if you prefer&nbsp;<strong>creating it faster<\/strong>, you can download our&nbsp;<a target=\"_blank\" href=\"https:\/\/landingpages.gotoclient.com\/estimate-your-promotional-campaigns-revenue-with-our-redemption-table-template\" rel=\"noreferrer noopener\"><strong>redemption table template<\/strong><\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-are-the-factors-to-consider-when-setting-the-promotion-budget\" style=\"font-size:18px\">\u00b7 <strong>Which are the factors to consider when setting the promotion budget?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-and-consumer-promotions-definitive-guide\/#4\" rel=\"noreferrer noopener\"><strong>typical spending<\/strong><\/a><strong>&nbsp;on sales promotions is IT, legal, software expenses, communication assets, and paid ads<\/strong>&nbsp;when setting the promotional campaign budget. However, you should think about the additional costs.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-does-the-unique-seller-proposition-mean-in-promotional-campaigns-strategy\" style=\"font-size:18px\">\u00b7 <strong>What does the Unique Seller Proposition mean in promotional campaigns strategy?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-and-consumer-promotions-definitive-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Unique Seller Proposition<\/strong><\/a><strong> (or USP)<\/strong> is the <strong>characteristic benefit that makes your company relevant and different<\/strong>. That&#8217;s why you need to emphasise it in your communication.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-are-the-most-common-terms-and-conditions-in-promotional-campaigns\" style=\"font-size:18px\">\u00b7 <strong>Which are the most common terms and conditions in promotional campaigns?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Setting the&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-and-consumer-promotions-definitive-guide\/#4\" rel=\"noreferrer noopener\"><strong>terms and conditions<\/strong><\/a><strong>&nbsp;in promotional campaigns is essential<\/strong>&nbsp;for users to know exactly&nbsp;<strong>what they must do to receive the incentive<\/strong>. The most typical are the&nbsp;<strong>promotional period, the participating retailers, the margin time users have to register their purchase,<\/strong>&nbsp;and&nbsp;<strong>the time limit your company has to deliver the gift.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-are-the-steps-users-take-to-participate-in-sales-promotion-campaigns\" style=\"font-size:18px\">\u00b7 <strong>Which are the steps users take to participate in sales promotion campaigns?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-and-consumer-promotions-definitive-guide\/#4\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>steps members follow<\/strong><\/a> to participate in promotional campaigns to obtain the gift are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00b7 <strong>Purchase:<\/strong> They first need to buy a promotional product or service.<\/li>\n\n\n\n<li>\u00b7 <strong>Registration:<\/strong> After this, they have to fill the promotional form introducing information about the purchase.<\/li>\n\n\n\n<li>\u00b7 <strong>Approval<\/strong>: The company approves participation.<\/li>\n\n\n\n<li>\u00b7 <strong>Incentive:<\/strong> In the end, users obtain the incentive.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-do-i-need-to-hire-a-promotional-platform-to-manage-my-sales-promotion-campaigns\" style=\"font-size:18px\">\u00b7 <strong>Do I need to hire a promotional platform to manage my sales promotion campaigns?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Based on our experience, <strong>hiring a promotional platform is essential to control your campaigns<\/strong>, as it allows us to control the campaign. You can take a look at our <a href=\"https:\/\/www.runrunpromos.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>RunRunPromos<\/strong><\/a> promotional platform.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-do-i-should-communicate-the-promotional-campaign\" style=\"font-size:18px\">\u00b7 <strong>How do I should communicate the promotional campaign?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You can <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-and-consumer-promotions-definitive-guide\/#4\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>communicate your promotional campaign<\/strong><\/a> at the point of sale and online. Regarding the point of sale, the advice is using <strong>flyers, wobblers and A4 items<\/strong>. We recommend launching <strong>banners, social media organic posts, paid ads, and emailing in online communication campaigns.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-promotion-results-tracking\" style=\"font-size:25px\"><strong>Promotion results tracking<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-metrics-do-i-should-consider-when-tracking-b2b-and-b2c-promotional-campaigns\" style=\"font-size:18px\">\u00b7 <strong>Which metrics do I should consider when tracking B2B and B2C promotional campaigns?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-and-consumer-promotions-definitive-guide\/#5\" rel=\"noreferrer noopener\"><strong>track the B2B and B2C promotional campaigns results<\/strong><\/a>, you need to consider the&nbsp;<strong>total participations&#8217; number is critical<\/strong>&nbsp;to&nbsp;<strong>compare with the redemption table created<\/strong>. In addition, you should check your&nbsp;<strong>communication assets results<\/strong>&nbsp;to know if they&nbsp;<strong>helped you to succeed<\/strong>. On the other hand, compare your&nbsp;<strong>final campaign costs with the estimated ones<\/strong>. Finally,&nbsp;<strong>calculate the return on investment.