Gotoclient's blog is dedicated to the inbound marketing techniques, methodology & processes, lead generation, consumer promotions, B2B programs and loyalty plans.

5 platforms for  B2B demand generation campaigns

5 platforms for B2B demand generation campaigns

Which platforms should I choose to post content on? And to implement a lead generation campaign? What about brand awareness campaigns?  

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Arleigh Vasconcellos: “Good Strategists are people who really understand problems and say: here is how I’m going to help you.”

Arleigh Vasconcellos: “Good Strategists are people who really understand problems and say: here is how I’m going to help you.”

In a new episode of Gotoclient’s podcast, we talked about strategy and communication for B2B companies with Arleigh Vasconcellos, Managing Director of The Agency, a Canadian award-winning B2B communications agency.

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8 key metrics to measure the success of your B2B lead generation campaign

8 key metrics to measure the success of your B2B lead generation campaign

What metrics do I need to look at to measure the success of my B2B campaign? Or how can I know if my B2B campaign is successful? Discover more here.

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Customer Journey: what is it, why is it important and how to build a map

Customer Journey: what is it, why is it important and how to build a map

According to LinkedIn, 90% of companies that use a customer journey map say it has a positive impact on their business; the most common is increased customer satisfaction.

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How to build your buyer persona in four steps

How to build your buyer persona in four steps

One of the basic steps when creating a B2B marketing strategy is to define your buyer persona.

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4 steps to define the audience in a B2B demand generation campaign

4 steps to define the audience in a B2B demand generation campaign

The first step is always to identify your audience: you can map pain points, define an offer, a message, and finally set up your campaign.

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Gotoclient receives the AVA Digital Award for its B2B lead generation campaign for Cooltra

Gotoclient receives the AVA Digital Award for its B2B lead generation campaign for Cooltra

Gotoclient receives the AVA Digital Award for its B2B lead generation campaign for Cooltra

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LinkedIn, the best platform for B2B campaigns in 2022

LinkedIn, the best platform for B2B campaigns in 2022

LinkedIn is still the best platform for B2B campaigns in 2022 since its creation in 2002 from all over the world.

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