Glossary B2B
Audience Activity
The proportion of an audience that is active on a specific platform. For example, if an audience has an activity rate of 75%, it means that 3 out of 4 members are active on the platform.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