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-has-the-roi-to-be-calculated-in-promotional-campaigns\" style=\"font-size:18px\">\u00b7 <strong>How has the ROI to be calculated in promotional campaigns?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-and-consumer-promotions-definitive-guide\/#5\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Return on Investment<\/strong><\/a> in promotional campaigns is calculated by <strong>subtracting the total costs from the benefits<\/strong>. After this<strong>, divide it by your expenses to finally multiply it by 100 to get the percentage.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong><em>ROI (Return on Investment) = ((Profits \u2013 Investment) \/ Investment) * 100<\/em><\/strong><strong><\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"block-5d3e5887-d575-4d21-a481-7479df3af368\"><a href=\"#LinkedIn\">LinkedIn Ads<\/a><br><a href=\"#B2b-lead-generation\">B2B lead generation<\/a><br><a href=\"#B2B-inbound-marketing\">B2B inbound marketing<\/a><br><a href=\"#channel-loyalty-program\">Channel loyalty program<\/a><br><a href=\"#B2B-and-Consumer-promotions\">B2B and Consumer promotions<\/a><\/h4>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>All you need to know about LinkedIn Ads and B2B lead generation in 2024 Discover the answers to the most frequently asked questions in 2024 about the main B2B online marketing strategies: LinkedIn Ads, B2B lead generation, B2B inbound marketing, channel loyalty programmes and B2B &amp; B2C promotions. Develop optimal strategies with our Q&amp;A. LinkedIn [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":9792,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9841","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>All you need to know about LinkedIn Ads and B2B lead generation in 2024 - Gotoclient<\/title>\n<meta name=\"description\" content=\"Scopri il nostro Q&amp;A. Rispondiamo alle domande pi\u00f9 frequenti su LinkedIn Ads, lead generation B2B, inbound marketing B2B, programmi di fidelizzazione dei canali e promozioni B2B &amp; B2C.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All you need to know about LinkedIn Ads and B2B lead generation in 2024 - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"Scopri il nostro Q&amp;A. Rispondiamo alle domande pi\u00f9 frequenti su LinkedIn Ads, lead generation B2B, inbound marketing B2B, programmi di fidelizzazione dei canali e promozioni B2B &amp; B2C.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/\" \/>\n<meta property=\"og:site_name\" content=\"Gotoclient\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-29T15:39:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/04\/gotoclient-check-our-resources-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1051\" \/>\n\t<meta property=\"og:image:height\" content=\"701\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"52 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"TechArticle\",\"@id\":\"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/\"},\"author\":{\"name\":\"Guillem Galera\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/person\/37760905c24f93e481974fc0165dfb92\"},\"headline\":\"All you need to know about LinkedIn Ads and B2B lead generation in 2024\",\"datePublished\":\"2021-11-11T10:09:00+00:00\",\"dateModified\":\"2024-09-29T15:39:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/\"},\"wordCount\":9685,\"publisher\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/04\/gotoclient-check-our-resources-1.jpg?wsr\",\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/\",\"url\":\"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/\",\"name\":\"All you need to know about LinkedIn Ads and B2B lead generation in 2024 - Gotoclient\",\"isPartOf\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/04\/gotoclient-check-our-resources-1.jpg?wsr\",\"datePublished\":\"2021-11-11T10:09:00+00:00\",\"dateModified\":\"2024-09-29T15:39:22+00:00\",\"description\":\"Scopri il nostro Q&A. Rispondiamo alle domande pi\u00f9 frequenti su LinkedIn Ads, lead generation B2B, inbound marketing B2B, programmi di fidelizzazione dei canali e promozioni B2B & B2C.\",\"breadcrumb\":{\"@id\":\"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/#primaryimage\",\"url\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/04\/gotoclient-check-our-resources-1.jpg?wsr\",\"contentUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/04\/gotoclient-check-our-resources-1.jpg?wsr\",\"width\":1051,\"height\":701,\"caption\":\"Q&A\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gotoclient.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"All you need to know about LinkedIn Ads and B2B lead generation in 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gotoclient.com\/en\/#website\",\"url\":\"https:\/\/gotoclient.com\/en\/\",\"name\":\"Gotoclient\",\"description\":\"Marketing Agency\",\"publisher\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\"},\"alternateName\":\"GTC\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gotoclient.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\",\"name\":\"Gotoclient\",\"alternateName\":\"GTC\",\"url\":\"https:\/\/gotoclient.