The mixed marketing model: paid, shared, earned and owned media
In this episode, we explore a marketing model: paid, shared, earned and owned media, that creates demand, nurtures leads, and drives revenue.Read more
5 tips to get the most from LinkedIn Ads segmentation
Targeting is fundamental in every digital platform. Getting your targeting right leads to higher engagement and conversion rates.Read more
LinkedIn B2B success? 10 key metrics to keep in mind
We have previously seen the importance of LinkedIn for every B2B marketer, but how to measure its success? Discover now 10 key metrics.Read more
What is a B2B conversion funnel and what to expect from its stages?
The conversion funnel is one of those terms that we hear over and over from B2B marketers. But what is it exactly? In this article we go through all the steps for a better understanding.Read more