Gotoclient's blog is dedicated to the inbound marketing techniques, methodology & processes, lead generation, consumer promotions, B2B programs and loyalty plans.

Case studies of B2B lead generation with LinkedIn Ads

Case studies of B2B lead generation with LinkedIn Ads

Case studies of B2B lead generation with LinkedIn Ads LinkedIn platform is currently the leader in lead generation, being 277% more effective than Twitter and Facebook. If your goal is to generate B2B leads, LinkedIn is the best option. Before launching a LinkedIn Ads campaign, it’s important to look at some examples and how other […]

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B2B lead nurturing strategy to increase your conversion

B2B lead nurturing strategy to increase your conversion

B2B Lead Nurturing Strategy and tips to increase your conversion B2B lead nurturing is the process to build a relationship with your B2B leads in order to convert them into new potential customers. Know in this article the most effective practice for increase your conversion. Build a high-qualified lead generation follow-up plan with this podcast. […]

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How to build powerful B2B awareness campaigns on LinkedIn Ads

How to build powerful B2B awareness campaigns on LinkedIn Ads

How to build powerful B2B awareness campaigns on LinkedIn Ads Companies usually only focus on B2B lead generation campaigns. However, making awareness is crucial. Discover how to build powerful B2B awareness campaigns on LinkedIn! Step 1: Set your goals Defining your objective is one of the most important factors to think about. It determines campaign’s […]

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B2B headline copies list that best work on LinkedIn

B2B headline copies list that best work on LinkedIn

B2B headline copies list that best work on LinkedIn LinkedIn is a platform that allows to carry out many activities, such as a LinkedIn Ads campaign, where it should be analyzed, on the one hand, if it’s feasible to launch it, and, on the other hand, which ad format should be chosen according to the […]

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The most relevant channel loyalty programs incentives

The most relevant channel loyalty programs incentives

The most relevant channel loyalty programs incentives Channel loyalty programs are a great strategy for to companies expand their business through channel partners. Get the most relevant channel loyalty programs incentives! Benefits of launching a channel loyalty program According to Invesp, 95% of marketers say they know how important multichannel is, but only 73% have a multichannel strategy. […]

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The new world without cookies: Strategies’ to consider

The new world without cookies: Strategies’ to consider

The new world without cookies: Strategies’ to consider Cookies’ tracking will be blocked in the future. That’s why companies must refocus their strategies without cookies. Strategies to carry out without cookies With these new restrictions, companies must rethink their digital marketing strategies and be prepared for this new digital world. That’s why below we’ll show […]

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Six B2B lead generation best practices

Six B2B lead generation best practices

Six B2B lead generation best practices As a B2B lead generation agency, we have been able to conclude which are the best practices to consider in B2B lead generation campaign. In fact, there’re six best practices we want to show you in this blog post. So, do you need to carry out an effective B2B […]

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LinkedIn Audience Network – What is it about and why you should use it

LinkedIn Audience Network – What is it about and why you should use it

LinkedIn Audience Network – What is it about and why you should use it The LinkedIn Audience Network is a new option launched by LinkedIn a few months ago. This new feature allows you to expand your campaign’s reach by showing your ads in other channels rather than only in LinkedIn’s feed. On the other hand, if you decide […]

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