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png\",\"contentUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png\",\"width\":240,\"height\":266,\"caption\":\"Gotoclient\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/gotoclient\/\",\"https:\/\/www.linkedin.com\/company\/gotoclient\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/person\/37760905c24f93e481974fc0165dfb92\",\"name\":\"Guillem Galera\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bd5077db31c4aaf23eb05566e768319a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bd5077db31c4aaf23eb05566e768319a?s=96&d=mm&r=g\",\"caption\":\"Guillem Galera\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"All you need to know about LinkedIn Ads and B2B lead generation in 2024 - Gotoclient","description":"Scopri il nostro Q&A. Rispondiamo alle domande pi\u00f9 frequenti su LinkedIn Ads, lead generation B2B, inbound marketing B2B, programmi di fidelizzazione dei canali e promozioni B2B & B2C.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/","og_locale":"it_IT","og_type":"article","og_title":"All you need to know about LinkedIn Ads and B2B lead generation in 2024 - Gotoclient","og_description":"Scopri il nostro Q&A. Rispondiamo alle domande pi\u00f9 frequenti su LinkedIn Ads, lead generation B2B, inbound marketing B2B, programmi di fidelizzazione dei canali e promozioni B2B & B2C.","og_url":"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/","og_site_name":"Gotoclient","article_modified_time":"2024-09-29T15:39:22+00:00","og_image":[{"width":1051,"height":701,"url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/04\/gotoclient-check-our-resources-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"52 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"TechArticle","@id":"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/#article","isPartOf":{"@id":"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/"},"author":{"name":"Guillem Galera","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/person\/37760905c24f93e481974fc0165dfb92"},"headline":"All you need to know about LinkedIn Ads and B2B lead generation in 2024","datePublished":"2021-11-11T10:09:00+00:00","dateModified":"2024-09-29T15:39:22+00:00","mainEntityOfPage":{"@id":"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/"},"wordCount":9685,"publisher":{"@id":"https:\/\/gotoclient.com\/en\/#organization"},"image":{"@id":"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/#primaryimage"},"thumbnailUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/04\/gotoclient-check-our-resources-1.jpg?wsr","inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/","url":"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/","name":"All you need to know about LinkedIn Ads and B2B lead generation in 2024 - Gotoclient","isPartOf":{"@id":"https:\/\/gotoclient.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/#primaryimage"},"image":{"@id":"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/#primaryimage"},"thumbnailUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/04\/gotoclient-check-our-resources-1.jpg?wsr","datePublished":"2021-11-11T10:09:00+00:00","dateModified":"2024-09-29T15:39:22+00:00","description":"Scopri il nostro Q&A. Rispondiamo alle domande pi\u00f9 frequenti su LinkedIn Ads, lead generation B2B, inbound marketing B2B, programmi di fidelizzazione dei canali e promozioni B2B & B2C.","breadcrumb":{"@id":"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/#primaryimage","url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/04\/gotoclient-check-our-resources-1.jpg?wsr","contentUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/04\/gotoclient-check-our-resources-1.jpg?wsr","width":1051,"height":701,"caption":"Q&A"},{"@type":"BreadcrumbList","@id":"https:\/\/gotoclient.com\/it\/linkedin-ads-domande-e-risposte\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gotoclient.com\/it\/"},{"@type":"ListItem","position":2,"name":"All you need to know about LinkedIn Ads and B2B lead generation in 2024"}]},{"@type":"WebSite","@id":"https:\/\/gotoclient.com\/en\/#website","url":"https:\/\/gotoclient.com\/en\/","name":"Gotoclient","description":"Marketing Agency","publisher":{"@id":"https:\/\/gotoclient.com\/en\/#organization"},"alternateName":"GTC","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gotoclient.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/gotoclient.com\/en\/#organization","name":"Gotoclient","alternateName":"GTC","url":"https:\/\/gotoclient.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png","contentUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png","width":240,"height":266,"caption":"Gotoclient"},"image":{"@id":"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/gotoclient\/","https:\/\/www.linkedin.com\/company\/gotoclient"]},{"@type":"Person","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/person\/37760905c24f93e481974fc0165dfb92","name":"Guillem Galera","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bd5077db31c4aaf23eb05566e768319a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bd5077db31c4aaf23eb05566e768319a?s=96&d=mm&r=g","caption":"Guillem Galera"}}]}},"_links":{"self":[{"href":"https:\/\/gotoclient.com\/it\/wp-json\/wp\/v2\/pages\/9841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotoclient.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gotoclient.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/it\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/it\/wp-json\/wp\/v2\/comments?post=9841"}],"version-history":[{"count":12,"href":"https:\/\/gotoclient.com\/it\/wp-json\/wp\/v2\/pages\/9841\/revisions"}],"predecessor-version":[{"id":16644,"href":"https:\/\/gotoclient.com\/it\/wp-json\/wp\/v2\/pages\/9841\/revisions\/16644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/it\/wp-json\/wp\/v2\/media\/9792"}],"wp:attachment":[{"href":"https:\/\/gotoclient.com\/it\/wp-json\/wp\/v2\/media?parent=9841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}