Gotoclient's blog is dedicated to the inbound marketing techniques, methodology & processes, lead generation, consumer promotions, B2B programs and loyalty plans.

What’s Performance Max? The new google tool

What’s Performance Max? The new google tool

Discover how to spend less time managing advertising campaigns while maintaining the same number of conversions or even more.

Read more
Remarketing: what is and how does it work?

Remarketing: what is and how does it work?

Remarketing is one of the most common practices in digital marketing: but do we know how to use it to our advantage? Discover how.

Read more
The mixed marketing model: paid, shared, earned and owned media

The mixed marketing model: paid, shared, earned and owned media

In this episode, we explore a marketing model: paid, shared, earned and owned media, that creates demand, nurtures leads, and drives revenue.

Read more
5 tips to get the most from LinkedIn Ads segmentation

5 tips to get the most from LinkedIn Ads segmentation

Targeting is fundamental in every digital platform. Getting your targeting right leads to higher engagement and conversion rates.

Read more
LinkedIn B2B success? 10 key metrics to keep in mind

LinkedIn B2B success? 10 key metrics to keep in mind

We have previously seen the importance of LinkedIn for every B2B marketer, but how to measure its success? Discover now 10 key metrics.

Read more
LinkedIn ‘Unleashed’. The true power for B2B

LinkedIn ‘Unleashed’. The true power for B2B

LinkedIn Ads, the best platform for B2B marketers. Today we want to share with you some of the key metrics that reinforce its power.

Read more
A perfect B2B marketing offer

A perfect B2B marketing offer

There are some key aspects of a B2B marketing strategy that are usually left behind. It is time to talk about an important one: the offer.

Read more
What is a B2B conversion funnel and what to expect from its stages?

What is a B2B conversion funnel and what to expect from its stages?

The conversion funnel is one of those terms that we hear over and over from B2B marketers. But what is it exactly? In this article we go through all the steps for a better understanding.

Read more