Incrementality: The Key to Proving ROI in Advertising
Incrementality: The Key to Proving ROI in Advertising In the fast-paced world of marketing, measuring the effectiveness of advertising campaigns and proving return on investment (ROI) is critical for success. One concept that has gained significant importance in recent years is incrementality. By understanding incrementality, marketers can make more informed decisions and take actionable steps […]Read more
The 95-5 Rule in Advertising
The 95-5 Rule in Advertising In the dynamic world of business, understanding consumer behavior and effectively reaching potential buyers is paramount to success. However, it may come as a surprise to learn that a staggering 95% of business clients are not actively seeking goods and services at any given time. This seemingly straightforward fact holds […]Read more
Why should you use B2B stats to improve your overall performance?
Why should you use B2B stats to improve your overall performance? Introduction In the rapidly evolving landscape of business-to-business (B2B) interactions, the role of data-driven decision-making has become paramount. In this era of digital transformation and information abundance, relying on assumptions and guesswork is no longer a viable strategy. This article delves into the profound […]Read more
Revealing the Power of LinkedIn Lead Gen Forms
Revealing the Power of LinkedIn Lead Gen Forms Generating high-quality leads is the lifeblood of any successful business. With millions of professionals actively engaging on LinkedIn, harnessing the power of this platform’s Lead Gen Forms can significantly enhance your lead generation efforts. Explore how to leverage LinkedIn Lead Gen Forms effectively and maximise results: Seamless […]Read more
Unlocking Success with Account-Based Marketing (ABM)
Unlocking Success with Account-Based Marketing (ABM) In the midst of a saturated market, where resources are limited and buyers are conscious of their budgets, marketers need to adopt strategies that are data-informed and consistently deliver tangible business results. One such strategy that stands out is Account-Based Marketing (ABM). When executed effectively, ABM empowers marketers to […]Read more
The Art of Authentic B2B Marketing: Building Trust and Likeability
The Art of Authentic B2B Marketing: Building Trust and Likeability Authenticity is a buzzword in marketing, but it’s not always easy to achieve. In the B2B world, where trust and likeability are crucial, marketers must strike a delicate balance between boldness and subtlety. As artificial intelligence tools become more prevalent, human authenticity will be an […]Read more
The New Spanish Startup Law and Its Implications for B2B Marketing.
The New Spanish Startup Law and Its Implications for B2B Marketing. In the fall of 2022, the Spanish central government introduced a parliamentary legislative initiative to bolster the startup ecosystem in Spain. The initiative’s primary goals are to promote tech-based and innovative companies and foster entrepreneurship in the country. Following extensive parliamentary and political debates, […]Read more
Unleashing the Power of Top Sales Leaders: What Sets Them Apart
Unleashing the Power of Top Sales Leaders: What Sets Them Apart Selecting the right individual to lead the sales function is crucial, as the impact of top sales leaders is truly transformative. But what exactly do these exceptional sales leaders do better? According to a LSA research, these are the key differentiators that set them […]Read more