Il blog di Gotoclient è dedicato alle tecniche di marketing in entrata, alla metodologia e ai processi, alla generazione di lead, alle promozioni dei consumatori, ai programmi B2B e ai piani di fidelizzazione.

Identify your target audiences in B2B Marketing with AI: A strategy for success

Identify your target audiences in B2B Marketing with AI: A strategy for success

Identify your target audience in B2B Marketing with AI: A strategy for success The cornerstone of any effective B2B marketing strategy lies in accurately identifying your target audience. With the advent of AI technologies, businesses can now pinpoint their ideal customer base with unprecedented precision, leading to the creation of highly targeted audiences. This advancement […]

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What are the top 10 strategies on ROI measurement that any B2B company should implement?

What are the top 10 strategies on ROI measurement that any B2B company should implement?

What are the top 10 strategies on ROI measurement that any B2B company should implement? In the intricate world of B2B transactions, mastering the art of Return on Investment (ROI) measurement is a critical component for the growth and sustainability of any B2B company. Whether it’s for a B2B agency focused on lead generation or […]

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Top 10 B2B Social Media Strategies in 2024

Top 10 B2B Social Media Strategies in 2024

Top 10 B2B Social Media Strategies in 2024 In the ever-evolving digital landscape of 2024, B2B social media strategy has become a cornerstone for SaaS companies aiming to amplify their market presence, engage with a targeted professional audience, and drive conversions. The right blend of creativity, technological integration, and data-driven insights can set the stage […]

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Discover the Top 10 Strategies to Enhance B2B Lead Generation with AI

Discover the Top 10 Strategies to Enhance B2B Lead Generation with AI

Discover the Top 10 Strategies to Enhance B2B Lead Generation with AI In today’s rapidly evolving digital landscape, Artificial Intelligence (AI) has become a cornerstone for crafting cutting-edge B2B lead generation strategies. As we strive to push the boundaries of effectiveness, efficiency, and innovation in serving our B2B agency’s clientele, the integration of AI into […]

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Incrementality: The Key to Proving ROI in Advertising 

Incrementality: The Key to Proving ROI in Advertising 

Incrementality: The Key to Proving ROI in Advertising  In the fast-paced world of marketing, measuring the effectiveness of advertising campaigns and proving return on investment (ROI) is critical for success. One concept that has gained significant importance in recent years is incrementality. By understanding incrementality, marketers can make more informed decisions and take actionable steps […]

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The 95-5 Rule in Advertising 

The 95-5 Rule in Advertising 

The 95-5 Rule in Advertising  In the dynamic world of business, understanding consumer behavior and effectively reaching potential buyers is paramount to success. However, it may come as a surprise to learn that a staggering 95% of business clients are not actively seeking goods and services at any given time. This seemingly straightforward fact holds […]

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Unlocking Success with Account-Based Marketing (ABM) 

Unlocking Success with Account-Based Marketing (ABM) 

Unlocking Success with Account-Based Marketing (ABM)  In the midst of a saturated market, where resources are limited and buyers are conscious of their budgets, marketers need to adopt strategies that are data-informed and consistently deliver tangible business results. One such strategy that stands out is Account-Based Marketing (ABM). When executed effectively, ABM empowers marketers to […]

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The Art of Authentic B2B Marketing: Building Trust and Likeability 

The Art of Authentic B2B Marketing: Building Trust and Likeability 

The Art of Authentic B2B Marketing: Building Trust and Likeability  Authenticity is a buzzword in marketing, but it’s not always easy to achieve. In the B2B world, where trust and likeability are crucial, marketers must strike a delicate balance between boldness and subtlety. As artificial intelligence tools become more prevalent, human authenticity will be an […]

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