Channel loyalty programmes

Our channel loyalty agency delivers channel loyalty programmes that get results. We help brands fight against the grey market by optimising their channel investments and boosting their indirect distribution sales.

Channel Incentive Programs

The COVID-19 crisis has had a massive impact on the usuale distribution channels, but there are still ways to be successful in this climate, i.e. channel incentive programmes. We will guide you through the development and optimisation of Market Development Funds (MDF) and Co-op funds to boost your channel presence.
As a full-service channel loyalty agency, we deliver everything you need for a successful channel loyalty programme. On the front end we optimise the website design, copy and UX. On the back end we optimise the data management, CRM integration and provide real-time performance metrics to the client.
We are there for your team throughout the programme. We pride ourselves on being available to help with any query, big or small, and we place a great emphasis on regular communication to ensure the project stays on track, i.e. weekly reports and monthly client meetings.

Channel loyalty programs benefits:

According to research from Google and CEB, 86% of B2B buyers don’t see a significant difference between competitive products. A channel loyalty programme might just be the thing that gives you a competitive advantage.
A report from B2B International states that 80% of B2B companies are not pricedriven. That’s why it’s so important to have a loyalty programme that delivers value beyond price.
A McKinsey study shows that around 70% of B2B companies that offer outstanding digital experiences are more likely to be chosen as a primary supplier.
This is a great time to work with Gotoclient: a professional team with extensive experience of developing channel programmes and loyalty reward programmes.

Our rates and services

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