Glossary B2B
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
This glossary is designed to be your go-to resource for understanding the complex world of B2B marketing, sales, and business strategies. Unlike other glossaries that offer basic explanations, we go further by providing:
- Clear and precise definitions of essential B2B terms.
- Real-world applications to show how these concepts work in practice.
- Strategic insights that help you implement these ideas effectively.
Whether you’re a seasoned professional looking for a quick reference guide or someone new to the B2B industry aiming to build a strong foundation, our glossary is structured to be practical, easy to navigate, and highly valuable.
Staying ahead of the curve is crucial in today’s fast-paced business environment. Understanding the right terms, strategies, and trends can give you a competitive advantage and help drive your business forward. We created this glossary to give professionals like you instant access to the knowledge you need to succeed.
Explore our glossary now and discover the strategic edge your business needs to thrive in the world of B2B marketing.
- 1:1 Platforms
- 1:Many Platforms
- A/B Testing
- ABM (Account-Based Marketing)
- Ad Networks
- Advertising Inventory
- Advertising Mix
- Anchoring Principle
- Arbitrary Budget Allocation
- Attribution Methods
- Attribution Window
- Audience Activity
- Audience Expansion
- Audience Signals (Google)
- Automated Bidding
- Automated Purchasing
- Average Customer Value
- Awareness (Recognition Phase)
- B2B Offer
- B2B Solution
- Behavioral Segmentation
- Benchmark
- Bing Ads
- Bing Places
- Brand Awareness
- Brand Equity
- Brand Identity
- Brand Physical Availability
- Brand Prominence
- Buyer Journey
- Buyer Persona
- Buyer’s Journey Stages
- Call Tracking
- Call-to-Action (CTA)
- Case Study
- Click-Through Rate (CTR)
- Cognitive Biases
- Collaboration Ads (Meta)
- Consideration Phase
- Contact Data Platforms
- Conversion
- Conversion Funnel
- Conversion Funnel Inputs
- Conversion Funnel Outputs
- Conversion or Decision Phase
- Conversion Value
- Cost per Acquisition (CPA)
- Cost per Click (CPC)
- Cost per Lead (CPL)
- Cost per Thousand Impressions (CPM)
- Cost per View (CPV)
- Custom Audiences (Meta)
- Customer Acquisition Cost (CAC)
- Customer Contribution
- Customer Journey Mapping
- Customer Lifetime Value (CLV)
- Customer Retention Rate
- Data Management Platforms (DMPs)
- Data-Driven Marketing
- Decision Maker
- Demand Generation
- Differentiation
- Digital Out-of-Home Advertising (DOOH)
- Directories
- Display Advertising
- DSP (Demand Side Platform)
- Email Automation
- Engagement Rate
- Expected Customer Lifetime
- Faxing
- Follower Look-Alikes
- Freemium Model
- Frequency
- Geographic Segmentation
- Google Ad Exchange
- Google Display Network
- Google Display Network (GDN)
- Growth Hacking
- HubSpot
- Ideal Customer Profile (ICP)
- Impressions
- Inbound Marketing
- Influencer Marketing
- Intent Data Platforms
- Interest-Based Segmentation
- Landing Page
- Lateral Thinking (Out-of-the-Box Thinking)
- Lead
- Lead Nurturing
- Lead Scoring
- Lead-Gen Form
- LinkedIn Ads
- Look-Alike Audiences
- Lookalike Audiences
- Marginal ROAS
- Marketing Automation
- Marketing Mix
- Media Investment
- Meta Advantage+
- Microsoft Advertising
- Microsoft Audience Network
- Mobile-First
- MQL (Marketing Qualified Lead)
- Native Advertising
- Networking Communities
- Non-logical State
- Omnichannel Strategy
- Opt-in
- Organic Positioning (SEO Ranking)
- Outbound Marketing
- Paid Link Networks
- Pain Point
- Pay-Per-Use
- Personalization (Customization)
- Positioning Statement
- Potential Client
- PPC (Pay-Per-Click)
- Predictive Intelligence (Purchase Intent)
- Programmatic Advertising
- Purchase Moment
- Real-Time Bidding (RTB)
- Real-Time Marketing
- Referrals
- Remarketing
- Retargeting
- ROAS (Return on Ad Spend)
- ROI (Return on Investment)
- RTB (Real-Time Bidding)
- Rule of Five Ones
- Sales Funnel
- Sales Pipeline
- Saved Audiences (Meta)
- Search Advertising
- Segmentation
- Self-Serve Solutions
- SEM (Search Engine Marketing)
- SEO (Search Engine Optimization)
- Sequences
- Short-Tail Keywords
- Smart Bidding
- Smart Link
- Social Selling
- Sponsored Content
- SQL (Sales Qualified Lead)
- Stakeholders
- Success Study
- Thank You Page
- Thought Leadership
- Total Customer Lifetime Value
- Touchpoint
- Trigger
- Trigger Event
- Trusted Advisor
- Uniqueness
- User Experience (UX)
- Value Proposition
- Video Marketing
- Web Analytics
- Web Scraping
- White Hat SEO
- Window of Opportunity
- Word-of-Mouth (WOM)
- X Ads
