Il blog di Gotoclient è dedicato alle tecniche di marketing in entrata, alla metodologia e ai processi, alla generazione di lead, alle promozioni dei consumatori, ai programmi B2B e ai piani di fidelizzazione.

Identify your target audiences in B2B Marketing with AI: A strategy for success

Identify your target audiences in B2B Marketing with AI: A strategy for success

Identify your target audience in B2B Marketing with AI: A strategy for success The cornerstone of any effective B2B marketing strategy lies in accurately identifying your target audience. With the advent of AI technologies, businesses can now pinpoint their ideal customer base with unprecedented precision, leading to the creation of highly targeted audiences. This advancement […]

Read more
Why a solid B2B SEO strategy is so essential for your business and how AI can help you to improve it?

Why a solid B2B SEO strategy is so essential for your business and how AI can help you to improve it?

Why a solid B2B SEO strategy is so essential for your business and how AI can help you to improve it? In today’s highly competitive digital landscape, B2B agencies must prioritise establishing a robust online presence to succeed. At the heart of achieving this goal is a solid B2B SEO strategy, which not only improves […]

Read more
How has LinkedIn become the main B2B social network to develop a B2B marketing campaign?

How has LinkedIn become the main B2B social network to develop a B2B marketing campaign?

How has LinkedIn become the main B2B social network to develop a B2B marketing campaign? In the realm of digital marketing, LinkedIn has emerged as the definitive arena for B2B strategies, thanks to its professional focus and robust networking capabilities. As businesses increasingly turn to specialised B2B agencies for crafting their LinkedIn strategies, the platform’s […]

Read more
The B2B influencer marketing: Why your company should develop an effective influencer campaign and boost its sales?

The B2B influencer marketing: Why your company should develop an effective influencer campaign and boost its sales?

The B2B influencer marketing: Why your company should develop an effective influencer campaign and boost its sales? In the rapidly evolving digital landscape, it’s crucial for businesses to harness the power of B2B influencer marketing campaigns to connect with their audience in a meaningful way. Identifying the right B2B marketing influencers and employing B2B marketing […]

Read more
What are the Top 10 AI-Based Marketing Trends Transforming B2B Marketing?

What are the Top 10 AI-Based Marketing Trends Transforming B2B Marketing?

What are the Top 10 AI-Based Marketing Trends Transforming B2B Marketing? The world of B2B marketing is rapidly transforming, with Artificial Intelligence at the helm driving significant changes and innovations. In recent years, the pace of this transformation has accelerated, outstripping changes of many previous decades combined. AI-driven trends are redefining the realms of personalisation, automation, and […]

Read more
Introducing the 2023 Inbound Marketing for B2B Guide: The Ultimate Resource for B2B Marketing Success

Introducing the 2023 Inbound Marketing for B2B Guide: The Ultimate Resource for B2B Marketing Success

Introducing the 2023 Inbound Marketing for B2B Guide: The Ultimate Resource for B2B Marketing Success We are thrilled to announce the launch of our latest guide, the 2023 Inbound Marketing for B2B Guide! This comprehensive guide is the result of extensive research and over 10 years of experience in B2B inbound marketing. Whether you’re just […]

Read more