Gotoclient's blog is dedicated to the inbound marketing techniques, methodology & processes, lead generation, consumer promotions, B2B programs and loyalty plans.

Gotoclient awarded as an excellent company by top media

Gotoclient awarded as an excellent company by top media

Gotoclient awarded as an excellent company by top media Gotoclient awarded as an excellent company by top media elEconomista & Informa D&B. elEconomista.es, leading economic newspaper & website in Spain, and Informa D&B, leading WorldWide company in Commercial, Financial, and Marketing Information, with the CIEGE Certificate (Informa elEconomista Certificate to Excellent Management). We’re extremely humbled […]

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How to build a post-COVID-19 communication plan in your company

How to build a post-COVID-19 communication plan in your company

How to build a post-COVID-19 communication plan in your company In times of crisis, when anxiety is at its highest, communication is an essential factor. To build an effective communication with your clients, it’s important that companies want to do a communication plan related to the current situation and the new post-COVID-19 scenarios, which at […]

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[Data] Latest marketing and sales stats on COVID-19

[Data] Latest marketing and sales stats on COVID-19

[Data] Latest marketing and sales stats on COVID-19 Need the key B2B and consumer COVID-19 Data? In order to give the best COVID-19 response, we’re constantly updating stats for marketing and sales on COVID-19. Visit the Spanish version here: Consumer trends Retail Economy Employment Markets Leaders   Consumer trends In China, consumer online time raised […]

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How to calculate the LinkedIn Ads ROI for lead generation

How to calculate the LinkedIn Ads ROI for lead generation

How to calculate the LinkedIn Ads ROI for lead generation Before launching a LinkedIn Ad campaign for lead generation, it’s essential to analyse if the campaign is going to get a return. Calculating the ROI has a crucial in that analysis. According to LinkedIn, 58% of digital marketers need to prove ROI to justify the […]

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Why web hosting is important for B2B marketing

Why web hosting is important for B2B marketing

Why web hosting is important for B2B marketing In this post, we’re going to explain why web hosting is important for B2B marketing and lead generation strategy, and why you need to consider it. There’s a list of six hosting plans to choose focused on different websites’ specifications. So, first, it’s essential to know what […]

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Six insiders LinkedIn Ads targeting unknown tricks

Six insiders LinkedIn Ads targeting unknown tricks

Six insiders LinkedIn Ads targeting unknown tricks Building a solid LinkedIn Ads targeting strategy is key for your campaign effectiveness. This is a blog post on six insiders LinkedIn Ads targeting unknown tricks. For broader targeting content, you can read this post, where we explain all segmentation options and some recommendations, or our LinkedIn Ads […]

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Calculate LinkedIn Ads costs and investment

Calculate LinkedIn Ads costs and investment

LinkedIn Ads costs and investment: How to calculate them Are you thinking about LinkedIn Ads costs and investment? There is a science behind calculating how much a LinkedIn Ads campaign costs and how an advertiser should calculate the investment. There are many essential factors to take into consideration before launching a LinkedIn Ads campaign. Such […]

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Lead gen forms advantages and best practices

Lead gen forms advantages and best practices

Lead gen forms advantages and best practices In the B2B lead generation campaigns creations, LinkedIn Ads is one of the best platforms to achieve optimal results. According to an analysis by Hubspot’s, LinkedIn lead conversion rates are 3 times higher than other relevant platforms. In this kind of campaigns, it’s advisable to select the best […]

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