Gotoclient's blog is dedicated to the inbound marketing techniques, methodology & processes, lead generation, consumer promotions, B2B programs and loyalty plans.

Key criteria to adopt Marketing Automation in B2B businesses

Key criteria to adopt Marketing Automation in B2B businesses

Key criteria to adopt Marketing Automation in B2B businesses Marketing Automation helps companies with monotonous marketing activities. Consequently, the marketing department can save time with repetitive tasks. However, B2B businesses must keep in mind some criteria. Companies are increasingly adopting Marketing Automation software in the business. First, however, it’s essential to know why B2B businesses […]

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The most optimal ways that brands are talking about sustainability

The most optimal ways that brands are talking about sustainability

The most optimal ways that brands are talking about sustainability Google confirms a concern about sustainability. That’s why it’s important that brands know how to talk about it. In this post, we show you the most optimal ways that brands are talking about sustainability. Companies are beginning to build a story about climate change. Below, […]

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The B2B branding importance and how to align it with the content

The B2B branding importance and how to align it with the content

The B2B branding importance and how to align it with the content Having a defined branding is crucial. It starts by defining how your company stands out and the value you bring to your audience that nobody else does. Here, the content is a critical element that can support your B2B branding.  First, it’s important […]

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How to improve ROI with marketing campaigns

How to improve ROI with marketing campaigns

How to improve ROI in marketing campaigns CXOs are continuously looking for new marketing strategies to boost their company ROI. That’s why in this post, we’ll explain to you how to improve ROI in marketing campaigns. As with any other type of campaign, marketers must demonstrate the effectiveness of the marketing strategies they launch. So […]

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The latest LinkedIn marketing tips for 2022

The latest LinkedIn marketing tips for 2022

The latest LinkedIn marketing tips for 2022 In this past year, B2B marketers had to adapt their strategies. That’s why it’s critical to keep updated about what is coming in 2022. LinkedIn is the #1 professional network where businesses can find potential opportunities. That’s why it’s essential to launch B2B marketing strategies on LinkedIn. On […]

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The top five digital marketing strategies for 2022

The top five digital marketing strategies for 2022

The top five digital marketing strategies for 2022 2021 is about to end. So, it’s essential to keep in mind which digital marketing strategies will be significant in 2022. Strategy #1: AI Writing Assistants AI writing assistants combine databases and patterns that make guesses on the content. It enables to development of more high-quality content […]

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How can businesses have a good culture

How can businesses have a good culture

How can businesses have a good culture For every business, culture is key. It includes the types of people hired, management and communication ways, work-life balance and incentive structures. That’s why in this post we’re going to mention how can businesses have a good culture. According to Forbes, when people think about a good culture, they […]

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Digital strategies based on the technology world

Digital strategies based on the technology world

Digital strategies based on the technology world The COVID-19 has accelerated the technology. That’s why companies have to be prepared with the latest digital marketing strategies according to the technology world. Companies are increasingly investing in new digital strategies and business models. Currently, businesses are mixing classic strategies that jumped the company with new technologies. […]

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