Gotoclient's blog is dedicated to the inbound marketing techniques, methodology & processes, lead generation, consumer promotions, B2B programs and loyalty plans.

LinkedIn Ads specifications – The essentials

LinkedIn Ads specifications – The essentials

LinkedIn Ads specifications – The essentials To launch an effective campaign on LinkedIn, it’s essential to keep in mind LinkedIn Ads specifications. In this post, we explain to you the essentials! Why B2B companies should think about LinkedIn Ads? Here we explain the top reasons why you should consider LinkedIn Ads: – LinkedIn is the […]

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How to effectively manage your LinkedIn company page

How to effectively manage your LinkedIn company page

How to effectively manage your LinkedIn company page? LinkedIn currently has more than 750 million users. Therefore, businesses cannot afford not to be on this social network. That’s why in this post we’re going to explain how to effectively manage your LinkedIn company page. Before explaining how to manage your LinkedIn company page, if you […]

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How to grow B2B business – Top 6 strategies

How to grow B2B business – Top 6 strategies

How to grow B2B business – Top 6 strategies B2B companies constantly need to develop strategies to increase their business. Discover the top 6 strategies to know how to grow your B2B business effectively. B2B Technology Marketing Community confirms that increasing the quality of leads is the top priority for a vast majority of B2B […]

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B2B lead nurturing strategy to increase your conversion

B2B lead nurturing strategy to increase your conversion

B2B Lead Nurturing Strategy and tips to increase your conversion B2B lead nurturing is the process to build a relationship with your B2B leads in order to convert them into new potential customers. Know in this article the most effective practice for increase your conversion. To develop this strategy, first, you need to define your […]

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How to develop an optimal LinkedIn campaign management?

How to develop an optimal LinkedIn campaign management?

In other posts, we talked about how to create a qualified LinkedIn Ads campaign, considering the targeting strategy, the ads format, the budget, ads copies and images. However, it’s also essential to know how to develop effective LinkedIn campaign management. That’s why in this post, we’re going to explain tips to manage optimally your campaigns.

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LinkedIn Event Ad – Discover the new ad format

LinkedIn Event Ad – Discover the new ad format

LinkedIn Event Ad – Discover the new ad format In 2020, LinkedIn launched LinkedIn Events to promote your events, but you must use the Single Image ad. A few weeks ago, LinkedIn wanted to provide a specific format to share your LinkedIn Events. And, consequently, they created the Event Ads. This format allows to promote […]

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LinkedIn Audience Network – What is it about and why you should use it

LinkedIn Audience Network – What is it about and why you should use it

LinkedIn Audience Network – What is it about and why you should use it The LinkedIn Audience Network is a new option launched by LinkedIn a few months ago. This new feature allows you to expand your campaign’s reach by showing your ads in other channels rather than only in LinkedIn’s feed. On the other hand, if you decide […]

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Which are the best B2B lead generation vertical platforms?

Which are the best B2B lead generation vertical platforms?

Which are the best B2B lead generation vertical platforms? To obtain new potential clients, it’s essential to develop B2B lead generation campaigns. You can develop this strategy through many platforms like Google, LinkedIn, HubSpot, Leadpages, among others. However, are there vertical platforms to generate B2B leads? Yes, you can find vertical platforms to obtain leads for specific industries. […]

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