Il blog di Gotoclient è dedicato alle tecniche di marketing in entrata, alla metodologia e ai processi, alla generazione di lead, alle promozioni dei consumatori, ai programmi B2B e ai piani di fidelizzazione.

Dec 17 · Blog

B2B Customer Retention Strategies: Building Long-Term Relationships

B2B Customer Retention Strategies: Building Long-Term Relationships Customer retention is the backbone of sustainable B2B success. Unlike B2C, where transactions can be one-off, B2B relationships thrive on long-term partnerships, trust, and value creation. Retaining customers is not just about providing a good product or service—it requires continuous engagement, strategic alignment, and a commitment to mutual […]

Dec 10 · Blog

The Ultimate Guide to Effective B2B Content Marketing in the Digital Age

The Ultimate Guide to Effective B2B Content Marketing in the Digital Age In today’s fast-paced digital world, B2B content marketing is no longer just about publishing blog posts and whitepapers. It’s about delivering high-value, data-driven, and engaging content that aligns with your B2B buyer journey. With increasing competition and evolving customer expectations, businesses need a […]

Nov 26 · Blog

How to Build a Strong B2B LinkedIn Ads Campaign with Reliable Outcomes Using AI

How to Build a Strong B2B LinkedIn Ads Campaign with Reliable Outcomes Using AI In the competitive world of B2B marketing, LinkedIn Ads has become an essential tool for targeting decision-makers and establishing valuable business relationships. LinkedIn currently has 1 billion registered users from 200 countries and regions around the world. However, building a strong campaign that delivers reliable […]

Nov 12 · Blog

The Rise of B2B Influencer Marketing: Strategies for Leveraging Industry Leaders

The Rise of B2B Influencer Marketing: Strategies for Leveraging Industry Leaders In recent years, B2B influencer marketing has emerged as a powerful strategy for reaching and engaging decision-makers, enhancing brand credibility, and driving meaningful interactions. Although influencer marketing has traditionally thrived in B2C, the B2B sector is now recognizing its unique potential, particularly with industry […]

Oct 15 · Blog

Dal navigatore delle vendite al successo: massimizzare la prospezione B2B su LinkedIn

Dal navigatore delle vendite al successo: massimizzare la prospezione B2B su LinkedIn Nel panorama competitivo di oggi, LinkedIn Sales Navigator è uno strumento indispensabile per la generazione di lead B2B. Che tu faccia parte della migliore agenzia di marketing B2B o di un team di vendita interno, il successo su LinkedIn per il B2B richiede […]

Oct 01 · Blog

How to Master LinkedIn Ads for B2B: Targeting, Formats, and ROI Hacks

How to Master LinkedIn Ads for B2B: Targeting, Formats, and ROI Hacks LinkedIn Ads have become a cornerstone of B2B social media marketing, offering unparalleled targeting capabilities and a professional audience. However, to maximise return on investment (ROI), businesses must go beyond basic ad placements. This article, written by our B2B marketing agency, breaks down […]

Sep 17 · Blog

Top B2B Social Media strategies for 2025: best Ways to Rank and Attract Quality Leads

Top B2B Social Media strategies for 2025: best Ways to Rank and Attract Quality Leads As social media continues to evolve, B2B companies must refine their strategies to stay ahead in 2025. The key to success lies in leveraging new trends, optimising engagement, and ensuring that social efforts translate into high-quality leads. Whether you’re looking […]

Sep 03 · Blog

LinkedIn Showcase Pages: Boosting Your B2B Marketing Efforts

LinkedIn Showcase Pages: Boosting Your B2B Marketing Efforts In the ever-evolving landscape of B2B marketing, personalisation and targeted communication are critical for success. LinkedIn Showcase Pages offer businesses a unique opportunity to highlight specific brands, products, or initiatives, enabling them to engage effectively with their target audiences. These pages serve as extensions of your company […]

Jul 30 · Blog

B2B Social Media Marketing: Tips to Elevate Your Brand’s Presence

B2B Social Media Marketing: Tips to Elevate Your Brand’s Presence In today’s digital-first world, social media has transcended its traditional role as a platform for personal connections and entertainment. For B2B businesses, it’s now a powerful tool to build relationships, showcase expertise, and drive tangible results. But achieving an impactful presence requires a strategy tailored […]

Jul 16 · Blog

B2B SEO Tactics: Climbing the Search Rankings in Your Industry

B2B SEO Tactics: Climbing the Search Rankings in Your Industry In the highly competitive B2B landscape, achieving visibility online can mean the difference between success and obscurity. Search engine optimization (SEO) plays a pivotal role in helping businesses gain traction, drive targeted traffic, and generate leads. However, B2B SEO requires a strategic approach distinct from […]

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