Gotoclient's blog is dedicated to inbound marketing techniques, methodology & processes, lead generation, consumer promotions, B2B programs and loyalty plans.

Create a B2B marketing campaign to boost your business in 10 steps with the help of AI

Create a B2B marketing campaign to boost your business in 10 steps with the help of AI

Create a B2B marketing campaign to boost your business in 10 steps with the help of AI The digital era has transformed the landscape of B2B marketing, with AI emerging as a cornerstone for innovative strategies. Whether you’re a B2B agency looking to enhance your client’s campaigns or a business aiming to revitalise your marketing […]

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Identify your target audiences in B2B Marketing with AI: A strategy for success

Identify your target audiences in B2B Marketing with AI: A strategy for success

Identify your target audience in B2B Marketing with AI: A strategy for success The cornerstone of any effective B2B marketing strategy lies in accurately identifying your target audience. With the advent of AI technologies, businesses can now pinpoint their ideal customer base with unprecedented precision, leading to the creation of highly targeted audiences. This advancement […]

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What are the top 10 strategies on ROI measurement that any B2B company should implement?

What are the top 10 strategies on ROI measurement that any B2B company should implement?

What are the top 10 strategies on ROI measurement that any B2B company should implement? In the intricate world of B2B transactions, mastering the art of Return on Investment (ROI) measurement is a critical component for the growth and sustainability of any B2B company. Whether it’s for a B2B agency focused on lead generation or […]

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Most Relevant Statistics that Everyone Involved with B2B Should Know About.

Most Relevant Statistics that Everyone Involved with B2B Should Know About.

Most Relevant Statistics that Everyone Involved with B2B Should Know About. The following statistics are significantly relevant and may affect you and your business. Read about them! All the statistics below are from reliable sources (Harvard Business Review, Deloitte, Forbes, Gartner, McKinsey, …) and are divided into five groups (AI, behaviours, buyer journey, strategies, social […]

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Why a solid B2B SEO strategy is so essential for your business and how AI can help you to improve it?

Why a solid B2B SEO strategy is so essential for your business and how AI can help you to improve it?

Why a solid B2B SEO strategy is so essential for your business and how AI can help you to improve it? In today’s highly competitive digital landscape, B2B agencies must prioritise establishing a robust online presence to succeed. At the heart of achieving this goal is a solid B2B SEO strategy, which not only improves […]

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How has LinkedIn become the main B2B social network to develop a B2B marketing campaign?

How has LinkedIn become the main B2B social network to develop a B2B marketing campaign?

How has LinkedIn become the main B2B social network to develop a B2B marketing campaign? In the realm of digital marketing, LinkedIn has emerged as the definitive arena for B2B strategies, thanks to its professional focus and robust networking capabilities. As businesses increasingly turn to specialised B2B agencies for crafting their LinkedIn strategies, the platform’s […]

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The B2B influencer marketing: Why your company should develop an effective influencer campaign and boost its sales?

The B2B influencer marketing: Why your company should develop an effective influencer campaign and boost its sales?

The B2B influencer marketing: Why your company should develop an effective influencer campaign and boost its sales? In the rapidly evolving digital landscape, it’s crucial for businesses to harness the power of B2B influencer marketing campaigns to connect with their audience in a meaningful way. Identifying the right B2B marketing influencers and employing B2B marketing […]

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Top 10 B2B Social Media Strategies in 2024

Top 10 B2B Social Media Strategies in 2024

Top 10 B2B Social Media Strategies in 2024 In the ever-evolving digital landscape of 2024, B2B social media strategy has become a cornerstone for SaaS companies aiming to amplify their market presence, engage with a targeted professional audience, and drive conversions. The right blend of creativity, technological integration, and data-driven insights can set the stage […]

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