Gotoclient's blog is dedicated to inbound marketing techniques, methodology & processes, lead generation, consumer promotions, B2B programs and loyalty plans.

Incrementality: The Key to Proving ROI in Advertising 

Incrementality: The Key to Proving ROI in Advertising 

Incrementality: The Key to Proving ROI in Advertising  In the fast-paced world of marketing, measuring the effectiveness of advertising campaigns and proving return on investment (ROI) is critical for success. One concept that has gained significant importance in recent years is incrementality. By understanding incrementality, marketers can make more informed decisions and take actionable steps […]

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The 95-5 Rule in Advertising 

The 95-5 Rule in Advertising 

The 95-5 Rule in Advertising  In the dynamic world of business, understanding consumer behavior and effectively reaching potential buyers is paramount to success. However, it may come as a surprise to learn that a staggering 95% of business clients are not actively seeking goods and services at any given time. This seemingly straightforward fact holds […]

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Unlocking Success with Account-Based Marketing (ABM) 

Unlocking Success with Account-Based Marketing (ABM) 

Unlocking Success with Account-Based Marketing (ABM)  In the midst of a saturated market, where resources are limited and buyers are conscious of their budgets, marketers need to adopt strategies that are data-informed and consistently deliver tangible business results. One such strategy that stands out is Account-Based Marketing (ABM). When executed effectively, ABM empowers marketers to […]

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The Art of Authentic B2B Marketing: Building Trust and Likeability 

The Art of Authentic B2B Marketing: Building Trust and Likeability 

The Art of Authentic B2B Marketing: Building Trust and Likeability  Authenticity is a buzzword in marketing, but it’s not always easy to achieve. In the B2B world, where trust and likeability are crucial, marketers must strike a delicate balance between boldness and subtlety. As artificial intelligence tools become more prevalent, human authenticity will be an […]

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Mastering the Art of Reaching Out: Tips and Strategies. 

Mastering the Art of Reaching Out: Tips and Strategies. 

Mastering the Art of Reaching Out: Tips and Strategies.  InMail is a messaging feature on LinkedIn Sales Navigator that enables users to reach out to prospects who are not connected with them. InMails can represent either an opportunity or nothing, depending on whether the prospect responds to them. To increase the likelihood of InMail acceptance, […]

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How to measure the effectiveness of your media campaigns

How to measure the effectiveness of your media campaigns

How to measure the effectiveness of your media campaigns  Measuring the effectiveness of your media campaigns and ensuring that they align with your overall business goals is a key recommendation. But first things first, it’s essential to always start with your business objectives.   By defining your business goals, you can then determine how marketing objectives […]

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The Importance of Distinguishing between Short-Term and Long-Term Marketing

The Importance of Distinguishing between Short-Term and Long-Term Marketing

The Importance of Distinguishing between Short-Term and Long-Term Marketing  As businesses strive for growth, they must recognise that marketing strategies should be tailored to the different types of customers they encounter in-market and out-of-market customers. In-market customers are ready to make a purchase now, while out-of-market customers will make a purchase in the future. Thus, […]

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Strategies to Maximise Your Media Investments

Strategies to Maximise Your Media Investments

Strategies to Maximise Your Media Investments Marketing is a crucial aspect of any business strategy, and it is widely known that brands spend millions of dollars on marketing campaigns each year. However, marketers face several challenges that hinder their ability to maximise the investment of their campaigns, such as effectively allocating marketing budgets, keeping up […]

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Unlocking the Value of AI: Strategies for Business Success

Unlocking the Value of AI: Strategies for Business Success

Unlocking the Value of AI: Strategies for Business Success Taking the most out of AI comes with corporate flexibility and adaptation capacity.   Now that the appearance of ChatGPT has put Artificial Intelligence (AI) in every SMB decision-makers brain and mouth, many are trying to understand its potential and how it can have a positive business […]

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Introducing Our Brand New 2023 B2B Lead Generation Guide

Introducing Our Brand New 2023 B2B Lead Generation Guide

Introducing Our Brand New 2023 B2B Lead Generation Guide Are you looking for ways to generate more B2B leads for your business? If so, you’re in luck! We’re thrilled to announce the launch of our brand new 2023 B2B Lead Generation Guide. This comprehensive guide is packed with 80 pages of the latest strategies, tips […]

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